Having good data isn’t just a perk that lets you run your business better – it’s literal power. Good data can make all the difference in succeeding and failing, but how do you get that data? Furthermore, how can you ensure you continuously get good data that you can use to help you every step of your brand’s journey? Every digital marketing agency in Windsor will likely each give you a completely different answer because quite frankly there’s more than one answer to the problem, but here at Web Geeks we’re going to use Google Tag Manager so you can integrate your good data into Google Analytics, AdWords, or another third-party like Twitter or even Bing Ads.
Disclaimer: Users without prior technical knowledge of tagging may find these concepts confusing. If you want to take advantage of tagging but need assistance, please contact us.
It’s a tag management system that gives you the power to create tags in a simplified manner. In the past, creating tags consisted of actually going into the site’s source code every time you needed to create, edit, or delete a tag; in short, it was a tedious process. Google Tag Manager not only makes creating tags easier via a user-friendly user interface, but you never have to touch your site’s source code again (in our opinion, this makes Google Tag Manager worth recommending alone). Create tags easier and get good data faster and more consistently – what’s not to love?
Depending on your brand’s needs, you may only need a few tags or a couple hundred. Whatever your needs, Google Tag Manager makes it simple to keep tabs on every tag you’ve ever created.
Make as many as you want, as few, or fall somewhere in-between – our Windsor digital marketing company is here to tell you that, “it doesn’t matter!”
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Think of tags as a recipe that tells Google Tag Manager what to do. A batch of code (much like a recipe) that’s ready to spring into action the moment they are triggered, tags are designed to collection information from a website and send them to a third-party service such as Google Analytics, AdWords, Twitter, etc. The beauty of this method of data collecting lies in how versatile creating tags can actually be. Create a tag, and you can embed the tag onto a page of your business’ website to measure an abundance of different analytics. Once a tag has been activated (called triggering – more on that in a moment), the data collected can be imported into a number of third-party accounts, including Analytics and AdWords to give you a more accurate, overall picture of your brand.
Just as tags depend on triggers, so too do triggers depend on variables. Variables inform your trigger if it’s time to tell your tag if it’s time to execute its command. This occurs when the tag compares a variable’s value to the value in the trigger; if the variable meets the demands of the trigger, the tag will execute.
An amazing feature of Google Tag Manager is the fact that you can preview your tags and make sure they are working properly before they go live. Google Tag Manager can be confusing, so it’s great to know that you can fine-tune the relationships between your tags and their triggers and variables. You can also be sure that you’re getting the best data right from the get-go.
When you need to get down to the nitty-gritty and know everything that’s happening on your website – from in-depth promotional tracking to the download breakdown link-by-link, country-by-country and beyond – Google Tag Manager can get you there. Moreover, Google Tag Manager can help to improve an abundance of different areas of your business – and the sky is literally the limit. You can fine-tune the data you want if you are willing to put the time into it!
It’s going to take a lot of time to learn. This isn’t an easy tool to master – especially if you’ve never dealt with tags and basic coding. You’re also going to run into a lot of troubleshooting issues often.
The keyword here is patience: if you don’t have a lot of it, you may want to consider reaching out to our SEO services company. Windsor entrepreneurs know that in order to stay ahead you need to have impeccable data that Google Tag Manager can provide – but if you don’t have the time or the patience to learn how to utilize it, Web Geeks is your ticket to getting all the best data your business needs. Call our experts today, and let’s set up a free evaluation to figure out the best approach to getting your business the data is needs to succeed!
For anyone looking to grow their business, it is impossible to ignore the power of the Internet. In the age of smartphones, the average person has instant access to just about everything right in the palm of their hand, including your business website. Understanding how to navigate the world of SEO will help you boost your business page to the top of Internet search results, driving in traffic and potential customers. The Web Geeks team has found that while many clients understand SEO basics, there is still a sense of mystery surrounding making SEO work for their businesses – that is where we can help by providing local SEO services.
Understanding How Local SEO Services Can Help
One of the nuances of SEO is tailoring your on-page signals to reach people that are most likely to convert into actual customers, rather than those that will simply click away. Local SEO is powered largely by your on-page signals because those have the greatest impact on your local search rank.
Here are a few quick tips for strengthening your on-page signals and, in turn, your local search rank:
These are just a few tips for improving your local search rank through your on-page signals, and the Web Geeks team can help you learn much more through our local SEO services. Contact us and we can help you harness the power of the Internet to help your business flourish.
