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Choose Web Geeks for Social Media Marketing Services in Windsor

Choose Web Geeks for Social Media Marketing Services in Windsor

Choose Web Geeks for Social Media Marketing Services In Windsor

Do you want to build a brand in Windsor yet you have no clue where to start? If you have a great idea and nothing more to build on, that’s perfectly fine! Here at Web Geeks, we are passionate about taking the amazing ideas of Windsor’s finest and creating a marketing plan using best practices so entrepreneurs like yourself can focus on what they do best: honing their ideas and perfecting them. You may be wondering what our social media marketing services in Windsor can do for you – and we’d love to tell you about them. Below are a few of the many reasons why when you think about social media marketing, you need to consider Web Geeks!

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Creating regular, compelling content

Content isn’t just king on social media – it is the lifeblood of your social media presence. One of the best, proven ways to convert social media followers into actual customers is by regularly posting relevant content that’s shareable, chock full of great information, and entertaining to read and view. We cover every one of these bases and can craft any type of content you need for your brand. You understand the needs and wants of your customers better than anyone else, and we will work with you to ensure your brand is posting relevant content they want.

Social media updates

If you’re constantly forgetting to post an update on your social media channels, don’t worry about it any longer! Our team of marketing experts will not only schedule regular updates on your social media channels, we can ensure those updates have a purpose. We specialize in social media updates that get results and entice your followers to engage with your brand. Speaking of engaging, we also specialize in…

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Social seeding

Social seeding is one of the best tactics we use to boost your social media channels and expand it to a broader audience, and we think you’re going to agree that it’s one of the best tools in our social media toolkit. The goal is to use social seeding to expand your target audience, and we do this in a variety of ways. Creating shareable content (as mentioned above) is one of the tactics we use, but we also engage with other social media channels similar to your brand by merely liking, sharing, and commenting on social media updates. It’s a simple touch, but by doing it daily it will grow your brand. We can do this for you to ensure that your brand is utilizing only the best and proven social seeding techniques

Facebook advertising/social media campaigns

The days of growing your brand via organic likes and shares alone is a thing of the past. In today’s social media landscape, it’s vital that you create advertising campaigns that will reach your target audience and entice them to give you a sale or to return and become a regular customer again. Using only the best data, we can craft advertising campaigns – yes, especially on Facebook – that will deliver the results you need every single time. Don’t create advertising campaigns blindly: choose a partner that knows what it takes to create campaigns proven to work specifically designed with your brand in mind!

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Email and video marketing

Is email marketing still relevant? You better believe it. On the average, email marketing yields an ROI of approximately $44 for every one dollar spent. It’s an incredible value, and because email marketing tactics are always changing and evolving, you need a team that can be there for you to stay ahead of the game.

Not only that, but we will perfect your video marketing plan as well. Video marketing is not going anywhere and it’s only going to keep evolving as we approach a new decade. Brands need to utilize live video on popular social media channels such as Instagram and Twitch, learn the importance of vlogging, and the value of becoming early adopters of technology that’s going to pave the way for video marketing in the coming decade: virtual reality and 360-degree videos just to name a few.

Is this a lot to take in? We understand, but know that we will be here to hold your hand every step of the way. Web Geeks is dedicated to providing only the best social media marketing services uniquely tailored with your brand in mind. Ready to get started? Reach out to our team today, and let’s use your social media channels to grow your brand beyond your wildest dreams!

5 Tools to Effectively Manage Your Social Media

5 Tools to Effectively Manage Your Social Media

5 Tools to Effectively Manage Your Social Media Marketing

Managing your social media marketing doesn’t merely consist of posting a few updates here and there and calling it a day. To ensure it grows your brand, it’s important to be organized and know how to properly manage the day-to-day operations of your social media channels. Doing so begins with the best tools for the job, and here at Web Geeks we would love to show you a few of our favourites.

Buffer

When you want a no-nonsense tool only for scheduling social media posts, you want Buffer. The free version of this amazing tool allows you to schedule posts across the most popular social networks, including Twitter, Facebook, LinkedIn, and Instagram. Moreover, Buffer gives you the option of creating images and uploading videos and GIFs to your scheduled posts. With the ability to schedule up to 10 posts at a time in the free version, Buffer is one of the best tools you can start using today when you’re ready to get serious about strategic social media marketing.

