Managing your social media marketing doesn’t merely consist of posting a few updates here and there and calling it a day. To ensure it grows your brand, it’s important to be organized and know how to properly manage the day-to-day operations of your social media channels. Doing so begins with the best tools for the job, and here at Web Geeks we would love to show you a few of our favourites.
When you want a no-nonsense tool only for scheduling social media posts, you want Buffer. The free version of this amazing tool allows you to schedule posts across the most popular social networks, including Twitter, Facebook, LinkedIn, and Instagram. Moreover, Buffer gives you the option of creating images and uploading videos and GIFs to your scheduled posts. With the ability to schedule up to 10 posts at a time in the free version, Buffer is one of the best tools you can start using today when you’re ready to get serious about strategic social media marketing.
Think online reputation management isn’t necessary for your brand? You couldn’t be more wrong. Online rep management – the art of maintaining your good name on the Web – is necessary for businesses of all shapes and sizes; especially small businesses. One wrong move and you could lose your customers for good, but what’s worse? Without a proper game plan for online reputation management, any disgruntled former customer or employee could sink your small business and ruin your good name.
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When you need a social media marketing tool that covers a little bit of everything, it’s hard to beat Hootsuite. In addition to allowing you to schedule posts, Hootsuite allows you to manage your current social media content with relative ease, allowing you to browse past content via tags and other metrics; this makes repurposing well-performing content a breeze.
The true power of Hootsuite is in its premium plans. Allowing you to connect and integrate the apps you use every day for business (such as Adobe apps), users have the luxury of using their most important apps under one umbrella. With access to a wealth of analytics that will show how well your posts are performing and so much more, Hootsuite is a tool worth getting acquainted with.
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For entrepreneurs that need their brand to be laser-focused on social media marketing metrics, there’s UnionMetrics. This fantastic tool can actually analyze the impact your social media channels are having on the Web; from there it allows you optimize your reach for maximum impact. The tool also features keyword listening when you need to figure out exactly what’s influencing your industry in real-time (an amazing option when creating content for social media marketing purposes). From using research tools to discover historical data to find new demographics you can integrate into your target audience to analyzing your competition and so much more, this is next-level social media marketing.
The gold standard of desktop publishing, it’s hard to find a suite of products more powerful and easier to use than Adobe. It used to be that buying an Adobe product meant you had to spend thousands – not anymore. Adobe Creative Cloud gives you access to Adobe’s latest and greatest apps for a monthly fee: from Photoshop to Lightroom, Illustrator, InDesign Premiere, and other programs you’ve come to trust. When you need to create professional images and video for all of your social media channels, Adobe Creative Cloud makes it happen without the headache.
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Podcasting has never been bigger – and judging by the sheer amount of podcasts to choose from that’s not changing anytime soon. One of the more unique ways to market your brand is using the power of podcasts – and there’s no easier way to get started than with Anchor. The days of needing a studio to record professional audio are gone – with Anchor, all you need is a smartphone (though an external microphone is more comfortable when recording). Want guests? Anchor allows your guests to connect with you within the app itself and record an episode regardless if they’re in the same room or on the other side of the world.
Anchor also hosts your episodes for free, distributes each episode for you, and even allows you to monetize your episodes once you gain a following. With analytics that showcase how well your episodes are performing and the ability to make your podcasts sound as if they were recording in a professional studio, Anchor is the best way for anyone to make a name for themselves in a medium that’s taking the world by storm.
Social media marketing is easier when you have tools at your disposal, but what if you don’t have the time to use them? Choose Web Geeks! Give us a call, and we will provide the services mentioned above and so much more. Give us a call today, and let’s work together to perfectly market your brand!
SEO is one of the most affordable ways to market your business locally. Our team at Web Geeks has helped thousands of small business owners develop an online following. And in our latest post, we’re delving more into the world of local SEO services with five tips for improving local results from SEO campaigns.
Many companies find that the links back to their site from common hubs such as Yelp are broken. This could be simply due to a change in page formatting or an error in the listing. By speaking to the owners of the site directly, you can ensure that these links are fixed and your backlinking is improved for instant improvements in rankings.
The Name, Address and Phone Number of your site (NAP) should be consistent across all local listings. This is particularly true of the content on your Google My Business page. Make sure that in any listings the NAP data for your company remains consistent and is clearly written.
