Advanced Digital Marketing Tips For Your Business In 2019
With the new year in full swing, it pays (literally) to know about a few advanced digital marketing tips for 2019. Some of these tips may be new to you, but you’re going to find that even though things in digital marketing change year-to-year, the fundamentals are always important no matter what years it is. Without further ado, a little something new with foundational tips that will guarantee digital marketing success throughout the last year of the decade.
The year of artificial intelligence
It seems like artificial intelligence (AI) has been everywhere in 2018. Machine learning, AI, the fears of a robot uprising – they’ve been talked about tirelessly this year. AI isn’t going anywhere and it’s going to keep integrating into the fabric of our lives in the same manner that mobile did a decade ago. Now, 2019 is poised to be the year that artificial intelligence makes a splash in digital marketing; make moves to make integrating AI into your own digital marketing strategy to stay ahead of the competition.
What are the benefits? For starters, AI is going to ensure that when you target certain demographics, it’s going to be much more effective. AI is already amazing at profiling anyone with accurate results and it’s only going to get better from here. It can also help you to improve your customer service; if you’ve communicated with a brand’s bot on Facebook, you’ve already seen proof of this at work.
How do you make AI part of your gameplan? It’s simple. By reaching out to a digital marketing team that understands the power of AI.
Tighten your SEO
This advanced digital marketing tip is one that never goes out of style. To begin, focus on figuring out which keywords your brand needs to invest in in order to ensure your website is visible and easily discoverable (we help clients with this daily). From there, you need to consistently create great, written content that visitors will actually want to read and share; it’s also the best way to continually rank for keywords.
Also be sure to optimize other aspects of your website: headings, videos, images, page load times, meta titles/descriptions, and more. If it’s a lot to take in and do on your own, well…it is. This is why brands hire digital marketing teams like ours to do the hard work for them. Interested? Let’s chat about what we can do to perfect your SEO in 2019.
Influencer marketing
Every brand has the power to be its own media company – and it should be. While one of the best tried-and-true advanced digital marketing tips has been to be an authority in your industry, it’s never been such a central focus to digital marketing. That’s all changing in 2019 as brands begin to see every customer as a potential influencer – from the customer with over a million Twitter followers to the customer that’s only posted three images on Instagram in their lifetime.
Brands are discovering that influential campaigns are not about finding those with the most followers and online clout, but rather about harnessing the power that normal people have on social media. When someone promotes your products and/or services on social media, it feels more authentic and real; it entices their followers to see what your brand is all about. Consider creating incentives for every customer to become a brand evangelist and promote your brand, no matter if they have an audience of millions or just their family members.
Get picky about your clientele
Cutting-edge advanced marketing tips won’t deliver the returns you’re aiming for if you have a few clients that are draining your resources, time, money, energy, and passion. To finish out the year and into 2019, commit to getting picky about who you accept as a client and those you refer elsewhere. Not all clients are created equally (you know this if you’ve been in business longer than five minutes) though because we’re usually fearful of a bad review, word-of-mouth, or confrontation in general many of us are guilty of doing business with a client that we just know is going to be bad news.
It’s never worth it. If a client seems like they can’t commit, they don’t know what they want (but want you to blindly work on a project anyway), they never pay on time, they’re difficult to work with, or just seem unprofessional in general then walk away. To that end, it’s a good idea to focus on your current clientele and only bring on extra clients when you know your brand won’t be stretched too thin.