Think online reputation management isn’t necessary for your brand? You couldn’t be more wrong. Online rep management – the art of maintaining your good name on the Web – is necessary for businesses of all shapes and sizes; especially small businesses. One wrong move and you could lose your customers for good, but what’s worse? Without a proper game plan for online reputation management, any disgruntled former customer or employee could sink your small business and ruin your good name.

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Hootsuite

When you need a social media marketing tool that covers a little bit of everything, it’s hard to beat Hootsuite. In addition to allowing you to schedule posts, Hootsuite allows you to manage your current social media content with relative ease, allowing you to browse past content via tags and other metrics; this makes repurposing well-performing content a breeze.

The true power of Hootsuite is in its premium plans. Allowing you to connect and integrate the apps you use every day for business (such as Adobe apps), users have the luxury of using their most important apps under one umbrella. With access to a wealth of analytics that will show how well your posts are performing and so much more, Hootsuite is a tool worth getting acquainted with.

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UnionMetrics

For entrepreneurs that need their brand to be laser-focused on social media marketing metrics, there’s UnionMetrics. This fantastic tool can actually analyze the impact your social media channels are having on the Web; from there it allows you optimize your reach for maximum impact. The tool also features keyword listening when you need to figure out exactly what’s influencing your industry in real-time (an amazing option when creating content for social media marketing purposes). From using research tools to discover historical data to find new demographics you can integrate into your target audience to analyzing your competition and so much more, this is next-level social media marketing.

Adobe Creative Cloud

The gold standard of desktop publishing, it’s hard to find a suite of products more powerful and easier to use than Adobe. It used to be that buying an Adobe product meant you had to spend thousands – not anymore. Adobe Creative Cloud gives you access to Adobe’s latest and greatest apps for a monthly fee: from Photoshop to Lightroom, Illustrator, InDesign Premiere, and other programs you’ve come to trust. When you need to create professional images and video for all of your social media channels, Adobe Creative Cloud makes it happen without the headache.

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Anchor

Podcasting has never been bigger – and judging by the sheer amount of podcasts to choose from that’s not changing anytime soon. One of the more unique ways to market your brand is using the power of podcasts – and there’s no easier way to get started than with Anchor. The days of needing a studio to record professional audio are gone – with Anchor, all you need is a smartphone (though an external microphone is more comfortable when recording). Want guests? Anchor allows your guests to connect with you within the app itself and record an episode regardless if they’re in the same room or on the other side of the world.

Anchor also hosts your episodes for free, distributes each episode for you, and even allows you to monetize your episodes once you gain a following. With analytics that showcase how well your episodes are performing and the ability to make your podcasts sound as if they were recording in a professional studio, Anchor is the best way for anyone to make a name for themselves in a medium that’s taking the world by storm.

Social media marketing is easier when you have tools at your disposal, but what if you don’t have the time to use them? Choose Web Geeks! Give us a call, and we will provide the services mentioned above and so much more. Give us a call today, and let’s work together to perfectly market your brand!

Why Online Reputation Management Is Vital For Your Business

Why Online Reputation Management Is Vital For Your Business

Why Online Reputation Management Is Vital For Your Business

Think online reputation management isn’t necessary for your brand? You couldn’t be more wrong. Online rep management – the art of maintaining your good name on the Web – is necessary for businesses of all shapes and sizes; especially small businesses. One wrong move and you could lose your customers for good, but what’s worse? Without a proper game plan for online reputation management, any disgruntled former customer or employee could sink your small business and ruin your good name.

A bad reputation will kill your business

You may have even seen this before: a business does something that doesn’t bode well with its customers, competitors, or disgruntled employee and before they know it, there are domains dedicated to trashing their good name, comments on review sites that make the brand look shady, and attacks against them on social media.

You can’t afford to let this happen! Use a Windsor digital marketing company to ensure that whatever attacks come your brand’s way, you have a team that’s ready to preserve your good name. Don’t leave it to chance – get a good defense!

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It gives you the opportunity to ‘save face’

Look, we all make mistakes. Sometimes, a bad review is warranted and justified. You can argue that it wasn’t your fault or the customer doesn’t have the full story, but when they have a valid complaint, none of that truly matters. Instead of cringing and hoping that something like that never happens again, make the best of it by showing the world that you’re a professional dedicated to making things right even when your business messes up. When you have a bad review or someone is speaking ill against you on social media, don’t ignore – respond!

