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Targeting The New Generations

Targeting The New Generations

The new generation of “Gen We” and “Gen Z” are shaking up the way people buy in today’s market, and you need to be ready for it. At Web Geeks Marketing we embrace this change and are ready for it, and can help get you ready for it too.

“Generation We” – also known as “Generation Y” – is anyone born between the 1980’s and the early 1990’s. This generation typically still lives at home, and are more self aware and socially responsible than the generations before them. This generation is found to be one of the most influential when it comes to family buying decisions, and have an impact on everything from what car the family buys to where they go on vacation, making them one of the key demographics to target when trying to sell your brand.

Peer pressure is starting to fade with this demographic, slowly phasing out the ability to target groups of friends in order to pressure their peers into trying your products. Instead, you have to be creative and attract them on your own by appealing to their individuality.

“Generation Z” or “iGen” is anyone with the birth years from the late 1990’s through the 2010’s. This generation still lives at home and is a major player in family decisions. Although they are very young, they play one of the biggest roles of family purchase decision-making. This is a generation that has a love/hate relationship with technology. “Everybody thinks they’re on their phones and iPads way too much and that it is actually going to have a detrimental effect on them, but our research shows they really do know when to abandon their phones or tablets to go and do other things,” said Therese Caruso, managing director of global strategy and insights at Zeno Group. So while both these generations are very tech savvy and love their technology, other means of advertising to them is strongly suggested as well.

While generation Z and Y are both very similar they do have slight differences. While both use online devices, Gen Z typically does everything with their mobile devices while Gen Y spends more time on game consoles and tablets. They also respond differently to online ads. While Generation Z watches the full videos and put a lot of focus on the banner ads, Generation Y skip over these videos, as well as have ad blindness when it comes to banner ads.

This effects how you will need to reach them in the future. With Generation Z, you will be able to use the same type of ads you’ve been doing. In regards to Generation Y, the advertiser will have to become more creative in ways to reach out to them and grab their attention.

With these two generations, social is slowly going away and they are more focused on content than social posting. When networking, they use a wide range of social networks and don’t limit themselves to just one. They aren’t always posting about their lives, instead they post more curated content for their friends to see. This is a huge upside for advertisers, because if they like your product and your content is captivating enough for them to share, they will repost it to their friends. This of course means more eyes on your business, boosting sales and overall growth.

There may be a lot of differences between these two generations but of course there are some commonalities. A way these Generations are both similar is that they love big-name brands. They also keep an eye on what’s latest and greatest, meaning that when a new product gets released they are the first to know about it. At the end of the day, these are young generations of people. Though technology may change, once you break it down these are young people with young attitudes!

Here at Web Geeks we pride ourselves on building your brand and making it popular. This way, it is a well known name, and makes it top of mind for the consumer when they are out to purchase.

Learn more about what we can do for your business, visit our website!

An Intern’s View of Web Geeks Marketing

An Intern’s View of Web Geeks Marketing

Introduction

My name’s Cole Kierdorf, and I am an intern at Web Geeks Marketing. In this blog, I’m going to give you some insight on what happens at Web Geek’s Marketing, and how it runs on a typical day.

I wake up at 6:30 AM, though I don’t start working until 9 AM. It gives me enough time to get a head start on the day and make sure I’m ready for whatever gets thrown at me. Before I arrive to the office however, I have to stop at Tim Hortons – coffee is the key to getting my brain ready for the day!

I try to arrive at the office a few minutes before everyone else. I’m an intern, so I need to give a good impression. The boss always beats me of course – he unlocks the doors, and everyone else isn’t far behind him. Everyone seems just as eager to work as I am. It’s almost intimidating, and it pushes me to give a strong performance when the work hits.

Morning Hustle

I walk into my office, set up my laptop and the day begins! I start by checking my emails to see if any new tasks had come in. Once I see what the day has in store, it’s time to start working!

Finally, everyone is there and the advertising hustle can begin. People slowly come into mine and Matt’s office to say hello and give us some insight on the goals for the upcoming weeks. After that, everyone goes back to typing away at their keyboards as we email each other back and forth things that need to get looked over, posted, and typed out.

I can hear the phone starting to ring as clients start calling for assistance or new tasks, and that’s when thing’s really start to pick up.

Working within a time frame makes it more interesting because you really have to pull your creative thoughts together to make sure it’s done to the best of your abilities. Here at Web Geeks, they accept nothing but top quality, so when you hand in your work you need to put all your effort into it.

Lunch comes, but it feels as though the day just started. I’ve got a whole month’s worth of Twitter and Facebook posts figured out for one company, definitely a change from the school assignments I’m used to. It’s also a lot more enjoyable, so I can’t complain!

Oasis at the Office

The lunchroom is nice and quiet as Matt and I sit and quietly eat our lunches trying to “de-stress”. After we’re done eating, we talk about our college experiences as well as the difference between school and the actual work world.

Irvin, the one overseeing our work, pops his head in on us to check how we’re doing and make sure we aren’t burnt out. It really shows that Web Geek’s is a caring agency when people check on how you’re doing multiple times a day just to make sure you aren’t overwhelmed. They even try to have fitness breaks every 2 hours for a few minutes just to stand up and get your blood flowing again.

After chatting with Irvin and talking to him about work we’re doing for the clients, it’s time to get back to work! As Matt and I finish up scheduling the Twitter and Facebook posts for the month of April for the client, more work comes in.

Analytics Analysis

This time, we gain access to the Google Analytics for a website and have to analyze how it’s performing, and how it can improve.

Analytics may seem like a jumble of numbers and graphs, but when you understand it properly you can tell who is coming to your website, for how long, how they got there and what they do while on the site. It was fun analyzing the data of a real-time business and figuring out how they could improve sales with the customers searching for them on the internet. We found some very useful ways for that business to improve, and it will be interesting to see those changes get implemented.

Competitive Analysis Completion

Another task awaiting our attention. Matt and I now have to create a competitive analysis for a business and all their competition in the surrounding area. This one took a little more work than expected. In the end however, it wasn’t anything that we couldn’t handle.

We started by researching the company and what they do. Then, we looked up any businesses in that area who provided the same service and researched them in depth to learn a little more about them. We then created a PowerPoint presentation to show the client, so that they have an understanding of where their customers might be going and how they can win them back from their competition.

Restless Recap

As we finish the last task we sit and recap on the day. I love the fast-paced environment, it’s almost adrenaline pumping. It’s a very family oriented loving environment where everyone seems close, and it’s nice to see that everyone in the office makes an effort to smile at each other through the day.

Matt and I finished logging our times for the work we did today and it’s finally time to go home.

Can’t wait to do it all again tomorrow!