If it’s time to create a website for your small business, the sheer amount of design options can be overwhelming. One of the first places to start when planning a new website is what type of site do you want: a simple, single page website that lists relevant information front-and-center or a complex, multi-page website that you can add onto as your business evolves? It’s a great question, so let’s get after it: below are a few of the most pressing advantages and disadvantages for single and multi-page websites.
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Half the battle of building a website that works for your small business is figuring out how to tell your brand’s story. You’re not just building a page to list information: you’re explaining to the world why you matter; the narrative presented on the page gets you there. Use the single page approach to your advantage and allow your story to unfold as the viewer scrolls down the page. Add pictures, video, and relevant information. It’s also a solid way to create a call-to-action and entice browsers to become customers since everything is on one page.
A single page website that’s carefully crafted to include relevant information without a ton of embedded media or outdated Flash objects will load within seconds on mobile. It’s imperative that your single page site loads quickly too, as Google will penalize your ranking if it fails to do so. With approximately 52.2% of global web traffic stemming from mobile phones in 2018, ensuring your mobile traffic is properly optimized has never been more important. Still, with all of the information on one page it becomes beyond simple to digest important information that will stay with your visitors.
Having a search Engine Optimization (SEO) gameplan is vital to your website’s success. Unfortunately, a single page website makes it nearly impossible to rank for the keywords and phrases you need to compete for; you can also only optimize with one title tag, a meta description, and your URL (not a lot to work with). One solution is to regularly add new content to your website, but that’s also a lot of work that adding a blog would eliminate since it would give you the opportunity to rank for keywords and phrases whenever you needed; then again, adding a blog means your website suddenly becomes a multi-page website. Need assistance? Our SEO services company in Windsor, ON can help!
If you need to list important information yet there’s nowhere to list it, you have to sacrifice some of your information. This can be difficult if you have absolutely no information that can be left off of your website. In instances like these, it’s important to not shoehorn your brand into a single page website; if it functions better as a multi-page website, go with that approach.
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Because you’re not limited to how much information you can include on your website, with a multi-page website it becomes extremely easy to optimize your website for relevant keywords and phrases in your niche on every page without it becoming to ‘spammy.’ You can also rank for ever-changing keywords and phrases in your industry by adding a blog to your website, which will improve your brand’s search engine ranking even more. Of course, you need to know which keywords and phrases to rank for, and we can help with that.
Need to add a new service that’s coming next year? Opening a new location? Whatever needs change and however your brand evolves, you can add as much necessary information and pages as possible to get the message across. Don’t scale it too big though! Remember: your website’s loading time dictates your ranking, too.
What do you do when you visit a website that isn’t responsive when you try to open new links and pages? You probably leave the website immediately and try to find another alternative. With a multi-page website that isn’t properly optimized, you run this risk. It’s much easier for things to load improperly and go wrong when you add additional pages and information into the mix. Build your website with a mobile-first mindset to avoid this, and your multi-page website should perform just fine on any mobile device.
A multi-page website presents its own challenges – especially as it grows. As you add additional pages and levels to a website, you will need to take into consideration how simple it is for a new visitor to browse the pages and find exactly what they need. Utilizing a navigation bar on the site’s main page is one way to do this, but you don’t want to over complicate the experience either. Visitors need to know exactly where to go and what to click on the moment they visit your page; any confusion that comes after could make you seem incompetent to visitors (harsh, but it’s the truth). Just remember: the more complicated your multi-page website becomes, the simpler navigation should be; anything less, and you’re going to be driving visitors away.
Responsive Web Design is more important for businesses in Windsor than ever before, for a very simple reason: Consumers now consume more data on smartphones and tablets, and living in a mobile-first era naturally leads to a move towards a mobile-first index. What used to be an innovation is now the norm, making responsive Web design an integral component of any SEO plan.
Here are the top five benefits it offers:
These are many other ways that Responsive Web Design can have a positive impact on your SEO and page rankings. For more information on how we can help your business in Windsor, contact the Web Geeks team and we will be happy to make recommendations that allow you to focus on other aspects of business growth.
Seeing what works and what doesn’t on a competitor’s website can help your company stay on the right track within the marketplace and attract qualified clientele. By reviewing their website closely, you can learn more on their targets and their strategies, allowing your brand to take the edge. In this latest post, we’ll explore 6 things your Windsor competitor can teach you about web design.
Does the company have social media buttons? Are they placed on specific pages? The addition and placement of social media buttons tell you a lot about their social strategy and how they’re promoting their company across the various platforms.
Try to visit the site on a mobile device. Is it easy to navigate? Are their forward and back buttons and quick links to all site areas? How quickly does the page load? If the site isn’t optimized for mobile, this may give your brand an opportunity to capitalize in the growing mobile marketplace.
If the company has a blog, are they writing regularly or have they left the area to stagnate? Regularly posting new content is one of the best ways of attracting an online audience for your brand. Review your competitor’s content and see which piece have the most engagement.
Oftentimes small businesses use unnecessary features that clutter their sites. If the company has music playing in the background on their site or auto load videos, this is a clear sign they don’t work with web design professionals.
The graphics a company uses on their web page will play an important role in its reputation online. It’s critical that you review your competitor’s graphics and the placement of the graphics. Are they used within blog content? Is the company using the same graphic throughout their site? Take note of their graphics and ensure your organization is using a better-quality graphic for its pages.
How does the company’s site layout impact the site experience? Can you easily move between pages? The layout of the site and the site’s level of engagement across all pages is an important element in SEO. Making sure your site layout performs better than your competitors will give you the edge in search engine results.
If you have a business with a website over 5 years old, you may not have what is called a “Responsive website”. However, what you may not realize is by not having a responsive site you are really inhibiting your SEO as well as usability for your users. That’s why now it’s more important than ever to have a mobile responsive site. However, you don’t need to do this alone – The Geeks are here to help!
The main reason you need to update your website is because of how greatly it affects your SEO. As of 2015, Google made responsiveness one of its main priorities in its algorithms meaning older sites that were not responsive would be left in the dust. This means that your competition can place way ahead of you if you don’t have a responsive website – even if the rest of your site is SEO optimized.
Responsive means that the website is suitable for any device. This includes desktops, tablets, and mobile. For example, your site should have readable text no matter which platform the user is coming from – without having to manually zoom. By being responsive, your website will be much more visible on the search engines.
The fact is, many of the internet’s users are coming from different devices. While in days past, the majority of users were surfing the web on their desktop computer, the fact is now a huge chunk of the users are coming from mobile devices. This means that your website needs to be mobile optimized for their usability.
People in the internet age are impatient. They want websites that load in less than 3 seconds. They want a website with easy navigation – but most of all they want a website that’s optimized for their chosen device. If your website isn’t optimized for mobile and tablet devices, you can almost guarantee that most users will bounce off of the website almost instantly. User usability is important – don’t sacrifice website visits by not having a responsive website.
Of course, a responsive website is beneficial to you as well! Think of it this way – in the past, people would have separate sites for desktop and mobile. This would be their own way of having “optimized” pages – however, it would be a separate URL.
This is actually much more expensive in the long run – when you make changes to your website or any updates, you’ll have to now do it twice. With responsive websites, however, this isn’t the case. Now, when you make updates or edit content it will be across the board – no matter which device the user is on they will see these updates. This means that you won’t have to deal with working with different platforms or work twice as long with the updates!
Having a responsive site could make a huge difference for your business. By having a responsive site, you will save on labor costs, make better usability for visitors and boost your SEO and local visibility. This can mean better profits as well as a wider area for branding. If you need help making your website responsive don’t hesitate – The Geeks can help!
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