Even if you know the receiver isn’t going to care one way or another about your apology, you’re not only saving face for them. Going forward, potential customers will see your response and see just how professional your brand really is; this creates brand trust, and this is one of the best ways to gain this. Moreover, consider reaching out to the complainer in private and ask them to share all criticisms and ideas with you. Often, people just want a voice; by giving them one and showing you value their input, you’re disarming their anger. Who knows? Perhaps they’ll tell other people and you’ll benefit from word-of-mouth marketing!

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It’s just good business sense

Nobody wants to do business with a brand that seems and feels disingenuous. If you allow your online reputation to falter, all of the best intentions you have for honouring your customers isn’t going to mean anything because in their minds, you’re not worth the risk. That’s key, too: proving that not only are you worth the risk but will deliver what you promise; with poor online reputation management that just isn’t going to happen. When brands rise and fall at the drop of a viral tweet, you need to do everything possible to ensure that your brand’s reputation is positive and clean. At Web Geeks, we make this possible every day!

Brings the best to you

One thing we haven’t even mentioned is the impact it will have on your help. If you haven’t been paying attention to your brand’s online reputation management and your reputation is a bit in the gutter, do you expect to attract the best to work for you? It’s just not going to happen. A clean online reputation means that when it’s time to hire new employees, you’re not handicapped just because someone wants to hurt your reputation on the Web.

Control your image

Image is absolutely, positively everything: how the world views you drives everything else related to your small business. Online reputation management ensures that you are able to control facets of your brand that otherwise seemed out of control. For example, if someone creates a website with your brand’s name dedicated to ruining your good name (it happens far more than you would expect), you can use a team of experts that will drive that site down into search rank obscurity and offset it with positive, compelling content.

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That’s the beauty of online reputation management: even though someone may have a beef with you, you have some control in how viewable that beef is online. Online rep management also helps you to become a better representative of your own brand, knowing when to, ‘kill ‘em with kindness,’ to, ‘firing them as a customer.’ It’s absolutely mandatory in our always-online world – and we’d love to help you!

Advanced Digital Marketing Tips For Your Business In 2019

Advanced Digital Marketing Tips For Your Business In 2019

Advanced Digital Marketing Tips For Your Business In 2019

With the new year in full swing, it pays (literally) to know about a few advanced digital marketing tips for 2019. Some of these tips may be new to you, but you’re going to find that even though things in digital marketing change year-to-year, the fundamentals are always important no matter what years it is. Without further ado, a little something new with foundational tips that will guarantee digital marketing success throughout the last year of the decade.

The year of artificial intelligence

It seems like artificial intelligence (AI) has been everywhere in 2018. Machine learning, AI, the fears of a robot uprising – they’ve been talked about tirelessly this year. AI isn’t going anywhere and it’s going to keep integrating into the fabric of our lives in the same manner that mobile did a decade ago. Now, 2019 is poised to be the year that artificial intelligence makes a splash in digital marketing; make moves to make integrating AI into your own digital marketing strategy to stay ahead of the competition.

What are the benefits? For starters, AI is going to ensure that when you target certain demographics, it’s going to be much more effective. AI is already amazing at profiling anyone with accurate results and it’s only going to get better from here. It can also help you to improve your customer service; if you’ve communicated with a brand’s bot on Facebook, you’ve already seen proof of this at work.

How do you make AI part of your gameplan? It’s simple. By reaching out to a digital marketing team that understands the power of AI.

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Tighten your SEO

 This advanced digital marketing tip is one that never goes out of style. To begin, focus on figuring out which keywords your brand needs to invest in in order to ensure your website is visible and easily discoverable (we help clients with this daily). From there, you need to consistently create great, written content that visitors will actually want to read and share; it’s also the best way to continually rank for keywords.

Also be sure to optimize other aspects of your website: headings, videos, images, page load times, meta titles/descriptions, and more. If it’s a lot to take in and do on your own, well…it is. This is why brands hire digital marketing teams like ours to do the hard work for them. Interested? Let’s chat about what we can do to perfect your SEO in 2019.

Influencer marketing

 Every brand has the power to be its own media company – and it should be. While one of the best tried-and-true advanced digital marketing tips has been to be an authority in your industry, it’s never been such a central focus to digital marketing. That’s all changing in 2019 as brands begin to see every customer as a potential influencer – from the customer with over a million Twitter followers to the customer that’s only posted three images on Instagram in their lifetime.

