How to Find the Right Web Design Company

How to Find the Right Web Design Company

If this year has taught us anything it’s that a website is essential for running a business, any kind of business. That website design, however, can make or break your success. In a highly competitive business landscape, website design is a huge factor in what makes your website stand out from the crowd. An effective website ...

Virtual Offices An Easy Solution To COVID-19 Mandatory Home Isolation 

Virtual Offices An Easy Solution To COVID-19 Mandatory Home Isolation 

The workplace changed dramatically overnight as the spread of COVID-19 reached pandemic proportions. Governments declared emergencies worldwide, borders shut down and the majority of businesses sent their workers home—all in a massive effort to stop the contagion.   Suddenly, around the world, employees and their supervisors are scrambling to set up home offices trying to keep ...

Seamless Work-From-Home Strategy<br/>Amid COVID-19 Social Distancing

Seamless Work-From-Home Strategy
Amid COVID-19 Social Distancing

As we all find new ways to exist within the new reality of COVID-19, we here at Web Geeks are fortunate enough to adapt quickly and support our fleet of clients. How Do You Create a Brand, Anyway? Choose Web Geeks for Social Media Marketing Services in Windsor That’s because we are designed for exactly ...

Trump – the branding expert?

Trump – the branding expert?

https://www.youtube.com/watch?v=Ac8OOeaIgFo?rel=0 ...

How Do You Create a Brand, Anyway?

How Do You Create a Brand, Anyway?

How Do You Create a Brand, Anyway? So you have a talent and you want to create a business out of it. That’s a great goal to have, but you cannot just throw this idea together and start making money tomorrow. You need to create a brand – and not just any brand, but one ...

Choose Web Geeks for Social Media Marketing Services in Windsor

Choose Web Geeks for Social Media Marketing Services in Windsor

Choose Web Geeks for Social Media Marketing Services In Windsor Do you want to build a brand in Windsor yet you have no clue where to start? If you have a great idea and nothing more to build on, that’s perfectly fine! Here at Web Geeks, we are passionate about taking the amazing ideas of ...

5 Tools to Effectively Manage Your Social Media

5 Tools to Effectively Manage Your Social Media

5 Tools to Effectively Manage Your Social Media Marketing Managing your social media marketing doesn’t merely consist of posting a few updates here and there and calling it a day. To ensure it grows your brand, it’s important to be organized and know how to properly manage the day-to-day operations of your social media channels. ...

Advanced Digital Marketing Tips For Your Business In 2019

Advanced Digital Marketing Tips For Your Business In 2019

Advanced Digital Marketing Tips For Your Business In 2019 With the new year in full swing, it pays (literally) to know about a few advanced digital marketing tips for 2019. Some of these tips may be new to you, but you’re going to find that even though things in digital marketing change year-to-year, the fundamentals ...

How To Grow Your Audience Using YouTube SEO

How To Grow Your Audience Using YouTube SEO

How To Grow Your Audience Using YouTube SEO We all know that Google is the largest search engine in the world, but did you know they also own second? YouTube is the second most widely used search engine in the world, garnering over 1.5-billion users per month with over a billion hours of video uploaded ...

Single Page vs. Multi-Page Websites. Here Are The Advantages and Disadvantages for Each.

Single Page vs. Multi-Page Websites. Here Are The Advantages and Disadvantages for Each.

Single Page vs. Multi-Page Websites. Here Are The Advantages and Disadvantages for Each. If it’s time to create a website for your small business, the sheer amount of design options can be overwhelming. One of the first places to start when planning a new website is what type of site do you want: a simple, ...

What Makes an Email Marketing Service Truly Great?

What Makes an Email Marketing Service Truly Great?

What Makes an Email Marketing Service Truly Great? If you thought choosing an email marketing service sounds like a practice that died at the turn of the millennium, are you ever wrong. Email marketing never went away – and with so many people accessing their email instantly on their mobile devices, it’s never been more ...

Pros And Cons Of Using A Single Page Website

Pros And Cons Of Using A Single Page Website

Disadvantages Google Analytics data If you rely on Google Analytics to provide insights for your website, you may be in for a rude awakening when obtaining data for your single page website. Because there is only one page to visit, it’s hard to get an idea regarding what type of content is converting, if your ...

