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Sep 4 18

Facebook or Google Ads – Which Should your Business use?

The workplace changed dramatically overnight as the spread of COVID-19 reached pandemic proportions. Governments declared emergencies worldwide, borders shut down and the majority of businesses sent their workers home—all in a massive effort to stop the contagion.  

Suddenly, around the world, employees and their supervisors are scrambling to set up home offices trying to keep their businesses operating remotely. We are all adapting to the new virtual office space that, despite common belief, operate just as efficiently, if not more efficiently, than the more traditional brick-and-mortar space.  

Web Geeks, like many businesses in the tech industry, were able to turn out our lights on Erie Street and press the power bar in our virtual office overnight without even a hiccup in our processes and service level. We did this because we’ve long been a Microsoft Cloud Partner for years and have built up a pretty robust file-sharing system with Microsoft Teams.  

This communication platform easily allows employees to engage in workplace chat, file sending and storage, and participate in video meetings. Employees are able to have threaded conversations and share files with each other effortlessly, which is all automatically saved. Meaning you’ll never lose a document again. Just watch as your email volume plummets dramatically over night.  

Create Your Virtual Office 

Web Geeks has become a leading expert with this platform, and it is used every day in the office as well as our home offices. The simplicity of this virtual office can be easily adopted by any company. 

With the use of this system, Web Geeks was able to quickly support our clients without any delays. Now that social distancing has now progressed to mandatory closures, many of our clients are still able to continue to do business because of the infrastructure we had the foresight to put in place.  

Teams allows Web Geeks to manage dozens of websites and marketing projects all in one place and makes it easy to organize all projects and files.  

“The first day we adopted Teams, we reduced in-office emails by more than 90 per cent,” said Derek Spalding, project manager and creative director at Web Geeks Marketing. “I didn’t receive my first email from our staff until after 4 p.m. that first day. That’s when we knew we had the best time-management system.” 

 

 

Expert Advice 

Using their expertise, Web Geeks are helping other set up with Teams – so they too can take advantage of this amazing system to improve the workplace. With this software, people are able to meet with coworkers virtually, which is incredibly cost-effective for businesses today and a easy solution to social distancing has caused so many companies.  

Teams has a feature that can deliver scheduled reports from Salesforce and Google Analytics on the schedule you set in place, this makes the exchange of information with your co-workers much easier. 

With this system, everyone has full access to tools, such as PowerPoint, Excel, Word, Planner, OneNote, SharePoint, and many more, making it easier to share insights, information, and data quickly. 

“It’s difficult to remember how the office operated before we started using Microsoft Teams. It’s a great collaboration tool. Teams is integrated with all of the Microsoft apps, especially SharePoint,” said Chuck Capsis, IT director at Web Geeks. “We use SharePoint to store and share all types of files from documents and graphics to photos and video.” 

Stay Organized  

Tabs can be added to add a wide variety of other third-party apps including Adobe Creative Cloud, MailChimp, GitHub, YouTube and much, much more. Calendars can be incorporated to keep track of important dates.  

It can be implemented in a lot of different ways. Some offices set up Teams for each department, like IT, sales, or marketing, while others adopt the Web Geeks approach where we have a separate Team for each client. Then we have different channels for various projects like website design, social media, SEO, or print design.  

Conversations related to projects no longer get lost in piles of emails but can be found right in our client Team and channel. Finding that file you worked on weeks ago takes seconds because all you need to know is the client or department for the project and it’s quickly at your fingertips. No more seemingly endless searching through long email chains.  

Clients can be invited as guest to participate directly in conversations and work with files which has really helped our workflow. Text chat, voice chat, and even video chat options are available for communication purposes.  

 

Support Is Key 

Web Geeks has worked closely with Holy Cross Services in Michigan for more than years supporting their marketing, fundraising, IT, and compliance requirements. We provide development, hosting and support for their website, as well as providing domain, subdomain and web security support.  

