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Pros And Cons Of Using A Single Page Website

Pros And Cons Of Using A Single Page Website

Pros And Cons Of Using A Single Page Website

The days of being proud of a complex website are over. These aren’t the days of Flash any longer: a website that isn’t simplistic is one that risks turning off visitors and sending them to another competitor. To this end, it’s worth considering a single page website to ensure your visitors know exactly what your brand is all about. But is it worth it? Our Windsor digital marketing company explains…

Advantages

Laser-focused message

A single page website will force you to think strategically about what’s on your website. Because you don’t have pages to work with, there’s only room for the most important, relevant content. This will force you to think hard about the kind of message you want to portray to your visitors (it’s also a great reminder as to what your brand stands for). When visitors browse your website, they need to be able to know exactly what kind of message you’re sending them – and they need to be able to receive it. This leads to…

User engagement

Since your message must be concise and on-point, you control the order they absorb relevant information. This allows you to control your message, thus increasing the odds of visitors engaging with your brand. A single page website also makes it easy to navigate to relevant information, allowing the user to spend less time navigating and more time consuming the information you want them to absorb. Because you don’t have to worry about multiple pages being uniform to the same style, you can take extra liberties to ensure users are getting an experience that will drive them to convert their time into sales.

Better on mobile 52.4% of all global Internet traffic stemmed from mobile in the third quarter of 2018: if that doesn’t convince you to take extra precautions to ensure the mobile version of your website

looks at its best, nothing will. Fortunately, it’s far easier to ensure a single page website looks appropriate on mobile. Simple to optimize for mobile, single page websites are a breeze to navigate and obtain relevant information in a hurry. Your website shouldn’t be harder to navigate than Twitter or Facebook – if it is, you’re losing customers.

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Disadvantages

Google Analytics data

If you rely on Google Analytics to provide insights for your website, you may be in for a rude awakening when obtaining data for your single page website. Because there is only one page to visit, it’s hard to get an idea regarding what type of content is converting, if your message is actually succeeding in creating new customers, and more. It’s a pain, but fortunately you can use heatmap tracking tools to obtain relevant data. While an extra hurdle to jump through, it’s not a big deal – and if you have trouble, our digital marketing agency in Windsor can assist you.

SEO could take a hit

Because you have to be so choosy with what appears on your single page website, this may not bode well for your SEO. As your needs evolve and you need to rank for different phrases/keywords, it’s going to be very difficult to do this for more than a few of them. Sure, you could create a second section just for blogs and link it on your single page website, but that would defeat the purpose of having one page for a website altogether.

SEO can be tricky. If you find yourself in such a predicament, contact our SEO services company. Windsor businesses big and small have benefited from our expertise, and we guarantee we can optimize your SEO strategies even with a single page website!

Sometimes it just isn’t logical

There are times when a single page website just can’t work for your business. Some businesses are just complex by nature; cramming all of your information onto a single page website could be more harmful than helpful. Other times, you just need the extra pages to properly flesh out exactly what your business is all about. It isn’t for everyone, but if you can make a single page website work for you it’s in your best interest to do it.

If you need assistance with creating the best website possible for your business, contact our team today. Web Geeks is here to design any website you may have in mind – from a single page website to a complex, multi-page website with a user interface that will make navigating your site a breeze. Contact our team today, and experience the difference.

What Was New In The World Of SEO In 2018?

What Was New In The World Of SEO In 2018?

What Was New In The World Of SEO In 2018?

2018 isn’t over yet, but it feels like it has come and gone with the snap of a finger. Even so, a lot of things happened in the world of SEO this year, and you need to be aware of the changes. Apply them to your SEO playbook going forward, and watch your brand’s online presence grow and prosper. Below are a few of the most important changes of the year.

Quality content has never been more important

Creating top-quality content has been one of the most important SEO tactics for years (over the last few years, we’d dare say it’s even become mandatory). But in 2018? It became essential. If you’re not posting helpful, shareable content on your social media pages this week, you’re arguably ignoring today’s most important SEO tactic.

