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Choose Web Geeks for Social Media Marketing Services in Windsor

Choose Web Geeks for Social Media Marketing Services in Windsor

Choose Web Geeks for Social Media Marketing Services In Windsor

Do you want to build a brand in Windsor yet you have no clue where to start? If you have a great idea and nothing more to build on, that’s perfectly fine! Here at Web Geeks, we are passionate about taking the amazing ideas of Windsor’s finest and creating a marketing plan using best practices so entrepreneurs like yourself can focus on what they do best: honing their ideas and perfecting them. You may be wondering what our social media marketing services in Windsor can do for you – and we’d love to tell you about them. Below are a few of the many reasons why when you think about social media marketing, you need to consider Web Geeks!

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Creating regular, compelling content

Content isn’t just king on social media – it is the lifeblood of your social media presence. One of the best, proven ways to convert social media followers into actual customers is by regularly posting relevant content that’s shareable, chock full of great information, and entertaining to read and view. We cover every one of these bases and can craft any type of content you need for your brand. You understand the needs and wants of your customers better than anyone else, and we will work with you to ensure your brand is posting relevant content they want.

Social media updates

If you’re constantly forgetting to post an update on your social media channels, don’t worry about it any longer! Our team of marketing experts will not only schedule regular updates on your social media channels, we can ensure those updates have a purpose. We specialize in social media updates that get results and entice your followers to engage with your brand. Speaking of engaging, we also specialize in…

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Social seeding

Social seeding is one of the best tactics we use to boost your social media channels and expand it to a broader audience, and we think you’re going to agree that it’s one of the best tools in our social media toolkit. The goal is to use social seeding to expand your target audience, and we do this in a variety of ways. Creating shareable content (as mentioned above) is one of the tactics we use, but we also engage with other social media channels similar to your brand by merely liking, sharing, and commenting on social media updates. It’s a simple touch, but by doing it daily it will grow your brand. We can do this for you to ensure that your brand is utilizing only the best and proven social seeding techniques

Facebook advertising/social media campaigns

The days of growing your brand via organic likes and shares alone is a thing of the past. In today’s social media landscape, it’s vital that you create advertising campaigns that will reach your target audience and entice them to give you a sale or to return and become a regular customer again. Using only the best data, we can craft advertising campaigns – yes, especially on Facebook – that will deliver the results you need every single time. Don’t create advertising campaigns blindly: choose a partner that knows what it takes to create campaigns proven to work specifically designed with your brand in mind!

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Email and video marketing

Is email marketing still relevant? You better believe it. On the average, email marketing yields an ROI of approximately $44 for every one dollar spent. It’s an incredible value, and because email marketing tactics are always changing and evolving, you need a team that can be there for you to stay ahead of the game.

Not only that, but we will perfect your video marketing plan as well. Video marketing is not going anywhere and it’s only going to keep evolving as we approach a new decade. Brands need to utilize live video on popular social media channels such as Instagram and Twitch, learn the importance of vlogging, and the value of becoming early adopters of technology that’s going to pave the way for video marketing in the coming decade: virtual reality and 360-degree videos just to name a few.

Is this a lot to take in? We understand, but know that we will be here to hold your hand every step of the way. Web Geeks is dedicated to providing only the best social media marketing services uniquely tailored with your brand in mind. Ready to get started? Reach out to our team today, and let’s use your social media channels to grow your brand beyond your wildest dreams!

Single Page vs. Multi-Page Websites. Here Are The Advantages and Disadvantages for Each.

Single Page vs. Multi-Page Websites. Here Are The Advantages and Disadvantages for Each.

Single Page vs. Multi-Page Websites.

Here Are The Advantages and Disadvantages for Each.

If it’s time to create a website for your small business, the sheer amount of design options can be overwhelming. One of the first places to start when planning a new website is what type of site do you want: a simple, single page website that lists relevant information front-and-center or a complex, multi-page website that you can add onto as your business evolves? It’s a great question, so let’s get after it: below are a few of the most pressing advantages and disadvantages for single and multi-page websites.

More questions? Reach out to Web Geeks and allow our Windsor digital marketing company to work alongside you to build the perfect website for your brand!

