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All You Need To Know About Google Tag Manager

All You Need To Know About Google Tag Manager

All You Need To Know About Google Tag Manager

Having good data isn’t just a perk that lets you run your business better – it’s literal power. Good data can make all the difference in succeeding and failing, but how do you get that data? Furthermore, how can you ensure you continuously get good data that you can use to help you every step of your brand’s journey? Every digital marketing agency in Windsor will likely each give you a completely different answer because quite frankly there’s more than one answer to the problem, but here at Web Geeks we’re going to use Google Tag Manager so you can integrate your good data into Google Analytics, AdWords, or another third-party like Twitter or even Bing Ads.

Disclaimer: Users without prior technical knowledge of tagging may find these concepts confusing. If you want to take advantage of tagging but need assistance, please contact us.

What is it?

It’s a tag management system that gives you the power to create tags in a simplified manner. In the past, creating tags consisted of actually going into the site’s source code every time you needed to create, edit, or delete a tag; in short, it was a tedious process. Google Tag Manager not only makes creating tags easier via a user-friendly user interface, but you never have to touch your site’s source code again (in our opinion, this makes Google Tag Manager worth recommending alone). Create tags easier and get good data faster and more consistently – what’s not to love?

Depending on your brand’s needs, you may only need a few tags or a couple hundred. Whatever your needs, Google Tag Manager makes it simple to keep tabs on every tag you’ve ever created.

Make as many as you want, as few, or fall somewhere in-between – our Windsor digital marketing company is here to tell you that, “it doesn’t matter!”

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So what are tags – and why should I care?

Think of tags as a recipe that tells Google Tag Manager what to do. A batch of code (much like a recipe) that’s ready to spring into action the moment they are triggered, tags are designed to collection information from a website and send them to a third-party service such as Google Analytics, AdWords, Twitter, etc. The beauty of this method of data collecting lies in how versatile creating tags can actually be. Create a tag, and you can embed the tag onto a page of your business’ website to measure an abundance of different analytics. Once a tag has been activated (called triggering – more on that in a moment), the data collected can be imported into a number of third-party accounts, including Analytics and AdWords to give you a more accurate, overall picture of your brand.

Triggers and variables

Triggers tell a tag when it’s time to do what the tag wants to do. For example, if you want to know how many people experience a JavaScript Error on your new website that just launched, the trigger would tell the appropriate tag when to collect that data (in this case, when a JavaScript Error displayed). If you want to know when someone clicks on a particular link in a newsletter, the same thing applies: once the link has been clicked, the trigger would inform the appropriate tag of the click and pass along the data to the pre-determined service. It’s simply a matter of cause and effect.

Just as tags depend on triggers, so too do triggers depend on variables. Variables inform your trigger if it’s time to tell your tag if it’s time to execute its command. This occurs when the tag compares a variable’s value to the value in the trigger; if the variable meets the demands of the trigger, the tag will execute.

Test until you’re ready

An amazing feature of Google Tag Manager is the fact that you can preview your tags and make sure they are working properly before they go live. Google Tag Manager can be confusing, so it’s great to know that you can fine-tune the relationships between your tags and their triggers and variables. You can also be sure that you’re getting the best data right from the get-go.

How does Google Tag Manager help?

When you need to get down to the nitty-gritty and know everything that’s happening on your website – from in-depth promotional tracking to the download breakdown link-by-link, country-by-country and beyond – Google Tag Manager can get you there. Moreover, Google Tag Manager can help to improve an abundance of different areas of your business – and the sky is literally the limit. You can fine-tune the data you want if you are willing to put the time into it!

What to know before I begin?

It’s going to take a lot of time to learn. This isn’t an easy tool to master – especially if you’ve never dealt with tags and basic coding. You’re also going to run into a lot of troubleshooting issues often.

