5 Windsor SEO Market Trends to Watch for in 2018
Whether you are a site owner or an online marketer, it is imperative you have a clear understanding of the latest trends driving the digital marketplace. Few areas of the industry are as important to long-term business success as SEO. In this latest post, our Web Geeks team in Windsor will help you prepare for 2018 and upcoming marketing campaigns by highlighting five SEO trends to watch for this year.
- Evolution of Voice Search
With the introduction of Alexa, Google Assistant and other home assistant tools, voice search have become a leading consideration for online marketers. Marketers must now target natural conversational keywords, and long-tail keywords to attract voice search users.
- Focus on User Experience
It has been a growing trend in recent years, but we are now going to see an even greater focus on user experience. Elements such as site speed, mobile performance, and time spent on site are now absolutely crucial in determining SEO results for Windsor companies.
- Q&A Content
Companies hoping to get to a high position in the Google SERPs are now focusing on Q&A content. Placing Q&A content on a site can ensure a company site holds the answer to a question posed in Google by the user. This is a way to hold onto the premium position without having to worry about the traditional race to the top of the results.
- Machine Learning
AI and machine learning systems are advancing at a rapid pace. Google is now developing algorithms that contextualize the results we see in search and has experienced success in building programs that respond uniquely to the individual searcher. The better the AI becomes in this area, the more informed the marketer must be in building content that is highly specific and targeted toward a unique section of their client-base.
- A Mobile-First Strategy
This is likely to be the first year in which the mobile-first strategy for SEO yields significant results in terms of return on campaign investment. Businesses must have a fully optimized website designed to scale to any device and to respond to the unique browsing patterns of a smartphone user.
Google My Business Listings Help Customers Discover Your Business
The Google My Business Listing is an essential place for any business to have a listing. Creating a listing on Google My Business will add your business to Google Maps and search results and will make your business much more discoverable for your customers.
All of Your Business’s Info in One Place
This tool allows businesses to manage their online profile and fill in their information including business description, contact information, address, phone number, business hours, website URL & upload photos. Businesses can also tag their listings with their category, selecting a primary category that describes your main offering and can add additional categories for services that you offer.
Simplifying the Customer Discovery Journey
Google My Business is a perfect tool to help customers discover your business, as many people who are searching for businesses enter terms related to the product or service that they are looking for, rather than searching for specific businesses by name. For example, if someone is searching for restaurants in their area, they may enter searches as broad as “food”, “restaurants” or “diner”, and all of the local businesses that meet those search terms will appear for the users on the map, allowing them to explore local dining options and discover new options. The Google My Business listing makes it easy for customers to interact with your business as a huge portion of people are now using their smartphones to search, and the listings will allow them to call your business directly from the search.
The Google My Business listing will also allow customers to leave reviews of your business that will appear with the listing along with an average review ranking out of 5 stars. Reviews are a very helpful tool for business owners as they show that the business is credible, has been around for a while and has a track record of providing excellent customer service. This is crucial as the majority of people will trust online reviews of businesses with as much credibility as they would a recommendation from a family member or friend.
Using a Google My Business listing is a very effective tool for online marketing and is essential for any business that has a physical location. This is a free tool that is easy to setup, and it will help to drive customers in the door. If you are looking to improve your businesses’ online presence, Web Geeks can help you to create a digital strategy and implement tactics to build your business and reach your customers, get in touch with us today!
Local SEO Services - Optimizing Your On-Page SEO Aspects for Local SEO
For anyone looking to grow their business, it is impossible to ignore the power of the Internet. In the age of smartphones, the average person has instant access to just about everything right in the palm of their hand, including your business website. Understanding how to navigate the world of SEO will help you boost your business page to the top of Internet search results, driving in traffic and potential customers. The Web Geeks team has found that while many clients understand SEO basics, there is still a sense of mystery surrounding making SEO work for their businesses – that is where we can help by providing local SEO services.
Understanding How Local SEO Services Can Help
One of the nuances of SEO is tailoring your on-page signals to reach people that are most likely to convert into actual customers, rather than those that will simply click away. Local SEO is powered largely by your on-page signals because those have the greatest impact on your local search rank.
Here are a few quick tips for strengthening your on-page signals and, in turn, your local search rank:
- Make sure your website includes accurate NAP (Name, Address, and Phone Number). This seems like an obvious step, but double-checking that your business name, address, and phone number is correctly listed on your website is critical.
- Use relevant local keywords to optimize title tags and meta content. To improve your local ranking, you need search engines to associate your business with the specific area you are targeting. For example, if you offer house cleaning servings in the Dallas area, “house cleaning services” and “Dallas” are two important keywords that should be appropriately incorporated into both the title tags and meta content.
- Optimize landing page content. When your site is ranked for search, your rank can drop if a large number of people open your site but then quickly leave. So, you need to make sure that once a person clicks on your link, they stay on your site. This means your landing page content needs to have valuable, relevant content that is easy to browse.
These are just a few tips for improving your local search rank through your on-page signals, and the Web Geeks team can help you learn much more through our local SEO services. Contact us and we can help you harness the power of the Internet to help your business flourish.
Net Neutrality Rolled Back in the United States
Net Neutrality or the open internet is the principle that internet service providers should give consumers access to all legal content and applications on an equal basis, without favouring some sources or blocking others.
In the United States, the FCC recently ruled to reverse a previous legislation which classified the internet as a utility. This change has put the power into the hands of ISPs to determine the future of the internet. A possible consequence of this is that internet subscribers could have to pay additional subscription fees to access the websites that they were previously using for free. Costs for internet access could quickly rise for consumers if they have to pay additional fees to access email, social media, browse online news, stream video and play online games – similar to how cable TV subscriptions are now sold. ISPs could be free to discriminate against web traffic by slowing internet speeds to sites that they do not own or that users do not pay extra for – and if they don’t like certain content or certain websites, they could completely block access to those sites.
This helpful article from The Verge points out that ISPs will have to inform users if they want to block websites, throttle internet connections or charge some websites more. The article also looks into how large American ISPs including Comcast, AT&T, Verizon and more treat net neutrality and how they may act in the future.
This decision by the FCC has been slammed by representatives from tech companies including Amazon, Facebook, Microsoft, Netflix, Reddit & Vimeo. Any web-based business could now be at the mercy of ISPs to allow users to access their services.
The loss of net neutrality may become a large issue for gamers who rely on fast internet speeds to remain competitive, as any gamer who has experienced lag in an online game knows that it is very frustrating.
Luckily for Canadians, our government has taken a stand to protect net neutrality. At a recent question period, Navdeep Bains, the Minister of Innovation, Science & Economic Development stated “Our government stands to support net neutrality. We support an open Internet. We support the CRTC framework for net neutrality, because we know an open Internet is critical for our economy and our democracy.” It is encouraging to see the Canadian government stand up for the rights of all internet users.
Only time will tell how the loss of an open internet in the United States will affect the digital world, but residents there could be in for a shock once ISPs start to make changes.