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All You Need To Know About Google Tag Manager

All You Need To Know About Google Tag Manager

All You Need To Know About Google Tag Manager

Having good data isn’t just a perk that lets you run your business better – it’s literal power. Good data can make all the difference in succeeding and failing, but how do you get that data? Furthermore, how can you ensure you continuously get good data that you can use to help you every step of your brand’s journey? Every digital marketing agency in Windsor will likely each give you a completely different answer because quite frankly there’s more than one answer to the problem, but here at Web Geeks we’re going to use Google Tag Manager so you can integrate your good data into Google Analytics, AdWords, or another third-party like Twitter or even Bing Ads.

Disclaimer: Users without prior technical knowledge of tagging may find these concepts confusing. If you want to take advantage of tagging but need assistance, please contact us.

What is it?

It’s a tag management system that gives you the power to create tags in a simplified manner. In the past, creating tags consisted of actually going into the site’s source code every time you needed to create, edit, or delete a tag; in short, it was a tedious process. Google Tag Manager not only makes creating tags easier via a user-friendly user interface, but you never have to touch your site’s source code again (in our opinion, this makes Google Tag Manager worth recommending alone). Create tags easier and get good data faster and more consistently – what’s not to love?

Depending on your brand’s needs, you may only need a few tags or a couple hundred. Whatever your needs, Google Tag Manager makes it simple to keep tabs on every tag you’ve ever created.

Make as many as you want, as few, or fall somewhere in-between – our Windsor digital marketing company is here to tell you that, “it doesn’t matter!”

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So what are tags – and why should I care?

Think of tags as a recipe that tells Google Tag Manager what to do. A batch of code (much like a recipe) that’s ready to spring into action the moment they are triggered, tags are designed to collection information from a website and send them to a third-party service such as Google Analytics, AdWords, Twitter, etc. The beauty of this method of data collecting lies in how versatile creating tags can actually be. Create a tag, and you can embed the tag onto a page of your business’ website to measure an abundance of different analytics. Once a tag has been activated (called triggering – more on that in a moment), the data collected can be imported into a number of third-party accounts, including Analytics and AdWords to give you a more accurate, overall picture of your brand.

Triggers and variables

Triggers tell a tag when it’s time to do what the tag wants to do. For example, if you want to know how many people experience a JavaScript Error on your new website that just launched, the trigger would tell the appropriate tag when to collect that data (in this case, when a JavaScript Error displayed). If you want to know when someone clicks on a particular link in a newsletter, the same thing applies: once the link has been clicked, the trigger would inform the appropriate tag of the click and pass along the data to the pre-determined service. It’s simply a matter of cause and effect.

Just as tags depend on triggers, so too do triggers depend on variables. Variables inform your trigger if it’s time to tell your tag if it’s time to execute its command. This occurs when the tag compares a variable’s value to the value in the trigger; if the variable meets the demands of the trigger, the tag will execute.

Test until you’re ready

An amazing feature of Google Tag Manager is the fact that you can preview your tags and make sure they are working properly before they go live. Google Tag Manager can be confusing, so it’s great to know that you can fine-tune the relationships between your tags and their triggers and variables. You can also be sure that you’re getting the best data right from the get-go.

How does Google Tag Manager help?

When you need to get down to the nitty-gritty and know everything that’s happening on your website – from in-depth promotional tracking to the download breakdown link-by-link, country-by-country and beyond – Google Tag Manager can get you there. Moreover, Google Tag Manager can help to improve an abundance of different areas of your business – and the sky is literally the limit. You can fine-tune the data you want if you are willing to put the time into it!

What to know before I begin?

It’s going to take a lot of time to learn. This isn’t an easy tool to master – especially if you’ve never dealt with tags and basic coding. You’re also going to run into a lot of troubleshooting issues often.

The keyword here is patience: if you don’t have a lot of it, you may want to consider reaching out to our SEO services company. Windsor entrepreneurs know that in order to stay ahead you need to have impeccable data that Google Tag Manager can provide – but if you don’t have the time or the patience to learn how to utilize it, Web Geeks is your ticket to getting all the best data your business needs. Call our experts today, and let’s set up a free evaluation to figure out the best approach to getting your business the data is needs to succeed!