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Single Page Websites

Advantages:

Easier to tell a story

Half the battle of building a website that works for your small business is figuring out how to tell your brand’s story. You’re not just building a page to list information: you’re explaining to the world why you matter; the narrative presented on the page gets you there. Use the single page approach to your advantage and allow your story to unfold as the viewer scrolls down the page. Add pictures, video, and relevant information. It’s also a solid way to create a call-to-action and entice browsers to become customers since everything is on one page.

Perfect for mobile – but watch out for load times

A single page website that’s carefully crafted to include relevant information without a ton of embedded media or outdated Flash objects will load within seconds on mobile. It’s imperative that your single page site loads quickly too, as Google will penalize your ranking if it fails to do so. With approximately 52.2% of global web traffic stemming from mobile phones in 2018, ensuring your mobile traffic is properly optimized has never been more important. Still, with all of the information on one page it becomes beyond simple to digest important information that will stay with your visitors.

Disadvantages:

SEO difficulties

Having a search Engine Optimization (SEO) gameplan is vital to your website’s success. Unfortunately, a single page website makes it nearly impossible to rank for the keywords and phrases you need to compete for; you can also only optimize with one title tag, a meta description, and your URL (not a lot to work with). One solution is to regularly add new content to your website, but that’s also a lot of work that adding a blog would eliminate since it would give you the opportunity to rank for keywords and phrases whenever you needed; then again, adding a blog means your website suddenly becomes a multi-page website.  Need assistance? Our SEO services company in Windsor, ON can help!

Handcuffs your content

If you need to list important information yet there’s nowhere to list it, you have to sacrifice some of your information. This can be difficult if you have absolutely no information that can be left off of your website. In instances like these, it’s important to not shoehorn your brand into a single page website; if it functions better as a multi-page website, go with that approach.

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Multi-Page Websites

Advantages:

You have an SEO game-plan

Because you’re not limited to how much information you can include on your website, with a multi-page website it becomes extremely easy to optimize your website for relevant keywords and phrases in your niche on every page without it becoming to ‘spammy.’ You can also rank for ever-changing keywords and phrases in your industry by adding a blog to your website, which will improve your brand’s search engine ranking even more. Of course, you need to know which keywords and phrases to rank for, and we can help with that.

Simple to scale

Need to add a new service that’s coming next year? Opening a new location? Whatever needs change and however your brand evolves, you can add as much necessary information and pages as possible to get the message across. Don’t scale it too big though! Remember: your website’s loading time dictates your ranking, too.

Disadvantages:

Not always mobile friendly

What do you do when you visit a website that isn’t responsive when you try to open new links and pages? You probably leave the website immediately and try to find another alternative. With a multi-page website that isn’t properly optimized, you run this risk. It’s much easier for things to load improperly and go wrong when you add additional pages and information into the mix. Build your website with a mobile-first mindset to avoid this, and your multi-page website should perform just fine on any mobile device.

Navigation can get confusing

A multi-page website presents its own challenges – especially as it grows. As you add additional pages and levels to a website, you will need to take into consideration how simple it is for a new visitor to browse the pages and find exactly what they need. Utilizing a navigation bar on the site’s main page is one way to do this, but you don’t want to over complicate the experience either. Visitors need to know exactly where to go and what to click on the moment they visit your page; any confusion that comes after could make you seem incompetent to visitors (harsh, but it’s the truth). Just remember: the more complicated your multi-page website becomes, the simpler navigation should be; anything less, and you’re going to be driving visitors away.

Pros And Cons Of Using A Single Page Website

Pros And Cons Of Using A Single Page Website

Pros And Cons Of Using A Single Page Website

The days of being proud of a complex website are over. These aren’t the days of Flash any longer: a website that isn’t simplistic is one that risks turning off visitors and sending them to another competitor. To this end, it’s worth considering a single page website to ensure your visitors know exactly what your brand is all about. But is it worth it? Our Windsor digital marketing company explains…

Advantages

Laser-focused message

A single page website will force you to think strategically about what’s on your website. Because you don’t have pages to work with, there’s only room for the most important, relevant content. This will force you to think hard about the kind of message you want to portray to your visitors (it’s also a great reminder as to what your brand stands for). When visitors browse your website, they need to be able to know exactly what kind of message you’re sending them – and they need to be able to receive it. This leads to…

User engagement

Since your message must be concise and on-point, you control the order they absorb relevant information. This allows you to control your message, thus increasing the odds of visitors engaging with your brand. A single page website also makes it easy to navigate to relevant information, allowing the user to spend less time navigating and more time consuming the information you want them to absorb. Because you don’t have to worry about multiple pages being uniform to the same style, you can take extra liberties to ensure users are getting an experience that will drive them to convert their time into sales.

