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SEO is one of the most affordable ways to market your business locally. Our team at Web Geeks has helped thousands of small business owners develop an online following. And in our latest post, we’re delving more into the world of local SEO services with five tips for improving local results from SEO campaigns.
Many companies find that the links back to their site from common hubs such as Yelp are broken. This could be simply due to a change in page formatting or an error in the listing. By speaking to the owners of the site directly, you can ensure that these links are fixed and your backlinking is improved for instant improvements in rankings.
The Name, Address and Phone Number of your site (NAP) should be consistent across all local listings. This is particularly true of the content on your Google My Business page. Make sure that in any listings the NAP data for your company remains consistent and is clearly written.
One of the first items new customers will be searching for when interacting with your business online is reviews. Social proofs such as reviews and testimonials can help to give your organization the edge in the local marketplace. Make sure that each page features a social proof that links back to your product and services.
The structured data markup is a feature that allows your business to be included on the Knowledge Graph in the search rankings. The markup also allows for snippets such as reviews to be included in your listings before the searcher clicks on your site. Work with your local SEO services expert to implement the markup on your site.
Video and images are gaining in value in the local search market. Make sure that each media is formatted for use on all devices, and that you track your image and video rankings carefully. Video content can be an especially strong way to introduce your local business to a new customer.
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