The beauty of this tip is that it’s so versatile. From posting a how-to article designed to help your followers solve a problem so many of them have to sharing an infographic chock-full of relevant, easily digestible information and beyond, as long as your content is timely, shareable, and interesting it’s all fair game. Look at your competitors’ social media presence to get an idea regarding the type of content they post. If something stands out to you, ask them if you can repost it – just be sure to give them credit.

Neither has video

We all know that Google is the largest search engine in the world. The second? It isn’t Bing – it’s YouTube. Video is huge – but that’s no secret. Browse any social media platform and you’re bound to see wave after wave of videos advertising everything from chocolates to life insurance to yet another cat video. Our mobile networks are capable of loading videos instantly, making our consumption of videos as simple and quick as reading a wall of text.

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Video is only going to get bigger – in fact, Cisco predicts that 82% of all web traffic will stem from videos! That’s huge, and now is the time to ensure you make your videos work for you using forward-thinking SEO tactics. The best place to start? Video transcripts. By adding a transcript to your videos, you’re actually creating content that can be indexed by Google and other search engines. This will improve your page rank and allow you to rank higher for keywords/keyphrases. Thus, when creating a video consider writing a script with the keywords you want to rank for. Ensure the title and description of your video using proper keywords and phrases as well while ensuring the thumbnail is large and clear, and you’re well on your way to making video SEO work for you.

HTTPS

This isn’t so much an SEO change as it is an evolution of the Web. Google’s Chrome browser now flags websites that do not begin with HTTPS (a secure, new standard that makes HTTP sites obsolete). What does this mean for you? If your website is not secured, your SEO ranking is going to suffer tremendously. Bring your website into 2018 by ensuring it’s safe and secure for everyone. Unsure how to do this? Our digital marketing agency in Windsor can help.

Voice search

We’re going to look back at 2018 and realize that this was the year where voice search changed the way we think about SEO and searching in general. 20% of all Google search queries use voice – a huge percentage considering how many billions of queries are made in a given year. It’s thanks to the domination of mobile and advancements made in voice dictation via forward-thinking technologies such as Amazon’s Alexa, Apple’s Siri, and the like. The technology is cool and convenient, but the big takeaway is how it’s transforming how we think about keywords. The days of crafting keywords and phrases around the written word will be history in the coming years; going forward, we’ll have to consider the intent of the searcher, not the keyword. Instead of asking ourselves, “what keywords will trigger my site to show up on the first page of search results,” get into the habit of asking yourself, “what results will the searcher want?” From there, it’s all about creating relevant content that gives the searcher exactly what they want.

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Long-form is back

Few things on the Web are as satisfying as reading a long-form, interesting article that keeps you hooked from start-to-finish. It’s like reading a short story, and apparently a lot of people feel the same. This goes against the grain of the tired advice of people having too short of attention spans we’ve been hearing for years. It isn’t true, people love long-form content, and besides; it’s a great way to give your site some much-needed SEO love. Longer content is performing better than shorter content – mainly because people spend more time on the pages (because the content is longer), you can implement more links, keywords, and even an embedded video where it makes sense, and because reading longer content is a bit of a commitment, people will be more willing to share it with their followers. Find relevant, targeted topics coupled with good writing and SEO best practices, and you have a winning combination that will improve your site’s page rank dramatically.

If you are looking for help in optimizing your current website for search, schedule a meeting with Web Geeks to discuss how we can help build your online visibility.

Optimizing Your Website For Mobile Devices

Optimizing Your Website For Mobile Devices

Optimizing Your Website For Mobile Devices

The optimization of websites has been a trend that has dominated the conversation for most of the decade, and for good reason: smart devices have brought the Internet to everyone. Thus, nearly every living adult can be categorized as a potential customer, meaning you need to do whatever it takes to ensure everyone can use your website to its fullest potential. Regardless if visitors are browsing using a desktop, tablet, or their trusty smartphone, a solid web experience is crucial to convert those browsers into buyers.