One of the first items new customers will be searching for when interacting with your business online is reviews. Social proofs such as reviews and testimonials can help to give your organization the edge in the local marketplace. Make sure that each page features a social proof that links back to your product and services.
The structured data markup is a feature that allows your business to be included on the Knowledge Graph in the search rankings. The markup also allows for snippets such as reviews to be included in your listings before the searcher clicks on your site. Work with your local SEO services expert to implement the markup on your site.
Video and images are gaining in value in the local search market. Make sure that each media is formatted for use on all devices, and that you track your image and video rankings carefully. Video content can be an especially strong way to introduce your local business to a new customer.
‘What goes up must come down’. This is a saying that we’ve all been told since we were children. This basic physics lesson is also a metaphor for many things – one that is applicable to the now-defunct social media network Vine.
Vine has now been gone for six months. It seems like only yesterday we were huddled over our phones, watching whatever 6-second wacky antics our favorite Vine star was going to do next. The Web Geeks are spending today reminiscing about our favorite gone – but not forgotten – social media network.
There is one question that is asked by every person who hasn’t used Vine – “What’s the point?” They don’t understand what the appeal of Vine ever was, and can’t fathom why so many people were using it. While it’s true, on the outside having a whole social network based on short 6-second clips seemed like a silly idea. However, its usability proved otherwise.
The real appeal of Vine was it fit in so well with millennial culture. Us millennials have the attention span of a goldfish. Often times if we don’t get what we’re looking for in a few seconds we’ll just shut whatever we’re watching off. The problem is millennials are on the go at all times and don’t have time to stop and smell the flowers.
That’s where Vine did things so right. It catered to the millennials’ short attention span and ensured that their content was kept short and straight to the point. By having 6-second clips, it not only ensured that users could watch their content in a short amount of time, but it also challenged content creators to cater to this new form of media. Content creators were used to the ‘YouTube parameters’ of being able to have a seemingly endless amount of time to get their point across. Now, they had to say everything they needed to say in a limited 6-second period.
Some say Vine flew too close to the sun. Some say it got too big too fast. The reality is simple – it didn’t move fast enough with user interests. Vine became popular due to millennials’ short attention span. Vine also died because of millennials’ short attention span.
When Vine exploded in popularity, other networks took note. Instagram added their 15-second clips with an explore functionality to find celebrities. Vine investors soon started to dwindle. Then, of course, the final nail in the coffin: Snapchat.
Snapchat exploded in popularity seemingly overnight. It was similar to Vine in some respects – it had 10-second clip functionality and added the ability to post these videos publicly rather than just to friends. It also had a more casual appeal to it – it allowed you to get a peak into peoples’ daily lives. Unfortunately for Vine, that was their original goal – it just never panned out that way and became more of an entertainment network. This ended up being the downfall of Vine.
Here we are in 2017, with Snapchat being the third most popular social network for millennials, and Vine being a distant memory. But in our memories, we look back at Vine as an old friend. It’s brief time as a social network king was short-lived but impactful. It may be gone now, but it will not be forgotten.
We’ve talked about social media in the past and have given you posting tips. However, today we’ll be talking about something different called social seeding. Social Seeding is a great way to boost your created content and allow you spread it out to a more broad user base. It’s something that should be done often and can keep your brand within the consumer mindset.
Today The Geeks will be giving you tips on how to properly utilize social seeding. By following these tips you will find your social seeding methods more effective, and see results quicker.
Run A Contest
One great tip for social seeding is to run a contest on social media. Contests are great because it gives incentive for the users to take action with your brand. In order to be considered for the contest, they must interact with your brand. Once they’ve done that, your brand will stay in their mindset until the day you announce the winner.
On top of the interaction, you’re much more likely to gain new followers with a contest in place. One way to do this is to make a stipulation where the user must share the contest in order to be entered. This widens your reach and will allow new people to see the contest your brand is putting on. If the prize is good enough, they will join in.
It’s important that you engage with other users during the social seeding process. Engaging is one of the most important parts of social media and needs to be utilized if you want to be successful in the social realm. Engagement should be managed daily, and be targeted towards your target user base.
Use feeds to your advantage. Like posts from your clients. Share a status. Engaging with your audience not only serves as a reminder that you exist – it shows your audience that you’re listening to them as well.
Create Shareable Content
Arguably the most important aspect is to create shareable content. You must be cognizant of what you are posting at all times. Is it something that your audience would actually be interested in? Would the audience actually take the time to read the content your posting?
