The workplace changed dramatically overnight as the spread of COVID-19 reached pandemic proportions. Governments declared emergencies worldwide, borders shut down and the majority of businesses sent their workers home—all in a massive effort to stop the contagion.
Suddenly, around the world, employees and their supervisors are scrambling to set up home offices trying to keep their businesses operating remotely. We are all adapting to the new virtual office space that, despite common belief, operate just as efficiently, if not more efficiently, than the more traditional brick-and-mortar space.
Web Geeks, like many businesses in the tech industry, were able to turn out our lights on Erie Street and press the power bar in our virtual office overnight without even a hiccup in our processes and service level. We did this because we’ve long been a Microsoft Cloud Partner for years and have built up a pretty robust file-sharing system with Microsoft Teams.
This communication platform easily allows employees to engage in workplace chat, file sending and storage, and participate in video meetings. Employees are able to have threaded conversations and share files with each other effortlessly, which is all automatically saved. Meaning you’ll never lose a document again. Just watch as your email volume plummets dramatically over night.
Web Geeks has become a leading expert with this platform, and it is used every day in the office as well as our home offices. The simplicity of this virtual office can be easily adopted by any company.
With the use of this system, Web Geeks was able to quickly support our clients without any delays. Now that social distancing has now progressed to mandatory closures, many of our clients are still able to continue to do business because of the infrastructure we had the foresight to put in place.
Teams allows Web Geeks to manage dozens of websites and marketing projects all in one place and makes it easy to organize all projects and files.
“The first day we adopted Teams, we reduced in-office emails by more than 90 per cent,” said Derek Spalding, project manager and creative director at Web Geeks Marketing. “I didn’t receive my first email from our staff until after 4 p.m. that first day. That’s when we knew we had the best time-management system.”
Using their expertise, Web Geeks are helping other set up with Teams – so they too can take advantage of this amazing system to improve the workplace. With this software, people are able to meet with coworkers virtually, which is incredibly cost-effective for businesses today and a easy solution to social distancing has caused so many companies.
Teams has a feature that can deliver scheduled reports from Salesforce and Google Analytics on the schedule you set in place, this makes the exchange of information with your co-workers much easier.
With this system, everyone has full access to tools, such as PowerPoint, Excel, Word, Planner, OneNote, SharePoint, and many more, making it easier to share insights, information, and data quickly.
“It’s difficult to remember how the office operated before we started using Microsoft Teams. It’s a great collaboration tool. Teams is integrated with all of the Microsoft apps, especially SharePoint,” said Chuck Capsis, IT director at Web Geeks. “We use SharePoint to store and share all types of files from documents and graphics to photos and video.”
Tabs can be added to add a wide variety of other third-party apps including Adobe Creative Cloud, MailChimp, GitHub, YouTube and much, much more. Calendars can be incorporated to keep track of important dates.
It can be implemented in a lot of different ways. Some offices set up Teams for each department, like IT, sales, or marketing, while others adopt the Web Geeks approach where we have a separate Team for each client. Then we have different channels for various projects like website design, social media, SEO, or print design.
Conversations related to projects no longer get lost in piles of emails but can be found right in our client Team and channel. Finding that file you worked on weeks ago takes seconds because all you need to know is the client or department for the project and it’s quickly at your fingertips. No more seemingly endless searching through long email chains.
Clients can be invited as guest to participate directly in conversations and work with files which has really helped our workflow. Text chat, voice chat, and even video chat options are available for communication purposes.
Web Geeks has worked closely with Holy Cross Services in Michigan for more than years supporting their marketing, fundraising, IT, and compliance requirements. We provide development, hosting and support for their website, as well as providing domain, subdomain and web security support.
We provide consulting and management support for Blackbaud Raiser’s Edge NXT, which is their fundraising and donor software and database. As well, we have provided them consulting and support with their Compliance Science software, an employee compliance database and management tool.
