Facebook
Single Page vs. Multi-Page Websites. Here Are The Advantages and Disadvantages for Each.

Single Page vs. Multi-Page Websites. Here Are The Advantages and Disadvantages for Each.

Single Page vs. Multi-Page Websites.

Here Are The Advantages and Disadvantages for Each.

If it’s time to create a website for your small business, the sheer amount of design options can be overwhelming. One of the first places to start when planning a new website is what type of site do you want: a simple, single page website that lists relevant information front-and-center or a complex, multi-page website that you can add onto as your business evolves? It’s a great question, so let’s get after it: below are a few of the most pressing advantages and disadvantages for single and multi-page websites.

More questions? Reach out to Web Geeks and allow our Windsor digital marketing company to work alongside you to build the perfect website for your brand!

Social Media Advertising Transparency

Single Page Websites

Advantages:

Easier to tell a story

Half the battle of building a website that works for your small business is figuring out how to tell your brand’s story. You’re not just building a page to list information: you’re explaining to the world why you matter; the narrative presented on the page gets you there. Use the single page approach to your advantage and allow your story to unfold as the viewer scrolls down the page. Add pictures, video, and relevant information. It’s also a solid way to create a call-to-action and entice browsers to become customers since everything is on one page.

Perfect for mobile – but watch out for load times

A single page website that’s carefully crafted to include relevant information without a ton of embedded media or outdated Flash objects will load within seconds on mobile. It’s imperative that your single page site loads quickly too, as Google will penalize your ranking if it fails to do so. With approximately 52.2% of global web traffic stemming from mobile phones in 2018, ensuring your mobile traffic is properly optimized has never been more important. Still, with all of the information on one page it becomes beyond simple to digest important information that will stay with your visitors.

Disadvantages:

SEO difficulties

Having a search Engine Optimization (SEO) gameplan is vital to your website’s success. Unfortunately, a single page website makes it nearly impossible to rank for the keywords and phrases you need to compete for; you can also only optimize with one title tag, a meta description, and your URL (not a lot to work with). One solution is to regularly add new content to your website, but that’s also a lot of work that adding a blog would eliminate since it would give you the opportunity to rank for keywords and phrases whenever you needed; then again, adding a blog means your website suddenly becomes a multi-page website.  Need assistance? Our SEO services company in Windsor, ON can help!

Handcuffs your content

If you need to list important information yet there’s nowhere to list it, you have to sacrifice some of your information. This can be difficult if you have absolutely no information that can be left off of your website. In instances like these, it’s important to not shoehorn your brand into a single page website; if it functions better as a multi-page website, go with that approach.

Social Media Advertising Transparency

Multi-Page Websites

Advantages:

You have an SEO game-plan

Because you’re not limited to how much information you can include on your website, with a multi-page website it becomes extremely easy to optimize your website for relevant keywords and phrases in your niche on every page without it becoming to ‘spammy.’ You can also rank for ever-changing keywords and phrases in your industry by adding a blog to your website, which will improve your brand’s search engine ranking even more. Of course, you need to know which keywords and phrases to rank for, and we can help with that.

Simple to scale

Need to add a new service that’s coming next year? Opening a new location? Whatever needs change and however your brand evolves, you can add as much necessary information and pages as possible to get the message across. Don’t scale it too big though! Remember: your website’s loading time dictates your ranking, too.

Disadvantages:

Not always mobile friendly

What do you do when you visit a website that isn’t responsive when you try to open new links and pages? You probably leave the website immediately and try to find another alternative. With a multi-page website that isn’t properly optimized, you run this risk. It’s much easier for things to load improperly and go wrong when you add additional pages and information into the mix. Build your website with a mobile-first mindset to avoid this, and your multi-page website should perform just fine on any mobile device.

Navigation can get confusing

A multi-page website presents its own challenges – especially as it grows. As you add additional pages and levels to a website, you will need to take into consideration how simple it is for a new visitor to browse the pages and find exactly what they need. Utilizing a navigation bar on the site’s main page is one way to do this, but you don’t want to over complicate the experience either. Visitors need to know exactly where to go and what to click on the moment they visit your page; any confusion that comes after could make you seem incompetent to visitors (harsh, but it’s the truth). Just remember: the more complicated your multi-page website becomes, the simpler navigation should be; anything less, and you’re going to be driving visitors away.

