When your business relies on customers buying your products and/or service online, it is important to be aware of the common practices of e-commerce websites so that you can reach as many people as possible and make a stellar first impression. Below are some of the e-commerce best practices you should be aware of and strictly follow.
Ensure sure your website employs the latest search engine optimization (SEO) tactics proven to be effective. Moreover, it is important to anticipate customer questions and answer them in blogs or articles. Write original product descriptions and never use the manufacturer’s description. Keep your URLs as short and descriptive as possible to make them stand out in search results and make them easy to share.
Make a Good Impression
Making a fast, good first impression is important online – especially when the back button is within easy reach. Clean design and copy is key, and can ensure that your e-commerce website gets the clicks you need. Check your bounce rate to see which pages on your site need the most improvement in order to fully optimize the effectiveness of the site.
According to Marketing Land, mobile traffic accounts for over half of all e-commerce traffic. Thus, it is incredibly important that your site be mobile-friendly as well. With so much research being done by mobile, you must make sure your site works well on both phones and tablets.
Integrating customer reviews into your e-commerce site is a fantastic way to increase shopper confidence and improve your sales. They help your customers feel more at ease buying a product online that they cannot see or touch before paying for, and can also help you flesh out your FAQ section.
The term‘Millennials’ refers to people born in the late 70’s to early 2000’s. The demographic is more active online than any other. Thus, when it comes to designing your website, it is vital that it appeals to this group of people.
Millennials are just as likely to browse the web on a mobile device as they are to be using a computer. Make sure your website is also mobile-friendly in order to increase your ranking on Google and ensure that you don’t frustrate those trying to access your site on a smartphone or tablet.
Speed is Key
Millennials have a constant sense of urgency; if they don’t find what they’re looking for on your site within one or two clicks, they are likely to leave altogether and go to a competitor’s site instead. Make sure your copy is succinct and easily understood, and all major questions are answered as quickly as possible.
The millennial generation is very connected – most people in this demographic use Twitter, Facebook, or other social media sites. Because of this, it is important for you to include links to social media pages where they can engage with you and your other customers. In the same vein, making reviews and testimonials available is important.
Many millennials would much rather watch a video than read a large block of text. Try utilizing video content whenever possible, including using video tutorials, testimonials, or other stories available on your site in order to keep them engaged, interested, and ensure they understand the point you are trying to make.
Millennials tend to like ‘games,’ points, and reward systems. Consider working a loyalty program of some sort into your website to encourage them to keep coming back for more. This can include points or rewards for repeated visits, referrals, or purchases.
Television viewership is alive and well and so is television advertising. The following stats help to bear out an image of what’s happening in the television industry. They are taken from a TV Day Presentation Summary 2014 by Steve Levy, Television Bureau of Canada: http://www.tvb.ca/pages/tv (more…)
You may offer the greatest product or service known to mankind… and hey, maybe you do! You know it, now I know it, but does everyone else know it? Unless you are some kind of “all powerful wizard” you are not going to make any sales unless you get your name out there and let the market know what you are selling. So here are a few simple steps from Web Geeks to help you create that strong Product Awareness Campaign you need to generate the sales you want.
As a business owner, reviewing your website analytics reports is really important to gain insight into who is viewing your website. Analytics will provide you with information like: how many people are viewing your website, what they do once they reach your website, how they found your site and where they are located.
Here at Miami Web Geeks, we know that a good Brochure is important to getting your name out there and showing new customers why they should be buying your product. But as you know, it’s hard to make sales when your brochure isn’t up to par.