But what do you need to know in order to ensure your website is welcoming on all devices? You don’t have to be a genius – and our Windsor digital marketing company can certainly optimize your website perfectly – but it’s important to understand why optimizing certain aspects of your site is so crucial to your success. Keep reading – we guarantee you will learn something.

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Mobile friendly or mobile first?

Which should you choose? If you want the least amount of work possible, a mobile friendly approach is your best bet. Taking your desktop-tailored website, optimizing it using mobile friendly rules simply shrinks your website down so it’s scaled to your mobile device and simple to navigate. Unfortunately, it has its drawbacks – primarily with text being too small for a lot of people to read. Moreover, you may find artifacts that are a pain to make go away (e.g. text that bleeds off the page, unaligned images, etc.). When the mobile friendly approach works well, it just works; when it doesn’t, it’s a hassle.

Alternatively, consider mobile first. It’s a safe option to take in 2018, as the number of users that use a mobile device to browse the Web in Canada was 22.8-million in 2016; it’s expected to be 28.6 by 2021. To give you some sense of an idea, the entire population of Canada in 2016 was 35-million. Even in 2016, only 12-million Canadians didn’t use a smartphone!  It’s safe to say that optimizing your website using the mobile first approach is not only a safe idea, it’s arguably the better one. Using a simple design and layout that can automatically scale depending on the device, it’s arguably the most flexible option you have. The beauty of the mobile first approach is that it just works – and looks damn fine no matter if you’re reading on a desktop or smartphone.  

Keep it simple

Gone are the days of loading your website with every Flash object you can get your 90’s hands on; on the Web, simplicity is king. Figure out exactly what needs to be viewed on the mobile version of your website and plan accordingly. Sure, that sped-up wedding cake video looks awesome on a desktop, but a simple picture of a cake can also suffice. Place an emphasis on keeping only relevant content that showcases exactly what your brand is all about while making it simple to navigate the site. Be aware: if your website is difficult to navigate on a mobile device, nobody is going to stick around. Ease-of-use is essential (more on that in a moment) and it goes hand-in-hand with keeping your mobile site simple.

Also keep your load times minimal

It doesn’t matter how beautiful and minimal your website looks – if it isn’t optimized appropriately, it’s all going to be for nothing. This includes ensuring that the load times on every page are quick and seamless (i.e. every page should load in less than three seconds – anything less and you risk losing potential customers). It avoids frustration on the customer’s end and it ensures your site’s ranking doesn’t get penalized by Google.

Load times not where you want them to be? Consider removing any unnecessary images, resizing images so they aren’t as fileheavy, remove unneeded elements (e.g. a blank text box you forgot to delete), and more. Keep it simple, keep it light.

Easy navigation

When tweaking the navigation of your site, always ask yourself the following: “Can my grandmother find everything?” If your answer isn’t met with a resounding yes, you need to fix your site’s navigation. Moreover, think about the goal of the site. While you want to make money, what are the steps that must be taken for that to happen? Does a potential customer need to call you first? If so, ensure that the call button is always one click away no matter where the visitor is on your site.

Want visitors to buy from you directly on your website? Ensure that not only can visitors easily search no matter where they are on the site, but also create easy-to-navigate categories and self-explanatory. If a visitor wants to buy a scarf, don’t hide the product deep in unisex, woven apparel: put it in the first place you would want to see it.

User testing

Before going live, ask a couple of people to navigate your mobile site to see if anything needs to be tweaked or fixed. Load times should be optimal, navigation should be a breeze, and knowing how to find something should take no longer than a second. A mobile optimized website is mandatory in 2018 – do your part to ensure your visitors have a worthwhile experience.

If your website is in need of a refresh to make it mobile friendly or you are looking to create a brand new mobile friendly website, schedule a meeting with Web Geeks and we can create a functional website that suits your business needs!