The Best Time to Post on Social Media

The Best Time to Post on Social Media

What’s just as important as gathering good content you can share with your followers? Knowing when to post the content. Our Windsor digital marketing company wants you to know that it’s vitally important to be strategic about when you post your content – otherwise, who’s going to engage with your posts? Posting when nobody is ...

All You Need To Know About Google Tag Manager

All You Need To Know About Google Tag Manager

Having good data isn’t just a perk that lets you run your business better – it’s literal power. Good data can make all the difference in succeeding and failing, but how do you get that data? Furthermore, how can you ensure you continuously get good data that you can use to help you every step ...

How To Effectively Research Keywords Using Google AdWords

How To Effectively Research Keywords Using Google AdWords

Whether you want to sell auto parts or you want to create a campaign that advertises your new food blog, you need to know which keywords are suitable to your brand. Not just any keywords, either: they must be relevant keywords with purpose. Not just any keywords will do when it comes to growing your brand, and while ...

4 Ways to Use Social Media to Drive Traffic to Your Website

4 Ways to Use Social Media to Drive Traffic to Your Website

Whether you are starting your endeavor into social media marketing for the first time or you’ve been around the block a couple of times, it’s vital to know why social media is so important in relation to your brand’s website. After all, utilizing social media isn’t just something you do, ‘just because;’ there’s a reason ...

Effective Ways to Grow your Business through Local Search Marketing

Effective Ways to Grow your Business through Local Search Marketing

The online search is a crucial point in the consumer decision making process when thinking about buying a product or hiring a company to perform a service. Whether someone is ready to make a purchase now or doing research so they can make an informed decision in the future, it is important for your business ...

What Was New In The World Of SEO In 2018?

What Was New In The World Of SEO In 2018?

2018 isn’t over yet, but it feels like it has come and gone with the snap of a finger. Even so, a lot of things happened in the world of SEO this year, and you need to be aware of the changes. Apply them to your SEO playbook going forward, and watch your brand’s online ...

The All-New Google Adwords Interface: An Overview

The All-New Google Adwords Interface: An Overview

It was approximately 17-years ago that Google first unleashed Google AdWords on the world. To say it has been a success is an understatement: AdWords has proven to be the game-changer they claimed it would be by giving all businesses – from the tiniest to the biggest – the opportunity to reach their customers easier ...

Resources for Social Media Marketing

Resources for Social Media Marketing

Social media marketing is something that every business should be doing to build their online presence, inform the community on what their business is up to and to engage with customers. Building a friendly, helpful and lasting relationship with customers will make them feel welcome and lead to repeat business. Since there are so many ...

Instagram – Best Social Media Platform for Brands

Instagram – Best Social Media Platform for Brands

Let’s admit that the flow of user engagement with branded content is the best on Instagram. There is absolutely no comparison to the reach and engagement to photo and videos achieve on Instagram compared to other social media platforms. Looking into the social network’s background, Instagram became popular when it was released in mid-2012 and ...

Tools for Social Media Time Management

Tools for Social Media Time Management

Do you find yourself spending too much time on social media? Every day, people are spending hours of their lives on social media between Facebook, Instagram, Twitter, Snapchat and Pinterest. People are having a hard time pulling themselves away from their screens and news feeds. Today’s tech companies recognize the struggle we face with social ...

Facts About Shopping Addiction and eCommerce in the USA and Canada – Infographic

Facts About Shopping Addiction and eCommerce in the USA and Canada – Infographic

Shopping is a very necessary part of life, just as much as selling is. For this reason, people all over the world engage in it, and while some find immense pleasure doing it, others get involved just because they cannot avoid it. For a decent percentage of people, it can be soothing and therapeutic, just ...

Destroying a legacy in just one tweet — Roseanne Barr’s implosion

Destroying a legacy in just one tweet — Roseanne Barr’s implosion

Roseanne Barr returned to television stardom this year with the reprisal of her eponymous and popular television series, but she then quickly crashed and burned this week when setting off a Twitter nuclear bomb, essentially destroying her show’s legacy (and her social media presence) in just one tweet. The comedian and actress resorted to a ...

