The term‘Millennials’ refers to people born in the late 70’s to early 2000’s. The demographic is more active online than any other. Thus, when it comes to designing your website, it is vital that it appeals to this group of people.
Millennials are just as likely to browse the web on a mobile device as they are to be using a computer. Make sure your website is also mobile-friendly in order to increase your ranking on Google and ensure that you don’t frustrate those trying to access your site on a smartphone or tablet.
Speed is Key
Millennials have a constant sense of urgency; if they don’t find what they’re looking for on your site within one or two clicks, they are likely to leave altogether and go to a competitor’s site instead. Make sure your copy is succinct and easily understood, and all major questions are answered as quickly as possible.
The millennial generation is very connected – most people in this demographic use Twitter, Facebook, or other social media sites. Because of this, it is important for you to include links to social media pages where they can engage with you and your other customers. In the same vein, making reviews and testimonials available is important.
Many millennials would much rather watch a video than read a large block of text. Try utilizing video content whenever possible, including using video tutorials, testimonials, or other stories available on your site in order to keep them engaged, interested, and ensure they understand the point you are trying to make.
Millennials tend to like ‘games,’ points, and reward systems. Consider working a loyalty program of some sort into your website to encourage them to keep coming back for more. This can include points or rewards for repeated visits, referrals, or purchases.