Better on mobile 52.4% of all global Internet traffic stemmed from mobile in the third quarter of 2018: if that doesn’t convince you to take extra precautions to ensure the mobile version of your website

looks at its best, nothing will. Fortunately, it’s far easier to ensure a single page website looks appropriate on mobile. Simple to optimize for mobile, single page websites are a breeze to navigate and obtain relevant information in a hurry. Your website shouldn’t be harder to navigate than Twitter or Facebook – if it is, you’re losing customers.

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Disadvantages

Google Analytics data

If you rely on Google Analytics to provide insights for your website, you may be in for a rude awakening when obtaining data for your single page website. Because there is only one page to visit, it’s hard to get an idea regarding what type of content is converting, if your message is actually succeeding in creating new customers, and more. It’s a pain, but fortunately you can use heatmap tracking tools to obtain relevant data. While an extra hurdle to jump through, it’s not a big deal – and if you have trouble, our digital marketing agency in Windsor can assist you.

SEO could take a hit

Because you have to be so choosy with what appears on your single page website, this may not bode well for your SEO. As your needs evolve and you need to rank for different phrases/keywords, it’s going to be very difficult to do this for more than a few of them. Sure, you could create a second section just for blogs and link it on your single page website, but that would defeat the purpose of having one page for a website altogether.

SEO can be tricky. If you find yourself in such a predicament, contact our SEO services company. Windsor businesses big and small have benefited from our expertise, and we guarantee we can optimize your SEO strategies even with a single page website!

Sometimes it just isn’t logical

There are times when a single page website just can’t work for your business. Some businesses are just complex by nature; cramming all of your information onto a single page website could be more harmful than helpful. Other times, you just need the extra pages to properly flesh out exactly what your business is all about. It isn’t for everyone, but if you can make a single page website work for you it’s in your best interest to do it.

If you need assistance with creating the best website possible for your business, contact our team today. Web Geeks is here to design any website you may have in mind – from a single page website to a complex, multi-page website with a user interface that will make navigating your site a breeze. Contact our team today, and experience the difference.

What Was New In The World Of SEO In 2018?

What Was New In The World Of SEO In 2018?

What Was New In The World Of SEO In 2018?

2018 isn’t over yet, but it feels like it has come and gone with the snap of a finger. Even so, a lot of things happened in the world of SEO this year, and you need to be aware of the changes. Apply them to your SEO playbook going forward, and watch your brand’s online presence grow and prosper. Below are a few of the most important changes of the year.

Quality content has never been more important

Creating top-quality content has been one of the most important SEO tactics for years (over the last few years, we’d dare say it’s even become mandatory). But in 2018? It became essential. If you’re not posting helpful, shareable content on your social media pages this week, you’re arguably ignoring today’s most important SEO tactic.

The beauty of this tip is that it’s so versatile. From posting a how-to article designed to help your followers solve a problem so many of them have to sharing an infographic chock-full of relevant, easily digestible information and beyond, as long as your content is timely, shareable, and interesting it’s all fair game. Look at your competitors’ social media presence to get an idea regarding the type of content they post. If something stands out to you, ask them if you can repost it – just be sure to give them credit.

Neither has video

We all know that Google is the largest search engine in the world. The second? It isn’t Bing – it’s YouTube. Video is huge – but that’s no secret. Browse any social media platform and you’re bound to see wave after wave of videos advertising everything from chocolates to life insurance to yet another cat video. Our mobile networks are capable of loading videos instantly, making our consumption of videos as simple and quick as reading a wall of text.

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Video is only going to get bigger – in fact, Cisco predicts that 82% of all web traffic will stem from videos! That’s huge, and now is the time to ensure you make your videos work for you using forward-thinking SEO tactics. The best place to start? Video transcripts. By adding a transcript to your videos, you’re actually creating content that can be indexed by Google and other search engines. This will improve your page rank and allow you to rank higher for keywords/keyphrases. Thus, when creating a video consider writing a script with the keywords you want to rank for. Ensure the title and description of your video using proper keywords and phrases as well while ensuring the thumbnail is large and clear, and you’re well on your way to making video SEO work for you.

