Whether you are starting your endeavor into social media marketing for the first time or you’ve been around the block a couple of times, it’s vital to know why social media is so important in relation to your brand’s website. After all, utilizing social media isn’t just something you do, ‘just because;’ there’s a reason for it. Below are a few of the top ways on just how social media will drive traffic to your brand-new website.
And content must always be king. Pay careful attention to the type of content you are posting to your social media platforms while also being aware of the type of content you are creating/commissioning. Not only must the content be aligned with what your audience wants/finds interesting, it must be shareable. That means creating content that will grab your audience’s attention within seconds. Infographics and video content is a great way to do this, but don’t think that the written word is obsolete – far from it. Long-form content is making a comeback in a big way and your audience will certainly read it if you grab their attention. Use a headline that grabs the reader’s imagination and entices them to read more. Hubspot has a solid post on how to write headlines that readers will click on. Post quality, engaging content and others will visit your website to figure out what your brand is all about
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Want to get your followers off of your social media platform and onto your website? Post a sale to showcase your services and/or products. Even without a sale, you need to be utilizing social media to show the world what your brand has to offer. Instagram is perfect for this (they’re even building an app just for shopping) as it focuses on imagery to showcase products. From there, merely linkback to your product’s store page on your website so browsers can find out how to buy what you’re advertising all in one click. You must promote visual content on social media, and this is one of the best ways to do exactly that.
The old saying of keeping, ‘friends close but enemies closer,’ doesn’t apply to this post word-for-word, but there’s some truth there: most notably, keeping your competitors close. You need to know exactly what your competitors are doing on social media every single day: that means knowing when they post, the social channels where they have the most followers, the type of content they post, and how much engagement they get from it all. The last part is key, because it will show you exactly what is working for them and what isn’t. Keep an eye on what works for them and what doesn’t, and see if the same tactics work for you. Even if they don’t, you will get a better idea on how to drive more social media traffic to your site.
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Never underestimate the power of small, tight-knit communities. Facebook Groups is a godsend for finding these communities, and they truly can play a major part in bringing traffic to your new website. Especially if your brand specializes in a niche where passion is high, you can use these groups to promote your products and/or services and explain to the community why you’re an authority and they need to visit your site. For example, you can find groups that specialize in selling old VHS tapes to other collectors. It’s such a niche market that finding buyers by blindly posting on social media would probably take forever, but because these collectors congregate in Facebook Groups it’s simple to find the right buyer. Get meta with promoting your killer products, services, and more, and there’s no reason why your website won’t see boosts in traffic!
If your business could use some help with social media management and digital marketing to drive traffic to your new website, schedule a meeting with Web Geeks to discuss how we can help to grow your business.
For those of you that are just now jumping into the word of social media marketing, we want you to know that properly utilizing social media to benefit your brand isn’t impossible. Anyone can figure it out if they continue to educate themselves, never get too comfortable, and keep an open mind regarding what works and what doesn’t. It’s a fast-paced industry – and one that’s always evolving – so being complacent is something you never want to do. Be prepared, keep your head up high, and above all…
What do you want to get out of your social media platforms? Are you hoping to drive traffic away from your social pages and to your website in hopes of generating sales? If so, you need to focus on that goal. Do you merely want to use your social media accounts as a way to connect with current and potential customers? Again, keep this goal in mind. Everything you do on social media as related to your brand should be done with the goal(s) you have in mind. Merely posting anything won’t do you any good, especially since you must…
A social media goal means nothing if you don’t know what your audience wants and/or needs. You need to know what they like, the influencers they follow, what they like/are passionate about, and so on. Buffer has a great post showcasing free tools that will allow you to understand your followers and other metrics. Take this data and create compelling content that is certain to generate the right response from your followers.
What do our social media experts in Windsor, ON mean when we say that you need to create shareable content? At its core, it means to create content that will generate a response from followers (this is where knowing your audience is invaluable); beyond that, it means creating content that is digestible by followers of your niche. Long-form articles that will speak to your audience is all the rage right now, but that doesn’t mean you should ignore tried-and-true visual content – on the contrary, you must embrace it! Create infographics that will prove to be useful to your followers, share images that speak to them, and of course…
Especially on YouTube. Listen, YouTube is the second largest search engine on the Web; it is imperative that you get a ‘piece of that pie’ and utilize the power of video content on a regular basis. Be creative but to-the-point: most people will not want to sit through a five-minute video that takes three-minutes to get good. If you can’t grab someone’s attention within the first five-seconds, you might as well trash the video and go back to the drawing board.
