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A/B Split Testing Can Help Improve Your Response Rate

A/B Split Testing Can Help Improve Your Response Rate

A/B Split Testing is a simple way of testing two pieces of content or design against each other to see which one gives a better result.  It is a method to quantify, by analytics, which of two concepts provides a better conversion rate or return on investment.  It takes the guesswork out of deciding which one will give you the results for your business.  You accomplish this by delivering two different pieces of content to two different sample groups and track the responses of one versus the other.

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