Effective Ways to Grow your Business through Local Search Marketing

Effective Ways to Grow your Business through Local Search Marketing

Effective Ways to Grow your Business through Local Search Marketing

The online search is a crucial point in the consumer decision making process when thinking about buying a product or hiring a company to perform a service. Whether someone is ready to make a purchase now or doing research so they can make an informed decision in the future, it is important for your business that you show up in the search and create visibility around your brand to stay top of mind. In this blog, Web Geeks will talk about some effective ways to grow your business through local search marketing.

Optimize your Content for discovery through Search Engines

Web Geeks is a SEO services company in Windsor that can help clients optimize the content on their websites to appear in searches for their main keywords. To start, you’ll need to identify what keywords and phrases you want to rank for. This can seem simple to start out, with obvious keywords including your brand name, your main service or type of product you sell. It gets trickier as you start to try to rank for those also need to be conscious of the location and areas you serve.

Plan for Long-Tail Keyword and Phrase Searches

The shorter the search phrase is, the more competition that there is! Especially when you want to rank for local searches, you want to have content that includes the name of the areas that your service. For example, when searching for “Web design” there is a massive amount of results as many resources come up in search, but a search for “Web design in Windsor” and “Responsive web design in Windsor” are much more targeted and will bring up more relevant search results. Depending on the product, service or industry, you can go even more specific with the phrases, or even word your content in a question and answer format to answer the questions that people ask Google. A long-tail phrase is a very specific string of words that searchers use to narrow down their search results, and these are exactly the type of searchers you want to land on your website!

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Use every element of on-page SEO

There is more that goes into getting your page to rank in search results than just including your keyword in your page title and repeatedly stuffing it into your content! You must be sure to fill all fields in ways that are relevant to the keyword you want to rank for and are also user-friendly for people to read. These elements include using page titles, meta descriptions, heading tags, alt tags on images, link to other pages of your site and relevant offsite content as well, while using relevant anchor text for the hyperlinks.

Directory Listings and Backlinks

In addition to optimizing your website for search, having backlinks from reputable websites that link to your site will help increase your authority in Google search. An effective way to create good backlinks is to submit your business and website to online directories, including your keywords in the business descriptions and linking your website URL. One of the SEO services our digital marketing agency in Windsor offers to local businesses is directory optimization, where we draft accurate business listings that are keyword optimized for local search and submit them to multiple directories, providing valuable backlinks.

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Use Google Ads to drive traffic to your site from people searching for your services

For immediate results, Google Ads is a great option to drive traffic to your website. The text-based ads are triggered by someone in your local area searching for keywords that you determine, and you can write different ad copy to specifically relate to each keyword. The ads are served on a PPC (Pay-per-click) basis, so advertisers only pay when their ad is clicked, and someone is sent to their site, so the impressions are essentially free to build local awareness. These ads are very targeted as someone who is searching for your keywords are usually in-market and ready to buy or they are on the path to make a decision of who to buy from, it’s a great advantage to appear at the top of the search results in this case!

The most effective strategy for local search marketing is to use a multi-pronged approach: optimizing your website for local search, creating new content that follows SEO best practices, while also running Google Ads to drive interested traffic to your website. As a digital marketing agency in Windsor, Web Geeks helps our clients to reach new audiences of potential buyers through local search marketing. If your business can use some help in building awareness to grow your business, schedule a meeting and let’s talk about how we can help you.

Our Local SEO Services Team Explains Five Hidden Ways to Improve Local Results

Our Local SEO Services Team Explains Five Hidden Ways to Improve Local Results

SEO is one of the most affordable ways to market your business locally. Our team at Web Geeks has helped thousands of small business owners develop an online following. And in our latest post, we’re delving more into the world of local SEO services with five tips for improving local results from SEO campaigns.

  1. Fix Broken Links

Many companies find that the links back to their site from common hubs such as Yelp are broken. This could be simply due to a change in page formatting or an error in the listing. By speaking to the owners of the site directly, you can ensure that these links are fixed and your backlinking is improved for instant improvements in rankings.

  1. Fix NAPs

The Name, Address and Phone Number of your site (NAP) should be consistent across all local listings. This is particularly true of the content on your Google My Business page. Make sure that in any listings the NAP data for your company remains consistent and is clearly written.

  1. Build Social Proof

One of the first items new customers will be searching for when interacting with your business online is reviews. Social proofs such as reviews and testimonials can help to give your organization the edge in the local marketplace. Make sure that each page features a social proof that links back to your product and services.

  1. Use Structured Data Markup

The structured data markup is a feature that allows your business to be included on the Knowledge Graph in the search rankings. The markup also allows for snippets such as reviews to be included in your listings before the searcher clicks on your site. Work with your local SEO services expert to implement the markup on your site.