Need ideas? Consider creating content that shows the behind-the-scenes antics of your brand (your followers are interested in that sort of thing). Create unique content related to your brand (e.g. how bread is baked if you operate a bakery) and share other videos that is ideal to your audience. From there…
Other influencers are competition, but that doesn’t mean they won’t ‘scratch your back,’ if you offer to, ‘scratch theirs.’ If they posted a piece of awesome, shareable content that has you kicking yourself in the pants for not coming up with the idea yourself, reach out to them! Ask them if you can share their content (mention you will give them credit, of course), and chances are they will say yes. You will appear as if you have your pulse on your audience’s wants and needs, you raise the odds of further engagement, and there’s a chance the influencer will share your content one day. It’s truly a win-win for everyone.
Social media is much more than a portal for posting – it’s also the best way to improve your customer service. Since most people are on social media, reaching out to brands and asking questions has become instantaneous – and most people expect brands to reply to their questions via social media sooner than later. A platform like Facebook even scores you on how quickly you respond to messages; for brands, this might as well be a customer service grade. Respond to customers as quickly as possible to let them know they can count on you to answer any question they may have; if they know they can count on you, they trust that they can count on the products/services you provide.
Business owners have a lot of different tasks on their hands, and social media marketing can be a full-time job. If your business could use some help with social media marketing, get in touch with Web Geeks to see how we can help grow your business.
You finally have a beautiful website that is going to blow your visitor’s minds the first time they visit – now what? You could hope and pray that the visitors will magically start showing up and interacting with your brand, or you could make them come to you. Using the power of social media, it’s possible to create a systematic game plan that attracts people on social media and drives them to your website. The best part? With enough elbow grease and a whole lot of grit, any entrepreneur can do it. Below are just a few of the many ways social media can start converting your followers into actual customers.
Although it can be tempting to sign up for every social media account you can think of, you need to be aware of each platform’s role. They’re not all created equal, and some platforms are better suited for particular content than others. Think of them like tools. You wouldn’t use a screwdriver to hammer a nail, would you? Thus, using Snapchat to share paragraphs of updates as you would on Facebook isn’t going to cut it. Think about the results you want from your social media accounts, and post accordingly.
For example, if you want to share text-heavy updates, Facebook is a great place to do this; Twitter is too if you want to keep your updates to a paragraph. To prove to your community that you are an authority figure in your niche (more on this in a moment), Reddit is a great place to do this (it’s also an awesome way to speak to current and would-be customers one-on-one). For sharing strictly multimedia content (e.g. videos, pictures, audio clips, etc.), platforms like Snapchat and Instagram are all fair game.
Have you ever visited a businesses’ Facebook Page only to find they haven’t posted anything in months? Did you become a customer? Exactly! Consistently posting content isn’t just a good way to make the public know that your business isn’t dead – it’s the foundation for the rest of your social media game plan. The trick is to post content that followers will find engaging. Posting helpful content is the best way to do this as it raises the odds of your followers sharing this content with others (more on sharing later). This can be anything from helpful blogs on your website to videos, Infographics, images, etc.; as long as it’s helpful and tailored to your brand, it’s fair game.
Share content related to your brand with your followers when possible. Be sure to always source where the content is being shared from. This will protect you from being accused of stealing the content (it happens) while alerting the original poster to know about your brand. By posting shareable content regularly, you raise the stakes of that person sharing your content on their platform (thus, alerting others of your presence). While you can share whatever you want, remember: short, concise content that can be consumed in under a minute has maximum impact (e.g. videos, images, etc. as discussed earlier).
