Nov 9 16

How to Market to Millennials

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As a business, you know how important social media is in order to grow your business. However, managing your business’ social media accounts can be a frustrating experience. No matter what you do, you find it difficult to grow your social media audience. You’re posting every day, yet the amount of likes on your pages are staying stagnant.

Luckily, The Geeks are here to give you a few tips on how to grow your social media audience. It’s actually very simple – think in terms of the user. There are many simple ways you can be growing your social media audience. All you need to do is put in some time and effort!

 

Boost Your Posts

The easiest way to grow your social media audience is to put some money into it! Boosting your post is quick, simple and efficient. In fact, by boosting your post you have the potential of reaching thousands of people who may have never even heard of your brand.

While the process of boosting your posts is easy, it’s also important to consider the content you are boosting. The mistake many companies make when boosting social posts is they use it as a form of advertisement. While this can be effective in some scenarios, it’s not always the best method to take when trying to build your social media audience. At the end of the day, people on social media don’t want to know they’re being advertised to. They want to follow brands based on their personalities, not their product. It’s a good idea to show off your brand personality in your boosted posts.

60/30/10 Rule

The 60/30/10 rule is the golden rule of social media posting and can help you build your social following due to the content distribution offered. The 60/30/10 rule is as follows: 60% Curated, 30% Owned, and 10% Promotional. Follow these rules and you will find more interaction in your postings as well as an increased following.

60% Curated means 60% of your postings will be from somewhere that is not your brand. This can be shared posts, retweets, articles you found online or videos. Now, just because it’s not your brand doesn’t mean it shouldn’t be relevant. If your company sells cars, then the content being shared should revolve around cars.

30% Owned is posting content that you’ve made. This can be blogs from your website, videos you’ve posted or images that you have created. This isn’t promotional content – this is content that the reader would be interested in viewing that’s not necessarily specific to the brand.

Lastly, 10% promotional is where you get to advertise your brand. Use this 10% to talk about your products, why the users need it and how it is competitive to other brands. Promotional content is meant to advertise, and allow you to sell the product to your followers.

Following this golden rule means people won’t get sick of your social presence. If you were to promote products all the time, why would anyone want to follow you? Again, people follow brands, not products. This means that on social media people are attracted to content they find interesting – they don’t want to be advertised to.

Be Active

Lastly, in order to boost your social media audience, you must be active in social media. When we say active, we don’t just mean post every day. While posting often is great, it isn’t everything. You have to play along with the social flow as well. You can’t just post and wait as the followers come in. You must be active and take part in social media.

What this means is spend some time liking pages. Let people know that you exist. Share other’s content, comment and like their posts. Make people aware of your presence on social media. Once people are aware of your existence, you’ll find that you’ll quickly gain more followers.

Social media marketing may seem easy for a brand, but in reality, it can be difficult to build a strong following. By following these tips, you’ll have an easier time growing your audience, and before you know it you will see your followers convert into sales! If you need help boosting your social media audience don’t hesitate – The Geeks are here to help!

SSL is what secures your website. When you create a website, it’s exciting when you start seeing the usability and functionality of it an action. It can be easy to forget the importance of website security – however, it’s incredibly important that you protect your website.

This is where SSL comes in. SSL stand for “Secure Sockets Layer” and should be added to all websites when being created. SSL is the standard security technology and adds an encrypted link between a web server and a website browser. Today we will be talking about the benefits of adding an SSL to your website.

What Exactly Is SSL?

SSL gives your website the extra security it needs. When an SSL is added to your website you can feel confident about transmitting information securely. This includes credit card info, passwords, and email addresses. This is because that adding an SSL makes it so that this isn’t transmitted through plain text which is what it would otherwise be transmitted in.

Website SSL is a security protocol first and foremost. What this means is that the protocol will describe how the algorithms will be used. This causes the encryption of the data being transferred and protects it.

Why Do I Need SSL?

The most beneficial aspect of adding an SSL certificate to your website is a sense of security. By adding an SSL to your website, you have the added comfort of safety and knowledge that your information will not fall into the wrong hands. However, this is not the only benefit to SSL.

The arguably most important reason that your site needs an SSL certificate added to the website is because of the trust you will receive back from your users. When a site is secured, it will show it in the URL, usually in the form of a lock symbol. Many internet users will look for this symbol when using a website. Showing that your website is secure is a priority for many users, especially with e-commerce websites. If the user is required to give any information, they need to know that information is safe.