  1. Format Images and Videos for Local Search

Video and images are gaining in value in the local search market. Make sure that each media is formatted for use on all devices, and that you track your image and video rankings carefully. Video content can be an especially strong way to introduce your local business to a new customer.

Our team at Web Geeks now offers a comprehensive range of local SEO services. To learn more about our firm and our work, call today!

Local SEO Services – Optimizing Your On-Page SEO Aspects for Local SEO

Local SEO Services - Optimizing Your On-Page SEO Aspects for Local SEO

For anyone looking to grow their business, it is impossible to ignore the power of the Internet. In the age of smartphones, the average person has instant access to just about everything right in the palm of their hand, including your business website. Understanding how to navigate the world of SEO will help you boost your business page to the top of Internet search results, driving in traffic and potential customers. The Web Geeks team has found that while many clients understand SEO basics, there is still a sense of mystery surrounding making SEO work for their businesses – that is where we can help by providing local SEO services.

Understanding How Local SEO Services Can Help

One of the nuances of SEO is tailoring your on-page signals to reach people that are most likely to convert into actual customers, rather than those that will simply click away. Local SEO is powered largely by your on-page signals because those have the greatest impact on your local search rank.

Here are a few quick tips for strengthening your on-page signals and, in turn, your local search rank:

  1. Make sure your website includes accurate NAP (Name, Address, and Phone Number). This seems like an obvious step, but double-checking that your business name, address, and phone number is correctly listed on your website is critical.
  2. Use relevant local keywords to optimize title tags and meta content. To improve your local ranking, you need search engines to associate your business with the specific area you are targeting. For example, if you offer house cleaning servings in the Dallas area, “house cleaning services” and “Dallas” are two important keywords that should be appropriately incorporated into both the title tags and meta content.
  3. Optimize landing page content. When your site is ranked for search, your rank can drop if a large number of people open your site but then quickly leave. So, you need to make sure that once a person clicks on your link, they stay on your site. This means your landing page content needs to have valuable, relevant content that is easy to browse.

These are just a few tips for improving your local search rank through your on-page signals, and the Web Geeks team can help you learn much more through our local SEO services. Contact us and we can help you harness the power of the Internet to help your business flourish.

 

The Importance of Search Engine Optimization (SEO)

The Importance of Search Engine Optimization (SEO)

In a nutshell, SEO (search engine optimization) is the process of making sure that the content written on your website can be read and indexed by search engines. Writing content with SEO in mind can be a great way to improve your ranking in search results, and is essentially free advertising. Do you ever wonder why your competitors’ websites appear on the first page of a Google search, while yours is buried a few pages into the search results? Their website is likely written in a way that includes the terms that the users have searched for.

Importance of SEO

SEO is very important for any business with a website, as the 75% of search users never look past the first page of search results, and a third of all searches will click on the first organic link. This means that if your website does not appear in the first page of search results, you are not even seen by the majority of users who are searching for you. Many customers begin their buying process online using search engines, and you need to make sure you are appearing prominently in their search results.

Good SEO is Free Advertising

Effective SEO acts as highly targeted advertising to reach an in-market audience of local searchers who are looking for your product or service.  Many users who are searching are ready to make a purchase, but need to find a provider.  SEO is a great way to drive qualified customers into your store.  Often, users are ready to make a purchase, but are searching for a local business to meet their need.

For example, if a company is offering Limousine or VIP Chauffeur service, they should be sure to mention all the types of events they cater to on their website.  Since limos are often rented for weddings, bachelor & bachelorette parties, high school proms and corporate events, it is a good practice for a chauffeur service to mention these types of events on their Services page.  In addition to the general service page, it is great to have specific pages or blog posts focusing on each type of event outlining how the limo experience can be tailored for different audiences & events, to ensure that their site comes up in the first page of search results.  The customers searching to hire a limo for a Prom are very different from those who are searching for transportation for their bachelor parties, and their search terms will reflect this.  Having a variety of great content that is optimized for search engines can help to expand your customer base and build your business.  To help rank for local prom services, it could help to mention the names of local high schools whose students have hired them in the past and write blogs about Prom preparation, and for weddings it would be great to mention local venues which you can provide service to.