We provide consulting and management support for Blackbaud Raiser’s Edge NXT, which is their fundraising and donor software and database. As well, we have provided them consulting and support with their Compliance Science software, an employee compliance database and management tool. 

Virtual offices are a simple solution for all businesses that may not need a physical office space but require office services. Especially in a time like this, many companies both large and small are making the switch to virtual offices. This solution helps with the health and safety of all employees and is a cost-efficient solution. 

Fill out the form below and we will get in touch with you, or call us now at 519-916-5066.


As we all find new ways to exist within the new reality of COVID-19, we here at Web Geeks are fortunate enough to adapt quickly and support our fleet of clients.

That’s because we are designed for exactly this type of situation. Our company and our staff are mobile, nimble, adaptive, proactive and reactive. Whether we’re working from the office or the kitchen, our ability to serve our clients does not change.

Like some of the massive tech companies, and the tech industry as a whole, we have been able to work from home and continue our day-to-day business without missing a beat. Why? Because Web Geeks knows the importance of existing as a business in the cybersphere. We always have.

What are the benefits of our company?

And our clients are reaping the benefits of our foresight. There’s also some indication this forced virtual office could shape the way we all do business in the future.

As soon as the public began practicing social distancing many stayed away from stores and businesses. Companies with only bricks-and-mortar locations quickly saw their customers, and revenue stream, disappearing.

Those companies who didn’t think they needed a digital marketing strategy were left staffing empty shops or posting paper notes on closed storefronts indicating they’d had to shut up shop. They are closed to business. Companies with an online presence, however, have been able to pivot.

Web Geeks is skilled at getting the word out to your customers quickly. When our clients experience things like sudden changes in business policies and practices, opening hours and services offered, we’ve quickly relayed that information to their customer base through digital marketing. Our customers are positioned to reassure customers they are, in fact, open for business.

And as social distancing has now progressed to mandated closures, many of our companies have been able to continue to do business because of the infrastructure we had the foresight to put in place well in advance of this pandemic. Restaurants with only brick and mortar capability are required to close. Those who can offer take out or delivery can keep doing business.

Those who already have their menus, prices, photographs, location, phone number and contact information online will be the first to gain lucrative online sales.

Those businesses with active social media profiles and a loyal base of followers are best positioned to keep customers coming during these changing times.

So, necessity may well be the mother of invention, don’t wait until the urgent need arises to only then begin reinventing your business model.

This pandemic is historic, and many will say it was something we could never have prepared for, and while in some cases that may be true, when it comes to marketing your business, Web Geeks has been ready all along.

How are we getting the job done?

To reduce the spread of the coronavirus pandemic, Web Geeks is allowing workers to do their job from home, keeping all our clients up to date and satisfied with our services.

Tech-based companies like Web Geeks work on a computer software that makes it easy to communicate with coworkers and have group meetings. There’s no doubt telecommuting gives employees the flexibility to accomplish all your tasks, but it also helps combat the loneliness of working at home.

All work is shared and backed up online and is easily accessible to all coworkers, keeping the whole team on track and tasks completed on time.

Web Geeks has already seen very positive feedback from satisfied clients, which motivates us to go above and beyond for all. Each and every one of our loyal customers are treasured. Using our tools to work online is helping to give our organizations what they want and exceed customer expectations.

How Do You Create a Brand, Anyway?

So you have a talent and you want to create a business out of it. That’s a great goal to have, but you cannot just throw this idea together and start making money tomorrow. You need to create a brand – and not just any brand, but one that your audience cannot ignore or deny. It’s easier said than done and entrepreneurs rarely find success overnight or even in the first few months. Building a brand takes hard, focused work. The process can be frustrating and downright confusing, but by knowing a few of the steps needed to create a brand you can begin the process of setting your brand up for success. Below is a quick guide for getting started with building your own brand.

Identify your target audience

Not everyone is going to be interested in what your brand offers – thus, it’s a waste of time to marketing your brand to everyone. It’s important to laser-focus your marketing efforts on groups of people that are actually going to be interested – this is your target audience. One of the best ways to do this is to identify the needs your product/service delivers. For example, if you want to launch a streaming service featuring nothing but kid-friendly music your target audience is going to be parents that want a service they know will be kid-friendly; they have a need, your brand is the solution.