Pros And Cons Of Using A Single Page Website

Pros And Cons Of Using A Single Page Website

Pros And Cons Of Using A Single Page Website

The days of being proud of a complex website are over. These aren’t the days of Flash any longer: a website that isn’t simplistic is one that risks turning off visitors and sending them to another competitor. To this end, it’s worth considering a single page website to ensure your visitors know exactly what your brand is all about. But is it worth it? Our Windsor digital marketing company explains…

Advantages

Laser-focused message

A single page website will force you to think strategically about what’s on your website. Because you don’t have pages to work with, there’s only room for the most important, relevant content. This will force you to think hard about the kind of message you want to portray to your visitors (it’s also a great reminder as to what your brand stands for). When visitors browse your website, they need to be able to know exactly what kind of message you’re sending them – and they need to be able to receive it. This leads to…

User engagement

Since your message must be concise and on-point, you control the order they absorb relevant information. This allows you to control your message, thus increasing the odds of visitors engaging with your brand. A single page website also makes it easy to navigate to relevant information, allowing the user to spend less time navigating and more time consuming the information you want them to absorb. Because you don’t have to worry about multiple pages being uniform to the same style, you can take extra liberties to ensure users are getting an experience that will drive them to convert their time into sales.

Better on mobile 52.4% of all global Internet traffic stemmed from mobile in the third quarter of 2018: if that doesn’t convince you to take extra precautions to ensure the mobile version of your website

looks at its best, nothing will. Fortunately, it’s far easier to ensure a single page website looks appropriate on mobile. Simple to optimize for mobile, single page websites are a breeze to navigate and obtain relevant information in a hurry. Your website shouldn’t be harder to navigate than Twitter or Facebook – if it is, you’re losing customers.

Social Media Advertising Transparency

Disadvantages

Google Analytics data

If you rely on Google Analytics to provide insights for your website, you may be in for a rude awakening when obtaining data for your single page website. Because there is only one page to visit, it’s hard to get an idea regarding what type of content is converting, if your message is actually succeeding in creating new customers, and more. It’s a pain, but fortunately you can use heatmap tracking tools to obtain relevant data. While an extra hurdle to jump through, it’s not a big deal – and if you have trouble, our digital marketing agency in Windsor can assist you.

SEO could take a hit

Because you have to be so choosy with what appears on your single page website, this may not bode well for your SEO. As your needs evolve and you need to rank for different phrases/keywords, it’s going to be very difficult to do this for more than a few of them. Sure, you could create a second section just for blogs and link it on your single page website, but that would defeat the purpose of having one page for a website altogether.

SEO can be tricky. If you find yourself in such a predicament, contact our SEO services company. Windsor businesses big and small have benefited from our expertise, and we guarantee we can optimize your SEO strategies even with a single page website!

Sometimes it just isn’t logical

There are times when a single page website just can’t work for your business. Some businesses are just complex by nature; cramming all of your information onto a single page website could be more harmful than helpful. Other times, you just need the extra pages to properly flesh out exactly what your business is all about. It isn’t for everyone, but if you can make a single page website work for you it’s in your best interest to do it.

If you need assistance with creating the best website possible for your business, contact our team today. Web Geeks is here to design any website you may have in mind – from a single page website to a complex, multi-page website with a user interface that will make navigating your site a breeze. Contact our team today, and experience the difference.

Things To Consider When Creating A Website For Your Business

Things To Consider When Creating A Website For Your Business

Things To Consider When Creating A Website For Your Business

One of the first steps to building any type of brand involves creating a website. Why though? With most of the world being active on social media (roughly 40% of the world’s population to be exact), it may seem like creating a website is a waste of time. You couldn’t be more wrong. Creating a website is still one of the most important steps when building your small business (it makes your business feel legitimate) and a great way to manage your reputation (you don’t want critics and trolls buying your domain name); it’s still also one of the best ways to generate sales.

Social Media Advertising Transparency

Need a website? Keep reading to find out what’s worth considering when planning your little piece of the Internet.

Branding

Still haven’t settled on your business’ name? Good – make the decision based on your domain name. Your domain name should be short, reflective of your brand’s name, and memorable. ‘Tom’s-discount-lamporeum.net’ isn’t going to cut it no matter how much you love the name because nobody will remember the domain; ‘thediscountlampkingdom.com,’ works and is memorable.

