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Pros And Cons Of Using A Single Page Website

Pros And Cons Of Using A Single Page Website

Pros And Cons Of Using A Single Page Website

The days of being proud of a complex website are over. These aren’t the days of Flash any longer: a website that isn’t simplistic is one that risks turning off visitors and sending them to another competitor. To this end, it’s worth considering a single page website to ensure your visitors know exactly what your brand is all about. But is it worth it? Our Windsor digital marketing company explains…

Advantages

Laser-focused message

A single page website will force you to think strategically about what’s on your website. Because you don’t have pages to work with, there’s only room for the most important, relevant content. This will force you to think hard about the kind of message you want to portray to your visitors (it’s also a great reminder as to what your brand stands for). When visitors browse your website, they need to be able to know exactly what kind of message you’re sending them – and they need to be able to receive it. This leads to…

User engagement

Since your message must be concise and on-point, you control the order they absorb relevant information. This allows you to control your message, thus increasing the odds of visitors engaging with your brand. A single page website also makes it easy to navigate to relevant information, allowing the user to spend less time navigating and more time consuming the information you want them to absorb. Because you don’t have to worry about multiple pages being uniform to the same style, you can take extra liberties to ensure users are getting an experience that will drive them to convert their time into sales.

Better on mobile 52.4% of all global Internet traffic stemmed from mobile in the third quarter of 2018: if that doesn’t convince you to take extra precautions to ensure the mobile version of your website

looks at its best, nothing will. Fortunately, it’s far easier to ensure a single page website looks appropriate on mobile. Simple to optimize for mobile, single page websites are a breeze to navigate and obtain relevant information in a hurry. Your website shouldn’t be harder to navigate than Twitter or Facebook – if it is, you’re losing customers.

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Disadvantages

Google Analytics data

If you rely on Google Analytics to provide insights for your website, you may be in for a rude awakening when obtaining data for your single page website. Because there is only one page to visit, it’s hard to get an idea regarding what type of content is converting, if your message is actually succeeding in creating new customers, and more. It’s a pain, but fortunately you can use heatmap tracking tools to obtain relevant data. While an extra hurdle to jump through, it’s not a big deal – and if you have trouble, our digital marketing agency in Windsor can assist you.

SEO could take a hit

Because you have to be so choosy with what appears on your single page website, this may not bode well for your SEO. As your needs evolve and you need to rank for different phrases/keywords, it’s going to be very difficult to do this for more than a few of them. Sure, you could create a second section just for blogs and link it on your single page website, but that would defeat the purpose of having one page for a website altogether.

SEO can be tricky. If you find yourself in such a predicament, contact our SEO services company. Windsor businesses big and small have benefited from our expertise, and we guarantee we can optimize your SEO strategies even with a single page website!

Sometimes it just isn’t logical

There are times when a single page website just can’t work for your business. Some businesses are just complex by nature; cramming all of your information onto a single page website could be more harmful than helpful. Other times, you just need the extra pages to properly flesh out exactly what your business is all about. It isn’t for everyone, but if you can make a single page website work for you it’s in your best interest to do it.

If you need assistance with creating the best website possible for your business, contact our team today. Web Geeks is here to design any website you may have in mind – from a single page website to a complex, multi-page website with a user interface that will make navigating your site a breeze. Contact our team today, and experience the difference.

The Best Time to Post on Social Media

The Best Time to Post on Social Media

The Best Time To Post On Social Media

What’s just as important as gathering good content you can share with your followers? Knowing when to post the content. Our Windsor digital marketing company wants you to know that it’s vitally important to be strategic about when you post your content – otherwise, who’s going to engage with your posts? Posting when nobody is around is a waste of time and content, so understand the best time to post on social media. You must figure this out on your own by posting regularly on your own social media channels; until then, schedule your posts to go live when the most people are statistically active (Buffer makes it simple to do exactly this). You can find the best times and days to post below. Confused?

When are people statistically the most active on social media?

Note: Times are displayed in Eastern Standard Time (EST).

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Facebook

You might think that Facebook users are the most active in the evening – surprisingly, you’d be wrong. You’re going to theoretically garner the most engagement by posting between 11am – 4pm on any given weekday. SproutSocial claims that the time of the week with the most activity is either on Wednesday at 1pm – 3pm and Thursday between 2-3pm. Evenings and weekends have the least amount of engagement, probably because people are busy.

“Engagement rates consistently peak during the midday on weekdays,” says SproutSocial. “The most engagements are sent on Facebook during typical lunch breaks on Wednesday and

Thursday. Weekends tend to be poorer times for engagement–especially on Saturday. People are out and about on Saturdays so don’t expect much engagement when your audience is the busiest.”