How Voice Search Will Impact Your SEO, PPC & Social Strategies In Windsor

More and more research now points to the fact that the next wave of customers will bypass typing queries into a search engine and simply ask for a product or service offering verbally. The growth of Voice Search will, naturally, lead to a number of changes for search marketers and search engines. It will also ...

Your Business Needs a Social Media Page

Your Business Needs a Social Media Page

The importance of social media for modern day brands and businesses cannot be understated. Today, pretty much every major brand, business, and company have an active presence on major social media websites such as Facebook, Twitter, Instagram and even Pinterest. Why, though? The reason is simple – social media is the place to be. Nike showed as much ...

Our Local SEO Services Team Explains Five Hidden Ways to Improve Local Results

SEO is one of the most affordable ways to market your business locally. Our team at Web Geeks has helped thousands of small business owners develop an online following. And in our latest post, we’re delving more into the world of local SEO services with five tips for improving local results from SEO campaigns. Fix ...

The Top Five SEO Benefits of Responsive Web Design in Windsor

Responsive Web Design is more important for businesses in Windsor than ever before, for a very simple reason: Consumers now consume more data on smartphones and tablets, and living in a mobile-first era naturally leads to a move towards a mobile-first index. What used to be an innovation is now the norm, making responsive Web ...

5 Windsor SEO Market Trends to Watch for in 2018

Whether you are a site owner or an online marketer, it is imperative you have a clear understanding of the latest trends driving the digital marketplace. Few areas of the industry are as important to long-term business success as SEO. In this latest post, our Web Geeks team in Windsor will help you prepare for ...

Google My Business Listings Help Customers Discover Your Business

Google My Business Listings Help Customers Discover Your Business

The Google My Business Listing is an essential place for any business to have a listing.  Creating a listing on Google My Business will add your business to Google Maps and search results and will make your business much more discoverable for your customers. All of Your Business’s Info in One Place This tool allows ...

Local SEO Services – Optimizing Your On-Page SEO Aspects for Local SEO

For anyone looking to grow their business, it is impossible to ignore the power of the Internet. In the age of smartphones, the average person has instant access to just about everything right in the palm of their hand, including your business website. Understanding how to navigate the world of SEO will help you boost your business page to ...

Net Neutrality Rolled Back in the United States

  Net Neutrality or the open internet is the principle that internet service providers should give consumers access to all legal content and applications on an equal basis, without favouring some sources or blocking others. In the United States, the FCC recently ruled to reverse a previous legislation which classified the internet as a utility. ...

Facebook Introducing Original Shows & Video Content Through Facebook Watch

Facebook Introducing Original Shows & Video Content Through Facebook Watch

Announced this Summer through Facebook’s Newsroom, Facebook has recently launched Facebook Watch to some users in the US, which will host video content including hundreds of shows, similar to Google’s YouTube offering, Sony’s Crackle, or Amazon Prime Video. Content on Watch will include many original shows including Safari Live by Nat Geo WILD, Returning the ...

4 SEO Steps to Take During a Website Redesign

4 SEO Steps to Take During a Website Redesign

In our modern-day digital world, everyone and everything is connected via the invisible threads of technology. Out of these digital connections, one of the most talked about, and yet often least understood, is the world of SEO. SEO, or search engine optimization, is essentially the science of driving traffic to your website through a customer’s use ...

Personal Voice Assistants & The Smart Home

Personal Voice Assistants & The Smart Home

With the improvement of voice assistant technology and an increasing amount of household devices being developed with wifi connectivity, we are living in the age of the smart home. Many tech giants are working on their own versions of this technology – Apple has Siri, Google has the Google Assistant on many Android phones that ...

Smartphone Addiction is Real

Smartphone Addiction is Real

As humans become more attached to their smartphones, tablets & mobile devices, it becomes apparent that many people have trouble looking away from their devices and may have a smartphone addiction.  A recent article from eMarketer referencing a study from Deloitte & Ipsos MORI has gathered some data on smartphone users aged 18 to 75 ...

Twitter Increases Character Limit for Tweets & Display Names

Twitter Increases Character Limit for Tweets & Display Names

First announced in September, Twitter has finally rolled out its newest updates after months of teasing & testing with a group of trial users.  They have doubled the character limit on tweets from 140 to 280 characters.  This is a welcome update that could change how users, marketers and brands are having conversations on the ...

