Oct 16 14

Improve Visibility & Rankings with Search Engine Optimization

Shopping is a very necessary part of life, just as much as selling is. For this reason, people all over the world engage in it, and while some find immense pleasure doing it, others get involved just because they cannot avoid it. For a decent percentage of people, it can be soothing and therapeutic, just going from store to store and looking at a lot of beautiful things, perishable or not. This is one activity that cuts across all languages, races and social status. eCommerce makes it even easier for people to fuel their shopping addictions without leaving the house.

However, in the USA and Canada, shopping is becoming a compulsion for many. Working five days a week (and some cases six days), most people look forward to the weekend so that they can hang out with friends and family. Often times, the place to hang out in malls that are designed to feed the eye with the assortment of things on display, which is arranged in a way that encourages certain forms of behavior and might trigger specific actions. The rise of eCommerce has also contributed to this as people can now shop from home, while at work or even on the bus from their smartphone!

It can be a great way to relax but has one snag: the more time you spend looking at beautiful things, the more you want them, and the more you want them, the more of them you end up buying.

There are several facts that form the foundation of shopping addiction. This is particularly true in the US and Canada, where the factors listed below play a crucial role in forming shopping habits.

First, there are low prices. There is hardly a person that can resist an item she likes if she finds it at a cheap price, and it is easier than ever to find low prices online with eCommerce. There are promo codes, online coupons, and using websites like Shopping.fm you can browse through multiple online stores at the same time until you find the item you want for the least amount of money possible. Thing is, sometimes you may not need such an item, but because it is cheap you would not be able to resist the urge to buy it. So you end up having a product you do not need. Other times, you may have already bought it, but the sales just cannot pass you by.

Secondly, there is stress. Some people shop compulsively when under stress, physical or emotional. For some reason, they find it soothing. From junk food to a whole house, the list can really be endless. Before they know it, they have bought things they have no need for, and spent money that should have been put to better use. Many people have spent late nights on eCommerce stores, gone to bed and weeks later they find a mystery package at their door containing some item they forgot that they ordered.

Another set of people just collect items in different colors. They do not feel whole until they have a particular handbag, a pair of shoes, or even a tie in every color available. For such people, the shopping addiction is something they cannot help.

You will find these people always on the lookout for that missing color. They never miss any flash sale, as they keep acquiring new things which must come in every single color possible.

There are those who do it for the image. As amazing as that sounds, people do go shopping compulsively because they cannot be seen repeating clothes, shoes, and so on. Since they always have one event to attend or another, they are constant visitors to stores or online shops. They must have the perfect accessory to match whatever they wear all the time, or they do not wear it at all.

There are a few more facts about addiction which you will find in the infographic below. And, just in case you are wondering, shopping addiction is not restricted to just women. Men can be as compulsive or particular as women. Right now, there are more than 15 million shopping addicts all over the USA and counting, and they are not all women, as you can see below.

In Canada the statistics are unclear, but the fact that the household debt is rising indicates overspending in many cases. If you are a business owner, adding eCommerce to your website can help you reach a whole new audience of shoppers – Web Geeks can help add eCommerce to your website, get in touch!


The importance of social media for modern day brands and businesses cannot be understated. Today, pretty much every major brand, business, and company have an active presence on major social media websites such as Facebook, Twitter, Instagram and even Pinterest.
Why, though?
The reason is simple – social media is the place to be.
Nike showed as much by dominating the consumers’ imagination over the London Olympics, even though the official sponsor of the event was no other but Adidas. Savvy, multi-channel social media presence outshone Nike’s main competitor with remarkable ease.
Pretty soon, over 25% of the world’s population will be using social media every single day to connect with friends, stay up to date with favorite brands, and even shop with them, directly through their Facebook or Instagram pages.
This is why having an active presence on social media is so important; your customers are there, and they expect you to be too. Most people today will reach out to brands and businesses on social media instead of calling up customer support or going in-store for help. Plus, people use social media to sway buying habits and often use social media to research products before buying them.
There is an audience in the billions on social media which is instantly accessible and ready to be engaged. It is a unique opportunity seen never before, and companies willing to put in the extra effort to have an active and engaging social media presence are going to be the most successful ones around.
Social media and ecommerce are now coming together as what is known as social commerce where customers can buy your products directly through your social media pages, without ever having to be redirected to your website. Consumers are welcoming these changes, and those who take advantage of being able to sell through social media are seeing staggering increases in sales and revenue.
Want to learn more about social commerce? Check out the infographic below.