Instagram

Interestingly enough, Instagram seems popular all the time. Hubspot claims that the best time to post on Instagram is anytime between Monday and Thursday (except between 3-4pm). Videos seem to follow a rule all their own. As long as you post a video after 8am but before 9pm, it shouldn’t impact your engagement. There’s an interesting dynamic you’re probably seeing between both social media platforms: users see Facebook as more of a business tool while Instagram is viewed as a thing you do after work.

Twitter

Twitter may be the hardest social media platform to find a perfect time to post, mainly because there’s so much engagement happening on Twitter all the time that’s it difficult to know what constitutes a perfect time. SproutSocial suggests the best time to post is Friday between 10-11am – in fact, Friday is the best day to tweet, period. Even so, feel free to post any day between 11am-noon as this hour seems to be when the most users are active. Twitter users seem to use the social network later than any other platform. If you want to post shareable content later in the evening, do it on Twitter.

LinkedIn Hootsuite found some pretty specific best times to post: 7:45am, 10:45am, 12:45pm, and 5:45pm between Monday and Thursday.

“The Hootsuite social team posts on the 45-minute mark because most brands are posting on the hour,” says Hootsuite. A great idea if you want your posts to be ‘separated from the pack,’ and decrease the risk of them getting lost in the shuffle. Since LinkedIn is a business social network, it makes sense that a lot of engagement comes during the workday. Then again, there are always professionals looking for a new job/searching for job leads during the weekend so try posting sporadically a few Saturday’s and Sunday’s to see if your content gets any engagement.

Your best time to post

This one is trickier. It depends on your users, your location, and what’s happening in the world, but by getting to know your audience you can figure this out on your own too. Remember a few tips.

Post in different timezones

Think about where your customers live: if you’ve been shipping a lot of products to California, repurpose your content to go live for customers living in the Pacific Standard Timezone (PST) too. Have a few overseas customers? Schedule repurposed posts to go live when they’re the most active.

What’s trending in your target audience?

Just because you sell baked goods doesn’t mean that you can’t benefit from what’s happening in pop culture. Whether it’s Game 5 of the World Series of a celebrity fell off the stage at the Grammy’s, ride the coattails of the hottest talk in pop culture by using trending hashtags and even memes. Whatever it takes to get people to notice your brand!

Count instances of engagement

Take it from this digital marketing agency in Windsor: sometimes it pays to be old school. Open up a spreadsheet on your desktop (or use an old-fashioned pen and paper) and record all instances of engagement: likes, retweets, shares, comments, etc. Record when your posts went live, and in a month you will have an idea as to when your users engage with you the most. Implement it into your post scheduling, and continue getting more accurate as the data keeps rolling in. Also keeps tabs on the analytics of each social media platform. Remember: never stop collecting data!

And if collecting data or keeping track of the best times to post on social media becomes an issue? Reach out to our SEO services company! Windsor entrepreneurs know that when they need a proven team to help them to perfect their marketing strategies, they choose Web Geeks. Call today, and ask about a free consultation!

All You Need To Know About Google Tag Manager

All You Need To Know About Google Tag Manager

All You Need To Know About Google Tag Manager

Having good data isn’t just a perk that lets you run your business better – it’s literal power. Good data can make all the difference in succeeding and failing, but how do you get that data? Furthermore, how can you ensure you continuously get good data that you can use to help you every step of your brand’s journey? Every digital marketing agency in Windsor will likely each give you a completely different answer because quite frankly there’s more than one answer to the problem, but here at Web Geeks we’re going to use Google Tag Manager so you can integrate your good data into Google Analytics, AdWords, or another third-party like Twitter or even Bing Ads.

Disclaimer: Users without prior technical knowledge of tagging may find these concepts confusing. If you want to take advantage of tagging but need assistance, please contact us.

What is it?

It’s a tag management system that gives you the power to create tags in a simplified manner. In the past, creating tags consisted of actually going into the site’s source code every time you needed to create, edit, or delete a tag; in short, it was a tedious process. Google Tag Manager not only makes creating tags easier via a user-friendly user interface, but you never have to touch your site’s source code again (in our opinion, this makes Google Tag Manager worth recommending alone). Create tags easier and get good data faster and more consistently – what’s not to love?

Depending on your brand’s needs, you may only need a few tags or a couple hundred. Whatever your needs, Google Tag Manager makes it simple to keep tabs on every tag you’ve ever created.

Make as many as you want, as few, or fall somewhere in-between – our Windsor digital marketing company is here to tell you that, “it doesn’t matter!”

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So what are tags – and why should I care?

Think of tags as a recipe that tells Google Tag Manager what to do. A batch of code (much like a recipe) that’s ready to spring into action the moment they are triggered, tags are designed to collection information from a website and send them to a third-party service such as Google Analytics, AdWords, Twitter, etc. The beauty of this method of data collecting lies in how versatile creating tags can actually be. Create a tag, and you can embed the tag onto a page of your business’ website to measure an abundance of different analytics. Once a tag has been activated (called triggering – more on that in a moment), the data collected can be imported into a number of third-party accounts, including Analytics and AdWords to give you a more accurate, overall picture of your brand.