The keyword here is patience: if you don’t have a lot of it, you may want to consider reaching out to our SEO services company. Windsor entrepreneurs know that in order to stay ahead you need to have impeccable data that Google Tag Manager can provide – but if you don’t have the time or the patience to learn how to utilize it, Web Geeks is your ticket to getting all the best data your business needs. Call our experts today, and let’s set up a free evaluation to figure out the best approach to getting your business the data is needs to succeed!

Best Keyword Research Tools For Your Business

Best Keyword Research Tools For Your Business

Best Keyword Research Tools For Your Business

The most important thing you can do to grow your brand today is to utilize proven search engine optimization (SEO) techniques to ensure that your website can be found by potential customers. One of the best ways to accomplish this is to rank for keywords and phrases that are relevant to your brand. Not all keywords are created equal, though – and some are much more competitive than others. The trick is to use high-traffic keywords that aren’t too competitive. While easier said than done, it’s a great way to start (and it will help you to rank better for even more competitive keywords and phrases).

But where do you find these keywords? Never mind that – where do you start? By choosing one of the best keyword research tools available on the Web today. We suggest starting with Google Keyword Planner if you’ve never used a keyword research tool before; for everyone else, we think you’ll find something to like below.

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Google Keyword Planner

If you don’t know which tool to start with, start here. Google Keyword Planner (GKP) is undoubtedly the best tool to use if you’re new to research keywords. Because it’s free, you also have nothing to lose. It’s also integrated with Google AdWords, so if you regularly use it to monitor your campaigns you’ll feel with at home with GKP.

The beauty of GKP is you also have an abundance of data you can use. This should come as no surprise since we’re talking about Google here, but if you want to rank for another search engine such as Bing you’re out of luck. It’s also very simple to use, so again start here.

SEMrush

When you need a little more meat to your keyword research tool, it’s hard to beat SEMrush. It’s certainly not the cheapest tool around (starting at $99 per month), but it’s totally worth it. Arguably as simple to use as GKP but with more features and data that you’ll know what to do with, SEMrush offers features like the Keyword Magic tool that allow you to find those hard-to-discover long-tail keywords that can help you to rank, well, like magic. Simply insert a keyword and you will be presented with additional keywords along with long-tail searches for each, sorted by search volume. From there, select which long-tail keywords you’re interested in analyzing to absorb more information in SEMrush’s Keyword Analyzer tool.

That’s only a fraction of what SEMrush has to offer. It’s free to try free for two weeks. Give it a shot – we think you’ll wind up a believer.

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UberSuggest

Prefer something a little lighter (not to mention free)? UberSuggest may just be what you’re looking for. Perhaps even easier to use than GKP, UberSuggest’s strengths lie in just how powerful this simple-to-use tool actually is. Insert any keyword or phrase and you’re bound to get bombarded with pages and pages of potential keywords your brand can use. Although it may seem like information overload at first, the beauty of UberSuggest is that it actually shows you which keywords and phrases are the most popular at the moment. You don’t have to weed through confusing data that you have to take a moment to unravel; you want the best keywords and phrases, and that’s exactly what UberSuggest gives you. It’s a free, no-nonsense tool that’s for the entrepreneur that wants a tool that gets straight to the point.

Ahrefs Keywords Explorer

Simplicity coupled with powerful, feature-rich tools is the winning formula of any keyword research suite, and Ahrefs’ keyword tool is no exception. Ahrefs Keyword Explorer allows you to insert a search term (up to 100 at a time), how hard it will be to rank for certain keywords, and keyword ideas that you can add to your list and analyze later. You can also look at additional data for each keyword that details cost-per-click of each keyword, how many clicks you’ll feasibly get if it’s properly optimized, how competitive the keyword is (i.e. the more competitive, the higher the CPC), and beyond. It’s the same price as SEMrush ($99 per month), so if you’re looking for a premium tool that delivers more data than you know what to do with, take them both for a spin.

There you have it. Four great keyword research tools – two free, two premium – for the entrepreneur that wants to rank for the best keywords with the greatest return on investment (ROI). No matter how green or seasoned you are with keyword researching, these tools will turn you into a professional if you put the time into them.