Who are you most likely to do business with: a brand that proves they know what they’re talking about or one that keeps quiet and doesn’t say anything? You know the answer. When you have knowledge about your industry, you have information that your followers want to hear. Posting helpful content is a great first step, but go further and consider doing Q&A’s (Questions & Answers) on a platform like Facebook, Twitter, and even Reddit. These can be real-time text-based answers, or you can ask your audience to send questions that you will answer in a video (that will be ripe for being shared later). Do one or both – you can’t go wrong with either. Write e-books to give to your followers for free when applicable, always answer questions, and above all be helpful. When you’re an authority, the people that want services/products like yours won’t be able to help themselves from visiting your site! [/et_pb_text][et_pb_image _builder_version=”3.12.2″ src=”https://webgeeks.com/wp-content/uploads/Web-Geeks-Blog-Social-Media-Traffic-04.jpg” alt=”Social Media Advertising Transparency” force_fullwidth=”on” /][et_pb_text _builder_version=”3.12.2″]
Did someone say something nice about your brand? Let your followers know about it! When your brand isn’t seen as a gamble and one they can depend on, you will attract more followers and customers as your social media game plan unfolds. It’s good to brag when it brings added business, so do it on the regular when applicable.
To make all of these tips work at their best, do them when your followers are most active. For example, if a large portion of your brand targets overnight workers you may want to post your content between 8-10pm and 7-9am. You want to find the ‘sweet spot’ where you can post where the majority of your followers will be looking at their devices. Post too early or too late, and your content is more susceptible to getting drowned out by other social media influencers vying for your follower’s attention.
Notice that we mentioned posting twice; that wasn’t a typo. Adhere to former Apple Chief Evangelist Guy Kawasaki’s strategies for reposting content; mainly, repurposing the content (i.e. don’t just copy-and-paste your previous posts) every time you post. Repurpose and post for followers in different timezones and geographic locations to maximize your ultimate reach.
If you are looking to grow your business’ online visibility with a new website and promote it through social media and marketing tactics, schedule a meeting with Web Geeks to see how we can help your business grow!
Let’s admit that the flow of user engagement with branded content is the best on Instagram. There is absolutely no comparison to the reach and engagement to photo and videos achieve on Instagram compared to other social media platforms. Looking into the social network’s background, Instagram became popular when it was released in mid-2012 and has been popular ever since.
Features that have made people embrace Instagram were the trending feed, high definition photos, digital artists creating exceptional graphics. The opportunity to engage and connect with their favourite sports teams, athletes, celebrities and much more has led to users embracing Instagram.
Brands have been following the trend and have begun to create impressive graphics for their Instagram handle for better engagement. That’s not all, here is a list of reasons why Instagram is best suited for brands to be creative and drive more sales.
Talking about hashtags, the use of them is widespread on Instagram. Hashtags can be anything, based on location or based on the content of the image, seasonal tags or sponsoring or spreading events in a local town. There are endless possibilities for hashtags and they are very diverse. Brands have the option to use popular hashtags on their posts or create their own custom hashtag and have it go viral through engagement and enticing others to share photos with their hashtag. Using the help of internet and other social media tools, a viral hashtag on photos uploaded to Instagram by various users give a greater reach to the brand and helps to attract new users and increase sales.
People checking in the movie theater, shopping mall, night club, stadium, cities, neighbourhoods and various places around the world helps other on the feed know what they are doing and where they took the photo. Hence brands having a location tag for their store and letting people check in the store would let everyone on the follower list know about the store and the brand the person has checked in. Users can click on the location tag and see every photo that was uploaded and tagged at that place.
Instagram is full of exceptional artists and performers that are found nowhere else. Artists display their work on Instagram via photos and videos. This helps brands to discover artists with large following that are a good fit with their brand and to reach out and collaborate and make great content for their feed.
Once brands have posted great content that was made in collaboration with an influencer, all they need is audience to like it. Most of the time, the audience would love it as the work from the artist would be new and eye-catching. Instagram supports content, rewarding photos that get good engagement from their followers by giving a wide reach, when compared to the same content being posted to other social media platforms.
The new IGTV feature on Instagram allows users to post longer videos than 1 minute, which can be used by brands to post a story of how they come up with ideas for content or show things that have been going on behind the scenes to create their content. IGTV content lets brands show how they have collaborated with artists, putting in efforts for new commercial video and what different trends the company is following.
Instagram profiles show photo previews as squares, lined up 3 in a row. Users and brands have found a way to plan their posts so that the previews on the profile looks like a pattern. So, when a user who has never followed the brand before stumble upon the profile, they are likely to like the pattern and fall in love with the brand, following them and seeing their future posts.
