Grow Your Social Media Audience With These Tips
As a business, you know how important social media is in order to grow your business. However, managing your business’ social media accounts can be a frustrating experience. No matter what you do, you find it difficult to grow your social media audience. You’re posting every day, yet the amount of likes on your pages are staying stagnant.
Luckily, The Geeks are here to give you a few tips on how to grow your social media audience. It’s actually very simple – think in terms of the user. There are many simple ways you can be growing your social media audience. All you need to do is put in some time and effort!
Boost Your Posts
The easiest way to grow your social media audience is to put some money into it! Boosting your post is quick, simple and efficient. In fact, by boosting your post you have the potential of reaching thousands of people who may have never even heard of your brand.
While the process of boosting your posts is easy, it’s also important to consider the content you are boosting. The mistake many companies make when boosting social posts is they use it as a form of advertisement. While this can be effective in some scenarios, it’s not always the best method to take when trying to build your social media audience. At the end of the day, people on social media don’t want to know they’re being advertised to. They want to follow brands based on their personalities, not their product. It’s a good idea to show off your brand personality in your boosted posts.
The 60/30/10 rule is the golden rule of social media posting and can help you build your social following due to the content distribution offered. The 60/30/10 rule is as follows: 60% Curated, 30% Owned, and 10% Promotional. Follow these rules and you will find more interaction in your postings as well as an increased following.
60% Curated means 60% of your postings will be from somewhere that is not your brand. This can be shared posts, retweets, articles you found online or videos. Now, just because it’s not your brand doesn’t mean it shouldn’t be relevant. If your company sells cars, then the content being shared should revolve around cars.
30% Owned is posting content that you’ve made. This can be blogs from your website, videos you’ve posted or images that you have created. This isn’t promotional content – this is content that the reader would be interested in viewing that’s not necessarily specific to the brand.
Lastly, 10% promotional is where you get to advertise your brand. Use this 10% to talk about your products, why the users need it and how it is competitive to other brands. Promotional content is meant to advertise, and allow you to sell the product to your followers.
Following this golden rule means people won’t get sick of your social presence. If you were to promote products all the time, why would anyone want to follow you? Again, people follow brands, not products. This means that on social media people are attracted to content they find interesting – they don’t want to be advertised to.
Lastly, in order to boost your social media audience, you must be active in social media. When we say active, we don’t just mean post every day. While posting often is great, it isn’t everything. You have to play along with the social flow as well. You can’t just post and wait as the followers come in. You must be active and take part in social media.
What this means is spend some time liking pages. Let people know that you exist. Share other’s content, comment and like their posts. Make people aware of your presence on social media. Once people are aware of your existence, you’ll find that you’ll quickly gain more followers.
Social media marketing may seem easy for a brand, but in reality, it can be difficult to build a strong following. By following these tips, you’ll have an easier time growing your audience, and before you know it you will see your followers convert into sales! If you need help boosting your social media audience don’t hesitate – The Geeks are here to help!
Importance of SSL
SSL is what secures your website. When you create a website, it’s exciting when you start seeing the usability and functionality of it an action. It can be easy to forget the importance of website security – however, it’s incredibly important that you protect your website.
This is where SSL comes in. SSL stand for “Secure Sockets Layer” and should be added to all websites when being created. SSL is the standard security technology and adds an encrypted link between a web server and a website browser. Today we will be talking about the benefits of adding an SSL to your website.
What Exactly Is SSL?
SSL gives your website the extra security it needs. When an SSL is added to your website you can feel confident about transmitting information securely. This includes credit card info, passwords, and email addresses. This is because that adding an SSL makes it so that this isn’t transmitted through plain text which is what it would otherwise be transmitted in.
Website SSL is a security protocol first and foremost. What this means is that the protocol will describe how the algorithms will be used. This causes the encryption of the data being transferred and protects it.
Why Do I Need SSL?
The most beneficial aspect of adding an SSL certificate to your website is a sense of security. By adding an SSL to your website, you have the added comfort of safety and knowledge that your information will not fall into the wrong hands. However, this is not the only benefit to SSL.
The arguably most important reason that your site needs an SSL certificate added to the website is because of the trust you will receive back from your users. When a site is secured, it will show it in the URL, usually in the form of a lock symbol. Many internet users will look for this symbol when using a website. Showing that your website is secure is a priority for many users, especially with e-commerce websites. If the user is required to give any information, they need to know that information is safe.
How Does This Affect My SEO?
Over the past couple of years, Google has recommended SSL for SEO purposes and gives a ranking boost to HTTPS/SSL sites. Google has stated that if all other factors are equal, HTTPS can act as a tiebreaker in the search engine results. Take note, because HTTPS is only a very small ranking signal – it won’t make you suddenly rank #1 for each and every keyword, but every little bit helps.
Building a new website is an exciting period of time. However, it’s incredibly important that the website you build is secure. Without the added security, your website can be at risk, and users may avoid your site altogether. However, if your site is not yet protected, don’t fret! The Geeks are here to help!
Consistency is key when it comes to making sure that your brand is as visible as it can be. Without consistency, it’s hard to build your brand to be the best it can be. But what steps need to be taken in order to ensure consistency? Today The Geeks will be giving you tips on how you can make sure your brand is consistent in order to benefit your local visibility!
