There is certainly no shortage of options if you’re looking for a social media marketing agency. As one of the current “boom” niches in marketing, it seems like everybody is trying to turn themselves into a social media marketing agency these days.
The thing is, while marketing know-how is good, a lot of social media marketing boils down to having the right tools for the right job. So, in this latest blog, our Web Geeks team wanted to talk about some great social marketing tools you can potentially use.
Six Great Social Media Marketing Tools
Buffer is one of the go-to options for the industry, and for good reason. It’s one of the most robust, yet easy-to-use, solutions for automating a wide variety of social media activity across many accounts at once. Plus, it is a simple dashboard makes it incredibly easy for clients monitor their campaigns without digging into the nitty-gritty.
One aspect of social media marketing which often goes overlooked is the need to find content for sharing. That’s where Feedly comes in. It’s a simple RSS feed management system that can monitor feeds from many different sources, along with features like automated alerts. It’s a great way to spot new trends and ideas so you’re at the top of the wave, not lagging behind
BuzzSumo is amazing for discovering both content and trends on the web. You put in keywords or phrases, and it returns a treasure trove of data on content, sources, and key influencers.
It’s a great way to investigate niche keywords/markets and refine your strategy for targeting them in your social strategy.
Hootsuite is one of the most-established social media management tools, and still one of the best for real-time feed monitoring and replies. If your social presence involves a lot of live interaction with your followers (which it should) Hootsuite makes life so much easier.
Social media isn’t just for B2C, and Oktopost realizes it. Oktopost is one of the best social management systems for B2B or B2G campaigns. In particular, it has got great options for enabling large teams to access it – a potential must for larger B2B operations.
A user-friendly tool for creating social media graphics online, Canva has a large library of pre-designed social media templates that can be used by agencies of all sizes to create engaging social media content. Canva gas a variety of ready-made social media graphics that can be customized to suit your needs.
Web Geeks Is the Top Windsor Social Media Marketing Agency
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