If you’ve never been out shopping or online for Black Friday through Cyber Monday, then you don’t know why it’s the busiest shopping weekend of the year. Retailers all over the United States swarm to their favorite retail shops to take advantage of the great deals they get for one weekend only. This year, Black Friday/Cyber Monday weekend was predicted to drive a total of $11 Billion in online sales, which is 15% more than 2014. What Are The Stats For Black Friday/Cyber Monday Weekend This Year? Based on the

What trends will improve search engine marketing in 2016? A key trend to watch out for in 2016 is the focus on audience-based buying. As marketers, we have always been focused on who our target audience is, but with today’s online tools, we are able to tailor our paid search campaigns to target specific demographics. Reason being, looking back at trends that emerged in 2015, such as the emergence of Google Customer Match and remarketing in Bing Ads. These indicate a narrowed focus towards utilizing audience data to improve relevancy.