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Jun 17 15

Websites That Appeal To Millennials

Single Page vs. Multi-Page Websites.

Here Are The Advantages and Disadvantages for Each.

If it’s time to create a website for your small business, the sheer amount of design options can be overwhelming. One of the first places to start when planning a new website is what type of site do you want: a simple, single page website that lists relevant information front-and-center or a complex, multi-page website that you can add onto as your business evolves? It’s a great question, so let’s get after it: below are a few of the most pressing advantages and disadvantages for single and multi-page websites.

More questions? Reach out to Web Geeks and allow our Windsor digital marketing company to work alongside you to build the perfect website for your brand!

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Single Page Websites

Advantages:

Easier to tell a story

Half the battle of building a website that works for your small business is figuring out how to tell your brand’s story. You’re not just building a page to list information: you’re explaining to the world why you matter; the narrative presented on the page gets you there. Use the single page approach to your advantage and allow your story to unfold as the viewer scrolls down the page. Add pictures, video, and relevant information. It’s also a solid way to create a call-to-action and entice browsers to become customers since everything is on one page.

Perfect for mobile – but watch out for load times

A single page website that’s carefully crafted to include relevant information without a ton of embedded media or outdated Flash objects will load within seconds on mobile. It’s imperative that your single page site loads quickly too, as Google will penalize your ranking if it fails to do so. With approximately 52.2% of global web traffic stemming from mobile phones in 2018, ensuring your mobile traffic is properly optimized has never been more important. Still, with all of the information on one page it becomes beyond simple to digest important information that will stay with your visitors.

Disadvantages:

SEO difficulties

Having a search Engine Optimization (SEO) gameplan is vital to your website’s success. Unfortunately, a single page website makes it nearly impossible to rank for the keywords and phrases you need to compete for; you can also only optimize with one title tag, a meta description, and your URL (not a lot to work with). One solution is to regularly add new content to your website, but that’s also a lot of work that adding a blog would eliminate since it would give you the opportunity to rank for keywords and phrases whenever you needed; then again, adding a blog means your website suddenly becomes a multi-page website.  Need assistance? Our SEO services company in Windsor, ON can help!

Handcuffs your content

If you need to list important information yet there’s nowhere to list it, you have to sacrifice some of your information. This can be difficult if you have absolutely no information that can be left off of your website. In instances like these, it’s important to not shoehorn your brand into a single page website; if it functions better as a multi-page website, go with that approach.

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Multi-Page Websites

Advantages:

You have an SEO game-plan

Because you’re not limited to how much information you can include on your website, with a multi-page website it becomes extremely easy to optimize your website for relevant keywords and phrases in your niche on every page without it becoming to ‘spammy.’ You can also rank for ever-changing keywords and phrases in your industry by adding a blog to your website, which will improve your brand’s search engine ranking even more. Of course, you need to know which keywords and phrases to rank for, and we can help with that.

Simple to scale

Need to add a new service that’s coming next year? Opening a new location? Whatever needs change and however your brand evolves, you can add as much necessary information and pages as possible to get the message across. Don’t scale it too big though! Remember: your website’s loading time dictates your ranking, too.

Disadvantages:

Not always mobile friendly

What do you do when you visit a website that isn’t responsive when you try to open new links and pages? You probably leave the website immediately and try to find another alternative. With a multi-page website that isn’t properly optimized, you run this risk. It’s much easier for things to load improperly and go wrong when you add additional pages and information into the mix. Build your website with a mobile-first mindset to avoid this, and your multi-page website should perform just fine on any mobile device.

Navigation can get confusing

A multi-page website presents its own challenges – especially as it grows. As you add additional pages and levels to a website, you will need to take into consideration how simple it is for a new visitor to browse the pages and find exactly what they need. Utilizing a navigation bar on the site’s main page is one way to do this, but you don’t want to over complicate the experience either. Visitors need to know exactly where to go and what to click on the moment they visit your page; any confusion that comes after could make you seem incompetent to visitors (harsh, but it’s the truth). Just remember: the more complicated your multi-page website becomes, the simpler navigation should be; anything less, and you’re going to be driving visitors away.