How Does This Affect My SEO?

Over the past couple of years, Google has recommended SSL for SEO purposes and gives a ranking boost to HTTPS/SSL sites.  Google has stated that if all other factors are equal, HTTPS can act as a tiebreaker in the search engine results. Take note, because HTTPS is only a very small ranking signal – it won’t make you suddenly rank #1 for each and every keyword, but every little bit helps.

 

Building a new website is an exciting period of time. However, it’s incredibly important that the website you build is secure. Without the added security, your website can be at risk, and users may avoid your site altogether. However, if your site is not yet protected, don’t fret! The Geeks are here to help!

Consistency is key when it comes to making sure that your brand is as visible as it can be. Without consistency, it’s hard to build your brand to be the best it can be. But what steps need to be taken in order to ensure consistency? Today The Geeks will be giving you tips on how you can make sure your brand is consistent in order to benefit your local visibility!

 

NAP

You may have seen the acronym ‘NAP’ in business documents, articles or even just come up in conversation before. But do you know what it stands for? ‘NAP’ stands for ‘Name/Address/Phone Number’ and is easily the most important part of brand consistency.

When uploading your brand to directories, social media pages and search engines it’s important to keep your NAP consistent. Sounds easy right? Well what most people don’t know is even the smallest details can effect your consistency. For example, on Google you may have your business address listed as “111 Windsor Rd.” while on Bing you have it listed as “111 Windsor Rd”. That period can make all the difference in your brand’s consistency.

A good idea to combat these mistakes is to make an easily accessible document where you can simply copy and paste the information to different directories. That way, you can rest easy knowing that the exact same information is all across the internet. Staying consistent with your NAP can mean a huge boost in online visibility!

 

Imagery

Imagery is another important aspect in brand consistency. You see it all the time, even without realising it. Steve Jobs, Mark Zuckerberg, and many other brand advocates – what is something that they all had in common? What they had in common was consistency in their image – they wore the same thing to every event.

This can be applied to brands as well. Look at your website colors compared to your flyers, pamphlets or any other piece of content. Are the colors consistent? Are the designs consistent? Something as simple as design style or color can make or break your brand’s consistency.

 

Why Is Consistency Important?

So with all this being said, why is being consistent so important to a brand? It’s important because of the consumer – they want to know you. The benefit to being consistent is that it makes your brand recognizable. If you have uniform colors, those colors can be associated with your brand. You can even brand your address and phone number – it’s often seen on law firm advertisements

Having a consistent brand means that consumers will find it easier to associate certain things with you, and will also increase your visibility. Both these things are incredibly important to bettering your business and increasing sales! Remember, if you need help raising your local visibility The Geeks can help!

 

Have you noticed that your marketing initiatives aren’t going where you’d like them to go? The numbers you’re aiming for aren’t being achieved? This could all be resolved by creating buyer personas. Buyer personas make it simple to know who you’re targeting, how to target them and why they’re being targeted. By creating these personas, you can create marketing campaigns that will effectively gain the attention of your target audience.

 

What Are Buyer Personas?

Buyer personas are personality attributes that can be applied to different consumers. They are semi-fictional and are considered by using demographics, geo-locations and motivations/goals. When you create these buyer personas, they will tell you exactly why and how consumers that fit into each persona are purchasing your product or service.

This is because the personas you create are ‘people’ which have different traits. While all of these people are potential buyers, the reasons why they buy differ. This can be broken down to where they are, what they do for a living and their age, among other things. Creating these personas make it easier for you and your business to keep track of these things.

 

Why Are They Important?

Hopefully, you’re starting to see why creating buyer personas is so integral to a business’ success. This isn’t limited to any category of business – any business can create the personas that they want to target. But what makes them so important?

First of all, creating these personas eliminate the need for guessing. By creating these personas, each new potential customer or client can be placed into one of these personas. This will make it easier to sell the product to this potential client, as you know what these personas are trying to achieve.

It’s also important to create buyer personas as it helps guide you into what kind of content your business should be marketing. For example, when creating an emailing campaign, you’ll want to create a different email template for each persona. Each template will have different content, writing style and imagery based on the personas you’ve created.

 

Buyer personas are an extremely effective way of organizing content distribution as well as sell products. By creating personas, you will find it easier to market your products to the correct audiences. To learn more about buyer personas, Web Geeks is offering a free e-book!