What are your competitors doing?

There is no shame is copying what your competition is doing. Google keywords associated to your industry and browse the websites landing on the front page of the search results. What do they have in common? What seems to be working for them? Make note, and apply the results to your own website.

Have a goal

Why should someone visit your website? What do you want to achieve when they visit? From generating sales to using your website to get potential customers to call you on the phone, your website needs to have a clear goal besides for existing besides, ‘it’s what you’re supposed to do.’ It needs to be more useful than a glorified classified post ad, too. Use your website to grow your brand – and if you need to know how to do that, that’s what we’re here for.

Social Media Advertising Transparency

Simplicity. Always.

This isn’t the early 2000’s anymore: Flash is dead, simplicity is king. Besides, who wants to spend time on a website that doesn’t provide relevant information within the first minute anyway? There’s nothing novel about websites: if they look disorganized, people are going to leave.

Thus, it’s imperative that you keep your website as simplistic as possible. As soon as the homepage loads, viewers need to be able to know:

  • The point of the website.
  • How to contact you.
  • Where to find your social media pages.
  • What you offer (e.g. services, products, etc.).
  • Why your brand should be trusted.

It sounds like a lot, but do your research as mentioned earlier. See how your competitors are including this information on their own front page, and discover how you can apply it to your own website.

Mobile-first

We’re at a point where it’s a given that most people that visit your website will be doing so on their mobile device. Thus, it’s a no-brainer to build your website with a mobile-first mentality. Don’t exclude your desktop visitors, though: ensure your website scales for them, too. Build for mobile, scale for desktop, and everyone will be pleased with what you’ve built.

Know your audience

Who are you trying to appeal to? If you don’t know the answer, how can you possibly build a website that’s going to be beneficial to your brand? You can’t. Realize what your customers want, what they need, and create a website that lets them get it. Your website needs to solve problems, and you can only achieve this by knowing who you’re creating it for.

Social Media Advertising Transparency

Smartphone Addiction is Real

Smartphone Addiction is Real

As humans become more attached to their smartphones, tablets & mobile devices, it becomes apparent that many people have trouble looking away from their devices and may have a smartphone addiction.  A recent article from eMarketer referencing a study from Deloitte & Ipsos MORI has gathered some data on smartphone users aged 18 to 75 reveals that people are more connected to their smartphones than ever before, looking at their phones an average of 47 times in a day.  This rate is much higher for younger users, who look at their phones about 86 times per day!  Although this study was done in the US, Canadians are just as connected to their smartphones as their neighbours to the south.

Using Smartphones During Activities

eMarketer smartphone addiction

The study also considers when and where users are looking at their smartphones, with about 90% of people using their smartphones while out shopping, on leisure time, or while watching TV.  In these situations, customers shopping may use their smartphones to compare prices of products and search for other companies offering similar services, or to plan the next stop in their shopping journey.

Businesses Need a Mobile & Social Presence

With this new age of mobility, it is important for businesses to be able to reach their consumers on whatever device they are using to access the internet.  For this reason, it is good practice for a business to have a mobile-friendly website that displays cleanly on a smaller smartphone screen.  It is also important to have pages for your business listed on Facebook and Google Maps, to ensure that your business can easily be found and that customers can share reviews of their experiences.  After all, many people trust online reviews of businesses with as much weight as they trust a recommendation from a family member or friend.  The more positive reviews that your business has, the more credible you appear, and this can make or break the difference between a customer choosing to buy from your business or a competitor.

Breaking the Cycle

Smartphone addiction

People are aware of their smartphone addictions, and many people are trying to take steps to change their habits and reduce the time they spend with their phones.  These steps can be as simple as turning their smartphones off or leaving them in another room, while others have turned off the audio notifications or deleted apps.  Others say that they have tried to reduce their usage, but their efforts usually don’t work, and they find themselves staring at their screens, consuming more information.

Web Geeks can set your business up with a mobile-friendly website, help to set up your Google Business & local directory listings and manage social media presence with regular posting to ensure that the smartphone-addicted customers will be able to find your business!