SEO is one of the most affordable ways to market your business locally. Our team at Web Geeks has helped thousands of small business owners develop an online following. And in our latest post, we’re delving more into the world of local SEO services with five tips for improving local results from SEO campaigns.

  1. Fix Broken Links

Many companies find that the links back to their site from common hubs such as Yelp are broken. This could be simply due to a change in page formatting or an error in the listing. By speaking to the owners of the site directly, you can ensure that these links are fixed and your backlinking is improved for instant improvements in rankings.

  1. Fix NAPs

The Name, Address and Phone Number of your site (NAP) should be consistent across all local listings. This is particularly true of the content on your Google My Business page. Make sure that in any listings the NAP data for your company remains consistent and is clearly written.

  1. Build Social Proof

One of the first items new customers will be searching for when interacting with your business online is reviews. Social proofs such as reviews and testimonials can help to give your organization the edge in the local marketplace. Make sure that each page features a social proof that links back to your product and services.

  1. Use Structured Data Markup

The structured data markup is a feature that allows your business to be included on the Knowledge Graph in the search rankings. The markup also allows for snippets such as reviews to be included in your listings before the searcher clicks on your site. Work with your local SEO services expert to implement the markup on your site.

  1. Format Images and Videos for Local Search

Video and images are gaining in value in the local search market. Make sure that each media is formatted for use on all devices, and that you track your image and video rankings carefully. Video content can be an especially strong way to introduce your local business to a new customer.

Our team at Web Geeks now offers a comprehensive range of local SEO services. To learn more about our firm and our work, call today!

When your business relies on customers buying your products and/or service online, it is important to be aware of the common practices of e-commerce websites so that you can reach as many people as possible and make a stellar first impression. Below are some of the e-commerce best practices you should be aware of and strictly follow.

Be Google-Friendly

Ensure sure your website employs the latest search engine optimization (SEO) tactics proven to be effective. Moreover, it is important to anticipate customer questions and answer them in blogs or articles. Write original product descriptions and never use the manufacturer’s description. Keep your URLs as short and descriptive as possible to make them stand out in search results and make them easy to share.

Make a Good Impression

Making a fast, good first impression is important online – especially when the back button is within easy reach. Clean design and copy is key, and can ensure that your e-commerce website gets the clicks you need. Check your bounce rate to see which pages on your site need the most improvement in order to fully optimize the effectiveness of the site.

Mobile Site

According to Marketing Land, mobile traffic accounts for over half of all e-commerce traffic. Thus, it is incredibly important that your site be mobile-friendly as well. With so much research being done by mobile, you must make sure your site works well on both phones and tablets.

Customer Reviews

Integrating customer reviews into your e-commerce site is a fantastic way to increase shopper confidence and improve your sales. They help your customers feel more at ease buying a product online that they cannot see or touch before paying for, and can also help you flesh out your FAQ section.

Right now astute businesses are reaping the rewards of long term SEO and you too can join the club of business owners whose websites are on the first page of Google. Aside from new direct business, you can also gain more business connections to grow your network, as well as generate referrals for your products and services. Download our 10 page pdf that introduces you to Web Geeks SEO services.


to talk about your goals?

Leaders who communicate effectively can make a positive impact on our communities!

About Us
Submit Support Ticket
Get In Touch


Web Geeks Marketing

Head Office:
1097 Erie St E, Windsor ON N9A 3Z2
855-564-1200 Toll Free
519-916-5066 Local

Other Locations:
Waterloo, ON
Burlington, ON