HTTPS

This isn’t so much an SEO change as it is an evolution of the Web. Google’s Chrome browser now flags websites that do not begin with HTTPS (a secure, new standard that makes HTTP sites obsolete). What does this mean for you? If your website is not secured, your SEO ranking is going to suffer tremendously. Bring your website into 2018 by ensuring it’s safe and secure for everyone. Unsure how to do this? Our digital marketing agency in Windsor can help.

Voice search

We’re going to look back at 2018 and realize that this was the year where voice search changed the way we think about SEO and searching in general. 20% of all Google search queries use voice – a huge percentage considering how many billions of queries are made in a given year. It’s thanks to the domination of mobile and advancements made in voice dictation via forward-thinking technologies such as Amazon’s Alexa, Apple’s Siri, and the like. The technology is cool and convenient, but the big takeaway is how it’s transforming how we think about keywords. The days of crafting keywords and phrases around the written word will be history in the coming years; going forward, we’ll have to consider the intent of the searcher, not the keyword. Instead of asking ourselves, “what keywords will trigger my site to show up on the first page of search results,” get into the habit of asking yourself, “what results will the searcher want?” From there, it’s all about creating relevant content that gives the searcher exactly what they want.

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Long-form is back

Few things on the Web are as satisfying as reading a long-form, interesting article that keeps you hooked from start-to-finish. It’s like reading a short story, and apparently a lot of people feel the same. This goes against the grain of the tired advice of people having too short of attention spans we’ve been hearing for years. It isn’t true, people love long-form content, and besides; it’s a great way to give your site some much-needed SEO love. Longer content is performing better than shorter content – mainly because people spend more time on the pages (because the content is longer), you can implement more links, keywords, and even an embedded video where it makes sense, and because reading longer content is a bit of a commitment, people will be more willing to share it with their followers. Find relevant, targeted topics coupled with good writing and SEO best practices, and you have a winning combination that will improve your site’s page rank dramatically.

If you are looking for help in optimizing your current website for search, schedule a meeting with Web Geeks to discuss how we can help build your online visibility.

Optimizing Your Website For Mobile Devices

Optimizing Your Website For Mobile Devices

Optimizing Your Website For Mobile Devices

The optimization of websites has been a trend that has dominated the conversation for most of the decade, and for good reason: smart devices have brought the Internet to everyone. Thus, nearly every living adult can be categorized as a potential customer, meaning you need to do whatever it takes to ensure everyone can use your website to its fullest potential. Regardless if visitors are browsing using a desktop, tablet, or their trusty smartphone, a solid web experience is crucial to convert those browsers into buyers.

But what do you need to know in order to ensure your website is welcoming on all devices? You don’t have to be a genius – and our Windsor digital marketing company can certainly optimize your website perfectly – but it’s important to understand why optimizing certain aspects of your site is so crucial to your success. Keep reading – we guarantee you will learn something.

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Mobile friendly or mobile first?

Which should you choose? If you want the least amount of work possible, a mobile friendly approach is your best bet. Taking your desktop-tailored website, optimizing it using mobile friendly rules simply shrinks your website down so it’s scaled to your mobile device and simple to navigate. Unfortunately, it has its drawbacks – primarily with text being too small for a lot of people to read. Moreover, you may find artifacts that are a pain to make go away (e.g. text that bleeds off the page, unaligned images, etc.). When the mobile friendly approach works well, it just works; when it doesn’t, it’s a hassle.

Alternatively, consider mobile first. It’s a safe option to take in 2018, as the number of users that use a mobile device to browse the Web in Canada was 22.8-million in 2016; it’s expected to be 28.6 by 2021. To give you some sense of an idea, the entire population of Canada in 2016 was 35-million. Even in 2016, only 12-million Canadians didn’t use a smartphone!  It’s safe to say that optimizing your website using the mobile first approach is not only a safe idea, it’s arguably the better one. Using a simple design and layout that can automatically scale depending on the device, it’s arguably the most flexible option you have. The beauty of the mobile first approach is that it just works – and looks damn fine no matter if you’re reading on a desktop or smartphone.  