Research your competition – always

When you’ve identified your target audience, you’re likely going to find that you have competitors that are trying to appeal to the audience. That’s a good thing! Identify your competitors by searching for keywords related to your brand (e.g. streaming service for children, kids music, etc. if using the example above) and noting which brands have the most likes, followers, user engagement, etc. This resource has a few great tips for identifying brands and learning about what makes them tick so you can apply them to your own brand. It can be a lot of work, so if you’re ever stumped reach out to us so we can assist you in your research.

Define your brand’s tone and personality

Once you’ve identified your target audience and how similar brands market and communicate with their customers, it’s time for you to define your own tone and personality. Think about words you would like to be associated with your brand and use them as a guide to creating your own original tone and personality. Ask yourself: do these words reflect the type of tone and personality of similarly successful brands? You won’t perfect your tone and personality overnight, but as you go through the early days of marketing keep repeating this exercise to perfect it.

You have the message – now visualize it

Create a logo and style that reflects the tone and personality of your brand. For example, if your brand has a quirky and fun tone you shouldn’t create a logo that’s busy; rather, keep it simple and minimal to ensure it’s easy identifiable. This would also apply to the overall design of everything you publish – from your website to offline marketing material and more; if your tone is fun and full of life use clean, simple lines. More serious? You can get away with making your logo and design a little more complex.

Create a website and jump on social media platforms

In addition to the place where you can sell your products and services, think of your website as a hub with information detailing every little thing about your brand. Your social media channels are a phenomenal tool to use because they allow your brand to act as a beacon that alerts your target audience as to what your brand can provide to them (with social media advertising, this beacon is even brighter). The goal is to entice your audience to actually buy what you’re selling, so convince them to hop on over to your website. You can do this when you…

Start creating content you can share

Your brand’s social media channels mean nothing if you’re not creating regular content that your audience will want to share. Not only is this a great way to showcase what you’re providing, it can also set you up as an authority in your niche. This is a great position to be in, as it means you can be a leading voice in your niche while gaining actual name value; when customers in your niche think of your product, they’ll think of you.

Getting to this point is easier said than done of course, but it should be your goal. Get to this point, and it means your brand isn’t just a brand – it’s a voice. It has value and the customers that need what you provide will know this. It’s all about knowing the value you can provide to consumers as an entrepreneur, putting in the work to make it happen, and aligning your brand as a leader customers can trust. It’s going to take a mountain of hard work and patience, but in the end it’s absolutely worth it.

Need a helping hand with building your brand? Reach out to Web Geeks today!

Choose Web Geeks for Social Media Marketing Services In Windsor

Do you want to build a brand in Windsor yet you have no clue where to start? If you have a great idea and nothing more to build on, that’s perfectly fine! Here at Web Geeks, we are passionate about taking the amazing ideas of Windsor’s finest and creating a marketing plan using best practices so entrepreneurs like yourself can focus on what they do best: honing their ideas and perfecting them. You may be wondering what our social media marketing services in Windsor can do for you – and we’d love to tell you about them. Below are a few of the many reasons why when you think about social media marketing, you need to consider Web Geeks!

Creating regular, compelling content

Content isn’t just king on social media – it is the lifeblood of your social media presence. One of the best, proven ways to convert social media followers into actual customers is by regularly posting relevant content that’s shareable, chock full of great information, and entertaining to read and view. We cover every one of these bases and can craft any type of content you need for your brand. You understand the needs and wants of your customers better than anyone else, and we will work with you to ensure your brand is posting relevant content they want.