The Importance of Search Engine Optimization (SEO)

The Importance of Search Engine Optimization (SEO)

In a nutshell, SEO (search engine optimization) is the process of making sure that the content written on your website can be read and indexed by search engines. Writing content with SEO in mind can be a great way to improve your ranking in search results, and is essentially free advertising. Do you ever wonder ...

The 7 Reasons to Invest in Windsor Web Design and Development Services

The 7 Reasons to Invest in Windsor Web Design and Development Services

Companies around the globe are now hiring web design services to ensure their firm appears professionally to their online visitors. It’s an essential element within an online business structure and ensures companies maximize their revenues and online engagement levels. To help guide you in choosing services for your Windsor company, we’ll highlight the seven reasons ...

5 Social Media Marketing Tools Our Agency Recommends

5 Social Media Marketing Tools Our Agency Recommends

There is certainly no shortage of options if you’re looking for a social media marketing agency. As one of the current “boom” niches in marketing, it seems like everybody is trying to turn themselves into a social media marketing agency these days. The thing is, while marketing know-how is good, a lot of social media marketing boils down ...

Top Five Windsor Web Design Trends Of 2017

Top Five Windsor Web Design Trends Of 2017

With the year more than half over, it’s starting to become clear which web design methods has been a success this year – and which haven’t. If you’re looking to update your website by hiring a Windsor web design firm, you want to make sure you’re getting the latest and greatest techniques that your customers ...

Musical Geeks

Embed from Getty Images ...

6 Reasons to Invest in Local SEO Services

A leading challenge many business owners face is attracting clientele within their own marketplace. Businesses grow from their local region and then build over time. Local SEO services are now an essential element within complete digital marketing strategies. We’ll explore the 6 reasons your company must have an effective local SEO strategy. Highly Targeted One of the ...

6 Things Your Windsor Competitor Can Teach You about Web Design

Seeing what works and what doesn’t on a competitor’s website can help your company stay on the right track within the marketplace and attract qualified clientele. By reviewing their website closely, you can learn more on their targets and their strategies, allowing your brand to take the edge. In this latest post, we’ll explore 6 ...

How To Improve Your Social Media Presence

How To Improve Your Social Media Presence

Social media is a huge part of our daily lives. For many of us, a large percentage of our daily lives are based around scrolling through news feeds, uploading pictures and interacting with our friends on a wide array of social media platforms. It’s only getting bigger – it seems as though every week a ...

How Useful is SEO for a Small or Medium Business in Windsor?

How Useful is SEO for a Small or Medium Business in Windsor?

SEO (Search Engine Optimization) strategies help growing companies reach the first page in search engines. The process helps them to reach their target audience and build an engaging web presence. For companies in Windsor, SEO is now a must-have tool within their marketing campaigns. Within this latest post, we’ll explore the benefits of SEO for Windsor companies. ...

Remembering Vine

Remembering Vine

‘What goes up must come down’. This is a saying that we’ve all been told since we were children. This basic physics lesson is also a metaphor for many things – one that is applicable to the now-defunct social media network Vine. Vine has now been gone for six months. It seems like only yesterday ...

Social Media Marketing : Social Seeding

Social Media Marketing : Social Seeding

We’ve talked about social media in the past and have given you posting tips. However, today we’ll be talking about something different called social seeding. Social Seeding is a great way to boost your created content and allow you spread it out to a more broad user base. It’s something that should be done often ...

Grow Your Social Media Audience With These Tips

As a business, you know how important social media is in order to grow your business. However, managing your business’ social media accounts can be a frustrating experience. No matter what you do, you find it difficult to grow your social media audience. You’re posting every day, yet the amount of likes on your pages ...

Importance of SSL

Importance of SSL

SSL is what secures your website. When you create a website, it’s exciting when you start seeing the usability and functionality of it an action. It can be easy to forget the importance of website security – however, it’s incredibly important that you protect your website. This is where SSL comes in. SSL stand for ...

Responsiveness – Why It’s Important

Responsiveness – Why It’s Important

If you have a business with a website over 5 years old, you may not have what is called a “Responsive website”. However, what you may not realize is by not having a responsive site you are really inhibiting your SEO as well as usability for your users. That’s why now it’s more important than ...