Disadvantages

Google Analytics data

If you rely on Google Analytics to provide insights for your website, you may be in for a rude awakening when obtaining data for your single page website. Because there is only one page to visit, it’s hard to get an idea regarding what type of content is converting, if your message is actually succeeding in creating new customers, and more. It’s a pain, but fortunately you can use heatmap tracking tools to obtain relevant data. While an extra hurdle to jump through, it’s not a big deal – and if you have trouble, our digital marketing agency in Windsor can assist you.

SEO could take a hit

Because you have to be so choosy with what appears on your single page website, this may not bode well for your SEO. As your needs evolve and you need to rank for different phrases/keywords, it’s going to be very difficult to do this for more than a few of them. Sure, you could create a second section just for blogs and link it on your single page website, but that would defeat the purpose of having one page for a website altogether.

SEO can be tricky. If you find yourself in such a predicament, contact our SEO services company. Windsor businesses big and small have benefited from our expertise, and we guarantee we can optimize your SEO strategies even with a single page website!

Sometimes it just isn’t logical

There are times when a single page website just can’t work for your business. Some businesses are just complex by nature; cramming all of your information onto a single page website could be more harmful than helpful. Other times, you just need the extra pages to properly flesh out exactly what your business is all about. It isn’t for everyone, but if you can make a single page website work for you it’s in your best interest to do it.

If you need assistance with creating the best website possible for your business, contact our team today. Web Geeks is here to design any website you may have in mind – from a single page website to a complex, multi-page website with a user interface that will make navigating your site a breeze. Contact our team today, and experience the difference.

Things To Consider When Creating A Website For Your Business

One of the first steps to building any type of brand involves creating a website. Why though? With most of the world being active on social media (roughly 40% of the world’s population to be exact), it may seem like creating a website is a waste of time. You couldn’t be more wrong. Creating a website is still one of the most important steps when building your small business (it makes your business feel legitimate) and a great way to manage your reputation (you don’t want critics and trolls buying your domain name); it’s still also one of the best ways to generate sales.

Need a website? Keep reading to find out what’s worth considering when planning your little piece of the Internet.

Branding

Still haven’t settled on your business’ name? Good – make the decision based on your domain name. Your domain name should be short, reflective of your brand’s name, and memorable. ‘Tom’s-discount-lamporeum.net’ isn’t going to cut it no matter how much you love the name because nobody will remember the domain; ‘thediscountlampkingdom.com,’ works and is memorable.

What are your competitors doing?

There is no shame is copying what your competition is doing. Google keywords associated to your industry and browse the websites landing on the front page of the search results. What do they have in common? What seems to be working for them? Make note, and apply the results to your own website.

Have a goal

Why should someone visit your website? What do you want to achieve when they visit? From generating sales to using your website to get potential customers to call you on the phone, your website needs to have a clear goal besides for existing besides, ‘it’s what you’re supposed to do.’ It needs to be more useful than a glorified classified post ad, too. Use your website to grow your brand – and if you need to know how to do that, that’s what we’re here for.

Simplicity. Always.

This isn’t the early 2000’s anymore: Flash is dead, simplicity is king. Besides, who wants to spend time on a website that doesn’t provide relevant information within the first minute anyway? There’s nothing novel about websites: if they look disorganized, people are going to leave.

Thus, it’s imperative that you keep your website as simplistic as possible. As soon as the homepage loads, viewers need to be able to know:

  • The point of the website.
  • How to contact you.
  • Where to find your social media pages.
  • What you offer (e.g. services, products, etc.).
  • Why your brand should be trusted.

It sounds like a lot, but do your research as mentioned earlier. See how your competitors are including this information on their own front page, and discover how you can apply it to your own website.

Mobile-first

We’re at a point where it’s a given that most people that visit your website will be doing so on their mobile device. Thus, it’s a no-brainer to build your website with a mobile-first mentality. Don’t exclude your desktop visitors, though: ensure your website scales for them, too. Build for mobile, scale for desktop, and everyone will be pleased with what you’ve built.

Know your audience

Who are you trying to appeal to? If you don’t know the answer, how can you possibly build a website that’s going to be beneficial to your brand? You can’t. Realize what your customers want, what they need, and create a website that lets them get it. Your website needs to solve problems, and you can only achieve this by knowing who you’re creating it for.