It’s important to put a lot of thought in the content you post – and what kind of content it is. For example, a great way to share information is in the form of a blog. If you’re like many businesses, you may already have a blog on your website (if not we can help!). Why not share those posts to your social followers? There also needs to be an importance placed on the visual. The visual is your first impression for the post – make sure it is one that your audience would want to stop and look at!
Social seeding is a great way to ensure that your business is keeping an increased presence on social networks. This isn’t a once in a while job – social seeding needs to be done often in order for it to be effective. If you need help with social seeding, The Geeks can help!
Social media – the ruler of the internet. It was 12 years ago that Mark Zuckerberg first created ‘The Facebook’, likely not knowing just how big it was going to be. Today, you can’t go anywhere without seeing Facebook, Twitter and Instagram buttons. The internet as we know it today is run by social media.
But just how important is social media for marketers?
A lot of people have the thought process of social media just being a tool to share likes, interests and photos within your social circle. Sure, that’s a big part of it, but as a marketer why should you care about that? As a millennial, I’m here to tell you exactly why your business NEEDS social media.
First off, let me introduce myself. My name is Matt Bouwmeester, I’m 22 years old and I’ve recently just finished my advanced diploma for Advertising and Marketing Communications Management at St. Clair College. Most recently, I’ve started my internship here at Web Geeks Marketing. Now, let’s focus on the age for a second. I’m 22 years old, meaning I grew up with social media as it rose to its prominence. I’m a millennial, which means I work, live and breathe social media. Using social media for over half my life has allowed me to learn a thing or two about what makes it tick, and how it can be properly utilized. Now, I’m going to help your business successfully use social media, in order to generate awareness and profit for your brand.
Over 75% of internet users have social media accounts. That’s a staggering number when you think about the fact that there are 3.174 billion internet users worldwide. As a business, this should be extremely important to you. To go more in depth 71% have Facebook, 23% have Twitter, 26% use Instagram, 28% use Pintrest and lastly 28% have a LinkedIn. But you run a business, you know these statistics off by heart. I’m not here to bore you with more numbers, I’m here to tell you why knowing how to utilize social media is most important.
The fact is, social media is an extension of who you are. It’s like high school all over again, complete with judgemental and mean people who are going to judge every status and every article you post. Therefore, you must establish what you want your brand’s personality to be before entering the social realm. Once you choose this, stick with it. Nothing is worse than following a brand who cracks you up with hilarious posts one day, then depresses you with sad articles the next. People see right through fakes on social media, so make sure that your personality doesn’t come across as fake or contradicting to what you do as a business.
Whatever you do, do not be boring. Nothing can hurt your brand more than boring your audience to death. This doesn’t necessarily mean you have to be eccentric in everything you post, but if you’re a charity – pull at people’s heart strings. If you’re in the food industry – make people hungry with imagery. Just don’t post statuses such as, “Come to Mom’s Pie Shop. We open at 7.” These are boring, and uncreative. Social media is like a boxing ring, and brands are duking it out to make the best content they can to capture the attention of their audience. Being boring is not an option.
This is something that’s so simple, yet so important in regards to success with social media. The Golden Ratio dictates the type of content you should be posting, and how often. It’s referred to as the 30/60/10 rule. Let me break it down for you:
30% Owned – Owned content is content that YOU created. For example, this content would include your blogs, videos and photos that are all original content made by you or for you. This keeps you in touch with your clients by giving them original content, but at the same time doesn’t flood their newsfeed. This is important because you need just the right amount of owned content. Any less and you’ll lose relevance. Anymore and you become annoying and seen as that one friend who doesn’t stop talking about him/herself all day. By keeping owned content at 30% you’re keeping it just right.
Here’s an example of owned content:
60% Curated – Curated content is content made by other people. These usually come in the form of links or retweets. “But Matt! I’m trying to advertise my business here, why am I focusing on other brands?!” Don’t worry my concerned reader friend, I’m not saying you should be blindly retweeting every article or video you see. When posting curated content, it’s important that you put your input on it as well. So for example, if you’re doing social media for your car dealership, you might want to post an article about the brand new Tesla that’s basically a spaceship. With that article you’ll want to post a status with it such as, “Why fly in a space shuttle if you can just buy a Tesla?”
