Geek Blog
Through our informational, and motivational articles we hope to convey the Web Geeks founder’s values to our staff, clients and followers.
The Evolution of Link Building: Strategies for 2024 and Beyond
What is link building, and how did it begin? Link building is a marketing strategy in which you try to get a link to your website placed on someone else's website to enhance SEO. This practice began in the late 1990s after the birth of search...
Content Clusters: Boosting SEO with Topic-based Strategies
Once more, we venture into the realms of SEO; as digital marketers, we spend a lot of time in this particular place. SEO is a constantly evolving aspect of marketing, much like many others. Almost every day, we read of new ways to enhance...
Social Commerce: How Social Media Platforms are Transforming E-commerce
First we had markets, then super markets, then online shopping now people are buying products straight from social media! The world really has advanced as of late. Every platform is ready and willing to become an essential step of the...
Sustainability in Web Design: Creating Eco-Friendly Digital Experiences
Sustainability in website design, you may be reading this and thinking a website is already a pretty sustainable thing. They don't use up natural resources like trees that books and flyers use when we print them. We don't have to drive to...
The Emergence of Micro-Moments in SEO: Optimizing for Instant Information
Before we talk about Micro-moments and their impact on SEO, let's first take a look at what Micro-Moments are. Just as the name implies, Micro-moments are very small moments in time in which someone wants to do something. They may be more...
Visualizing the Customer Journey Every Step of the Way
As marketers, we must all be aware of the customer journey. The customer journey is the path a customer starts along as soon as they make first contact with your brand. They traverse it as they become more familiar with your brand, make...
Navigating the Cookie-less Future: What Marketers Need to Know
Exploring Successful Marketing Without the Aid of Cookies Cookies, that well loved snack that seems to disappear very quickly after knowledge of its existence, don't we all love them? Oh, sorry, we got sidetracked there, didn't we? No, the...
Exploring the World of List Building and Email Marketing
The world Today is so focused on new and trending digital marketing strategies and techniques, but while AI and social media continue to buzz around us, we must not forget the digital marketing strategies that have stood the test of time,...
How to Measure the ROI of Your Digital Marketing Campaigns
Evaluating the results of your Digital Marketing efforts with KPIs and ROI Here at Web Geeks, we talk a lot about how to form and optimize digital marketing strategies. However, we do not often touch on how to analyze the results of your...
Video SEO: Best Practices for Optimizing Your Video Content for Search Engines
Optimizing the content inside the content Time and time again, we hear that we must optimize our websites for SEO purposes and that we must take a multi-level approach to achieve success, including optimizing technically and...