The Google My Business Listing is an essential place for any business to have a listing. Creating a listing on Google My Business will add your business to Google Maps and search results and will make your business much more discoverable for your customers.
This tool allows businesses to manage their online profile and fill in their information including business description, contact information, address, phone number, business hours, website URL & upload photos. Businesses can also tag their listings with their category, selecting a primary category that describes your main offering and can add additional categories for services that you offer.
Google My Business is a perfect tool to help customers discover your business, as many people who are searching for businesses enter terms related to the product or service that they are looking for, rather than searching for specific businesses by name. For example, if someone is searching for restaurants in their area, they may enter searches as broad as “food”, “restaurants” or “diner”, and all of the local businesses that meet those search terms will appear for the users on the map, allowing them to explore local dining options and discover new options. The Google My Business listing makes it easy for customers to interact with your business as a huge portion of people are now using their smartphones to search, and the listings will allow them to call your business directly from the search.
The Google My Business listing will also allow customers to leave reviews of your business that will appear with the listing along with an average review ranking out of 5 stars. Reviews are a very helpful tool for business owners as they show that the business is credible, has been around for a while and has a track record of providing excellent customer service. This is crucial as the majority of people will trust online reviews of businesses with as much credibility as they would a recommendation from a family member or friend.
Using a Google My Business listing is a very effective tool for online marketing and is essential for any business that has a physical location. This is a free tool that is easy to setup, and it will help to drive customers in the door. If you are looking to improve your businesses’ online presence, Web Geeks can help you to create a digital strategy and implement tactics to build your business and reach your customers, get in touch with us today!
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