You may offer the greatest product or service known to mankind… and hey, maybe you do! You know it, now I know it, but does everyone else know it? Unless you are some kind of “all powerful wizard” you are not going to make any sales unless you get your name out there and let the market know what you are selling. So here are a few simple steps from Web Geeks to help you create that strong Product Awareness Campaign you need to generate the sales you want.
A/B Split Testing is a simple way of testing two pieces of content or design against each other to see which one gives a better result. It is a method to quantify, by analytics, which of two concepts provides a better conversion rate or return on investment. It takes the guesswork out of deciding which one will give you the results for your business. You accomplish this by delivering two different pieces of content to two different sample groups and track the responses of one versus the other.