Triggers and variables

Triggers tell a tag when it’s time to do what the tag wants to do. For example, if you want to know how many people experience a JavaScript Error on your new website that just launched, the trigger would tell the appropriate tag when to collect that data (in this case, when a JavaScript Error displayed). If you want to know when someone clicks on a particular link in a newsletter, the same thing applies: once the link has been clicked, the trigger would inform the appropriate tag of the click and pass along the data to the pre-determined service. It’s simply a matter of cause and effect.

Just as tags depend on triggers, so too do triggers depend on variables. Variables inform your trigger if it’s time to tell your tag if it’s time to execute its command. This occurs when the tag compares a variable’s value to the value in the trigger; if the variable meets the demands of the trigger, the tag will execute.

Test until you’re ready

An amazing feature of Google Tag Manager is the fact that you can preview your tags and make sure they are working properly before they go live. Google Tag Manager can be confusing, so it’s great to know that you can fine-tune the relationships between your tags and their triggers and variables. You can also be sure that you’re getting the best data right from the get-go.

How does Google Tag Manager help?

When you need to get down to the nitty-gritty and know everything that’s happening on your website – from in-depth promotional tracking to the download breakdown link-by-link, country-by-country and beyond – Google Tag Manager can get you there. Moreover, Google Tag Manager can help to improve an abundance of different areas of your business – and the sky is literally the limit. You can fine-tune the data you want if you are willing to put the time into it!

What to know before I begin?

It’s going to take a lot of time to learn. This isn’t an easy tool to master – especially if you’ve never dealt with tags and basic coding. You’re also going to run into a lot of troubleshooting issues often.

The keyword here is patience: if you don’t have a lot of it, you may want to consider reaching out to our SEO services company. Windsor entrepreneurs know that in order to stay ahead you need to have impeccable data that Google Tag Manager can provide – but if you don’t have the time or the patience to learn how to utilize it, Web Geeks is your ticket to getting all the best data your business needs. Call our experts today, and let’s set up a free evaluation to figure out the best approach to getting your business the data is needs to succeed!

How To Effectively Research Keywords Using Google AdWords

How To Effectively Research Keywords Using Google AdWords

How To Effectively Research Keywords Using Google AdWords

Whether you want to sell auto parts or you want to create a campaign that advertises your new food blog, you need to know which keywords are suitable to your brand. Not just any keywords, either: they must be relevant keywords with purpose. Not just any keywords will do when it comes to growing your brand, and while it may seem confusing and downright inconceivable that you can find keywords that can provide the best help to your brand, nothing could be further from the truth. You don’t have to be a marketing guru to figure out which keywords can work for your brand, either. Google AdWords can help you to find the best keywords for your brand and creating a compelling campaign that will put those keywords into action (i.e. more customers, more money).

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It all starts with Google Keyword Planner (GKP). But first, you need to get a little old school. Grab a pencil and paper, because we’re about to…

Create a paper list

The greatest brainstorming tool is still a pencil and paper. Brainstorm the types of keywords and keyphrases you think potential customers search for as it pertains to your brand – you may even want to reach out to past/present customers as well as friends, family, colleagues, etc. to get an idea regarding what they’ve recently searched for on your website. Write their answers down, and highlight any words/phrases that show up more than once to indicate it may be a high-value keyword. Additionally, browse your social media messages and check to see if anyone has inquired about a certain product, service, etc. as of late. Write what you find.

Write any keywords/phrases that may come to mind. Go to your competitor’s website and social media pages to learn what keywords they may be using. For example, if they have posted a lot of content about snow shovels for driveways in the last month; if relevant, consider ranking for similar keywords.

Google Keyword Planner

We’re not going to go too deep into how to use GKP (Google has instructions for using Google Keyword Planner), but it’s extremely simple to use. From the main page, you can insert individual keywords and even a URL to generate ideas for keywords via the search for new keyword field. Want to use your paper list of keywords? Insert them into the multiple keyword lists field. You can even discover the search volume and how the keyword has performed historically via get search volume and trends. These three fields will tell you everything you need to know to find new keywords and research your findings to whittle your list down to only the top, highest ranking, and competitive keywords for your brand.

