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All You Need To Know About Google Tag Manager

All You Need To Know About Google Tag Manager

All You Need To Know About Google Tag Manager

Having good data isn’t just a perk that lets you run your business better – it’s literal power. Good data can make all the difference in succeeding and failing, but how do you get that data? Furthermore, how can you ensure you continuously get good data that you can use to help you every step of your brand’s journey? Every digital marketing agency in Windsor will likely each give you a completely different answer because quite frankly there’s more than one answer to the problem, but here at Web Geeks we’re going to use Google Tag Manager so you can integrate your good data into Google Analytics, AdWords, or another third-party like Twitter or even Bing Ads.

Disclaimer: Users without prior technical knowledge of tagging may find these concepts confusing. If you want to take advantage of tagging but need assistance, please contact us.

What is it?

It’s a tag management system that gives you the power to create tags in a simplified manner. In the past, creating tags consisted of actually going into the site’s source code every time you needed to create, edit, or delete a tag; in short, it was a tedious process. Google Tag Manager not only makes creating tags easier via a user-friendly user interface, but you never have to touch your site’s source code again (in our opinion, this makes Google Tag Manager worth recommending alone). Create tags easier and get good data faster and more consistently – what’s not to love?

Depending on your brand’s needs, you may only need a few tags or a couple hundred. Whatever your needs, Google Tag Manager makes it simple to keep tabs on every tag you’ve ever created.

Make as many as you want, as few, or fall somewhere in-between – our Windsor digital marketing company is here to tell you that, “it doesn’t matter!”

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So what are tags – and why should I care?

Think of tags as a recipe that tells Google Tag Manager what to do. A batch of code (much like a recipe) that’s ready to spring into action the moment they are triggered, tags are designed to collection information from a website and send them to a third-party service such as Google Analytics, AdWords, Twitter, etc. The beauty of this method of data collecting lies in how versatile creating tags can actually be. Create a tag, and you can embed the tag onto a page of your business’ website to measure an abundance of different analytics. Once a tag has been activated (called triggering – more on that in a moment), the data collected can be imported into a number of third-party accounts, including Analytics and AdWords to give you a more accurate, overall picture of your brand.

Triggers and variables

Triggers tell a tag when it’s time to do what the tag wants to do. For example, if you want to know how many people experience a JavaScript Error on your new website that just launched, the trigger would tell the appropriate tag when to collect that data (in this case, when a JavaScript Error displayed). If you want to know when someone clicks on a particular link in a newsletter, the same thing applies: once the link has been clicked, the trigger would inform the appropriate tag of the click and pass along the data to the pre-determined service. It’s simply a matter of cause and effect.

Just as tags depend on triggers, so too do triggers depend on variables. Variables inform your trigger if it’s time to tell your tag if it’s time to execute its command. This occurs when the tag compares a variable’s value to the value in the trigger; if the variable meets the demands of the trigger, the tag will execute.

Test until you’re ready

An amazing feature of Google Tag Manager is the fact that you can preview your tags and make sure they are working properly before they go live. Google Tag Manager can be confusing, so it’s great to know that you can fine-tune the relationships between your tags and their triggers and variables. You can also be sure that you’re getting the best data right from the get-go.

How does Google Tag Manager help?

When you need to get down to the nitty-gritty and know everything that’s happening on your website – from in-depth promotional tracking to the download breakdown link-by-link, country-by-country and beyond – Google Tag Manager can get you there. Moreover, Google Tag Manager can help to improve an abundance of different areas of your business – and the sky is literally the limit. You can fine-tune the data you want if you are willing to put the time into it!

What to know before I begin?

It’s going to take a lot of time to learn. This isn’t an easy tool to master – especially if you’ve never dealt with tags and basic coding. You’re also going to run into a lot of troubleshooting issues often.

The keyword here is patience: if you don’t have a lot of it, you may want to consider reaching out to our SEO services company. Windsor entrepreneurs know that in order to stay ahead you need to have impeccable data that Google Tag Manager can provide – but if you don’t have the time or the patience to learn how to utilize it, Web Geeks is your ticket to getting all the best data your business needs. Call our experts today, and let’s set up a free evaluation to figure out the best approach to getting your business the data is needs to succeed!

How To Effectively Research Keywords Using Google AdWords

How To Effectively Research Keywords Using Google AdWords

How To Effectively Research Keywords Using Google AdWords

Whether you want to sell auto parts or you want to create a campaign that advertises your new food blog, you need to know which keywords are suitable to your brand. Not just any keywords, either: they must be relevant keywords with purpose. Not just any keywords will do when it comes to growing your brand, and while it may seem confusing and downright inconceivable that you can find keywords that can provide the best help to your brand, nothing could be further from the truth. You don’t have to be a marketing guru to figure out which keywords can work for your brand, either. Google AdWords can help you to find the best keywords for your brand and creating a compelling campaign that will put those keywords into action (i.e. more customers, more money).

