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Importance of SSL

SSL is what secures your website. When you create a website, it’s exciting when you start seeing the usability and functionality of it an action. It can be easy to forget the importance of website security - however, it’s incredibly important that you protect your...

Responsiveness – Why It’s Important

If you have a business with a website over 5 years old, you may not have what is called a “Responsive website”. However, what you may not realize is by not having a responsive site you are really inhibiting your SEO as well as usability for your users. That’s why now...

Brand Consistency

Consistency is key when it comes to making sure that your brand is as visible as it can be. Without consistency, it’s hard to build your brand to be the best it can be. But what steps need to be taken in order to ensure consistency? Today The Geeks will be giving you...

Buyer Personas

Have you noticed that your marketing initiatives aren’t going where you’d like them to go? The numbers you’re aiming for aren’t being achieved? This could all be resolved by creating buyer personas. Buyer personas make it simple to know who you’re targeting, how to...

PPC Advertising: Why Your Business Needs It

PPC advertising is here to stay. You’ve heard a lot about why having a digital presence is so important, and it sounds appealing as for the most part, a lot of the things you can do digitally to better your business are free. However, what a lot of businesses put off...

How to Follow Trends

We’ve talked about marketing to millennials, and how following trends is incredibly important to reaching that target market. However, you’re more than likely having trouble keeping up with the trends that are consistently changing on what seems like a semi-daily...

Is Social Media Good for Kids?

Social media is a scary beast when it comes to your child inevitably using it. With social media comes access to a wealth of information – some good and some bad. At the end of the day, your kids are more likely than not to use social media. In fact, even though the...

How to Market to Millennials

Millennials are extremely hard to keep track of. It seems like every other week, there’s a new platform that they’re taking advantage of, or a new trend that they are following. Because of this, marketing to millennials can be extremely difficult. As a marketer, it is...

Nintendo Switch: Console of the Future?

I consider myself to be a pretty avid gamer, and one who has always followed Nintendo. I grew up playing Nintendo 64 with Super Mario 64 being the first game I completed 100% at the age of 7 years old. With that being said, the past two Nintendo consoles (Wii &...

SEO – How To Rank

Many people think the website process ends after the site has been completed – however, this is not the case. What many people don’t think about when creating a website is SEO optimization. Without SEO optimization, however, the site simply cannot live up to its full...

Get Your Trade Show Booth Noticed

A trade show booth is more than just a back wall display. Booths need proper lighting, need to be inviting with a sense of depth, and have a well-designed layout. Recognize that not everyone that attends the event is knowingly seeking out your product. Give them a...

Best Blogging Benefits For Business

People need to learn the best blogging benefits for business. People don’t seem to know whether blogging is still relevant in this day and age. According to Google blogs are still relevant. It’s been noted that websites with blogs have 434% more indexed pages, 97%...

Instagram Stories

Social media is always changing. In the digital age, a social network can’t rely on its same tricks. It seems as if every week, a new trend comes along that changes the way we use these networks. It’s important for the reigning networks to keep up with these trends,...

Congratulations on Your Award Stephanie!

The Web Geeks team would like to congratulate Stephanie Bachmeier, our wonderful account manager, for receiving the St. Clair College Faculty Academic Award for Business Marketing! This award recognizes the graduating student in the program who best combines...

Virtual Reality VS Augmented Reality

At Web Geeks Marketing, we’re always staying up to date on the latest technology trends. Two pieces of technology that we’re very excited for in the future are augmented reality (AR) and virtual reality (VR) platforms. This new technology is no longer just something...

Viewability Impressions Does Matter

You have to understand that when an ad is served it does not mean it is certainly seen by users. You published your ads, and your online impression served on certain web pages, and that’s good. However, are you confident to say your ads are viewed? Being seen means...

Welcome to the Team Emanuel!

Web Geeks Marketing is always looking to hire Windsor Area talent and this week we found someone who fits our team perfectly. We’d like to take this time and introduce to you our new graphic designer: Emanuel Negreanu! Born and raised in Windsor, Ontario, Emanuel is a...

10 Don’ts for SEO

Here is a quick and easy list of don’ts for SEO: 10 things should be avoided no matter you’re doing SEO by yourself or outsourcing. Basically, don't deceive your users and always avoid playing tricks intended to improve search engine rankings. Please keep those in...

Major Core Google Algorithm Update

Google Had A Major Core Ranking Algorithm Update This Past Weekend What Happened With The Algorithm Update? Google pushed a core ranking algorithm update over the weekend, which affected web rankings based on core content. Meaning, the algorithm reviews the relative...

Google Customer Match

Google Customer Match Feature For AdWords Wondering what else to do with all those emails you’ve compiled over the years for your business? Your company continues to do what they need to do with emails and that’s to send emails out to your clientele to stay...

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