Online Branding & Brand Consistency

Online Branding & Brand Consistency

Consistency is key when it comes to making sure that your brand is as visible as it can be. Without consistency, it’s hard to build your brand to be the best it can be. But what steps need to be taken in order to ensure consistency? Today The Geeks will be giving you tips on ...

Marketing Research : Buyer Personas

Marketing Research : Buyer Personas

Have you noticed that your marketing initiatives aren’t going where you’d like them to go? The numbers you’re aiming for aren’t being achieved? This could all be resolved by creating buyer personas. Buyer personas make it simple to know who you’re targeting, how to target them and why they’re being targeted. By creating these personas, ...

Hashtags – Why Your Business Should (Still) Be Using Them

Hashtags – Why Your Business Should (Still) Be Using Them

Hashtags – the most famous symbol to come from the rise of social media in the past decade. When social media was reaching peak popularity some years ago, it seemed like every post had a “#” attached to it. Now, however, you may find yourself very sparingly using the “#” symbol very sparingly. This may ...

PPC Advertising: Why Your Business Needs It

PPC Advertising: Why Your Business Needs It

PPC advertising is here to stay. You’ve heard a lot about why having a digital presence is so important, and it sounds appealing as for the most part, a lot of the things you can do digitally to better your business are free. However, what a lot of businesses put off is the actual advertising ...

Digital Marketing – Measure Your Results

Digital Marketing – Measure Your Results

The marketing world has changed drastically in the past few years. Gone are the days where you just needed to create traditional ad campaigns on the television or radio, and trust that they would bring in more profits for your business. Now, digital marketing has become the go-to platform for advertising – and it’s here ...

Local SEO – What It Is & Why It’s Important

Local SEO – What It Is & Why It’s Important

The world of local SEO is constantly changing. The days are gone where you just create a business website, claim your business on Google and maybe sign up to some online directories in order to rank in the search results. Local SEO is important for your business as it will result in how many people ...

How to Follow Trends

How to Follow Trends

We’ve talked about marketing to millennials, and how following trends is incredibly important to reaching that target market. However, you’re more than likely having trouble keeping up with the trends that are consistently changing on what seems like a semi-daily basis. Don’t fret – this is normal! Luckily, The Geeks are here to teach you ...

Is Social Media Good for Kids?

Is Social Media Good for Kids?

Social media is a scary beast when it comes to your child inevitably using it. With social media comes access to a wealth of information – some good and some bad. At the end of the day, your kids are more likely than not to use social media. In fact, even though the age to ...

How to Market to Millennials

How to Market to Millennials

Millennials are extremely hard to keep track of. It seems like every other week, there’s a new platform that they’re taking advantage of, or a new trend that they are following. Because of this, marketing to millennials can be extremely difficult. As a marketer, it is your responsibility to keep up with the always-changing trends ...

Nintendo Switch: Console of the Future?

Nintendo Switch: Console of the Future?

I consider myself to be a pretty avid gamer, and one who has always followed Nintendo. I grew up playing Nintendo 64 with Super Mario 64 being the first game I completed 100% at the age of 7 years old. With that being said, the past two Nintendo consoles (Wii & Wii U) have left ...

SEO – How To Rank

SEO – How To Rank

Many people think the website process ends after the site has been completed – however, this is not the case. What many people don’t think about when creating a website is SEO optimization. Without SEO optimization, however, the site simply cannot live up to its full potential and reach the desired target audience. ...

Get Your Trade Show Booth Noticed

Get Your Trade Show Booth Noticed

A trade show booth is more than just a back wall display. Booths need proper lighting, need to be inviting with a sense of depth, and have a well-designed layout. Recognize that not everyone that attends the event is knowingly seeking out your product. Give them a reason to come to the table. Don’t put ...

SEO Content Writing & Marketing : The Benefits of Blogs for Business

SEO Content Writing & Marketing : The Benefits of Blogs for Business

People need to learn the best blogging benefits for business. People don’t seem to know whether blogging is still relevant in this day and age. According to Google blogs are still relevant. It’s been noted that websites with blogs have 434% more indexed pages, 97% more indexed links and 90%+ more inbound links. As well ...