To help attract local searchers to your website, it is good practice to include keywords on local areas, parks, streets & neighbourhoods. For example, businesses in the Windsor area may want to mention if they are located within the downtown area, Walkerville, Devonshire or Via Italia neighbourhoods.  Posts relating to local sports teams, festivals & events will help with awareness – especially with sports teams they have sponsored locally such as Windsor Spitfires, LaSalle Vipers, Windsor Express, Riverside Baseball and community events they have presence at like the Oullette Car Cruise, Windsor BluesFest, LaSalle Strawberry Festival, Tecumseh CornFest or Belle River Sunsplash. If your business serves customers all over Windsor & Essex County, it is good practice to mention all of the communities, including Sandwich, Forest Glade, LaSalle, Tecumseh, Lakeshore, Belle River, Essex, Amherstburg, Kingsville & Leamington – this will attract local searchers who are looking for your service in their area.

Best Practices to Implement on Your Site

  • Make sure that the text of your websites includes the terms that your customers would use when searching for your product or service.
  • Use Header tags on section title text to highlight important keywords.
  • Use image description tags and alt text so that the images of the webpage are also tagged for keywords and help with your search rankings.
  • Blogging – companies that blog have many more indexed pages in search engines than companies that only have a few standard pages on their website. Blogging about the companies’ activities are a great way to build keywords and show your audience that you are active in the community.
  • Social Media – properly setting up social profiles on Facebook, Instagram & Twitter, including links back to your main website.  This will help increase the relevance of your main website in Google, and also provide multiple profiles of your business to help fill the search results, helping to block the competition from your search results.
  • Google Business Listing – make sure that your business is properly listed on Google Maps.  When users do a local search for businesses, Google will start the search results off with a map and show the profiles of a few local businesses which displays the business name, location, hours, photos and customer reviews.  The Google business listing will greatly help to drive users to your business and the public reviews will show credibility and build trust with the customer before they even walk through your door.

Things to Avoid on Your Site

  • Websites that are built in Javascript and dynamically pull in their content from a separate database – the text that appears on these webpages is not able to be read by the search engines’ crawlers, which can prevent your website from showing up in search results.
  • Only using images or logos to include your business name on the page – if there is no text on the page showing your business name, then people searching for your business may not find your website in their search results.

If your businesses’ website could use some help with SEO to raise your rankings in the search results, give Web Geeks a call and our team can help.  Web Geeks is based in Windsor and serves local clients in Essex County, across Ontario, and internationally in the United States.  Our digital marketing experts can work with your current website to optimize your content for search engines and help drive customers in need through your door, or offer solutions to create a new website.

6 Reasons to Invest in Local SEO Services

6 Reasons to Invest in Local SEO Services

6 Reasons to Invest in Local SEO Services

A leading challenge many business owners face is attracting clientele within their own marketplace. Businesses grow from their local region and then build over time. Local SEO services are now an essential element within complete digital marketing strategies.

We’ll explore the 6 reasons your company must have an effective local SEO strategy.

  1. Highly Targeted

One of the leading benefits of local SEO services is that, because local traffic is tightly targeted, businesses can position their brand more effectively. Local searchers are often looking for a specific type of business in their area and using local SEO services gives companies the opportunity to reach that ideal target audience within their region.

  1. Timely

Local SEO searches are also timely. Queries are often made with the intent of visiting a company or buying a product that day. This means reaching out using local SEO services offers companies that opportunity to connect with high-value, purchase-ready buyers.

  1. Mobile Connected

Local SEO services can also improve your company’s mobile presence. You’ll attract local buyers that are searching from their smart phone while on the go, reaching an audience that is already traveling and looking for a certain product or service.

  1. Connect with Google My Business

Only 44% of companies have claimed their Google My Business profile. Working with local SEO experts, you can ensure your profile is built with the intention of attracting qualified local buyers. The process will give you the advantage in the local marketplace and keep your company on the front page for high value searchers.

  1. Return on Investment

The value of local SEO services is clear. Unlike with newspaper advertising or marketing on local radio, local digital strategies are based on tangible, actionable data that can ensure your company achieves a return on investment over time. Local SEO experts can build your strategy based on client actions, using proven data to achieve effective results.

  1. Local Competition

More and more companies are becoming digital marketing savvy. They are using their site and social media platforms to reach local audiences, and your company must respond if it’s to stay ahead in its market. By working with qualified SEO experts, you can enact strategies that build your organization’s brand reputation and safeguard your company against evolving trends.

Our team at Web Geeks has helped many different types of company reach their market objectives through refined local SEO campaigns. To begin your new local campaign today, contact our experts directly!