As humans become more attached to their smartphones, tablets & mobile devices, it becomes apparent that many people have trouble looking away from their devices and may have a smartphone addiction.  A recent article from eMarketer referencing a study from Deloitte & Ipsos MORI has gathered some data on smartphone users aged 18 to 75 reveals that people are more connected to their smartphones than ever before, looking at their phones an average of 47 times in a day.  This rate is much higher for younger users, who look at their phones about 86 times per day!  Although this study was done in the US, Canadians are just as connected to their smartphones as their neighbours to the south.

Using Smartphones During Activities

eMarketer smartphone addiction

The study also considers when and where users are looking at their smartphones, with about 90% of people using their smartphones while out shopping, on leisure time, or while watching TV.  In these situations, customers shopping may use their smartphones to compare prices of products and search for other companies offering similar services, or to plan the next stop in their shopping journey.

Businesses Need a Mobile & Social Presence

With this new age of mobility, it is important for businesses to be able to reach their consumers on whatever device they are using to access the internet.  For this reason, it is good practice for a business to have a mobile-friendly website that displays cleanly on a smaller smartphone screen.  It is also important to have pages for your business listed on Facebook and Google Maps, to ensure that your business can easily be found and that customers can share reviews of their experiences.  After all, many people trust online reviews of businesses with as much weight as they trust a recommendation from a family member or friend.  The more positive reviews that your business has, the more credible you appear, and this can make or break the difference between a customer choosing to buy from your business or a competitor.

Breaking the Cycle

Smartphone addiction

People are aware of their smartphone addictions, and many people are trying to take steps to change their habits and reduce the time they spend with their phones.  These steps can be as simple as turning their smartphones off or leaving them in another room, while others have turned off the audio notifications or deleted apps.  Others say that they have tried to reduce their usage, but their efforts usually don’t work, and they find themselves staring at their screens, consuming more information.

Web Geeks can set your business up with a mobile-friendly website, help to set up your Google Business & local directory listings and manage social media presence with regular posting to ensure that the smartphone-addicted customers will be able to find your business!

Companies around the globe are now hiring web design services to ensure their firm appears professionally to their online visitors. It’s an essential element within an online business structure and ensures companies maximize their revenues and online engagement levels. To help guide you in choosing services for your Windsor company, we’ll highlight the seven reasons to invest in web design work.

  1. Scalable Growth

With the online marketplace growing rapidly, and new technologies to help build your organization still being developed, it’s important that you use professional Windsor web design services in gaining a foundation for the future. Professional designers can help you build a design that captures the attention while driving potential clients away from your competitors, and will help to give the company a foundation for growth in future. They can also set your company up for video and mobile integration, opening your business up to new audiences.

  1. SEO Compliance

Your web design should also be compliant with the latest SEO rules. A professional designer can help you stay in-line with the latest Google search guidelines, helping keep the site on the front page of results.

  1. Match the Style with Your Brand

A professional web designer can help you in building a site design that suits your Windsor brand. They can capitalize on your current branding and use their knowledge to create seamless appeal from the offline to the online market.

  1. Precise Functionality

Whether you want to simply have an information website, or to build a platform for the purchase of products and services via your online portal, a web designer can build this precise functionality. The system will work flawlessly and help your business grow.

  1. Integrate Mobile Design

Smart phone users are growing in number daily. A web designer can help you reach your core smart phone user audience and ensure that the site performs flawlessly across all devices.

  1. Expert Design Means Expert Maintenance

A professional designer can help keep your site looking its peak best through professional maintenance services. They can make small changes over time to ensure SEO compliance targets and audience needs are met with precision.

  1. Seamless Navigation

The studies show that visitors will click away from a site within seconds if they can’t find the page or information they need. A professional designer can build the ideal navigational elements within your site design to keep users engaged and to take them where they want to go within the site.

Book a professional design consultation today! The Web Geeks team is standing-by to offer our experts and help you build your ideal online business.

There is certainly no shortage of options if you’re looking for a social media marketing agency. As one of the current “boom” niches in marketing, it seems like everybody is trying to turn themselves into a social media marketing agency these days.

The thing is, while marketing know-how is good, a lot of social media marketing boils down to having the right tools for the right job. So, in this latest blog, our Web Geeks team wanted to talk about some great social marketing tools you can potentially use.