Social media updates

If you’re constantly forgetting to post an update on your social media channels, don’t worry about it any longer! Our team of marketing experts will not only schedule regular updates on your social media channels, we can ensure those updates have a purpose. We specialize in social media updates that get results and entice your followers to engage with your brand. Speaking of engaging, we also specialize in…

Social seeding

Social seeding is one of the best tactics we use to boost your social media channels and expand it to a broader audience, and we think you’re going to agree that it’s one of the best tools in our social media toolkit. The goal is to use social seeding to expand your target audience, and we do this in a variety of ways. Creating shareable content (as mentioned above) is one of the tactics we use, but we also engage with other social media channels similar to your brand by merely liking, sharing, and commenting on social media updates. It’s a simple touch, but by doing it daily it will grow your brand. We can do this for you to ensure that your brand is utilizing only the best and proven social seeding techniques

Facebook advertising/social media campaigns

The days of growing your brand via organic likes and shares alone is a thing of the past. In today’s social media landscape, it’s vital that you create advertising campaigns that will reach your target audience and entice them to give you a sale or to return and become a regular customer again. Using only the best data, we can craft advertising campaigns – yes, especially on Facebook – that will deliver the results you need every single time. Don’t create advertising campaigns blindly: choose a partner that knows what it takes to create campaigns proven to work specifically designed with your brand in mind!

Email and video marketing

Is email marketing still relevant? You better believe it. On the average, email marketing yields an ROI of approximately $44 for every one dollar spent. It’s an incredible value, and because email marketing tactics are always changing and evolving, you need a team that can be there for you to stay ahead of the game.

Not only that, but we will perfect your video marketing plan as well. Video marketing is not going anywhere and it’s only going to keep evolving as we approach a new decade. Brands need to utilize live video on popular social media channels such as Instagram and Twitch, learn the importance of vlogging, and the value of becoming early adopters of technology that’s going to pave the way for video marketing in the coming decade: virtual reality and 360-degree videos just to name a few.

Is this a lot to take in? We understand, but know that we will be here to hold your hand every step of the way. Web Geeks is dedicated to providing only the best social media marketing services uniquely tailored with your brand in mind. Ready to get started? Reach out to our team today, and let’s use your social media channels to grow your brand beyond your wildest dreams!

5 Tools to Effectively Manage Your Social Media Marketing

Managing your social media marketing doesn’t merely consist of posting a few updates here and there and calling it a day. To ensure it grows your brand, it’s important to be organized and know how to properly manage the day-to-day operations of your social media channels. Doing so begins with the best tools for the job, and here at Web Geeks we would love to show you a few of our favourites.

Buffer

When you want a no-nonsense tool only for scheduling social media posts, you want Buffer. The free version of this amazing tool allows you to schedule posts across the most popular social networks, including Twitter, Facebook, LinkedIn, and Instagram. Moreover, Buffer gives you the option of creating images and uploading videos and GIFs to your scheduled posts. With the ability to schedule up to 10 posts at a time in the free version, Buffer is one of the best tools you can start using today when you’re ready to get serious about strategic social media marketing.

Think online reputation management isn’t necessary for your brand? You couldn’t be more wrong. Online rep management – the art of maintaining your good name on the Web – is necessary for businesses of all shapes and sizes; especially small businesses. One wrong move and you could lose your customers for good, but what’s worse? Without a proper game plan for online reputation management, any disgruntled former customer or employee could sink your small business and ruin your good name.

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Hootsuite

When you need a social media marketing tool that covers a little bit of everything, it’s hard to beat Hootsuite. In addition to allowing you to schedule posts, Hootsuite allows you to manage your current social media content with relative ease, allowing you to browse past content via tags and other metrics; this makes repurposing well-performing content a breeze.

The true power of Hootsuite is in its premium plans. Allowing you to connect and integrate the apps you use every day for business (such as Adobe apps), users have the luxury of using their most important apps under one umbrella. With access to a wealth of analytics that will show how well your posts are performing and so much more, Hootsuite is a tool worth getting acquainted with.

