Best Keyword Research Tools For Your Business

The most important thing you can do to grow your brand today is to utilize proven search engine optimization (SEO) techniques to ensure that your website can be found by potential customers. One of the best ways to accomplish this is to rank for keywords and phrases that are relevant to your brand. Not all keywords are created equal, though – and some are much more competitive than others. The trick is to use high-traffic keywords that aren’t too competitive. While easier said than done, it’s a great way to start (and it will help you to rank better for even more competitive keywords and phrases).

But where do you find these keywords? Never mind that – where do you start? By choosing one of the best keyword research tools available on the Web today. We suggest starting with Google Keyword Planner if you’ve never used a keyword research tool before; for everyone else, we think you’ll find something to like below.

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Google Keyword Planner

If you don’t know which tool to start with, start here. Google Keyword Planner (GKP) is undoubtedly the best tool to use if you’re new to research keywords. Because it’s free, you also have nothing to lose. It’s also integrated with Google AdWords, so if you regularly use it to monitor your campaigns you’ll feel with at home with GKP.

The beauty of GKP is you also have an abundance of data you can use. This should come as no surprise since we’re talking about Google here, but if you want to rank for another search engine such as Bing you’re out of luck. It’s also very simple to use, so again start here.


When you need a little more meat to your keyword research tool, it’s hard to beat SEMrush. It’s certainly not the cheapest tool around (starting at $99 per month), but it’s totally worth it. Arguably as simple to use as GKP but with more features and data that you’ll know what to do with, SEMrush offers features like the Keyword Magic tool that allow you to find those hard-to-discover long-tail keywords that can help you to rank, well, like magic. Simply insert a keyword and you will be presented with additional keywords along with long-tail searches for each, sorted by search volume. From there, select which long-tail keywords you’re interested in analyzing to absorb more information in SEMrush’s Keyword Analyzer tool.

That’s only a fraction of what SEMrush has to offer. It’s free to try free for two weeks. Give it a shot – we think you’ll wind up a believer.

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Prefer something a little lighter (not to mention free)? UberSuggest may just be what you’re looking for. Perhaps even easier to use than GKP, UberSuggest’s strengths lie in just how powerful this simple-to-use tool actually is. Insert any keyword or phrase and you’re bound to get bombarded with pages and pages of potential keywords your brand can use. Although it may seem like information overload at first, the beauty of UberSuggest is that it actually shows you which keywords and phrases are the most popular at the moment. You don’t have to weed through confusing data that you have to take a moment to unravel; you want the best keywords and phrases, and that’s exactly what UberSuggest gives you. It’s a free, no-nonsense tool that’s for the entrepreneur that wants a tool that gets straight to the point.

Ahrefs Keywords Explorer

Simplicity coupled with powerful, feature-rich tools is the winning formula of any keyword research suite, and Ahrefs’ keyword tool is no exception. Ahrefs Keyword Explorer allows you to insert a search term (up to 100 at a time), how hard it will be to rank for certain keywords, and keyword ideas that you can add to your list and analyze later. You can also look at additional data for each keyword that details cost-per-click of each keyword, how many clicks you’ll feasibly get if it’s properly optimized, how competitive the keyword is (i.e. the more competitive, the higher the CPC), and beyond. It’s the same price as SEMrush ($99 per month), so if you’re looking for a premium tool that delivers more data than you know what to do with, take them both for a spin.

There you have it. Four great keyword research tools – two free, two premium – for the entrepreneur that wants to rank for the best keywords with the greatest return on investment (ROI). No matter how green or seasoned you are with keyword researching, these tools will turn you into a professional if you put the time into them.

Of course, keywords and the data they provide can cause your head to spin and make you feel like you’re in over your head. If you ever need a helping hand, our team would be more than happy to provide your brand with any assistance you may need. Give us a call today, and we will be pleased to point you in the right direction.