5 Windsor SEO Market Trends to Watch for in 2018
Whether you are a site owner or an online marketer, it is imperative you have a clear understanding of the latest trends driving the digital marketplace. Few areas of the industry are as important to long-term business success as SEO. In this latest post, our Web Geeks team in Windsor will help you prepare for 2018 and upcoming marketing campaigns by highlighting five SEO trends to watch for this year.
- Evolution of Voice Search
With the introduction of Alexa, Google Assistant and other home assistant tools, voice search have become a leading consideration for online marketers. Marketers must now target natural conversational keywords, and long-tail keywords to attract voice search users.
- Focus on User Experience
It has been a growing trend in recent years, but we are now going to see an even greater focus on user experience. Elements such as site speed, mobile performance, and time spent on site are now absolutely crucial in determining SEO results for Windsor companies.
- Q&A Content
Companies hoping to get to a high position in the Google SERPs are now focusing on Q&A content. Placing Q&A content on a site can ensure a company site holds the answer to a question posed in Google by the user. This is a way to hold onto the premium position without having to worry about the traditional race to the top of the results.
- Machine Learning
AI and machine learning systems are advancing at a rapid pace. Google is now developing algorithms that contextualize the results we see in search and has experienced success in building programs that respond uniquely to the individual searcher. The better the AI becomes in this area, the more informed the marketer must be in building content that is highly specific and targeted toward a unique section of their client-base.
- A Mobile-First Strategy
This is likely to be the first year in which the mobile-first strategy for SEO yields significant results in terms of return on campaign investment. Businesses must have a fully optimized website designed to scale to any device and to respond to the unique browsing patterns of a smartphone user.