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UnionMetrics

For entrepreneurs that need their brand to be laser-focused on social media marketing metrics, there’s UnionMetrics. This fantastic tool can actually analyze the impact your social media channels are having on the Web; from there it allows you optimize your reach for maximum impact. The tool also features keyword listening when you need to figure out exactly what’s influencing your industry in real-time (an amazing option when creating content for social media marketing purposes). From using research tools to discover historical data to find new demographics you can integrate into your target audience to analyzing your competition and so much more, this is next-level social media marketing.

Adobe Creative Cloud

The gold standard of desktop publishing, it’s hard to find a suite of products more powerful and easier to use than Adobe. It used to be that buying an Adobe product meant you had to spend thousands – not anymore. Adobe Creative Cloud gives you access to Adobe’s latest and greatest apps for a monthly fee: from Photoshop to Lightroom, Illustrator, InDesign Premiere, and other programs you’ve come to trust. When you need to create professional images and video for all of your social media channels, Adobe Creative Cloud makes it happen without the headache.

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Anchor

Podcasting has never been bigger – and judging by the sheer amount of podcasts to choose from that’s not changing anytime soon. One of the more unique ways to market your brand is using the power of podcasts – and there’s no easier way to get started than with Anchor. The days of needing a studio to record professional audio are gone – with Anchor, all you need is a smartphone (though an external microphone is more comfortable when recording). Want guests? Anchor allows your guests to connect with you within the app itself and record an episode regardless if they’re in the same room or on the other side of the world.

Anchor also hosts your episodes for free, distributes each episode for you, and even allows you to monetize your episodes once you gain a following. With analytics that showcase how well your episodes are performing and the ability to make your podcasts sound as if they were recording in a professional studio, Anchor is the best way for anyone to make a name for themselves in a medium that’s taking the world by storm.

Social media marketing is easier when you have tools at your disposal, but what if you don’t have the time to use them? Choose Web Geeks! Give us a call, and we will provide the services mentioned above and so much more. Give us a call today, and let’s work together to perfectly market your brand!

Advanced Digital Marketing Tips For Your Business In 2019

With the new year in full swing, it pays (literally) to know about a few advanced digital marketing tips for 2019. Some of these tips may be new to you, but you’re going to find that even though things in digital marketing change year-to-year, the fundamentals are always important no matter what years it is. Without further ado, a little something new with foundational tips that will guarantee digital marketing success throughout the last year of the decade.

The year of artificial intelligence

It seems like artificial intelligence (AI) has been everywhere in 2018. Machine learning, AI, the fears of a robot uprising – they’ve been talked about tirelessly this year. AI isn’t going anywhere and it’s going to keep integrating into the fabric of our lives in the same manner that mobile did a decade ago. Now, 2019 is poised to be the year that artificial intelligence makes a splash in digital marketing; make moves to make integrating AI into your own digital marketing strategy to stay ahead of the competition.

What are the benefits? For starters, AI is going to ensure that when you target certain demographics, it’s going to be much more effective. AI is already amazing at profiling anyone with accurate results and it’s only going to get better from here. It can also help you to improve your customer service; if you’ve communicated with a brand’s bot on Facebook, you’ve already seen proof of this at work.

How do you make AI part of your gameplan? It’s simple. By reaching out to a digital marketing team that understands the power of AI.

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Tighten your SEO

 This advanced digital marketing tip is one that never goes out of style. To begin, focus on figuring out which keywords your brand needs to invest in in order to ensure your website is visible and easily discoverable (we help clients with this daily). From there, you need to consistently create great, written content that visitors will actually want to read and share; it’s also the best way to continually rank for keywords.

Also be sure to optimize other aspects of your website: headings, videos, images, page load times, meta titles/descriptions, and more. If it’s a lot to take in and do on your own, well…it is. This is why brands hire digital marketing teams like ours to do the hard work for them. Interested? Let’s chat about what we can do to perfect your SEO in 2019.

Influencer marketing

 Every brand has the power to be its own media company – and it should be. While one of the best tried-and-true advanced digital marketing tips has been to be an authority in your industry, it’s never been such a central focus to digital marketing. That’s all changing in 2019 as brands begin to see every customer as a potential influencer – from the customer with over a million Twitter followers to the customer that’s only posted three images on Instagram in their lifetime.