Virtual offices are a simple solution for all businesses that may not need a physical office space but require office services. Especially in a time like this, many companies both large and small are making the switch to virtual offices. This solution helps with the health and safety of all employees and is a cost-efficient solution.
Fill out the form below and we will get in touch with you, or call us now at 519-916-5066.
As we all find new ways to exist within the new reality of COVID-19, we here at Web Geeks are fortunate enough to adapt quickly and support our fleet of clients.
That’s because we are designed for exactly this type of situation. Our company and our staff are mobile, nimble, adaptive, proactive and reactive. Whether we’re working from the office or the kitchen, our ability to serve our clients does not change.
Like some of the massive tech companies, and the tech industry as a whole, we have been able to work from home and continue our day-to-day business without missing a beat. Why? Because Web Geeks knows the importance of existing as a business in the cybersphere. We always have.
And our clients are reaping the benefits of our foresight. There’s also some indication this forced virtual office could shape the way we all do business in the future.
As soon as the public began practicing social distancing many stayed away from stores and businesses. Companies with only bricks-and-mortar locations quickly saw their customers, and revenue stream, disappearing.
Those companies who didn’t think they needed a digital marketing strategy were left staffing empty shops or posting paper notes on closed storefronts indicating they’d had to shut up shop. They are closed to business. Companies with an online presence, however, have been able to pivot.
Web Geeks is skilled at getting the word out to your customers quickly. When our clients experience things like sudden changes in business policies and practices, opening hours and services offered, we’ve quickly relayed that information to their customer base through digital marketing. Our customers are positioned to reassure customers they are, in fact, open for business.
And as social distancing has now progressed to mandated closures, many of our companies have been able to continue to do business because of the infrastructure we had the foresight to put in place well in advance of this pandemic. Restaurants with only brick and mortar capability are required to close. Those who can offer take out or delivery can keep doing business.
Those who already have their menus, prices, photographs, location, phone number and contact information online will be the first to gain lucrative online sales.
Those businesses with active social media profiles and a loyal base of followers are best positioned to keep customers coming during these changing times.
So, necessity may well be the mother of invention, don’t wait until the urgent need arises to only then begin reinventing your business model.
This pandemic is historic, and many will say it was something we could never have prepared for, and while in some cases that may be true, when it comes to marketing your business, Web Geeks has been ready all along.
To reduce the spread of the coronavirus pandemic, Web Geeks is allowing workers to do their job from home, keeping all our clients up to date and satisfied with our services.
Tech-based companies like Web Geeks work on a computer software that makes it easy to communicate with coworkers and have group meetings. There’s no doubt telecommuting gives employees the flexibility to accomplish all your tasks, but it also helps combat the loneliness of working at home.
All work is shared and backed up online and is easily accessible to all coworkers, keeping the whole team on track and tasks completed on time.
Web Geeks has already seen very positive feedback from satisfied clients, which motivates us to go above and beyond for all. Each and every one of our loyal customers are treasured. Using our tools to work online is helping to give our organizations what they want and exceed customer expectations.
So you have a talent and you want to create a business out of it. That’s a great goal to have, but you cannot just throw this idea together and start making money tomorrow. You need to create a brand – and not just any brand, but one that your audience cannot ignore or deny. It’s easier said than done and entrepreneurs rarely find success overnight or even in the first few months. Building a brand takes hard, focused work. The process can be frustrating and downright confusing, but by knowing a few of the steps needed to create a brand you can begin the process of setting your brand up for success. Below is a quick guide for getting started with building your own brand.
Not everyone is going to be interested in what your brand offers – thus, it’s a waste of time to marketing your brand to everyone. It’s important to laser-focus your marketing efforts on groups of people that are actually going to be interested – this is your target audience. One of the best ways to do this is to identify the needs your product/service delivers. For example, if you want to launch a streaming service featuring nothing but kid-friendly music your target audience is going to be parents that want a service they know will be kid-friendly; they have a need, your brand is the solution.