Keep it simple

Gone are the days of loading your website with every Flash object you can get your 90’s hands on; on the Web, simplicity is king. Figure out exactly what needs to be viewed on the mobile version of your website and plan accordingly. Sure, that sped-up wedding cake video looks awesome on a desktop, but a simple picture of a cake can also suffice. Place an emphasis on keeping only relevant content that showcases exactly what your brand is all about while making it simple to navigate the site. Be aware: if your website is difficult to navigate on a mobile device, nobody is going to stick around. Ease-of-use is essential (more on that in a moment) and it goes hand-in-hand with keeping your mobile site simple.

Also keep your load times minimal

It doesn’t matter how beautiful and minimal your website looks – if it isn’t optimized appropriately, it’s all going to be for nothing. This includes ensuring that the load times on every page are quick and seamless (i.e. every page should load in less than three seconds – anything less and you risk losing potential customers). It avoids frustration on the customer’s end and it ensures your site’s ranking doesn’t get penalized by Google.

Load times not where you want them to be? Consider removing any unnecessary images, resizing images so they aren’t as fileheavy, remove unneeded elements (e.g. a blank text box you forgot to delete), and more. Keep it simple, keep it light.

Easy navigation

When tweaking the navigation of your site, always ask yourself the following: “Can my grandmother find everything?” If your answer isn’t met with a resounding yes, you need to fix your site’s navigation. Moreover, think about the goal of the site. While you want to make money, what are the steps that must be taken for that to happen? Does a potential customer need to call you first? If so, ensure that the call button is always one click away no matter where the visitor is on your site.

Want visitors to buy from you directly on your website? Ensure that not only can visitors easily search no matter where they are on the site, but also create easy-to-navigate categories and self-explanatory. If a visitor wants to buy a scarf, don’t hide the product deep in unisex, woven apparel: put it in the first place you would want to see it.

User testing

Before going live, ask a couple of people to navigate your mobile site to see if anything needs to be tweaked or fixed. Load times should be optimal, navigation should be a breeze, and knowing how to find something should take no longer than a second. A mobile optimized website is mandatory in 2018 – do your part to ensure your visitors have a worthwhile experience.

If your website is in need of a refresh to make it mobile friendly or you are looking to create a brand new mobile friendly website, schedule a meeting with Web Geeks and we can create a functional website that suits your business needs!

The Top Five SEO Benefits of Responsive Web Design in Windsor

The Top Five SEO Benefits of Responsive Web Design in Windsor

Responsive Web Design is more important for businesses in Windsor than ever before, for a very simple reason: Consumers now consume more data on smartphones and tablets, and living in a mobile-first era naturally leads to a move towards a mobile-first index. What used to be an innovation is now the norm, making responsive Web design an integral component of any SEO plan.

Here are the top five benefits it offers:

  1. Pages load faster: How quickly your pages load affects your site’s ranking. All websites should be optimized to load quickly because Google favors these sites in search results. Responsive Web Design can ensure faster loading pages on mobile and smart devices.
  1. Your site usability improves: Responsive Web Design makes your website easier for visitors to navigate which, in turn, has a direct influence on whether or not they will stick around. Google recognizes that ‘time on page’ is a fundamental indicator of your site’s value for any query, so improved user experience translates into more time spent on a site.
  2. Lower bounce rate: This tracks when visitors to your site enter and leave because Google interprets shorter visits as a sign that your content isn’t compelling enough. This leads to a lower ranking. Responsive Web Design has helped a number of businesses in Windsor tackle this problem by making sure design allows easy comprehension and consumption of content.
  3. No duplication: Duplicate content is common among websites that use a separate mobile site and separate URLs. This can damage your rankings if Google cannot differentiate between vital content that needs to be indexed. Also, separate mobile sites don’t rank well in search engines.
  4. Better sharing: Social sharing is now an important aspect of growing an audience, even if it doesn’t have a direct impact on rankings. A bigger audience, in turn, leads to more traffic and engagement. Responsive Web Design can make social sharing seamless.

These are many other ways that Responsive Web Design can have a positive impact on your SEO and page rankings. For more information on how we can help your business in Windsor, contact the Web Geeks team and we will be happy to make recommendations that allow you to focus on other aspects of business growth.