Of course, keywords and the data they provide can cause your head to spin and make you feel like you’re in over your head. If you ever need a helping hand, our team would be more than happy to provide your brand with any assistance you may need. Give us a call today, and we will be pleased to point you in the right direction.

How Voice Search Will Impact Your SEO, PPC & Social Strategies In Windsor

How Voice Search Will Impact Your SEO, PPC & Social Strategies In Windsor

 

More and more research now points to the fact that the next wave of customers will bypass typing queries into a search engine and simply ask for a product or service offering verbally. The growth of Voice Search will, naturally, lead to a number of changes for search marketers and search engines. It will also have a definite impact not only on PPC but on social strategies adopted by businesses for SEO in Windsor. Here’s a taste of what this means and how your business will be required to adapt:

Impact On Organic Search

There are predictions that, by 2020, 30 percent of web browsing will be screenless. This will not kill screens, but it definitely points to the fact that more and more consumers will be willing to engage with AI in order to find what they are looking for. What this will affect is organic search, the nature of which will change to deal with users who may not physically read any content but may simply ask virtual assistants to mine for the most relevant response.

Strategies That Help

When it comes to SEO in Windsor, the key lies in focusing strategies around answer box results, the SERP feature typically displayed above all organic results. These directly answers search queries, and are what home assistants usually turn to for answers to many queries. It involves sifting through commonly asked questions, doing research around queries and optimizing existing as well as new content to come up with answers that are appropriate.

Impact On Social and Paid Search

Strategists will soon have to try and figure out ways to serve ads to users who are not looking at screens. As for social media marketing, it will be affected in a similar way to SEO and may need more device integration in order to mine what customers are asking and how they are asking for a product or service.

For Help With SEO In Windsor

According to a Google survey conducted in 2014, 55 percent of teens and 41 percent of adults are using voice search more than once a day. For more information on how this affects your SEO and business in Windsor, contact the Web Geeks team today.

5 Windsor SEO Market Trends to Watch for in 2018

5 Windsor SEO Market Trends to Watch for in 2018

Whether you are a site owner or an online marketer, it is imperative you have a clear understanding of the latest trends driving the digital marketplace. Few areas of the industry are as important to long-term business success as SEO. In this latest post, our Web Geeks team in Windsor will help you prepare for 2018 and upcoming marketing campaigns by highlighting five SEO trends to watch for this year.

  1. Evolution of Voice Search

With the introduction of Alexa, Google Assistant and other home assistant tools, voice search have become a leading consideration for online marketers. Marketers must now target natural conversational keywords, and long-tail keywords to attract voice search users.

  1. Focus on User Experience

It has been a growing trend in recent years, but we are now going to see an even greater focus on user experience. Elements such as site speed, mobile performance, and time spent on site are now absolutely crucial in determining SEO results for Windsor companies.

  1. Q&A Content

Companies hoping to get to a high position in the Google SERPs are now focusing on Q&A content. Placing Q&A content on a site can ensure a company site holds the answer to a question posed in Google by the user. This is a way to hold onto the premium position without having to worry about the traditional race to the top of the results.

  1. Machine Learning

AI and machine learning systems are advancing at a rapid pace. Google is now developing algorithms that contextualize the results we see in search and has experienced success in building programs that respond uniquely to the individual searcher. The better the AI becomes in this area, the more informed the marketer must be in building content that is highly specific and targeted toward a unique section of their client-base.

  1. A Mobile-First Strategy

This is likely to be the first year in which the mobile-first strategy for SEO yields significant results in terms of return on campaign investment. Businesses must have a fully optimized website designed to scale to any device and to respond to the unique browsing patterns of a smartphone user.

Our team at Web Geeks in Windsor can give you the help you need to succeed with SEO in 2018. To learn more about the latest trends and to improve your online presence, call us directly!