Geek Blog
Through our informational, and motivational articles we hope to convey the Web Geeks founder’s values to our staff, clients and followers.
How to Measure the ROI of Your Digital Marketing Campaigns
Evaluating the results of your Digital Marketing efforts with KPIs and ROI Here at Web Geeks, we talk a lot about how to form and optimize digital marketing strategies. However, we do not often touch on how to analyze the results of your...
Video SEO: Best Practices for Optimizing Your Video Content for Search Engines
Optimizing the content inside the content Time and time again, we hear that we must optimize our websites for SEO purposes and that we must take a multi-level approach to achieve success, including optimizing technically and...
Google Ads Vs Facebook Ads: which one is right for your business?
A Look into digital advertising platforms for small to mid-sized businesses Since the birth of the internet, advertising has truly changed. Instead of placing your ads on billboards or running them between television programs, our main go-to...
2024 SEO Checklist: Staying Ahead in Search Engine Rankings
A Comprehensive Guide To SEO In 2024 What is SEO or search engine optimization? We hear this question so many times, and so many times, we get the brief answer – it's what keeps us ranking on Google. Well, in a nutshell, I guess that is what it...
Web Design Trends for 2024
Elevating user experience with design Websites are forever changing. Remember the old retro sites of the 90s: bright colours, animated GIFs, tiled backgrounds? And that's just the start of the atrocities we used to feast our eyes upon while...
The Best Digital Marketing Strategies for Small Businesses in 2024
Developing A Well-Rounded Marketing Strategy Digital marketing today is like a game of chess. You can't just make one move and hope to win. Before you can think of winning a game, you have to consider all of the pieces on the...
The Role of AI in Predictive Analytics for Marketing
Stepping into the future of marketing with the help of AI Predictive analytics stands at the forefront of modern marketing strategies, offering invaluable insights into consumer behaviour, trends, and preferences. By leveraging historical...
Adaptive vs. Responsive Design: Which Approach is Right for Your Brand?
A Comprehensive Look Into Web Design In 2024 In the ever-changing landscape of web design, two prominent methodologies stand out: adaptive design and responsive design. As brands strive to deliver seamless user experiences across an array...
Scarcity Marketing
Using scarcity on your website can make people feel like they’ve got to act fast. Let’s see how businesses could use scarcity in a down-to-earth way, how to talk about it, test it out, make it better, and watch out for some common...
Mastering Personalization: For Content Creators & Marketers
This should be our guiding principle in content creation, marketing, product development, and business as a whole: "When you create for everyone, you create for no one." If you consider nothing else in 2024, seriously consider this, and we promise it will take your...