Web Geek’s Blog

Through our informational, and motivational articles we hope to convey the Web Geeks founder’s values to our staff, clients and followers.

Mastering Personalization

Mastering Personalization: For Content Creators & Marketers

This should be our guiding principle in content creation, marketing, product development, and business as a whole: "When you create for everyone, you create for no one." If you consider nothing else in 2024, seriously consider this, and we promise it will take your business to the next level. The...
Local Business Leads

Local Business Leads: A Budget-Friendly Approach

Local businesses are often burdened by the misconception that advertising is the only route to attract leads. Optimizing your Google Business Profile might be the key to saving resources and maximizing your local outreach if you’re a business owner working within budget constraints. Let’s Explore Why 1. Cost-Effective Visibility While...

A Guide to Generating More Leads

Email Marketing Newer channels and technologies emerge; email remains a cornerstone for businesses looking to build and nurture their customer base. In this article, we'll explore the strategies and tactics that can help you…...
WordPress + Divi + WP Engine

Why Web Geeks Uses WordPress + Divi + WP Engine

What is WordPress? As the world's most popular website framework, WordPress is the usual choice for building websites at Web Geeks. It is a free and open-source platform allowing our website designers to develop a website, blog, landing page or online store without coding knowledge. Initially released in 2003, WordPress...
The concept of website accessibility

Web Accessibility: Fostering Inclusion through Design Excellence

Accessibility For All The internet, often considered the global gateway to information, entertainment, and services, should be a space that welcomes everyone, regardless of physical or cognitive abilities. From tackling common accessibility challenges to implementing user-centric navigation and content, we try to provide actionable insights to ensure your website is...
a woman using the voice search function

The Rise of Voice Search and Its Impact on Digital Marketing

A Comprehensive Exploration into Success Strategies and Challenges In the age of seamless tech integration and virtual assistants seamlessly woven into our daily fabric, the rise of voice search marks a pivotal shift in online interaction. From the dominance of virtual aides like Siri and Alexa to the extensive integration...

Optimizing Page Experience: A Comprehensive Guide to Core Web Vitals for Enhanced Digital Presence

Prioritizing User Experience In the ever-evolving landscape of online presence, Google's commitment to prioritizing user experience is more pronounced than ever. Central to this commitment are Core Web Vitals, the latest metrics that have taken a pivotal role in shaping search rankings. Understanding Core Web Vitals: A Trio of User-Centric...

Windows 11 Update Brings Exciting New Features To Microsoft’s Current OS

AI Integration Comes to Windows The new release of Windows 11 has brought with it a range of exciting new features, one of which is the integration of AI technology. Let's take a look at AI -…...
Visualization of marketing automation and CRM technology at your fingertips

The Impact of Marketing Automation on Small Businesses in 2023

Brand+Machine's Extended Functionality Empowers Business Owners In the ever-evolving digital marketing landscape, small businesses have undergone a significant transformation in 2023, thanks to the influence of marketing automation. This article delves into…...
Business strategy Digital marketing handshake Economic growth global network Ai, Data analysis financial Technology connection,

Double Your Sales, Double Your Profits: Brand+Machine

Revolutionise your business with Web Geeks own marketing platform According to a survey by the Digital Marketing Institute, 30% of business owners in the Building and Construction Industry and HVAC sector struggle to keep up with industry trends, while 38% find it challenging to distinguish themselves in a saturated market...

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