A trade show booth is more than just a back wall display. Booths need proper lighting, need to be inviting with a sense of depth, and have a well-designed layout. Recognize that not everyone that attends the event is knowingly seeking out your product. Give them a reason to come to the table. Don’t put a table between yourself and the customer It is very easy to become detached during the slow traffic times during a trade show. You may find yourself absorbed in checking e-mails or tending to other

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