When you’ve identified your target audience, you’re likely going to find that you have competitors that are trying to appeal to the audience. That’s a good thing! Identify your competitors by searching for keywords related to your brand (e.g. streaming service for children, kids music, etc. if using the example above) and noting which brands have the most likes, followers, user engagement, etc. This resource has a few great tips for identifying brands and learning about what makes them tick so you can apply them to your own brand. It can be a lot of work, so if you’re ever stumped reach out to us so we can assist you in your research.
Once you’ve identified your target audience and how similar brands market and communicate with their customers, it’s time for you to define your own tone and personality. Think about words you would like to be associated with your brand and use them as a guide to creating your own original tone and personality. Ask yourself: do these words reflect the type of tone and personality of similarly successful brands? You won’t perfect your tone and personality overnight, but as you go through the early days of marketing keep repeating this exercise to perfect it.
Create a logo and style that reflects the tone and personality of your brand. For example, if your brand has a quirky and fun tone you shouldn’t create a logo that’s busy; rather, keep it simple and minimal to ensure it’s easy identifiable. This would also apply to the overall design of everything you publish – from your website to offline marketing material and more; if your tone is fun and full of life use clean, simple lines. More serious? You can get away with making your logo and design a little more complex.
In addition to the place where you can sell your products and services, think of your website as a hub with information detailing every little thing about your brand. Your social media channels are a phenomenal tool to use because they allow your brand to act as a beacon that alerts your target audience as to what your brand can provide to them (with social media advertising, this beacon is even brighter). The goal is to entice your audience to actually buy what you’re selling, so convince them to hop on over to your website. You can do this when you…
Your brand’s social media channels mean nothing if you’re not creating regular content that your audience will want to share. Not only is this a great way to showcase what you’re providing, it can also set you up as an authority in your niche. This is a great position to be in, as it means you can be a leading voice in your niche while gaining actual name value; when customers in your niche think of your product, they’ll think of you.
Getting to this point is easier said than done of course, but it should be your goal. Get to this point, and it means your brand isn’t just a brand – it’s a voice. It has value and the customers that need what you provide will know this. It’s all about knowing the value you can provide to consumers as an entrepreneur, putting in the work to make it happen, and aligning your brand as a leader customers can trust. It’s going to take a mountain of hard work and patience, but in the end it’s absolutely worth it.
With the new year in full swing, it pays (literally) to know about a few advanced digital marketing tips for 2019. Some of these tips may be new to you, but you’re going to find that even though things in digital marketing change year-to-year, the fundamentals are always important no matter what years it is. Without further ado, a little something new with foundational tips that will guarantee digital marketing success throughout the last year of the decade.
It seems like artificial intelligence (AI) has been everywhere in 2018. Machine learning, AI, the fears of a robot uprising – they’ve been talked about tirelessly this year. AI isn’t going anywhere and it’s going to keep integrating into the fabric of our lives in the same manner that mobile did a decade ago. Now, 2019 is poised to be the year that artificial intelligence makes a splash in digital marketing; make moves to make integrating AI into your own digital marketing strategy to stay ahead of the competition.
What are the benefits? For starters, AI is going to ensure that when you target certain demographics, it’s going to be much more effective. AI is already amazing at profiling anyone with accurate results and it’s only going to get better from here. It can also help you to improve your customer service; if you’ve communicated with a brand’s bot on Facebook, you’ve already seen proof of this at work.
How do you make AI part of your gameplan? It’s simple. By reaching out to a digital marketing team that understands the power of AI.
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This advanced digital marketing tip is one that never goes out of style. To begin, focus on figuring out which keywords your brand needs to invest in in order to ensure your website is visible and easily discoverable (we help clients with this daily). From there, you need to consistently create great, written content that visitors will actually want to read and share; it’s also the best way to continually rank for keywords.
Also be sure to optimize other aspects of your website: headings, videos, images, page load times, meta titles/descriptions, and more. If it’s a lot to take in and do on your own, well…it is. This is why brands hire digital marketing teams like ours to do the hard work for them. Interested? Let’s chat about what we can do to perfect your SEO in 2019.
