When your business relies on customers buying your products and/or service online, it is important to be aware of the common practices of e-commerce websites so that you can reach as many people as possible and make a stellar first impression. Below are some of the e-commerce best practices you should be aware of and strictly follow. Be Google-Friendly Ensure sure your website employs the latest search engine optimization (SEO) tactics proven to be effective. Moreover, it is important to anticipate customer questions and answer them in blogs or articles.