The Importance of Search Engine Optimization (SEO)

Advertisement   In a nutshell, SEO (search engine optimization) is the process of making sure that the content written on your website can be read and indexed by search engines. Writing content with SEO in mind can be a great way to improve your ranking in search results, and is essentially free advertising. Do you ever wonder why your competitors’ websites appear on the first page of a Google search, while yours is buried a few pages into the search results? Their website is likely written in a way that

Twitter Increases Character Limit for Tweets & Display Names

First announced in September, Twitter has finally rolled out its newest updates after months of teasing & testing with a group of trial users.  They have doubled the character limit on tweets from 140 to 280 characters.  This is a welcome update that could change how users, marketers and brands are having conversations on the social network.  Another new update allows users to change their display name to be 50 characters in length. During the last year, Twitter has released smaller updates to help users carry on conversations on the

Smartphone Addiction is Real

As humans become more attached to their smartphones, tablets & mobile devices, it becomes apparent that many people have trouble looking away from their devices and may have a smartphone addiction.  A recent article from eMarketer referencing a study from Deloitte & Ipsos MORI has gathered some data on smartphone users aged 18 to 75 reveals that people are more connected to their smartphones than ever before, looking at their phones an average of 47 times in a day.  This rate is much higher for younger users, who look at

Personal Voice Assistants & The Smart Home

Advertisement   With the improvement of voice assistant technology and an increasing amount of household devices being developed with wifi connectivity, we are living in the age of the smart home. Many tech giants are working on their own versions of this technology – Apple has Siri, Google has the Google Assistant on many Android phones that connects to Google Home and Chromecast, there is Amazon’s Alexa voice assistant on the Echo devices, Microsoft has Cortana and Samsung has developed Bixby and SmartThings. These are becoming more used in daily

4 SEO Steps to Take During a Website Redesign

Advertisement   In our modern-day digital world, everyone and everything is connected via the invisible threads of technology. Out of these digital connections, one of the most talked about, and yet often least understood, is the world of SEO. SEO, or search engine optimization, is essentially the science of driving traffic to your website through a customer’s use of Internet search engines. Our team at Web Geeks, one of the top go-to companies for SEO and web design in Windsor, understands the complex science of SEO, and how it can make or