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It all starts with Google Keyword Planner (GKP). But first, you need to get a little old school. Grab a pencil and paper, because we’re about to…

Create a paper list

The greatest brainstorming tool is still a pencil and paper. Brainstorm the types of keywords and keyphrases you think potential customers search for as it pertains to your brand – you may even want to reach out to past/present customers as well as friends, family, colleagues, etc. to get an idea regarding what they’ve recently searched for on your website. Write their answers down, and highlight any words/phrases that show up more than once to indicate it may be a high-value keyword. Additionally, browse your social media messages and check to see if anyone has inquired about a certain product, service, etc. as of late. Write what you find.

Write any keywords/phrases that may come to mind. Go to your competitor’s website and social media pages to learn what keywords they may be using. For example, if they have posted a lot of content about snow shovels for driveways in the last month; if relevant, consider ranking for similar keywords.

Google Keyword Planner

We’re not going to go too deep into how to use GKP (Google has instructions for using Google Keyword Planner), but it’s extremely simple to use. From the main page, you can insert individual keywords and even a URL to generate ideas for keywords via the search for new keyword field. Want to use your paper list of keywords? Insert them into the multiple keyword lists field. You can even discover the search volume and how the keyword has performed historically via get search volume and trends. These three fields will tell you everything you need to know to find new keywords and research your findings to whittle your list down to only the top, highest ranking, and competitive keywords for your brand.

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Plug in your most valuable keywords into Google

From there, choose the top five search results in Google. Search your keyword on their website to discover anything: from the categories where the relevant keyword is listed to how many times it actually pops up on every page. Keep in mind where the keyword pops up: is it in the titles/headers of certain pages, or is it buried among several sub-categories and seemingly irrelevant to your competition? This will allow you to also discover relevant niche keywords – and the more in-demand will little competition they are, the better (you can figure this out via metrics and forecasts – more on that in a moment). For example, if you want to rank for cheap hubcaps in Windsor and find that people are searching for custom hubcap decals yet the keyword isn’t ranking very highly, congratulations: you’ve found a niche keyword you can capitalize on.

Metrics and forecasts

Google has a fantastic breakdown on how to use metrics and forecasts so while we’re not going to get into it, know that it’s a great way to detail what your AdWords campaign will ultimately cost when ranking for certain keywords. From the number of clicks your ad will get to the number of impressions, cost, clickthrough rate (CTR) and even the overall, average cost per click (Average CPC), it’s perfect for creating a plan of action. On The Plan overview page, you can even get a breakdown as to what each campaign will cost for your keywords, allowing you to scale appropriately.

Keyword intent

Keep in mind what the searcher ‘needs’ when they search for your keywords and phrases. For example, if you are selling auto parts you probably don’t want to use AdWords to rank for the phrase, ‘how to repair automobile parts from home,’ since you’re trying to make a sale; alternatively, the keyphrase ‘cheapest auto parts in Windsor,’ would be more appropriate as it increases the odds of a customer finding your brand and buying from you directly.

The point is all the research in the world doesn’t make a bit of difference if you don’t understand why someone is searching. You may be trying to rank for muffler repair in Windsor, but there’s a wealth of difference between ‘how to choose a mechanic for muffler repair in Windsor,’ and, ‘muffler repair mechanic in Windsor;’ one phrase helps you how to choose a provider, another shows the providers outright. Just a change in a few words will give searchers completely different results. Keep this in mind when creating, cutting, adding, and perfecting your keyword list as you discover the top keywords to rank for; rank for the best, and your brand will flourish!

If you are looking for assistance with finding keywords to optimize your website around and launching Google AdWords campaigns, get in contact with Web Geeks and we can work with you to grow your business.

Things To Consider When Creating A Website For Your Business

Things To Consider When Creating A Website For Your Business

Things To Consider When Creating A Website For Your Business

One of the first steps to building any type of brand involves creating a website. Why though? With most of the world being active on social media (roughly 40% of the world’s population to be exact), it may seem like creating a website is a waste of time. You couldn’t be more wrong. Creating a website is still one of the most important steps when building your small business (it makes your business feel legitimate) and a great way to manage your reputation (you don’t want critics and trolls buying your domain name); it’s still also one of the best ways to generate sales.

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Need a website? Keep reading to find out what’s worth considering when planning your little piece of the Internet.