Six Great Social Media Marketing Tools

  1. Buffer

Buffer is one of the go-to options for the industry, and for good reason. It’s one of the most robust, yet easy-to-use, solutions for automating a wide variety of social media activity across many accounts at once.  Plus, it is a simple dashboard makes it incredibly easy for clients monitor their campaigns without digging into the nitty-gritty.

  1. Feedly

One aspect of social media marketing which often goes overlooked is the need to find content for sharing. That’s where Feedly comes in.  It’s a simple RSS feed management system that can monitor feeds from many different sources, along with features like automated alerts. It’s a great way to spot new trends and ideas so you’re at the top of the wave, not lagging behind

  1. BuzzSumo

BuzzSumo is amazing for discovering both content and trends on the web. You put in keywords or phrases, and it returns a treasure trove of data on content, sources, and key influencers.

It’s a great way to investigate niche keywords/markets and refine your strategy for targeting them in your social strategy.

  1. Hootsuite

Hootsuite is one of the most-established social media management tools, and still one of the best for real-time feed monitoring and replies. If your social presence involves a lot of live interaction with your followers (which it should) Hootsuite makes life so much easier.

  1. Oktopost

Social media isn’t just for B2C, and Oktopost realizes it. Oktopost is one of the best social management systems for B2B or B2G campaigns.  In particular, it has got great options for enabling large teams to access it – a potential must for larger B2B operations.

  1. Canva

A user-friendly tool for creating social media graphics online, Canva has a large library of pre-designed social media templates that can be used by agencies of all sizes to create engaging social media content. Canva gas a variety of ready-made social media graphics that can be customized to suit your needs.

Web Geeks Is  the Top Windsor Social Media Marketing Agency

We can help you take your online presence to the next level!  Contact our social media marketing agency today to make it happen.

With the year more than half over, it’s starting to become clear which web design methods has been a success this year – and which haven’t. If you’re looking to update your website by hiring a Windsor web design firm, you want to make sure you’re getting the latest and greatest techniques that your customers expect.

So today, let’s take a look at some of the best cutting-edge Windsor web design ideas, and why they work.

Five Top Windsor Web Design Trends You Should Adopt

  1. Responsive Design

This isn’t a new trend, but we still have to make sure to mention it: A website today must be mobile-friendly and that means adopting a “responsive” design which can adapt the layout to fit devices of any size. If it’s not responsive, it’s a relic of the past.

  1. Cinemagraphs

Cinemagraphs are those gigantic animated GIFs which can take up half or more of a website, acting as a background. They’re bold, they’re eye-catching, and they practically guarantee your visitors will stare at them – and the messaging you’ve laid on top.  (Just be careful to keep the file size reasonable, so you don’t disadvantage mobile customers.)

  1. Overlapping Text\Images

Another major trend in web design we’ve been watching is a shift to a more magazine-like format. This is probably influenced by the rise of mobile browsers and horizontally-scrolling webpages.

Either way, websites are taking on a more magazine-like design approach with text overlapping the images. It’s immediately inviting, and makes your website seem more organic.

  1. Open or “Experimental” Layouts

Ditch the grid!  For over twenty years, websites have adhered to extremely basic grid-based layouts full of boxes and rectangles. Much of this was due to limited technology, but either way, some of the most effective sites we’ve seen lately have gone for layouts which are extreme, asymmetrical, seemingly-disorganized, and with lots of whitespace

  1. Rich, Bold, or Unconventional Typography

Forget Arial. Forget Georgia.  Forget Times New Roman. Viewers are sick of the standard fonts you see everywhere. Go wild!  Mix and match!  Play with sizing! As long as it’s ultimately still readable, wild or wacky typography just makes your site more interesting and appealing.

Get a Great Windsor Web Design from Web Geeks

If you want a cutting-edge website in Canada or the US, we’re the ones to call on. Contact Web Geeks today!

If you have a business with a website over 5 years old, you may not have what is called a “Responsive website”. However, what you may not realize is by not having a responsive site you are really inhibiting your SEO as well as usability for your users. That’s why now it’s more important than ever to have a mobile responsive site. However, you don’t need to do this alone – The Geeks are here to help!

 

Google Favors Responsive Sites

The main reason you need to update your website is because of how greatly it affects your SEO. As of 2015, Google made responsiveness one of its main priorities in its algorithms meaning older sites that were not responsive would be left in the dust. This means that your competition can place way ahead of you if you don’t have a responsive website – even if the rest of your site is SEO optimized.