Stories were introduced later by Instagram, which show us a quick view of what brands are doing. Stories can show messages, polls and current events and news from the brand. The one good thing about story is it lets users engage with it and then gets auto deleted in 24 hours. This is a cool feature that is all about timeliness and showing current events!
Instagram posts are now shareable through private messages and groups chats in Instagram, so that the person who first saw a post can send it to someone else to discuss how good the post is. Brands can take advantage of this by posting great content that people want to share and this will increase the brand’s popularity and reach very quickly.
Behind the scenes, peeks into personal lives behind brands and posting funny things that make people laugh and they could relate to are posted on the Instagram profiles of brands which will build emotional connections between brands and their audience. This creates a trust factor that looks more authentic and relatable to users who follow the brand.
All of the features listed above are factors in why so many people have embraced Instagram as their go-to social media platform. Since there are so many people of all ages using Instagram every day, brands should be sure to create content for the platform to gain a following there. If your business is looking to get started with social media marketing, get in touch with Web Geeks to let us help build your brand.
Recent changes to the social media advertising landscape have given users more of an inside look at what ads brands are running online. Here’s a look at the recent updates that Facebook and Twitter have made to provide some transparency to see what ads are being served on the platforms.
Facebook has added a tab called “Info and Ads” on all pages that provides users with information about the page they are looking at and advertising on Facebook. This view shows two columns of information – “Page Info” and “Active Ads”.
The Page Info section shows users the day that the page was created and shows if the page’s name has changed and when. This is useful to protect users by showing them if a page has been created under a different name, built up followers and then changed to something else – one example is new pages running Follow, Like & Share contests that act as if they are giving away high-value items like cars, cruises or vacations – they may use these tactics to build up a large page following, and then later change the name of the page and start posting completely different content.
The Active Ads section shows all of the ads that the page is currently running – even if the targeting of the ad does not apply to you. This is useful for users to see what promotions brands and advertisers have active. Anything from Nike to Apple to publishers like CBC, BuzzFeed, Ranker, Fox News or The Windsor Star, users can see if they are currently running ads, how many, and see each ad. The Active Ads section is also helpful for businesses and brands to see what ads and promotions their competitors are running on Facebook.
See Facebook’s Q&A on Ads and Pages Transparency for more information on how to get a look at how others are advertising on Facebook.
Twitter’s Ads Transparency Center
Not to be outdone, Twitter also unveiled their Ads Transparency Center, which lets users find out who is advertising on Twitter. It will allow users to search for any Twitter handle and see all the ads that they ran in the past week.
For US federal political campaign ads, Twitter is going even farther and showing details including billing information, ad spend, impression data and demographic targeting data. Read Twitter’s full release on this that includes all details around Twitter’s Ads Transparency Center.
Want to find out who is advertising on Twitter? 💰
Today we launched the Ads Transparency Center, which lets you do just that. pic.twitter.com/LYs8mpm3x6
— Twitter (@Twitter) June 28, 2018
How does it work? Use search! 🔍
You can now simply search for any Twitter handle and see all of the ads that ran from that handle over the past week.
— Twitter (@Twitter) June 28, 2018
There is also a Twitter Ads Transparency Center FAQ page that makes the feature easy to use for Twitter users.
Although social media advertising is becoming more complex, it is still a very powerful tool for businesses of all sizes to grow their customer base. If your business is interested in advertising on Facebook or Twitter, get in touch with Web Geeks and we can manage your social media ads!
Do you find yourself spending too much time on social media? Every day, people are spending hours of their lives on social media between Facebook, Instagram, Twitter, Snapchat and Pinterest. People are having a hard time pulling themselves away from their screens and news feeds. Today’s tech companies recognize the struggle we face with social media and smartphone addiction and are giving us tools to monitor our usage.
Since the majority of social media screen time is viewed through a smartphone, Apple’s iOS and Google’s Android OS have introduced tools to manage the amount of time spent on different apps.
