As a business, you know how important social media is in order to grow your business. However, managing your business’ social media accounts can be a frustrating experience. No matter what you do, you find it difficult to grow your social media audience. You’re posting every day, yet the amount of likes on your pages are staying stagnant.
Luckily, The Geeks are here to give you a few tips on how to grow your social media audience. It’s actually very simple – think in terms of the user. There are many simple ways you can be growing your social media audience. All you need to do is put in some time and effort!
Boost Your Posts
The easiest way to grow your social media audience is to put some money into it! Boosting your post is quick, simple and efficient. In fact, by boosting your post you have the potential of reaching thousands of people who may have never even heard of your brand.
While the process of boosting your posts is easy, it’s also important to consider the content you are boosting. The mistake many companies make when boosting social posts is they use it as a form of advertisement. While this can be effective in some scenarios, it’s not always the best method to take when trying to build your social media audience. At the end of the day, people on social media don’t want to know they’re being advertised to. They want to follow brands based on their personalities, not their product. It’s a good idea to show off your brand personality in your boosted posts.
The 60/30/10 rule is the golden rule of social media posting and can help you build your social following due to the content distribution offered. The 60/30/10 rule is as follows: 60% Curated, 30% Owned, and 10% Promotional. Follow these rules and you will find more interaction in your postings as well as an increased following.
60% Curated means 60% of your postings will be from somewhere that is not your brand. This can be shared posts, retweets, articles you found online or videos. Now, just because it’s not your brand doesn’t mean it shouldn’t be relevant. If your company sells cars, then the content being shared should revolve around cars.
30% Owned is posting content that you’ve made. This can be blogs from your website, videos you’ve posted or images that you have created. This isn’t promotional content – this is content that the reader would be interested in viewing that’s not necessarily specific to the brand.
Lastly, 10% promotional is where you get to advertise your brand. Use this 10% to talk about your products, why the users need it and how it is competitive to other brands. Promotional content is meant to advertise, and allow you to sell the product to your followers.
Following this golden rule means people won’t get sick of your social presence. If you were to promote products all the time, why would anyone want to follow you? Again, people follow brands, not products. This means that on social media people are attracted to content they find interesting – they don’t want to be advertised to.
Lastly, in order to boost your social media audience, you must be active in social media. When we say active, we don’t just mean post every day. While posting often is great, it isn’t everything. You have to play along with the social flow as well. You can’t just post and wait as the followers come in. You must be active and take part in social media.
What this means is spend some time liking pages. Let people know that you exist. Share other’s content, comment and like their posts. Make people aware of your presence on social media. Once people are aware of your existence, you’ll find that you’ll quickly gain more followers.
Social media marketing may seem easy for a brand, but in reality, it can be difficult to build a strong following. By following these tips, you’ll have an easier time growing your audience, and before you know it you will see your followers convert into sales! If you need help boosting your social media audience don’t hesitate – The Geeks are here to help!