Why Social Media is Important: Thoughts from a Millennial

Why Social Media is Important: Thoughts from a Millennial

Social media – the ruler of the internet. It was 12 years ago that Mark Zuckerberg first created ‘The Facebook’, likely not knowing just how big it was going to be. Today, you can’t go anywhere without seeing Facebook, Twitter and Instagram buttons. The internet as we know it today is run by social media. ...

Social Media & Instagram Marketing

Social Media & Instagram Marketing

Social media is always changing. In the digital age, a social network can’t rely on its same tricks. It seems as if every week, a new trend comes along that changes the way we use these networks. It’s important for the reigning networks to keep up with these trends, and even capitalize on them. Instagram ...

Pokémon GO – Why It’s Taking The World By Storm

Pokémon GO – Why It’s Taking The World By Storm

Chances are unless you’ve been living under a rock for the past week or so you’ve heard a lot about the new mobile craze ‘Pokémon GO’. It has taken the world by storm, and it’s grabbed the attention of both children and adults alike. But how popular is the game? Also, where does the future ...

Congratulations on Your Award Stephanie!

Congratulations on Your Award Stephanie!

The Web Geeks team would like to congratulate Stephanie Bachmeier, our wonderful account manager, for receiving the St. Clair College Faculty Academic Award for Business Marketing! This award recognizes the graduating student in the program who best combines academic achievement and leadership. We definitely agree that they could not have picked a better recipient of this award! Stephanie was ...

Virtual Reality VS Augmented Reality

Virtual Reality VS Augmented Reality

At Web Geeks Marketing, we’re always staying up to date on the latest technology trends. Two pieces of technology that we’re very excited for in the future are augmented reality (AR) and virtual reality (VR) platforms. This new technology is no longer just something that is seen in the movies—it’s on the fast track to ...

Social Media Marketing : LinkedIn – The Multi-Billion Dollar Deal

Social Media Marketing : LinkedIn – The Multi-Billion Dollar Deal

This week had some huge news in the technology industry. E3 came and went, Apple showed off their new OS – oh, and Microsoft bought LinkedIn for a sum of 26.2 Billion dollars. This is huge news as that’s a large sum of money for a company that many are saying is a failing social ...

Viewability Impressions Does Matter

Viewability Impressions Does Matter

You have to understand that when an ad is served it does not mean it is certainly seen by users. You published your ads, and your online impression served on certain web pages, and that’s good. However, are you confident to say your ads are viewed? Being seen means everything for an ad, right? Fortunately, ...

The Digital Car Buying Process

The Digital Car Buying Process

  Do you still remember how you made the decision of buying your car? What did you do when it came to the moments of “Which car is best?”, “Is it right for me?”, or “Where should I buy it?” Recently Google released research to indicate how digital shapes the auto customer’s journey, and how ...

Targeting The New Generations

Targeting The New Generations

The new generation of “Gen We” and “Gen Z” are shaking up the way people buy in today’s market, and you need to be ready for it. At Web Geeks Marketing we embrace this change and are ready for it, and can help get you ready for it too. “Generation We” – also known as ...

Welcome to the Team Emanuel!

Welcome to the Team Emanuel!

Web Geeks Marketing is always looking to hire Windsor Area talent and this week we found someone who fits our team perfectly. We’d like to take this time and introduce to you our new graphic designer: Emanuel Negreanu! Born and raised in Windsor, Ontario, Emanuel is a St. Clair Advertising and Marketing Communications Management graduate, whose ...

An Intern’s View of Web Geeks Marketing

Introduction My name’s Cole Kierdorf, and I am an intern at Web Geeks Marketing. In this blog, I’m going to give you some insight on what happens at Web Geek’s Marketing, and how it runs on a typical day. I wake up at 6:30 AM, though I don’t start working until 9 AM. It gives ...

5 Expert Social Media Marketing Tips for 2016

5 Expert Social Media Marketing Tips for 2016

Over the past 10 years, social media has been rapidly in fashion. Compared with other digital marketing methods, social media marketing is cheaper and easier to handle the massive out reach. There are tons of tips & tricks of social media marketing on the Internet, but not all of the social media marketing managers would ...