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Brands are discovering that influential campaigns are not about finding those with the most followers and online clout, but rather about harnessing the power that normal people have on social media. When someone promotes your products and/or services on social media, it feels more authentic and real; it entices their followers to see what your brand is all about. Consider creating incentives for every customer to become a brand evangelist and promote your brand, no matter if they have an audience of millions or just their family members.

Get picky about your clientele

 Cutting-edge advanced marketing tips won’t deliver the returns you’re aiming for if you have a few clients that are draining your resources, time, money, energy, and passion. To finish out the year and into 2019, commit to getting picky about who you accept as a client and those you refer elsewhere. Not all clients are created equally (you know this if you’ve been in business longer than five minutes) though because we’re usually fearful of a bad review, word-of-mouth, or confrontation in general many of us are guilty of doing business with a client that we just know is going to be bad news.

It’s never worth it. If a client seems like they can’t commit, they don’t know what they want (but want you to blindly work on a project anyway), they never pay on time, they’re difficult to work with, or just seem unprofessional in general then walk away. To that end, it’s a good idea to focus on your current clientele and only bring on extra clients when you know your brand won’t be stretched too thin.  

How To Grow Your Audience Using YouTube SEO

We all know that Google is the largest search engine in the world, but did you know they also own second? YouTube is the second most widely used search engine in the world, garnering over 1.5-billion users per month with over a billion hours of video uploaded every single day. To say that your SEO game plan needs to include YouTube is a massive understatement: it needs YouTube; especially if growing your audience is one of your brand’s top priorities. If you’re familiar with SEO best practices for your website, optimizing your brand’s YouTube channel and content is fairly similar with a few differences. Below are a few of our top methods for growing your audience via YouTube SEO best practices.

Keyword lists

Go to YouTube and type the first keyword that pops into your mind when you think about your business (as simple as ‘auto mechanic’ if you own and operate a mechanic shop). You will notice suggested keywords appear in a drop-down list. Write these down, because this is actually what people are typing into YouTube!

Click on a few of these keywords and notice the top three-five videos appearing in the search results. Take a look at the keywords the video has been optimized for by viewing the page source of the video, CTRL+F and type, ‘keywords,’ to find the keywords meta tag, and jot down the keywords the video is ranking for. If this sounds confusing, this resource explains everything.

 

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Create videos centered around a keyword

Once you know which keywords are worth ranking for, it’s time to create videos that center around this keyword. As with traditional SEO, this YouTube SEO best practice involves inserting the keyword into the title, description, and even the closed captions. That last part is very important – especially if you want to rank for variants of a keyword. Write a script, be sure to include keywords you want to rank for in the video (as with traditional SEO, don’t stuff it with keywords), then create the closed captions.

Know YouTube’s analytics

YouTube will improve your video’s ranking if your video meets certain criteria: under four minutes, generates lots of comments, is added to ‘Watch Later’ lists, and users are subscribing after they watch your video. This measures the quality of your video; if your video falls in-line with at least some of these measurements, your rank will increase over time.

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Make your channel look professional

Look, you can rank for the best keywords related to your niche while adhering to YouTube’s quality of standards, but if your channel doesn’t look professional people just aren’t going to engage – and your YouTube SEO is going to suffer. Create a banner and profile picture for your channel’s home page that’s simple yet high quality; attractive yet personable. They need to tell visitors exactly what your brand stands for, the types of videos they can expect, and set the tone for what’s to come. For example, if you have a YouTube channel dedicated to how-to’s about proper makeup applications, you wouldn’t want your banner and profile picture to be completely black and dreary; rather, you would want to use poppy, bright colours.

Moreover, create a trailer that describes your channel. Go into this exactly as you would if you were creating an elevator pitch for an investor because in a way, that’s exactly what you are doing. Make the trailer a few minutes long, make it fun, and ensure it doesn’t look amateurish.