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Plug in your most valuable keywords into Google

From there, choose the top five search results in Google. Search your keyword on their website to discover anything: from the categories where the relevant keyword is listed to how many times it actually pops up on every page. Keep in mind where the keyword pops up: is it in the titles/headers of certain pages, or is it buried among several sub-categories and seemingly irrelevant to your competition? This will allow you to also discover relevant niche keywords – and the more in-demand will little competition they are, the better (you can figure this out via metrics and forecasts – more on that in a moment). For example, if you want to rank for cheap hubcaps in Windsor and find that people are searching for custom hubcap decals yet the keyword isn’t ranking very highly, congratulations: you’ve found a niche keyword you can capitalize on.

Metrics and forecasts

Google has a fantastic breakdown on how to use metrics and forecasts so while we’re not going to get into it, know that it’s a great way to detail what your AdWords campaign will ultimately cost when ranking for certain keywords. From the number of clicks your ad will get to the number of impressions, cost, clickthrough rate (CTR) and even the overall, average cost per click (Average CPC), it’s perfect for creating a plan of action. On The Plan overview page, you can even get a breakdown as to what each campaign will cost for your keywords, allowing you to scale appropriately.

Keyword intent

Keep in mind what the searcher ‘needs’ when they search for your keywords and phrases. For example, if you are selling auto parts you probably don’t want to use AdWords to rank for the phrase, ‘how to repair automobile parts from home,’ since you’re trying to make a sale; alternatively, the keyphrase ‘cheapest auto parts in Windsor,’ would be more appropriate as it increases the odds of a customer finding your brand and buying from you directly.

The point is all the research in the world doesn’t make a bit of difference if you don’t understand why someone is searching. You may be trying to rank for muffler repair in Windsor, but there’s a wealth of difference between ‘how to choose a mechanic for muffler repair in Windsor,’ and, ‘muffler repair mechanic in Windsor;’ one phrase helps you how to choose a provider, another shows the providers outright. Just a change in a few words will give searchers completely different results. Keep this in mind when creating, cutting, adding, and perfecting your keyword list as you discover the top keywords to rank for; rank for the best, and your brand will flourish!

If you are looking for assistance with finding keywords to optimize your website around and launching Google AdWords campaigns, get in contact with Web Geeks and we can work with you to grow your business.

Things To Consider When Creating A Website For Your Business

Things To Consider When Creating A Website For Your Business

Things To Consider When Creating A Website For Your Business

One of the first steps to building any type of brand involves creating a website. Why though? With most of the world being active on social media (roughly 40% of the world’s population to be exact), it may seem like creating a website is a waste of time. You couldn’t be more wrong. Creating a website is still one of the most important steps when building your small business (it makes your business feel legitimate) and a great way to manage your reputation (you don’t want critics and trolls buying your domain name); it’s still also one of the best ways to generate sales.

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Need a website? Keep reading to find out what’s worth considering when planning your little piece of the Internet.

Branding

Still haven’t settled on your business’ name? Good – make the decision based on your domain name. Your domain name should be short, reflective of your brand’s name, and memorable. ‘Tom’s-discount-lamporeum.net’ isn’t going to cut it no matter how much you love the name because nobody will remember the domain; ‘thediscountlampkingdom.com,’ works and is memorable.

What are your competitors doing?

There is no shame is copying what your competition is doing. Google keywords associated to your industry and browse the websites landing on the front page of the search results. What do they have in common? What seems to be working for them? Make note, and apply the results to your own website.

Have a goal

Why should someone visit your website? What do you want to achieve when they visit? From generating sales to using your website to get potential customers to call you on the phone, your website needs to have a clear goal besides for existing besides, ‘it’s what you’re supposed to do.’ It needs to be more useful than a glorified classified post ad, too. Use your website to grow your brand – and if you need to know how to do that, that’s what we’re here for.

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Simplicity. Always.

This isn’t the early 2000’s anymore: Flash is dead, simplicity is king. Besides, who wants to spend time on a website that doesn’t provide relevant information within the first minute anyway? There’s nothing novel about websites: if they look disorganized, people are going to leave.

Thus, it’s imperative that you keep your website as simplistic as possible. As soon as the homepage loads, viewers need to be able to know:

  • The point of the website.
  • How to contact you.
  • Where to find your social media pages.
  • What you offer (e.g. services, products, etc.).
  • Why your brand should be trusted.

It sounds like a lot, but do your research as mentioned earlier. See how your competitors are including this information on their own front page, and discover how you can apply it to your own website.

Mobile-first

We’re at a point where it’s a given that most people that visit your website will be doing so on their mobile device. Thus, it’s a no-brainer to build your website with a mobile-first mentality. Don’t exclude your desktop visitors, though: ensure your website scales for them, too. Build for mobile, scale for desktop, and everyone will be pleased with what you’ve built.

Know your audience

Who are you trying to appeal to? If you don’t know the answer, how can you possibly build a website that’s going to be beneficial to your brand? You can’t. Realize what your customers want, what they need, and create a website that lets them get it. Your website needs to solve problems, and you can only achieve this by knowing who you’re creating it for.

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