You may have seen the acronym ‘NAP’ in business documents, articles or even just come up in conversation before. But do you know what it stands for? ‘NAP’ stands for ‘Name/Address/Phone Number’ and is easily the most important part of brand consistency.
When uploading your brand to directories, social media pages and search engines it’s important to keep your NAP consistent. Sounds easy right? Well what most people don’t know is even the smallest details can effect your consistency. For example, on Google you may have your business address listed as “111 Windsor Rd.” while on Bing you have it listed as “111 Windsor Rd”. That period can make all the difference in your brand’s consistency.
A good idea to combat these mistakes is to make an easily accessible document where you can simply copy and paste the information to different directories. That way, you can rest easy knowing that the exact same information is all across the internet. Staying consistent with your NAP can mean a huge boost in online visibility!
Imagery is another important aspect in brand consistency. You see it all the time, even without realising it. Steve Jobs, Mark Zuckerberg, and many other brand advocates – what is something that they all had in common? What they had in common was consistency in their image – they wore the same thing to every event.
This can be applied to brands as well. Look at your website colors compared to your flyers, pamphlets or any other piece of content. Are the colors consistent? Are the designs consistent? Something as simple as design style or color can make or break your brand’s consistency.
Why Is Consistency Important?
So with all this being said, why is being consistent so important to a brand? It’s important because of the consumer – they want to know you. The benefit to being consistent is that it makes your brand recognizable. If you have uniform colors, those colors can be associated with your brand. You can even brand your address and phone number – it’s often seen on law firm advertisements
Having a consistent brand means that consumers will find it easier to associate certain things with you, and will also increase your visibility. Both these things are incredibly important to bettering your business and increasing sales! Remember, if you need help raising your local visibility The Geeks can help!
Have you noticed that your marketing initiatives aren’t going where you’d like them to go? The numbers you’re aiming for aren’t being achieved? This could all be resolved by creating buyer personas. Buyer personas make it simple to know who you’re targeting, how to target them and why they’re being targeted. By creating these personas, you can create marketing campaigns that will effectively gain the attention of your target audience.
What Are Buyer Personas?
Buyer personas are personality attributes that can be applied to different consumers. They are semi-fictional and are considered by using demographics, geo-locations and motivations/goals. When you create these buyer personas, they will tell you exactly why and how consumers that fit into each persona are purchasing your product or service.
This is because the personas you create are ‘people’ which have different traits. While all of these people are potential buyers, the reasons why they buy differ. This can be broken down to where they are, what they do for a living and their age, among other things. Creating these personas make it easier for you and your business to keep track of these things.
Why Are They Important?
Hopefully, you’re starting to see why creating buyer personas is so integral to a business’ success. This isn’t limited to any category of business – any business can create the personas that they want to target. But what makes them so important?
First of all, creating these personas eliminate the need for guessing. By creating these personas, each new potential customer or client can be placed into one of these personas. This will make it easier to sell the product to this potential client, as you know what these personas are trying to achieve.
It’s also important to create buyer personas as it helps guide you into what kind of content your business should be marketing. For example, when creating an emailing campaign, you’ll want to create a different email template for each persona. Each template will have different content, writing style and imagery based on the personas you’ve created.
Buyer personas are an extremely effective way of organizing content distribution as well as sell products. By creating personas, you will find it easier to market your products to the correct audiences. To learn more about buyer personas, Web Geeks is offering a free e-book!
Hashtags – the most famous symbol to come from the rise of social media in the past decade. When social media was reaching peak popularity some years ago, it seemed like every post had a “#” attached to it. Now, however, you may find yourself very sparingly using the “#” symbol very sparingly. This may translate to your business practices – if you don’t use them why should your business?
But is this correct way of thinking? Or should your business still be using hashtags? Today we will be going just how prevalent the symbol of social media is.
People Have Learned to Use Them Correctly
The reason you think that hashtags are less relevant is because people are actually using them correctly now. When they were first becoming popular, people would utilize them in an improper way that made their posts seem busy. It’s not relevant to anyone’s interests to say, “I’m hungry #iwantpizza #someonebringmefood” – and people are starting to realize that.
With people learning to use hashtags properly, it makes things a lot easier for your business. For example, now people realize they are used for trends and use it accordingly. So, if you’re jumping on a trending hashtag, you know that it’s one that other users are actively using. This will increase the chance for your business to be seen.
Hashtags Are Used Differently On Different Networks
A huge mistake that people and businesses make is thinking that all social networks are the same when it comes to hashtags. This is simply not true. With the many different forms of social media, each has their own way to use hashtags beneficially.
A great example is Instagram compared to Twitter. Instagram, much like Twitter is one of the biggest social networking sites for hashtags. However, even though most posts have them, they’re used quite differently. While Twitter uses them to utilize a topic of conversation, Instagram uses them as a description. This means that while both utilize hashtags, they’re utilized very differently on each site.
It’s Not Going Away
Hashtags aren’t going anyone. There about 1 billion people using them in their social media posts every month, all of which are searchable. These are relevant to hundreds of different industries, topics, and ideas. Following along with these can ensure that your business stays relevant with the low attention span of internet users. People who have never heard of your business can easily find you by searching these trends – don’t pass up the opportunity to be seen!
We here at Web Geeks know your busy running a business. If you need help running your social media, we can help!