Finally, create playlists. This is a good idea if some of your content isn’t all the same: some videos may be a behind-the-scenes look at your day-to-day operations, some may be how-to’s, others may just be random, fun videos. The tone and the goal of each video is different, so place them in their own playlist. This will give visitors the ability to easily browse only the videos they want to view without hunting them down in your channel.

At the end of the day, your YouTube SEO best practices are all about ensuring that your visitors want to view your channel. It’s about gaining an audience, keeping subscribers, and ensuring that people come back for more. It can be a huge undertaking though, so if you need a team of professionals that know how to turn any YouTube channel from looking bare and amateurish to professional and smart, give us a call. Our SEO services company in Windsor, ON can provide the solutions you need for businesses of all walks of life!

It was approximately 17-years ago that Google first unleashed Google AdWords on the world. To say it has been a success is an understatement: AdWords has proven to be the game-changer they claimed it would be by giving all businesses – from the tiniest to the biggest – the opportunity to reach their customers easier and more intuitively than ever. Now, 17-years is a long time so naturally there have been updates along the way. 2018 is no exception, as Google AdWords has arguably seen its biggest update yet. What does this mean for you? In the short-term, you won’t be able to use the old AdWords past 2019 (Google assures users that accounts will not switch in the months of November and December due to the holiday rush). In the long-term? You will be able to control your brand’s advertising better than ever before.

It’s an exciting time for AdWords users. It’s also time to get acquainted with what Google’s marquee ad service has to offer. Below are a few of the many features our digital marketing team in Windsor is most excited about!

Lightning fast

If you’ve used Google AdWords then you know how slow it can be; not unbearably slow, but it can be annoying. You will be pleased as punch to know that Google has seriously sped up the interface of AdWords – and we mean seriously. No longer will you have to wait on Google AdWords when you want to jump in-and-out of ad groups, campaigns, and keywords lists as it’s all instantaneous. Whether you have one or five-hundred ad campaigns operating at any given time, we’ve got one word to describe it: instantaneous.

Custom dashboards

If you loved Google AdWords’ standard dashboard, you’re going to go bananas for the custom dashboard. The standard dashboard still exists – it fills you in on performance, various insights, and even trends associated with your brand. What it doesn’t show you (and what custom dashboards can) showcases what’s driving performance and provides information on the leading indicators. You can customize reports, track them in real-time, and mix-and-match combinations of data to give you metrics that matter for your brand.

Are you confused? Not to worry, we can help!

Powerful demographic targeting

It wasn’t long ago that Google released a demographic targeting tool designed specifically for search ads. While it allows users to tweak their message based on a user’s age and gender, this newest update takes the beauty of this tool and dials it up to 11; now, you can target users based on household income and even parental status (features previously available to only display advertisers). While it may not sound like a game-changer, spend an evening messing with the feature and you will likely find that it gives you freedom to tailor your message to multiple groups simultaneously. Believe us, you’re going to love it!

Reporting’s makeover

If you are a visual person, you’re going to be head-over-heels over reporting’s newest makeover. Especially if you comb over every cent of your Price-Per-Click (PPC) campaigns, this update allows you to see every breakdown of your campaign, visually. That means you can view every click, the cost of the campaign, and the conversions across mobile, desktop, and tablet in one place. The easy-to-digest visuals will make it simple to adjust your bids on-the-fly, ensuring you that you are getting the most bang for your buck. Moreover, you can even view heat maps that showcase how effective your campaigns are throughout the week – you can even analyze how it performs hour-by-hour!

Showcase ads

This may seem like a small-yet-welcome addition to Google AdWords, but we found it pretty impressive and smart. AdWords now provides a feature called Showcase Shopping Ads which allows users to promote a variety of products rather than a single item. Rather than paying for one ad for one product/service, you now have the freedom to pick-and-choose which items you want to showcase simultaneously. This will allow you to experiment on what types of products/services you want to showcase together. For example, if you notice that customers are only purchasing a pair of shoes with a certain outfit, consider showcasing them together as a set to improve your sales. Want to push a certain product for customers that buy a certain item? Again, clump them together and see if your sales improve. It’s a new and great way to do A/B tests for your sales.