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Brands are discovering that influential campaigns are not about finding those with the most followers and online clout, but rather about harnessing the power that normal people have on social media. When someone promotes your products and/or services on social media, it feels more authentic and real; it entices their followers to see what your brand is all about. Consider creating incentives for every customer to become a brand evangelist and promote your brand, no matter if they have an audience of millions or just their family members.

Get picky about your clientele

 Cutting-edge advanced marketing tips won’t deliver the returns you’re aiming for if you have a few clients that are draining your resources, time, money, energy, and passion. To finish out the year and into 2019, commit to getting picky about who you accept as a client and those you refer elsewhere. Not all clients are created equally (you know this if you’ve been in business longer than five minutes) though because we’re usually fearful of a bad review, word-of-mouth, or confrontation in general many of us are guilty of doing business with a client that we just know is going to be bad news.

It’s never worth it. If a client seems like they can’t commit, they don’t know what they want (but want you to blindly work on a project anyway), they never pay on time, they’re difficult to work with, or just seem unprofessional in general then walk away. To that end, it’s a good idea to focus on your current clientele and only bring on extra clients when you know your brand won’t be stretched too thin.  

How To Grow Your Audience Using YouTube SEO

How To Grow Your Audience Using YouTube SEO

How To Grow Your Audience Using YouTube SEO

We all know that Google is the largest search engine in the world, but did you know they also own second? YouTube is the second most widely used search engine in the world, garnering over 1.5-billion users per month with over a billion hours of video uploaded every single day. To say that your SEO game plan needs to include YouTube is a massive understatement: it needs YouTube; especially if growing your audience is one of your brand’s top priorities. If you’re familiar with SEO best practices for your website, optimizing your brand’s YouTube channel and content is fairly similar with a few differences. Below are a few of our top methods for growing your audience via YouTube SEO best practices.

Keyword lists

Go to YouTube and type the first keyword that pops into your mind when you think about your business (as simple as ‘auto mechanic’ if you own and operate a mechanic shop). You will notice suggested keywords appear in a drop-down list. Write these down, because this is actually what people are typing into YouTube!

Click on a few of these keywords and notice the top three-five videos appearing in the search results. Take a look at the keywords the video has been optimized for by viewing the page source of the video, CTRL+F and type, ‘keywords,’ to find the keywords meta tag, and jot down the keywords the video is ranking for. If this sounds confusing, this resource explains everything.

 

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Create videos centered around a keyword

Once you know which keywords are worth ranking for, it’s time to create videos that center around this keyword. As with traditional SEO, this YouTube SEO best practice involves inserting the keyword into the title, description, and even the closed captions. That last part is very important – especially if you want to rank for variants of a keyword. Write a script, be sure to include keywords you want to rank for in the video (as with traditional SEO, don’t stuff it with keywords), then create the closed captions.

Know YouTube’s analytics

YouTube will improve your video’s ranking if your video meets certain criteria: under four minutes, generates lots of comments, is added to ‘Watch Later’ lists, and users are subscribing after they watch your video. This measures the quality of your video; if your video falls in-line with at least some of these measurements, your rank will increase over time.

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Make your channel look professional

Look, you can rank for the best keywords related to your niche while adhering to YouTube’s quality of standards, but if your channel doesn’t look professional people just aren’t going to engage – and your YouTube SEO is going to suffer. Create a banner and profile picture for your channel’s home page that’s simple yet high quality; attractive yet personable. They need to tell visitors exactly what your brand stands for, the types of videos they can expect, and set the tone for what’s to come. For example, if you have a YouTube channel dedicated to how-to’s about proper makeup applications, you wouldn’t want your banner and profile picture to be completely black and dreary; rather, you would want to use poppy, bright colours.

Moreover, create a trailer that describes your channel. Go into this exactly as you would if you were creating an elevator pitch for an investor because in a way, that’s exactly what you are doing. Make the trailer a few minutes long, make it fun, and ensure it doesn’t look amateurish.

Finally, create playlists. This is a good idea if some of your content isn’t all the same: some videos may be a behind-the-scenes look at your day-to-day operations, some may be how-to’s, others may just be random, fun videos. The tone and the goal of each video is different, so place them in their own playlist. This will give visitors the ability to easily browse only the videos they want to view without hunting them down in your channel.