Branding

Still haven’t settled on your business’ name? Good – make the decision based on your domain name. Your domain name should be short, reflective of your brand’s name, and memorable. ‘Tom’s-discount-lamporeum.net’ isn’t going to cut it no matter how much you love the name because nobody will remember the domain; ‘thediscountlampkingdom.com,’ works and is memorable.

What are your competitors doing?

There is no shame is copying what your competition is doing. Google keywords associated to your industry and browse the websites landing on the front page of the search results. What do they have in common? What seems to be working for them? Make note, and apply the results to your own website.

Have a goal

Why should someone visit your website? What do you want to achieve when they visit? From generating sales to using your website to get potential customers to call you on the phone, your website needs to have a clear goal besides for existing besides, ‘it’s what you’re supposed to do.’ It needs to be more useful than a glorified classified post ad, too. Use your website to grow your brand – and if you need to know how to do that, that’s what we’re here for.

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Simplicity. Always.

This isn’t the early 2000’s anymore: Flash is dead, simplicity is king. Besides, who wants to spend time on a website that doesn’t provide relevant information within the first minute anyway? There’s nothing novel about websites: if they look disorganized, people are going to leave.

Thus, it’s imperative that you keep your website as simplistic as possible. As soon as the homepage loads, viewers need to be able to know:

  • The point of the website.
  • How to contact you.
  • Where to find your social media pages.
  • What you offer (e.g. services, products, etc.).
  • Why your brand should be trusted.

It sounds like a lot, but do your research as mentioned earlier. See how your competitors are including this information on their own front page, and discover how you can apply it to your own website.

Mobile-first

We’re at a point where it’s a given that most people that visit your website will be doing so on their mobile device. Thus, it’s a no-brainer to build your website with a mobile-first mentality. Don’t exclude your desktop visitors, though: ensure your website scales for them, too. Build for mobile, scale for desktop, and everyone will be pleased with what you’ve built.

Know your audience

Who are you trying to appeal to? If you don’t know the answer, how can you possibly build a website that’s going to be beneficial to your brand? You can’t. Realize what your customers want, what they need, and create a website that lets them get it. Your website needs to solve problems, and you can only achieve this by knowing who you’re creating it for.

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Best Keyword Research Tools For Your Business

Best Keyword Research Tools For Your Business

Best Keyword Research Tools For Your Business

The most important thing you can do to grow your brand today is to utilize proven search engine optimization (SEO) techniques to ensure that your website can be found by potential customers. One of the best ways to accomplish this is to rank for keywords and phrases that are relevant to your brand. Not all keywords are created equal, though – and some are much more competitive than others. The trick is to use high-traffic keywords that aren’t too competitive. While easier said than done, it’s a great way to start (and it will help you to rank better for even more competitive keywords and phrases).

But where do you find these keywords? Never mind that – where do you start? By choosing one of the best keyword research tools available on the Web today. We suggest starting with Google Keyword Planner if you’ve never used a keyword research tool before; for everyone else, we think you’ll find something to like below.

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Google Keyword Planner

If you don’t know which tool to start with, start here. Google Keyword Planner (GKP) is undoubtedly the best tool to use if you’re new to research keywords. Because it’s free, you also have nothing to lose. It’s also integrated with Google AdWords, so if you regularly use it to monitor your campaigns you’ll feel with at home with GKP.

The beauty of GKP is you also have an abundance of data you can use. This should come as no surprise since we’re talking about Google here, but if you want to rank for another search engine such as Bing you’re out of luck. It’s also very simple to use, so again start here.

SEMrush

When you need a little more meat to your keyword research tool, it’s hard to beat SEMrush. It’s certainly not the cheapest tool around (starting at $99 per month), but it’s totally worth it. Arguably as simple to use as GKP but with more features and data that you’ll know what to do with, SEMrush offers features like the Keyword Magic tool that allow you to find those hard-to-discover long-tail keywords that can help you to rank, well, like magic. Simply insert a keyword and you will be presented with additional keywords along with long-tail searches for each, sorted by search volume. From there, select which long-tail keywords you’re interested in analyzing to absorb more information in SEMrush’s Keyword Analyzer tool.

That’s only a fraction of what SEMrush has to offer. It’s free to try free for two weeks. Give it a shot – we think you’ll wind up a believer.