The 7 Reasons to Invest in Windsor Web Design and Development Services

The 7 Reasons to Invest in Windsor Web Design and Development Services

The 7 Reasons to Invest in Windsor Web Design and Development Services

Companies around the globe are now hiring web design services to ensure their firm appears professionally to their online visitors. It’s an essential element within an online business structure and ensures companies maximize their revenues and online engagement levels. To help guide you in choosing services for your Windsor company, we’ll highlight the seven reasons to invest in web design work.

  1. Scalable Growth

With the online marketplace growing rapidly, and new technologies to help build your organization still being developed, it’s important that you use professional Windsor web design services in gaining a foundation for the future. Professional designers can help you build a design that captures the attention while driving potential clients away from your competitors, and will help to give the company a foundation for growth in future. They can also set your company up for video and mobile integration, opening your business up to new audiences.

  1. SEO Compliance

Your web design should also be compliant with the latest SEO rules. A professional designer can help you stay in-line with the latest Google search guidelines, helping keep the site on the front page of results.

  1. Match the Style with Your Brand

A professional web designer can help you in building a site design that suits your Windsor brand. They can capitalize on your current branding and use their knowledge to create seamless appeal from the offline to the online market.

  1. Precise Functionality

Whether you want to simply have an information website, or to build a platform for the purchase of products and services via your online portal, a web designer can build this precise functionality. The system will work flawlessly and help your business grow.

  1. Integrate Mobile Design

Smart phone users are growing in number daily. A web designer can help you reach your core smart phone user audience and ensure that the site performs flawlessly across all devices.

  1. Expert Design Means Expert Maintenance

A professional designer can help keep your site looking its peak best through professional maintenance services. They can make small changes over time to ensure SEO compliance targets and audience needs are met with precision.

  1. Seamless Navigation

The studies show that visitors will click away from a site within seconds if they can’t find the page or information they need. A professional designer can build the ideal navigational elements within your site design to keep users engaged and to take them where they want to go within the site.

Book a professional design consultation today! The Web Geeks team is standing-by to offer our experts and help you build your ideal online business.

5 Social Media Marketing Tools Our Agency Recommends

5 Social Media Marketing Tools Our Agency Recommends

6 Social Media Marketing Tools Our Agency Recommends

There is certainly no shortage of options if you’re looking for a social media marketing agency. As one of the current “boom” niches in marketing, it seems like everybody is trying to turn themselves into a social media marketing agency these days.

The thing is, while marketing know-how is good, a lot of social media marketing boils down to having the right tools for the right job. So, in this latest blog, our Web Geeks team wanted to talk about some great social marketing tools you can potentially use.

Six Great Social Media Marketing Tools

  1. Buffer

Buffer is one of the go-to options for the industry, and for good reason. It’s one of the most robust, yet easy-to-use, solutions for automating a wide variety of social media activity across many accounts at once.  Plus, it is a simple dashboard makes it incredibly easy for clients monitor their campaigns without digging into the nitty-gritty.

  1. Feedly

One aspect of social media marketing which often goes overlooked is the need to find content for sharing. That’s where Feedly comes in.  It’s a simple RSS feed management system that can monitor feeds from many different sources, along with features like automated alerts. It’s a great way to spot new trends and ideas so you’re at the top of the wave, not lagging behind

  1. BuzzSumo

BuzzSumo is amazing for discovering both content and trends on the web. You put in keywords or phrases, and it returns a treasure trove of data on content, sources, and key influencers.

It’s a great way to investigate niche keywords/markets and refine your strategy for targeting them in your social strategy.

  1. Hootsuite

Hootsuite is one of the most-established social media management tools, and still one of the best for real-time feed monitoring and replies. If your social presence involves a lot of live interaction with your followers (which it should) Hootsuite makes life so much easier.

  1. Oktopost

Social media isn’t just for B2C, and Oktopost realizes it. Oktopost is one of the best social management systems for B2B or B2G campaigns.  In particular, it has got great options for enabling large teams to access it – a potential must for larger B2B operations.

  1. Canva

A user-friendly tool for creating social media graphics online, Canva has a large library of pre-designed social media templates that can be used by agencies of all sizes to create engaging social media content. Canva gas a variety of ready-made social media graphics that can be customized to suit your needs.

Web Geeks Is  the Top Windsor Social Media Marketing Agency

We can help you take your online presence to the next level!  Contact our social media marketing agency today to make it happen.