At the end of the day, your YouTube SEO best practices are all about ensuring that your visitors want to view your channel. It’s about gaining an audience, keeping subscribers, and ensuring that people come back for more. It can be a huge undertaking though, so if you need a team of professionals that know how to turn any YouTube channel from looking bare and amateurish to professional and smart, give us a call. Our SEO services company in Windsor, ON can provide the solutions you need for businesses of all walks of life!

The All-New Google Adwords Interface: An Overview

The All-New Google Adwords Interface: An Overview

The All-New Google Adwords Interface: An Overview

It was approximately 17-years ago that Google first unleashed Google AdWords on the world. To say it has been a success is an understatement: AdWords has proven to be the game-changer they claimed it would be by giving all businesses – from the tiniest to the biggest – the opportunity to reach their customers easier and more intuitively than ever. Now, 17-years is a long time so naturally there have been updates along the way. 2018 is no exception, as Google AdWords has arguably seen its biggest update yet. What does this mean for you? In the short-term, you won’t be able to use the old AdWords past 2019 (Google assures users that accounts will not switch in the months of November and December due to the holiday rush). In the long-term? You will be able to control your brand’s advertising better than ever before.

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It’s an exciting time for AdWords users. It’s also time to get acquainted with what Google’s marquee ad service has to offer. Below are a few of the many features our digital marketing team in Windsor is most excited about!

Lightning fast

If you’ve used Google AdWords then you know how slow it can be; not unbearably slow, but it can be annoying. You will be pleased as punch to know that Google has seriously sped up the interface of AdWords – and we mean seriously. No longer will you have to wait on Google AdWords when you want to jump in-and-out of ad groups, campaigns, and keywords lists as it’s all instantaneous. Whether you have one or five-hundred ad campaigns operating at any given time, we’ve got one word to describe it: instantaneous.

Custom dashboards

If you loved Google AdWords’ standard dashboard, you’re going to go bananas for the custom dashboard. The standard dashboard still exists – it fills you in on performance, various insights, and even trends associated with your brand. What it doesn’t show you (and what custom dashboards can) showcases what’s driving performance and provides information on the leading indicators. You can customize reports, track them in real-time, and mix-and-match combinations of data to give you metrics that matter for your brand.

Are you confused? Not to worry, we can help!

Powerful demographic targeting

It wasn’t long ago that Google released a demographic targeting tool designed specifically for search ads. While it allows users to tweak their message based on a user’s age and gender, this newest update takes the beauty of this tool and dials it up to 11; now, you can target users based on household income and even parental status (features previously available to only display advertisers). While it may not sound like a game-changer, spend an evening messing with the feature and you will likely find that it gives you freedom to tailor your message to multiple groups simultaneously. Believe us, you’re going to love it!

Reporting’s makeover

If you are a visual person, you’re going to be head-over-heels over reporting’s newest makeover. Especially if you comb over every cent of your Price-Per-Click (PPC) campaigns, this update allows you to see every breakdown of your campaign, visually. That means you can view every click, the cost of the campaign, and the conversions across mobile, desktop, and tablet in one place. The easy-to-digest visuals will make it simple to adjust your bids on-the-fly, ensuring you that you are getting the most bang for your buck. Moreover, you can even view heat maps that showcase how effective your campaigns are throughout the week – you can even analyze how it performs hour-by-hour!

Showcase ads

This may seem like a small-yet-welcome addition to Google AdWords, but we found it pretty impressive and smart. AdWords now provides a feature called Showcase Shopping Ads which allows users to promote a variety of products rather than a single item. Rather than paying for one ad for one product/service, you now have the freedom to pick-and-choose which items you want to showcase simultaneously. This will allow you to experiment on what types of products/services you want to showcase together. For example, if you notice that customers are only purchasing a pair of shoes with a certain outfit, consider showcasing them together as a set to improve your sales. Want to push a certain product for customers that buy a certain item? Again, clump them together and see if your sales improve. It’s a new and great way to do A/B tests for your sales.

So many other features

We don’t say this lightly: this may be the best update of Google AdWords in history! Marketing is changing once again, and Google is doing its part to give users the tools to stay competitive. Once again, if you are confused by this in any way, reach out to us – we’d love to help!