With 2016 right around the corner, it’s time to look over your SEO strategies. Ask yourself these questions to keep on top of emerging practices by Google and other search engines.
- Is your website mobile-friendly? More people than ever are using smartphones and other wireless devices. In fact, mobile searches overtook those done on a desktop for the first time this year. Google marks pages with mobile versions and ranks them higher during local searches. Businesses that have outdated desktop-only websites are much less likely perform well in search results.
- Are you providing quality content? More mobile traffic means more people using digital assistants like Siri to do their searches. This is changing the traditional keyword-based query system (“restaurant Indian Seattle”) to a more conversational style (“find Indian restaurants within five miles”). To keep on top, make sure you focus more on relevant articles and blog posts than trying to build a high word count.
- Do you have an active social media presence? In the past social media has seemed like a low return on investment. Even so, search engines increasingly index social media sites to include them in search results. Google signed a deal with Facebook and Twitter than has a selection of pages popping up as a scrollable bar on the first page.
If the answer to any of these questions is “no”, consider making some changes. Otherwise you might find yourself falling into the Stone Age of digital marketing.