In a nutshell, SEO (search engine optimization) is the process of making sure that the content written on your website can be read and indexed by search engines. Writing content with SEO in mind can be a great way to improve your ranking in search results, and is essentially free advertising. Do you ever wonder why your competitors’ websites appear on the first page of a Google search, while yours is buried a few pages into the search results? Their website is likely written in a way that includes the terms that the users have searched for.
SEO is very important for any business with a website, as the 75% of search users never look past the first page of search results, and a third of all searches will click on the first organic link. This means that if your website does not appear in the first page of search results, you are not even seen by the majority of users who are searching for you. Many customers begin their buying process online using search engines, and you need to make sure you are appearing prominently in their search results.
Effective SEO acts as highly targeted advertising to reach an in-market audience of local searchers who are looking for your product or service. Many users who are searching are ready to make a purchase, but need to find a provider. SEO is a great way to drive qualified customers into your store. Often, users are ready to make a purchase, but are searching for a local business to meet their need.
For example, if a company is offering Limousine or VIP Chauffeur service, they should be sure to mention all the types of events they cater to on their website. Since limos are often rented for weddings, bachelor & bachelorette parties, high school proms and corporate events, it is a good practice for a chauffeur service to mention these types of events on their Services page. In addition to the general service page, it is great to have specific pages or blog posts focusing on each type of event outlining how the limo experience can be tailored for different audiences & events, to ensure that their site comes up in the first page of search results. The customers searching to hire a limo for a Prom are very different from those who are searching for transportation for their bachelor parties, and their search terms will reflect this. Having a variety of great content that is optimized for search engines can help to expand your customer base and build your business. To help rank for local prom services, it could help to mention the names of local high schools whose students have hired them in the past and write blogs about Prom preparation, and for weddings it would be great to mention local venues which you can provide service to.
To help attract local searchers to your website, it is good practice to include keywords on local areas, parks, streets & neighbourhoods. For example, businesses in the Windsor area may want to mention if they are located within the downtown area, Walkerville, Devonshire or Via Italia neighbourhoods. Posts relating to local sports teams, festivals & events will help with awareness – especially with sports teams they have sponsored locally such as Windsor Spitfires, LaSalle Vipers, Windsor Express, Riverside Baseball and community events they have presence at like the Oullette Car Cruise, Windsor BluesFest, LaSalle Strawberry Festival, Tecumseh CornFest or Belle River Sunsplash. If your business serves customers all over Windsor & Essex County, it is good practice to mention all of the communities, including Sandwich, Forest Glade, LaSalle, Tecumseh, Lakeshore, Belle River, Essex, Amherstburg, Kingsville & Leamington – this will attract local searchers who are looking for your service in their area.
If your businesses’ website could use some help with SEO to raise your rankings in the search results, give Web Geeks a call and our team can help. Web Geeks is based in Windsor and serves local clients in Essex County, across Ontario, and internationally in the United States. Our digital marketing experts can work with your current website to optimize your content for search engines and help drive customers in need through your door, or offer solutions to create a new website.
A leading challenge many business owners face is attracting clientele within their own marketplace. Businesses grow from their local region and then build over time. Local SEO services are now an essential element within complete digital marketing strategies.
We’ll explore the 6 reasons your company must have an effective local SEO strategy.
One of the leading benefits of local SEO services is that, because local traffic is tightly targeted, businesses can position their brand more effectively. Local searchers are often looking for a specific type of business in their area and using local SEO services gives companies the opportunity to reach that ideal target audience within their region.
Local SEO searches are also timely. Queries are often made with the intent of visiting a company or buying a product that day. This means reaching out using local SEO services offers companies that opportunity to connect with high-value, purchase-ready buyers.
Local SEO services can also improve your company’s mobile presence. You’ll attract local buyers that are searching from their smart phone while on the go, reaching an audience that is already traveling and looking for a certain product or service.
Only 44% of companies have claimed their Google My Business profile. Working with local SEO experts, you can ensure your profile is built with the intention of attracting qualified local buyers. The process will give you the advantage in the local marketplace and keep your company on the front page for high value searchers.
The value of local SEO services is clear. Unlike with newspaper advertising or marketing on local radio, local digital strategies are based on tangible, actionable data that can ensure your company achieves a return on investment over time. Local SEO experts can build your strategy based on client actions, using proven data to achieve effective results.
More and more companies are becoming digital marketing savvy. They are using their site and social media platforms to reach local audiences, and your company must respond if it’s to stay ahead in its market. By working with qualified SEO experts, you can enact strategies that build your organization’s brand reputation and safeguard your company against evolving trends.
Our team at Web Geeks has helped many different types of company reach their market objectives through refined local SEO campaigns. To begin your new local campaign today, contact our experts directly!
to talk about your goals?