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Hashtags – the most famous symbol to come from the rise of social media in the past decade. When social media was reaching peak popularity some years ago, it seemed like every post had a “#” attached to it. Now, however, you may find yourself very sparingly using the “#” symbol very sparingly. This may translate to your business practices – if you don’t use them why should your business?

But is this correct way of thinking? Or should your business still be using hashtags? Today we will be going just how prevalent the symbol of social media is.

 

People Have Learned to Use Them Correctly

The reason you think that hashtags are less relevant is because people are actually using them correctly now. When they were first becoming popular, people would utilize them in an improper way that made their posts seem busy. It’s not relevant to anyone’s interests to say, “I’m hungry #iwantpizza #someonebringmefood” – and people are starting to realize that.

With people learning to use hashtags properly, it makes things a lot easier for your business. For example, now people realize they are used for trends and use it accordingly. So, if you’re jumping on a trending hashtag, you know that it’s one that other users are actively using. This will increase the chance for your business to be seen.

 

Hashtags Are Used Differently On Different Networks

A huge mistake that people and businesses make is thinking that all social networks are the same when it comes to hashtags. This is simply not true. With the many different forms of social media, each has their own way to use hashtags beneficially.

A great example is Instagram compared to Twitter. Instagram, much like Twitter is one of the biggest social networking sites for hashtags. However, even though most posts have them, they’re used quite differently. While Twitter uses them to utilize a topic of conversation, Instagram uses them as a description. This means that while both utilize hashtags, they’re utilized very differently on each site.

 

It’s Not Going Away

Hashtags aren’t going anyone. There about 1 billion people using them in their social media posts every month, all of which are searchable. These are relevant to hundreds of different industries, topics, and ideas.  Following along with these can ensure that your business stays relevant with the low attention span of internet users. People who have never heard of your business can easily find you by searching these trends – don’t pass up the opportunity to be seen!

 

We here at Web Geeks know your busy running a business. If you need help running your social media, we can help!

PPC advertising is here to stay. You’ve heard a lot about why having a digital presence is so important, and it sounds appealing as for the most part, a lot of the things you can do digitally to better your business are free. However, what a lot of businesses put off is the actual advertising aspect of the digital realm. Utilizing PPC (Pay Per Click) advertising can yield in great results that can really boost your business’ profits.

But is it more effective than traditional methods? Is it worth the money you’ll be spending? Today we’re going to be talking about why PPC advertising is so important for your business.

It’s Cost Effective

The most appealing part of PPC advertising is how cost effective it is. When dealing with a PPC campaign, you get to choose how much you’re going to pay. You can set up a daily budget for as low as $5 per day and still see results.

It’s also extremely cost effective because unlike traditional advertising methods, you only pay when people are interested. Basically, the simple explanation of the way PPC advertising works is you can bid on keywords that work for your ad, meaning people will only see your ad when they search for the relevant keywords. This means you can focus on only spending money on keywords that generate profit.

Easier Targeting

If you put up a billboard or release a television ad, you don’t get to choose who you’re reaching. Sure, you get to pick the channel in which the advertisement airs, or where the billboard is placed, but do you really get knowledge on who is seeing it?

With PPC advertising you get to target exactly who is seeing your ads. We’ve already touched on keywords and how it allows you to choose where your ad is placed based off of what people are searching for. But with platforms such as Facebook Ads, you can even choose what demographic is seeing your ad. For example, if you’re selling a product to Chevrolet fans in Detroit that fall within the 25-34 age range – you can do just that. You won’t have to worry about irrelevant users seeing the ad and losing money to them!

Get the Results When You Need Them

One of the greatest benefits of digital advertising is the fact that you get the results back instantly. You can literally watch people click the ads in real time. This makes it so that unlike traditional advertising methods you can see the results and make the changes needed instantly. You don’t have to wait until after the campaign – if something’s not working, change it!

Your Competitors Are Using PPC Advertising

Lastly, the most compelling reason for using PPC advertising is the fact that your competitors are using it. No matter what industry you’re in, or what product you’re selling, you can almost guarantee that the most popular competitor is using PPC to their advantage.

If you’re behind in this aspect, you’ll see them overtake your profits and the gap will only increase over time. Digital isn’t going anywhere, so don’t fall behind. Invest in PPC advertising!

Remember, Web Geeks can help you with your PPC advertising! Contact us today!