The reason why the curated content percentage is so high is because it makes people want to keep following your brand. If all you did was post about yourself, users would lose interest extremely fast. By posting articles that are relevant to your business, but not about your business, your clients – who will likely have that same interest – are going to find your brand relevant.
Here’s an example of curated content:
10% Promotional Content – We have now arrived at our final destination of the golden ratio: promotional content. So what exactly is promotional content? Promotional content is your business’ call-to-action. This is where you sell your business.
“Why only 10%? Isn’t the point of making my business a social media account to sell my product?”
Well think of it this way – have you ever been to an electronic store where you have that really needy employee won’t stop bugging you to buy that computer monitor, all because he saw you look in that general direction? That’s what a social media account that won’t stop trying to sell their product is like. If a brand posts too much trying to sell their product, they become needy and annoying. If anything, it makes people NOT want to buy the product. This is especially true for millennials. We have extremely low attention spans and don’t have time to be bothered by a brand that keeps pestering us to buy its products. By only using promotional content once in a while, it becomes a gentle reminder that you are offering something that is of use to your followers. They don’t need to be hounded, since if they’re already following the brand, it obviously offers something of interest to them.
Here’s an example of promotional content:
While the idea of the golden ratio is simple, it can be difficult to follow. As a brand, you’re going to feel that itch for self-promotion all the time. It’s only natural. However, for your brands benefit, following the 30/60/10 ratio is the best way to success.
So now that we’ve talked about brand personality and following the golden ratio for social media, it’s time to talk about trends and how to utilize them. As a millennial, I’m very inclined to follow what’s trending. From fashion to technology, I like to keep up with the latest and greatest. As a brand, the best way to stay relevant is to keep up with social trends. It’s just like real life – if you want people to notice you, you have to stay trendy.
Just like in high school, trends can change weekly. What’s popular right now may be forgotten by next week. Remember that dress that no one could tell was obviously gold and white?
Yeah that was all the rage for about three days. Now if you mention it to someone they’d say, “Huh? Oh yeah, I forgot about that.” But for a few short days it was all the internet rage, and brands were jumping on board.
As a brand, this is something you need to be aware of, and utilize it properly. If something’s gone viral, find a way to implement it to your campaign. While that viral thing is trending, people are going to see your brand if you’ve implemented it creatively. However, these aren’t the only trends that your brand has to be aware of.
You also must be aware of how brands are sending out their messages via social media. Gone are the days where statuses are the only method for getting your message across. Brands utilize pictures, videos and games to advertise themselves on social media. What’s trending right now? Live video.
Now you can literally interact with your audience in real time. This is effective because it makes the audience feel like they’re a part of something, as if they’re right there with you. Think of it as seeing a band you like in concert. Yeah hearing them on your iPod is great, but when you see Slash perform that guitar solo in person, you feel a connection with what’s happening live in front of you. As a brand, this is something you’d want to jump on while it’s still fresh, because in a few weeks it might already get stale.
As a millennial, my life revolves around social media. To be honest, I think I might spend more time looking at my phone than not in a day. Social media has evolved from a site where people at Harvard could connect, to a full blown world globalized society. As a business, it is literally the most important marketing tool at your disposal, and it WILL benefit your business if utilized properly.
Social media is always changing. In the digital age, a social network can’t rely on its same tricks. It seems as if every week, a new trend comes along that changes the way we use these networks. It’s important for the reigning networks to keep up with these trends, and even capitalize on them. Instagram has done just that. Its recent update has added stories, a similar feature to the most popular social network amongst teens – Snapchat.
What Are Instagram Stories?
Instagram stories are very similar to Snapchat stories. Users can share a row of compiled photos and videos to people for a span of 24 hours before the content goes away. Instagram is already known for its ability to let users share “Special Moments” through photo and video in exchange for some likes. However, users only post from time to time so it doesn’t come off as they are spamming their followers. With stories, users can now share quick takes of their lives without having to worry about posting too many times and annoying their followers.
When Instagram stories were announced a few days ago, users online were quick to making jokes and memes of Instagram blatantly “Stole” the idea from Snapchat. When asked about this Instagram CEO Kevin Systrom had admitted, “They deserve all the credit” and stated, “This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it”.
Although both Instagram and Snapchat stories follow the same formula for sharing, there are some differences between the two. For starters, you don’t have to be following someone to view their Instagram story as long as the account is public.