SEO Services – The 10 Don’ts for SEO

Here is a quick and easy list of don’ts for SEO: 10 things should be avoided no matter you’re doing SEO by yourself or outsourcing. Basically, don’t deceive your users and always avoid playing tricks intended to improve search engine rankings. Please keep those in mind and here are the specific techniques suggested by Google ...

Major Core Google Algorithm Update

Major Core Google Algorithm Update

Google Had A Major Core Ranking Algorithm Update This Past Weekend What Happened With The Algorithm Update? Google pushed a core ranking algorithm update over the weekend, which affected web rankings based on core content. Meaning, the algorithm reviews the relative content on your site and matches the compatibility of the user’s search request. Webmasters ...

Google Customer Match

Google Customer Match Feature For AdWords Wondering what else to do with all those emails you’ve compiled over the years for your business? Your company continues to do what they need to do with emails and that’s to send emails out to your clientele to stay top-of-mind. Well, Google has a solution for your business. ...

Search Engine Marketing in 2016

Search Engine Marketing in 2016

What trends will improve search engine marketing in 2016? A key trend to watch out for in 2016 is the focus on audience-based buying. As marketers, we have always been focused on who our target audience is, but with today’s online tools, we are able to tailor our paid search campaigns to target specific demographics. ...

How Did Businesses Make Out On Black Friday and Cyber Monday?

How Did Businesses Make Out On Black Friday and Cyber Monday?

If you’ve never been out shopping or online for Black Friday through Cyber Monday, then you don’t know why it’s the busiest shopping weekend of the year. Retailers all over the United States swarm to their favorite retail shops to take advantage of the great deals they get for one weekend only. This year, Black ...

Top 3 Trends in Digital Marketing to Help Your Business Grow

Top 3 Trends in Digital Marketing to Help Your Business Grow

3 Digital Marketing Trends to Help Your Business Grow When you’re working to grow your business, you need to implement effective marketing techniques. Because technology is continually evolving, a savvy marketer knows that using the latest marketing trends is an excellent way to connect with consumers. The following are the top three digital marketing trends ...

Google Interface Has Resized for Tablets

Google Interface Has Resized for Tablets

Google Interface on Tablets Just this month, Google redesigned the search results page for local businesses on tablets. When searching locally, users will find a new interface which is designed differently from before, by combining mobile and desktop designs into one. When users are searching for a local business, they will find the business dominating ...

Four Marketing Strategies to Use With Instagram

Four Marketing Strategies to Use With Instagram

4 Marketing Strategies for Instagram Although Instagram may have once been associated with a primary user base of people under the age of 25, much has changed since the innovative social media platform was in its early stages. According to data culled from a study released in 2014, 20 percent of online users between the ages of 16 ...

Web Geeks: Digital Marketing in Windsor

Web Geeks: Digital Marketing in Windsor

Our New Location Web Geeks Marketing is in Windsor! They have recently opened its new head office located at 1097 Erie Street East in Windsor, Ontario.  This new head office will allow Web Geeks to serve both locally and internationally as their client base grows. What Kind of Digital Services Do We Offer? Web Geeks Marketing ...

Five Benefits of Pay-Per-Click on Google

Five Benefits of Pay-Per-Click on Google

Google AdWords or Pay-Per-Click is a simple way to conduct paid advertising. The way it works is people use keywords that are relevant to their search for certain products or even services. If the keywords used match what others are searching for then your paid ad will appear on top of Google’s search results. Once ...

SEO Trends To Stay Competitive In 2016

SEO Trends To Stay Competitive In 2016

With 2016 right around the corner, it’s time to look over your SEO strategies. Ask yourself these questions to keep on top of emerging practices by Google and other search engines. Is your website mobile-friendly? More people than ever are using smartphones and other wireless devices. In fact, mobile searches overtook those done on a ...

WordPress and Custom CMS: Different Tools for Different Needs

WordPress and Custom CMS: Different Tools for Different Needs

A solid online presence is vital to staying relevant in today’s market, and deciding how to set up your website can be a daunting task. The decision gets more complicated when choosing between using WordPress site or a custom-coded content management system (CMS). WordPress is a custom proprietary CMS which gained popularity among bloggers. Now ...