So many other features

We don’t say this lightly: this may be the best update of Google AdWords in history! Marketing is changing once again, and Google is doing its part to give users the tools to stay competitive. Once again, if you are confused by this in any way, reach out to us – we’d love to help!

There are endless options to advertise a business online, with Facebook and Google Ads being the largest players. Many business owners and marketers alike wonder if their business should advertise on Facebook or Google; many also wonder if paying for ads are a good investment. Both allow you to target local audiences to achieve different marketing goals. Below is a quick overview of the advertising platforms, use cases and capabilities of each of them.

Advertising on Facebook and Instagram

Facebook advertising has a wide range of ad types and offerings. The simplest way to advertise on Facebook is to boost (or sponsor) posts that allow your organic posts to be seen by more people who do not follow your Page. Because Facebook also owns Instagram, these ads can be shown on that platform as well.

Facebook Ads Manager tool is very useful to reach local audiences with a robust amount of targeting options. When creating a campaign, Facebook allows you to optimize towards many marketing objectives under the pillars of Awareness, Consideration and Conversion with different ad options for each:

Awareness Ads

Awareness Ads allow you to optimize towards metrics of Brand Awareness and Reach (number of people who see your ad).

Consideration Ads

Consideration Ads allow you to run ads with objectives designed to drive users off Facebook to your website.

To drive engagement, you can:

  • Promote a Post to drive Engagement.
  • Promote the Page to gain more followers through Page Likes.
  • Promote an Event to get responses.

Consideration Ads also give you access to:

  • Video Views
  • Lead Generation (collecting emails or phone numbers for follow ups)
  • Messages (start conversations between users and the page through Facebook Messenger)

Conversion Ads

Conversion Ads allow advertisers to track the return on investment (ROI)of their ad by tracking online actions, catalog sales or even visits to a physical store!

Targeting options on Facebook and Instagram

The targeting options on Facebook are very robust. You can target specific geographic areas, age groups and interest/ This allows you to be very efficient with your ad spending. This is great for an advertiser like a beauty salon that specializes in hair extensions, as they can avoid spending money showing their ads to men who would not pay for their service.

You can create Facebook ads using text, photo or video posts with the liberty to be as creative as your imagination, leaving a lot of freedom in what you can show to potential customers.

Advertising on Google

Advertising with Google is cost affective and scalable. Most ad formats are bought on a Cost-Per-Click (CPC) basis where advertisers only pay when they ad is clicked on (meaning you don’t pay if someone sees your ad but does not click). Google ads can be broken down into three categories: Search, Display and Remarketing. Here are the details of each:

Google Search Ads:

Search Ads are text ads that appear at the top of search engine result pages (SERPs). These ads are targeted by the keywords included in search terms and allow businesses to show their ads to people who are actively searching for their product or service. A search advertising campaign should target many keywords related to your product, service, brand and competitors, with different ad copy written relating to each search term.

Google Display Ads:

Display ads are visual banners that appear on websites (not in search) and are triggered by keywords on pages and other factors such as the users’ past searches, interests, location and demographics. These are great for building awareness of your brand ,as even if people do not click on the ad they subconsciously see your brand and will potentially remember it when the time comes that they need your product or service.

Remarketing Ads:

Remarketing ads are the ultimate way to nurture prospective customers. Once a customer has visited your site or landing page, display banner ads will follow the users around the internet to remind them of your brand over time. An ideal Google Ad campaign will include all three elements above and will work together to build awareness of your brand, drive leads from people searching for your service and remind them of your brand afterwards.

So which advertising platform should you choose – Facebook or Google?

Both! Facebook will build awareness of your brand while Google will allow you to target people searching for keywords similar to your brand. If your business is looking to start advertising online, Web Geeks can help by crafting a marketing strategy that will build awareness of your brand and drive conversions to meet your business goals! Schedule a meeting to discuss your business needs and how we can help you grow today!

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