The Top Five SEO Benefits of Responsive Web Design in Windsor

The Top Five SEO Benefits of Responsive Web Design in Windsor

Responsive Web Design is more important for businesses in Windsor than ever before, for a very simple reason: Consumers now consume more data on smartphones and tablets, and living in a mobile-first era naturally leads to a move towards a mobile-first index. What used to be an innovation is now the norm, making responsive Web design an integral component of any SEO plan.

Here are the top five benefits it offers:

  1. Pages load faster: How quickly your pages load affects your site’s ranking. All websites should be optimized to load quickly because Google favors these sites in search results. Responsive Web Design can ensure faster loading pages on mobile and smart devices.
  1. Your site usability improves: Responsive Web Design makes your website easier for visitors to navigate which, in turn, has a direct influence on whether or not they will stick around. Google recognizes that ‘time on page’ is a fundamental indicator of your site’s value for any query, so improved user experience translates into more time spent on a site.
  2. Lower bounce rate: This tracks when visitors to your site enter and leave because Google interprets shorter visits as a sign that your content isn’t compelling enough. This leads to a lower ranking. Responsive Web Design has helped a number of businesses in Windsor tackle this problem by making sure design allows easy comprehension and consumption of content.
  3. No duplication: Duplicate content is common among websites that use a separate mobile site and separate URLs. This can damage your rankings if Google cannot differentiate between vital content that needs to be indexed. Also, separate mobile sites don’t rank well in search engines.
  4. Better sharing: Social sharing is now an important aspect of growing an audience, even if it doesn’t have a direct impact on rankings. A bigger audience, in turn, leads to more traffic and engagement. Responsive Web Design can make social sharing seamless.

These are many other ways that Responsive Web Design can have a positive impact on your SEO and page rankings. For more information on how we can help your business in Windsor, contact the Web Geeks team and we will be happy to make recommendations that allow you to focus on other aspects of business growth.

4 SEO Steps to Take During a Website Redesign

4 SEO Steps to Take During a Website Redesign

4 SEO Steps to Take During a Website Redesign

SEO Web Design Windsor

In our modern-day digital world, everyone and everything is connected via the invisible threads of technology. Out of these digital connections, one of the most talked about, and yet often least understood, is the world of SEO. SEO, or search engine optimization, is essentially the science of driving traffic to your website through a customer’s use of Internet search engines.

Our team at Web Geeks, one of the top go-to companies for SEO and web design in Windsor, understands the complex science of SEO, and how it can make or break the success of your company website. When you are redesigning your website for your business, considering the SEO elements should be at the top of your list. Here are four necessary SEO steps to take during a web redesign for your Windsor business.

  1. SEO Site Audit: Before you begin the redesign, have an SEO site audit performed on the existing content. This will highlight any strengths or weaknesses in terms of SEO, so you and your Windsor web design team can put together a game plan for moving forward.
  2. Evaluate the Pages that are Currently Drawing Traffic: You can use a blend of analytics and manual searches to determine which pages on your website are appearing at the top of search engine results. Evaluate whether those pages are connected to the keywords most relevant to your business and if they are drawing traffic that converts to business.
  3. Determine the Critical Keyword Phrases: Understanding the keywords and phrases that are most important for your website and business will help you strengthen your overall SEO. Your team should conduct keyword research, compile website analytics and reports, consider the results of search engine advertising, and utilize Google’s Webmaster Tools if available.
  4. Incorporate Critical Keyword Phrases into the Site: Once the list of keywords and phrases has been determined, that information should be used in the site construction. Build and incorporate content that focuses on these keywords, optimize pages for these words and phrases, and develop relevant tags. This will create a focused flow of traffic to your website.

Our Web Geeks Team Can Help

Our team of experts at Web Geeks has the knowledge and expertise of SEO and web design in Windsor to make your website redesign a search engine success. Contact our office today, and work with a team that can help you use SEO to take your business to the next level.