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UberSuggest

Prefer something a little lighter (not to mention free)? UberSuggest may just be what you’re looking for. Perhaps even easier to use than GKP, UberSuggest’s strengths lie in just how powerful this simple-to-use tool actually is. Insert any keyword or phrase and you’re bound to get bombarded with pages and pages of potential keywords your brand can use. Although it may seem like information overload at first, the beauty of UberSuggest is that it actually shows you which keywords and phrases are the most popular at the moment. You don’t have to weed through confusing data that you have to take a moment to unravel; you want the best keywords and phrases, and that’s exactly what UberSuggest gives you. It’s a free, no-nonsense tool that’s for the entrepreneur that wants a tool that gets straight to the point.

Ahrefs Keywords Explorer

Simplicity coupled with powerful, feature-rich tools is the winning formula of any keyword research suite, and Ahrefs’ keyword tool is no exception. Ahrefs Keyword Explorer allows you to insert a search term (up to 100 at a time), how hard it will be to rank for certain keywords, and keyword ideas that you can add to your list and analyze later. You can also look at additional data for each keyword that details cost-per-click of each keyword, how many clicks you’ll feasibly get if it’s properly optimized, how competitive the keyword is (i.e. the more competitive, the higher the CPC), and beyond. It’s the same price as SEMrush ($99 per month), so if you’re looking for a premium tool that delivers more data than you know what to do with, take them both for a spin.

There you have it. Four great keyword research tools – two free, two premium – for the entrepreneur that wants to rank for the best keywords with the greatest return on investment (ROI). No matter how green or seasoned you are with keyword researching, these tools will turn you into a professional if you put the time into them.

Of course, keywords and the data they provide can cause your head to spin and make you feel like you’re in over your head. If you ever need a helping hand, our team would be more than happy to provide your brand with any assistance you may need. Give us a call today, and we will be pleased to point you in the right direction.

4 Ways to Use Social Media to Drive Traffic to Your Website

4 Ways to Use Social Media to Drive Traffic to Your Website

4 Ways to Use Social Media to Drive Traffic to Your Website

Whether you are starting your endeavor into social media marketing for the first time or you’ve been around the block a couple of times, it’s vital to know why social media is so important in relation to your brand’s website. After all, utilizing social media isn’t just something you do, ‘just because;’ there’s a reason for it. Below are a few of the top ways on just how social media will drive traffic to your brand-new website.

1. Content is King

And content must always be king. Pay careful attention to the type of content you are posting to your social media platforms while also being aware of the type of content you are creating/commissioning. Not only must the content be aligned with what your audience wants/finds interesting, it must be shareable. That means creating content that will grab your audience’s attention within seconds. Infographics and video content is a great way to do this, but don’t think that the written word is obsolete – far from it. Long-form content is making a comeback in a big way and your audience will certainly read it if you grab their attention. Use a headline that grabs the reader’s imagination and entices them to read more. Hubspot has a solid post on how to write headlines that readers will click on. Post quality, engaging content and others will visit your website to figure out what your brand is all about

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2. Leverage Images on Instagram to Create Excitement Around Your Products

Want to get your followers off of your social media platform and onto your website? Post a sale to showcase your services and/or products. Even without a sale, you need to be utilizing social media to show the world what your brand has to offer. Instagram is perfect for this (they’re even building an app just for shopping) as it focuses on imagery to showcase products. From there, merely linkback to your product’s store page on your website so browsers can find out how to buy what you’re advertising all in one click. You must promote visual content on social media, and this is one of the best ways to do exactly that.

3. See How You’re Matching Up Against Your Competitors

The old saying of keeping, ‘friends close but enemies closer,’ doesn’t apply to this post word-for-word, but there’s some truth there: most notably, keeping your competitors close. You need to know exactly what your competitors are doing on social media every single day: that means knowing when they post, the social channels where they have the most followers, the type of content they post, and how much engagement they get from it all. The last part is key, because it will show you exactly what is working for them and what isn’t. Keep an eye on what works for them and what doesn’t, and see if the same tactics work for you. Even if they don’t, you will get a better idea on how to drive more social media traffic to your site.

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4. Find the Right Communities Using Facebook Groups

Never underestimate the power of small, tight-knit communities. Facebook Groups is a godsend for finding these communities, and they truly can play a major part in bringing traffic to your new website. Especially if your brand specializes in a niche where passion is high, you can use these groups to promote your products and/or services and explain to the community why you’re an authority and they need to visit your site. For example, you can find groups that specialize in selling old VHS tapes to other collectors. It’s such a niche market that finding buyers by blindly posting on social media would probably take forever, but because these collectors congregate in Facebook Groups it’s simple to find the right buyer. Get meta with promoting your killer products, services, and more, and there’s no reason why your website won’t see boosts in traffic!

If your business could use some help with social media management and digital marketing to drive traffic to your new website, schedule a meeting with Web Geeks to discuss how we can help to grow your business.