The world of local SEO is constantly changing. The days are gone where you just create a business website, claim your business on Google and maybe sign up to some online directories in order to rank in the search results. Local SEO is important for your business as it will result in how many people can actually find your business when searching for things such as “electrician Detroit”. It has gotten more challenging to rank with local SEO – but it isn’t impossible.

What Is Local SEO?

Local SEO is just like normal search engine optimization – it determines how you rank on search engine result pages. However, the key difference is local SEO is refined to the local search results. For example, if you live in Detroit and search “best coney hot dog” it will show the best-ranked restaurants within the local vicinity (Lafayette should be first).

Local SEO is important for local businesses because ranking higher on the search results means people are seeing your business before the competitions. People tend to search for places before going, as now with mobile it’s easier than ever. You want to make sure that these people are seeing your business when searching.

How To Improve Local SEO

Now that you have an understanding of what local SEO is and why it’s important for your business, it’s time to take steps to improve it. There are multiple actions you can take to improve your local SEO rankings. Here are a few of the best practices:

Verify your Google My Business listing: This is something that is simple do yet can have an incredible effect on your local SEO. When filling out your business listing on Google, make sure you fill out as much info as possible. Upload a logo, post your hours, payment methods and a description that includes many relevant keywords to your website.

Make blogs local: As you may or may not know, blogging is a great way of boosting your SEO. It’s an effective way of not only keeping up to date with relevant content but a way to plant more keywords into your website. In order to boost your local SEO, make the content relevant to your business’ area. For example, mention the city you’re in multiple times and plant it as a focus keyword.

Submit your site to local directories: Brand establishing is a very efficient way of boosting your local SEO. By implementing your citations to local business directories, you’re giving new sources for people to find your business’ name, address and phone number. Even if these citations aren’t linked, they are still incredibly useful for your local visibility.

Reviews: Lastly, reviews are a great way of boosting your local SEO. The more good reviews your business gets, the higher your business will rank. However be careful – too many reviews can be deemed “suspicious” by Google.

Local SEO is incredibly important, especially for small businesses. By implementing the correct methods, you can make your business rank high in the local search results. Of course, not all business owners have the time or the means to boost their SEO. If you need help, the Web Geeks are here!





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Millennials are extremely hard to keep track of. It seems like every other week, there’s a new platform that they’re taking advantage of, or a new trend that they are following. Because of this, marketing to millennials can be extremely difficult. As a marketer, it is your responsibility to keep up with the always-changing trends and be able to jump on the opportunity when certain events go viral.

Know That Not All Millennials Are the Same

Millennials account for 80 million people in the U.S. That is a huge number – nearly a quarter of the entire American population. With a head count of 80 million, it’s important to know that you can’t just market to millennials as a whole. It’s important to note that out of these 80 million, there are hundreds of segments.

Let’s take social media for example – depending on a millennial’s interests and environment, they may frequent one platform more than the others. So while one millennial may use Facebook as their go-to social platform, another one may use Twitter.

This principle goes with all aspects of marketing to millennials. They don’t all have the same interests, hobbies or values. Depending on what your product is there will be multiple ways for you to market it.

Speak Their Language

By this I mean talk how they want to be talked to. But please do not become one of those cringey brands that uses lingo to try to be hip. If you’re a software producer, your target audience probably isn’t saying “LOL YOLO” so much as being bright, intuitive young adults. Speak the language of the audience you’re targeting and you’ll find that you’ll see more success.

Look into the causes and passions are of your target audience. This isn’t just for millennials – this is for all aspects of marketing. Whatever language your target audience uses – speak it.

Keep Up with Trends

This is arguably the most important aspect of marketing to millennials. With millennials, trends can come and go in an instant. As a business it’s important that you jump on these trends as quickly as possible.

For example, the current trend of of writing this article is the mannequin challenge. As a business, you could easily jump on this trend by creating your own video featuring your product and sharing it through social media platforms. This way, when people are searching for the mannequin challenge, your business could be seen.

The Internet Is Your Best Friend

Lastly, make sure you spend a lot more time marketing your product on the internet rather than through more traditional methods such as television, radio or print. Most millennials get the information on the products they want through the internet. In fact, 67% of millennials believe they can find a YouTube to gain information on anything they want. Another 63% of millennials search social media for coupons. Statistics like these show the importance of utilizing digital marketing when targeting millennials, as it can only benefit your brand!

Millennials can be a tough demographic to market your business to, but if done properly can yield fantastic results. If done right, they can be the most profitable demographic. If you need help marketing to millennials don’t fret – Web Geeks are here to help!

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