Waking the Sleeping Giant: Google Takes Action Against Robodialers

Waking the Sleeping Giant: Google Takes Action Against Robodialers

No matter what you Google you’re likely to have millions- maybe billions- of search results. The first three results returned from a search get 61% of the click-through traffic, and only 10% of visitors check the second page. As you’d expect competition is intense for first-page listing. Web Geeks Marketing practices search engine optimization, or SEO, ...

Web Analytics

Web Analytics

What it is: Web Analytics is used to measure important details, such as, how many people have visited a website, how many visitors were unique, how they came to the site (whether they came to it directly, or followed a link/ad), which keywords show strong rankings on search engines, how long they stayed on a ...

Best Practices for an E-Commerce Website

Best Practices for an E-Commerce Website

When your business relies on customers buying your products and/or service online, it is important to be aware of the common practices of e-commerce websites so that you can reach as many people as possible and make a stellar first impression. Below are some of the e-commerce best practices you should be aware of and ...

Websites That Appeal To Millennials

Websites That Appeal To Millennials

The term‘Millennials’ refers to people born in the late 70’s to early 2000’s. The demographic is more active online than any other. Thus, when it comes to designing your website, it is vital that it appeals to this group of people. Mobile Millennials are just as likely to browse the web on a mobile device ...

Web Geeks Marketing is on the move!

Web Geeks Marketing is on the move!

Web Geeks Marketing, Windsor’s premier digital marketing company, has opened its new head office in Windsor, Ontario.  June 5—Windsor: Web Geeks Marketing is proud to announce the opening of its new head office in Windsor, Ontario, located at 885 Northwood St. Windsor’s strategic location will allow Web Geeks to serve both their local and international ...

Outbound Marketing Services & TV Advertisement Stats 2014

Outbound Marketing Services & TV Advertisement Stats 2014

Television viewership is alive and well and so is television advertising. The following stats help to bear out an image of what’s happening in the television industry. They are taken from a TV Day Presentation Summary 2014 by Steve Levy, Television Bureau of Canada: http://www.tvb.ca/pages/tv ...

Online Branding & Advertisements : Hints For Your Product Awareness Campaign

Online Branding & Advertisements : Hints For Your Product Awareness Campaign

You may offer the greatest product or service known to mankind and hey, maybe you do! You know it, now I know it, but does everyone else know it? Unless you are some kind of “all powerful wizard” you are not going to make any sales unless you get your name out there and let ...

Why Review Your Website Analytics Report

Why Review Your Website Analytics Report

As a business owner, reviewing your website analytics reports is really important to gain insight into who is viewing your website.  Analytics will provide you with information like: how many people are viewing your website, what they do once they reach your website, how they found your site and where they are located. ...

Making A Great Brochure – Design and Development

Making A Great Brochure – Design and Development

Here at Miami Web Geeks, we know that a good Brochure is important to getting your name out there and showing new customers why they should be buying your product. But as you know, it’s hard to make sales when your brochure isn’t up to par. ...

A/B Split Testing Can Help Improve Your Response Rate

A/B Split Testing Can Help Improve Your Response Rate

A/B Split Testing is a simple way of testing two pieces of content or design against each other to see which one gives a better result.  It is a method to quantify, by analytics, which of two concepts provides a better conversion rate or return on investment.  It takes the guesswork out of deciding which ...

Branding Helps Increase Your Online Credibility

Branding Helps Increase Your Online Credibility

When creating online marketing, Branding is one of the most important tools you have for maintaining your online credibility as well as generating a healthy number of loyal customers. In this post, Web Geeks provides you with a few simple tips on how to keep your online branding campaign easy and effective for you and ...

Updated Release 07.03.04 For Dotnetnuke

Updated Release 07.03.04 For Dotnetnuke

This post contains a summary of the latest DNN software fixes, features and security patches. ...

Improve Visibility & Rankings with Search Engine Optimization

Improve Visibility & Rankings with Search Engine Optimization

Right now astute businesses are reaping the rewards of long term SEO and you too can join the club of business owners whose websites are on the first page of Google. Aside from new direct business, you can also gain more business connections to grow your network, as well as generate referrals for your products ...