The upcoming iOS 12 includes a new feature called Screen Time, which has Activity Reports showing users how much time they spend in different types of apps including Games, Entertainment, Social Networking, Productivity and more. This helps people to understand how they are using their iPhones and iPads, which apps they are spending time in and allows them to decide when they spend too much time in an app. They introduced the App Limits feature so users can limit the amount of time they can spend in specific apps per day, allowing people to police themselves.
Another feature of iOS 12 this is “Downtime” which allows users to set aside blocks of time where specific apps can’t be used and notifications won’t be displayed. These features are extremely useful for parents to be able to limit their children’s use of iPads and iPhones, parents can even access their child’s Activity Report from their own device.
On the Android side, Google is introducing a “Digital Well Being” app that includes similar features to track and limit time spent in certain app. Android’s feature also includes Parental Controls similar to what Apple will be rolling out. Once an app has reached its usage limit for the day, its icon will go grayscale on the home screen and will not open, unless you change your usage settings in the dashboard.
These new updates will make life easier for parents whose children have access to smartphones and tablets for entertainment.
As social media networks see the writing on the wall of smartphone operating systems being able to limit app usage, Facebook and Instagram are introducing their own time monitoring features. Instagram is reportedly working on their own Usage Insights feature which can track daily time spent, set a limit and receive a reminder once they exceed the time limit. Instagram has also launched a feature telling users “You’re All Caught Up” once they have seen all new posts from the last 48 hours – this could help users avoid spending extra time in the app looking at content they’ve already seen.
Facebook is working on their version currently called “Your Time on Facebook” which has similar options, showing how many minutes were spent per day in the app, allowing users to set daily limits and reducing the notifications shown during that time. Since users are aiming to spend less time on the social network, Facebook has recently made changes to their algorithm to show users more posts from their family and friends, less posts from businesses and brands, making the limited time they spend in the app more valuable and personal to them.
The first step in getting help is admitting you have a problem – these new time management features from tech companies will help users to curb their social media and tech addictions!
Using social media for customer care is a relatively new venture, so it is unsurprising that there are still many brands out there that are yet to incorporate it into business plans, and many others that have only just started to use it. Although social media customer care is similar to other forms of customer service, there are still some key differences that should be taken into consideration when dealing with customers.
One of the most important things that can come out of providing customer care on social media is that it can be a fantastic way to build customer relationships. People use social media to be social, meaning that they want to get in contact with brands and businesses, especially if they are actively searching for them. Social media provides a new platform to engage with customers easily and naturally, a platform that was not necessarily there before.
Arguably, the best part is that many social media platforms can be integrated seamlessly in an existing website, regardless of the website builder used to create it in the first place.
Let’s take a look at some key tips when it comes to providing customers with the very best care on social media.
Social media has created an ‘always on’ expectation that other forms of customer care do not have. For example, phone and email support are only expected to be available during working hours, yet most customers expect to get a response on social media no matter what time it is that they are messaging.
Most people expect a reply on social media within 60 minutes or less, which is quite a big ask for brands, especially when they have queries coming in from all sides to deal with. The effects of poor response time can be quite devastating for a brand, as customers are likely to tell family and friends about the poor experience that they had, or worse, they could use social media to complain publicly about their experience.
Overall, social media is a fairly public place. The majority of content posted is available for all to see, but sometimes there will be the occasion where a company should talk privately about a matter with a customer, and brands should be aware of when those situations arise.
For example, if a complaint is posted publicly about a brand on social media. You may feel it is best to message the customer privately to sort the matter out, but if you do this, you should make sure to comment on the original post as well to make it look as though you are not just ignoring the original complaint.
There is nothing better than building trust and a good reputation with your customers than interaction with them, and the more interaction the better. This is one of the biggest social media practices, that every comment, post, mention, and check in should be responded to, even if it is something as simple as a like.
You would never simply ignore a customer in a store, so why would you do it online? They are mentioning your company for a reason, they want to be heard, and they won’t take lightly to being blanked. Replying to everyone can be time consuming, so many brands have created a database of pre-made responses they can use for a range of situations.
When using social media, it is usually pretty easy for a brand to gather at least some basic information about the customer. Brands should not hesitate to use some of this information, even if it is something as simple as using the customer’s name.
Take a look at the infographic below to see how small businesses and major brands are using social media to build customer relationships. Web Geeks offers social media management along with our digital marketing services.
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