Instagram stories also lacks location filters, stickers, speed effects and more feature’s that give users more freedom to customize their photos with on Snapchat. Instagram also doesn’t let you know who has taken a screenshot of your photo, while Snapchat sends you a notification when someone does so.
Snapchat also has made brand deals with companies for limited timed filters that revolve around upcoming movies such as Batman v Superman and Ghostbusters. This is great for user engagement, and you can be sure that Instagram is cooking up something similar.
Only time will tell what Instagram’s strategy will be in the next few months with stories. Its exciting to think about some of the things they might be able to add in the future. As of now the feature is only available in the United States, but it has already been stated that it will begin to start rolling out globally in the next few weeks. Until then will Instagram be able to convince users to come over from Snapchat to use Instagram stories?People tend to be hesitant to switch over to something new when they’ve been using the same thing for the past few years. We’ll have to wait and see if Instagram will be able to capitalize on this idea, or if it will fade away from the app in just a few months. With that being said, Instagram knows what they’re doing and it’s always exciting to see social media networks take those next steps!
At Web Geeks we love all things social media! If your business needs help getting attention from social media networks, we’re here to help!
Over the past 10 years, social media has been rapidly in fashion. Compared with other digital marketing methods, social media marketing is cheaper and easier to handle the massive out reach. There are tons of tips & tricks of social media marketing on the Internet, but not all of the social media marketing managers would be excited about it. The reason is to follow every tip is not possible. So, we selected 5 important social media marketing tips for you, just hoping to make your life a little easier and happier.
Undoubtedly, the growing ubiquity of smartphones has made social networking just a finger tap away. According to the survey by PewInternet, 40% of cell phone owners use a social networking site on their phone. Another survey by Statista shows, in 2011, the number of smartphone social network users in the United States was 55.7 million, and by 2013, this number had almost doubled. They even predicted that in 2017 the number will reach to 160.5 million.All of the numbers have proved that a responsive, mobile-friendly design is the key to a successful social media marketing campaign.
All of the numbers have proved that a responsive, mobile-friendly design is the key to a successful social media marketing campaign. Unified gives some practical tips on winning in mobile social media:
A lot of successful marketing experiences have shown us that focusing advertising efforts to target audiences brings more success, instead of spreading their ads everywhere and convincing everyone about their products/services. Antonio Tooley suggested that “audience targeting ensures you’ll get the most out of your marketing dollars, and direct your effort where it will breed best results.”
To figure out how to target your target audience, I recommend the article How to Identify Your Target Market by Gary Dahl.
Video is doing better than any other in terms of capturing user’s attention or delivering a brand message in memorable ways. Nowadays, more and more companies have realized that video is playing a key role in the content marketing strategy. Create more video is no longer an optional part of a comprehensive content marketing strategy – it’s crucial now.
As a small business owner, you may wonder if video is really possible for a small business. Absolutely! As technology becomes more accessible, cost and difficulty of producing a video has fallen significantly. There are some Apps allowing people to create a simple clip with just a few steps. Almost every social media network provides easy-to-use tools to capture live videos, and you can share immediately.
Firstly, let’s define the Influencer Marketing:
“Influencer marketing is a form of marketing in which focus is placed on specific key individuals rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.” (from Wikipedia)
People probably will value the opinions from their connections through social media, especially those influencers, the ones they have followed and trusted. Though may not have as much followers as celebrities, influencers can powerfully impact their fans – who take their advice seriously. Here is a good example from Social Time. Companies such as Burberry, American Apparel, Land Rover, TOMS and Johnnie Walker partner with Instagram celebrities to reach consumers and create positive buzz around their brands. It’s time to think about the influence of influencers!
Without question, Facebook Advertising is an effective way, either to reach out to your potential customers or to convey an impressive brand message. Many marketing experts have recommended that Facebook Advertising should be included in every business’ digital strategy. “Considering the sheer size of Facebook, and the fact that it’s the most popular social network of them all by far, advertising on the platform has a high success rate, particularly when managed and targeted correctly”, suggested by Antonio Tooley through Social Media Today.
Does Facebook Advertising Work? Read this article from WordStream.com. Analysis illustrated by lots of data and graphics will surprise you in how Facebook Advertising is doing.
Right now astute businesses are reaping the rewards of long term SEO and you too can join the club of business owners whose websites are on the first page of Google. Aside from new direct business, you can also gain more business connections to grow your network, as well as generate referrals for your products and services. Download our 10 page pdf that introduces you to Web Geeks SEO services.
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