Every brand has the power to be its own media company – and it should be. While one of the best tried-and-true advanced digital marketing tips has been to be an authority in your industry, it’s never been such a central focus to digital marketing. That’s all changing in 2019 as brands begin to see every customer as a potential influencer – from the customer with over a million Twitter followers to the customer that’s only posted three images on Instagram in their lifetime.
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Brands are discovering that influential campaigns are not about finding those with the most followers and online clout, but rather about harnessing the power that normal people have on social media. When someone promotes your products and/or services on social media, it feels more authentic and real; it entices their followers to see what your brand is all about. Consider creating incentives for every customer to become a brand evangelist and promote your brand, no matter if they have an audience of millions or just their family members.
Cutting-edge advanced marketing tips won’t deliver the returns you’re aiming for if you have a few clients that are draining your resources, time, money, energy, and passion. To finish out the year and into 2019, commit to getting picky about who you accept as a client and those you refer elsewhere. Not all clients are created equally (you know this if you’ve been in business longer than five minutes) though because we’re usually fearful of a bad review, word-of-mouth, or confrontation in general many of us are guilty of doing business with a client that we just know is going to be bad news.
It’s never worth it. If a client seems like they can’t commit, they don’t know what they want (but want you to blindly work on a project anyway), they never pay on time, they’re difficult to work with, or just seem unprofessional in general then walk away. To that end, it’s a good idea to focus on your current clientele and only bring on extra clients when you know your brand won’t be stretched too thin.
We all know that Google is the largest search engine in the world, but did you know they also own second? YouTube is the second most widely used search engine in the world, garnering over 1.5-billion users per month with over a billion hours of video uploaded every single day. To say that your SEO game plan needs to include YouTube is a massive understatement: it needs YouTube; especially if growing your audience is one of your brand’s top priorities. If you’re familiar with SEO best practices for your website, optimizing your brand’s YouTube channel and content is fairly similar with a few differences. Below are a few of our top methods for growing your audience via YouTube SEO best practices.
Go to YouTube and type the first keyword that pops into your mind when you think about your business (as simple as ‘auto mechanic’ if you own and operate a mechanic shop). You will notice suggested keywords appear in a drop-down list. Write these down, because this is actually what people are typing into YouTube!
Click on a few of these keywords and notice the top three-five videos appearing in the search results. Take a look at the keywords the video has been optimized for by viewing the page source of the video, CTRL+F and type, ‘keywords,’ to find the keywords meta tag, and jot down the keywords the video is ranking for. If this sounds confusing, this resource explains everything.
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Once you know which keywords are worth ranking for, it’s time to create videos that center around this keyword. As with traditional SEO, this YouTube SEO best practice involves inserting the keyword into the title, description, and even the closed captions. That last part is very important – especially if you want to rank for variants of a keyword. Write a script, be sure to include keywords you want to rank for in the video (as with traditional SEO, don’t stuff it with keywords), then create the closed captions.
YouTube will improve your video’s ranking if your video meets certain criteria: under four minutes, generates lots of comments, is added to ‘Watch Later’ lists, and users are subscribing after they watch your video. This measures the quality of your video; if your video falls in-line with at least some of these measurements, your rank will increase over time.
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Look, you can rank for the best keywords related to your niche while adhering to YouTube’s quality of standards, but if your channel doesn’t look professional people just aren’t going to engage – and your YouTube SEO is going to suffer. Create a banner and profile picture for your channel’s home page that’s simple yet high quality; attractive yet personable. They need to tell visitors exactly what your brand stands for, the types of videos they can expect, and set the tone for what’s to come. For example, if you have a YouTube channel dedicated to how-to’s about proper makeup applications, you wouldn’t want your banner and profile picture to be completely black and dreary; rather, you would want to use poppy, bright colours.
