Oct 16 14

Improve Visibility & Rankings with Search Engine Optimization

Google My Business Listing for Web Geeks in Windsor

The Google My Business Listing is an essential place for any business to have a listing.  Creating a listing on Google My Business will add your business to Google Maps and search results and will make your business much more discoverable for your customers.

All of Your Business’s Info in One Place

This tool allows businesses to manage their online profile and fill in their information including business description, contact information, address, phone number, business hours, website URL & upload photos.  Businesses can also tag their listings with their category, selecting a primary category that describes your main offering and can add additional categories for services that you offer.

Simplifying the Customer Discovery Journey

Google My Business is a perfect tool to help customers discover your business, as many people who are searching for businesses enter terms related to the product or service that they are looking for, rather than searching for specific businesses by name.  For example, if someone is searching for restaurants in their area, they may enter searches as broad as “food”, “restaurants” or “diner”, and all of the local businesses that meet those search terms will appear for the users on the map, allowing them to explore local dining options and discover new options.  The Google My Business listing makes it easy for customers to interact with your business as a huge portion of people are now using their smartphones to search, and the listings will allow them to call your business directly from the search.

Customer Reviews

The Google My Business listing will also allow customers to leave reviews of your business that will appear with the listing along with an average review ranking out of 5 stars.  Reviews are a very helpful tool for business owners as they show that the business is credible, has been around for a while and has a track record of providing excellent customer service.  This is crucial as the majority of people will trust online reviews of businesses with as much credibility as they would a recommendation from a family member or friend.

Using a Google My Business listing is a very effective tool for online marketing and is essential for any business that has a physical location.  This is a free tool that is easy to setup, and it will help to drive customers in the door.  If you are looking to improve your businesses’ online presence, Web Geeks can help you to create a digital strategy and implement tactics to build your business and reach your customers, get in touch with us today!


You have to understand that when an ad is served it does not mean it is certainly seen by users. You published your ads, and your online impression served on certain web pages, and that’s good. However, are you confident to say your ads are viewed? Being seen means everything for an ad, right?

Fortunately, Google has worked on a Viewable Impressions standard partnering with the industry since 2013. When the Media Rating Council lifted its Viewable Impression Advisory in 2014, marketers and advertisers switched their focus from served impressions to viewable impressions, which is measured by the Viewability.

Viewability helps determine how likely it is that an ad was actually seen by a user. Defined by the Media Rating Council, a display ad is considered viewable when 50% of an ad’s pixels are in view on the screen for a minimum of one second.

Factors of Display Viewability

Let’s take a look at the factors affecting the extent to which ads are seen. The following is based on the research of 5 Factors of Display Viewability by Google.

1. State of publisher viewability

A small number of publishers are serving most of the non-viewable impressions

2. Page position

The most viewed position is not at the top of the page but instead is right above the fold, which is part of a web page that is visible before scrolling down.

3. Ad size

Ads that are vertical can stay on the page longer when you scroll, and the dimensions with the highest viewability rates are 120X240 (55.6%), 240X400 (54.9%), and 160×600 (53.7%).

4. An ad above the fold does not mean always viewable

Averagely, only 68% ads above-the-fold impressions are viewable, while the percentage is 40% for those below-the-fold impressions.

5. Viewability varies across industries

Content that draws the user’s attention has the highest viewability.

So, How Do I Increase My Google Ads Viewability?

In the rest of this post, we will talk about some best technical practices to improve ad viewability advised by the team of Google. A downloadable PDF file can also be found here.

#1 Viewability Measurement

Viewability measurement

(Image source: Viewability Spotlight for Sellers)

#2 Speed & Responsiveness

Optimize for responsiveness

(Image source: Viewability Spotlight for Sellers)

 #3 Layout of Ads

Layout viewability

(Image source: Viewability Spotlight for Sellers)

#4 Optimize Viewability of Ads & Content

Ads and content for optimal viewbility

(Image source: Viewability Spotlight for Sellers)

Right now astute businesses are reaping the rewards of long term SEO and you too can join the club of business owners whose websites are on the first page of Google. Aside from new direct business, you can also gain more business connections to grow your network, as well as generate referrals for your products and services. Download our 10 page pdf that introduces you to Web Geeks SEO services.


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