Responsive means that the website is suitable for any device. This includes desktops, tablets, and mobile. For example, your site should have readable text no matter which platform the user is coming from – without having to manually zoom. By being responsive, your website will be much more visible on the search engines.

 

Your Users Are On Different Devices

The fact is, many of the internet’s users are coming from different devices. While in days past, the majority of users were surfing the web on their desktop computer, the fact is now a huge chunk of the users are coming from mobile devices. This means that your website needs to be mobile optimized for their usability.

People in the internet age are impatient. They want websites that load in less than 3 seconds. They want a website with easy navigation – but most of all they want a website that’s optimized for their chosen device. If your website isn’t optimized for mobile and tablet devices, you can almost guarantee that most users will bounce off of the website almost instantly. User usability is important – don’t sacrifice website visits by not having a responsive website.

 

It’s Cheaper For You

Of course, a responsive website is beneficial to you as well! Think of it this way – in the past, people would have separate sites for desktop and mobile. This would be their own way of having “optimized” pages – however, it would be a separate URL.

This is actually much more expensive in the long run – when you make changes to your website or any updates, you’ll have to now do it twice. With responsive websites, however, this isn’t the case. Now, when you make updates or edit content it will be across the board – no matter which device the user is on they will see these updates. This means that you won’t have to deal with working with different platforms or work twice as long with the updates!

 

Having a responsive site could make a huge difference for your business. By having a responsive site, you will save on labor costs, make better usability for visitors and boost your SEO and local visibility. This can mean better profits as well as a wider area for branding. If you need help making your website responsive don’t hesitate – The Geeks can help!

 

When your business relies on customers buying your products and/or service online, it is important to be aware of the common practices of e-commerce websites so that you can reach as many people as possible and make a stellar first impression. Below are some of the e-commerce best practices you should be aware of and strictly follow.

Be Google-Friendly

Ensure sure your website employs the latest search engine optimization (SEO) tactics proven to be effective. Moreover, it is important to anticipate customer questions and answer them in blogs or articles. Write original product descriptions and never use the manufacturer’s description. Keep your URLs as short and descriptive as possible to make them stand out in search results and make them easy to share.

Make a Good Impression

Making a fast, good first impression is important online – especially when the back button is within easy reach. Clean design and copy is key, and can ensure that your e-commerce website gets the clicks you need. Check your bounce rate to see which pages on your site need the most improvement in order to fully optimize the effectiveness of the site.

Mobile Site

According to Marketing Land, mobile traffic accounts for over half of all e-commerce traffic. Thus, it is incredibly important that your site be mobile-friendly as well. With so much research being done by mobile, you must make sure your site works well on both phones and tablets.

Customer Reviews

Integrating customer reviews into your e-commerce site is a fantastic way to increase shopper confidence and improve your sales. They help your customers feel more at ease buying a product online that they cannot see or touch before paying for, and can also help you flesh out your FAQ section.

The term‘Millennials’ refers to people born in the late 70’s to early 2000’s. The demographic is more active online than any other. Thus, when it comes to designing your website, it is vital that it appeals to this group of people.

Mobile

Millennials are just as likely to browse the web on a mobile device as they are to be using a computer. Make sure your website is also mobile-friendly in order to increase your ranking on Google and ensure that you don’t frustrate those trying to access your site on a smartphone or tablet.

Speed is Key

Millennials have a constant sense of urgency; if they don’t find what they’re looking for on your site within one or two clicks, they are likely to leave altogether and go to a competitor’s site instead. Make sure your copy is succinct and easily understood, and all major questions are answered as quickly as possible.

Social Links

The millennial generation is very connected – most people in this demographic use Twitter, Facebook, or other social media sites. Because of this, it is important for you to include links to social media pages where they can engage with you and your other customers. In the same vein, making reviews and testimonials available is important.

Video

Many millennials would much rather watch a video than read a large block of text. Try utilizing video content whenever possible, including using video tutorials, testimonials, or other stories available on your site in order to keep them engaged, interested, and ensure they understand the point you are trying to make.

Rewards

Millennials tend to like ‘games,’ points, and reward systems. Consider working a loyalty program of some sort into your website to encourage them to keep coming back for more. This can include points or rewards for repeated visits, referrals, or purchases.

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