Moreover, create a trailer that describes your channel. Go into this exactly as you would if you were creating an elevator pitch for an investor because in a way, that’s exactly what you are doing. Make the trailer a few minutes long, make it fun, and ensure it doesn’t look amateurish.
Finally, create playlists. This is a good idea if some of your content isn’t all the same: some videos may be a behind-the-scenes look at your day-to-day operations, some may be how-to’s, others may just be random, fun videos. The tone and the goal of each video is different, so place them in their own playlist. This will give visitors the ability to easily browse only the videos they want to view without hunting them down in your channel.
At the end of the day, your YouTube SEO best practices are all about ensuring that your visitors want to view your channel. It’s about gaining an audience, keeping subscribers, and ensuring that people come back for more. It can be a huge undertaking though, so if you need a team of professionals that know how to turn any YouTube channel from looking bare and amateurish to professional and smart, give us a call. Our SEO services company in Windsor, ON can provide the solutions you need for businesses of all walks of life!
There are endless options to advertise a business online, with Facebook and Google Ads being the largest players. Many business owners and marketers alike wonder if their business should advertise on Facebook or Google; many also wonder if paying for ads are a good investment. Both allow you to target local audiences to achieve different marketing goals. Below is a quick overview of the advertising platforms, use cases and capabilities of each of them.
Facebook advertising has a wide range of ad types and offerings. The simplest way to advertise on Facebook is to boost (or sponsor) posts that allow your organic posts to be seen by more people who do not follow your Page. Because Facebook also owns Instagram, these ads can be shown on that platform as well.
Facebook Ads Manager tool is very useful to reach local audiences with a robust amount of targeting options. When creating a campaign, Facebook allows you to optimize towards many marketing objectives under the pillars of Awareness, Consideration and Conversion with different ad options for each:
Awareness Ads allow you to optimize towards metrics of Brand Awareness and Reach (number of people who see your ad).
Consideration Ads allow you to run ads with objectives designed to drive users off Facebook to your website.
Conversion Ads allow advertisers to track the return on investment (ROI)of their ad by tracking online actions, catalog sales or even visits to a physical store!
The targeting options on Facebook are very robust. You can target specific geographic areas, age groups and interest/ This allows you to be very efficient with your ad spending. This is great for an advertiser like a beauty salon that specializes in hair extensions, as they can avoid spending money showing their ads to men who would not pay for their service.
You can create Facebook ads using text, photo or video posts with the liberty to be as creative as your imagination, leaving a lot of freedom in what you can show to potential customers.
Advertising with Google is cost affective and scalable. Most ad formats are bought on a Cost-Per-Click (CPC) basis where advertisers only pay when they ad is clicked on (meaning you don’t pay if someone sees your ad but does not click). Google ads can be broken down into three categories: Search, Display and Remarketing. Here are the details of each:
Search Ads are text ads that appear at the top of search engine result pages (SERPs). These ads are targeted by the keywords included in search terms and allow businesses to show their ads to people who are actively searching for their product or service. A search advertising campaign should target many keywords related to your product, service, brand and competitors, with different ad copy written relating to each search term.
Display ads are visual banners that appear on websites (not in search) and are triggered by keywords on pages and other factors such as the users’ past searches, interests, location and demographics. These are great for building awareness of your brand ,as even if people do not click on the ad they subconsciously see your brand and will potentially remember it when the time comes that they need your product or service.
Remarketing ads are the ultimate way to nurture prospective customers. Once a customer has visited your site or landing page, display banner ads will follow the users around the internet to remind them of your brand over time. An ideal Google Ad campaign will include all three elements above and will work together to build awareness of your brand, drive leads from people searching for your service and remind them of your brand afterwards.
Both! Facebook will build awareness of your brand while Google will allow you to target people searching for keywords similar to your brand. If your business is looking to start advertising online, Web Geeks can help by crafting a marketing strategy that will build awareness of your brand and drive conversions to meet your business goals! Schedule a meeting to discuss your business needs and how we can help you grow today!
to talk about your goals?