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Net Neutrality Rolled Back in the United States

Net Neutrality or the open internet is the principle that internet service providers should give consumers access to all legal content and applications on an equal basis, without favouring some sources or blocking others. In the United States, the FCC recently ruled...

4 SEO Steps to Take During a Website Redesign

In our modern-day digital world, everyone and everything is connected via the invisible threads of technology. Out of these digital connections, one of the most talked about, and yet often least understood, is the world of SEO. SEO, or search engine optimization, is...

Personal Voice Assistants & The Smart Home

With the improvement of voice assistant technology and an increasing amount of household devices being developed with wifi connectivity, we are living in the age of the smart home. Many tech giants are working on their own versions of this technology – Apple has Siri,...

Smartphone Addiction is Real

As humans become more attached to their smartphones, tablets & mobile devices, it becomes apparent that many people have trouble looking away from their devices and may have a smartphone addiction.  A recent article from eMarketer referencing a study from Deloitte &...

Top Five Windsor Web Design Trends Of 2017

With the year more than half over, it's starting to become clear which web design methods has been a success this year - and which haven't. If you're looking to update your website by hiring a Windsor web design firm, you want to make sure you're getting the latest...

6 Reasons to Invest in Local SEO Services

A leading challenge many business owners face is attracting clientele within their own marketplace. Businesses grow from their local region and then build over time. Local SEO services are now an essential element within complete digital marketing strategies. We’ll...

Remembering Vine

‘What goes up must come down’. This is a saying that we’ve all been told since we were children. This basic physics lesson is also a metaphor for many things – one that is applicable to the now-defunct social media network Vine. Vine has now been gone for six months....

Importance of SSL

SSL is what secures your website. When you create a website, it’s exciting when you start seeing the usability and functionality of it an action. It can be easy to forget the importance of website security - however, it’s incredibly important that you protect your...

Online Branding & Brand Consistency

Consistency is key when it comes to making sure that your brand is as visible as it can be. Without consistency, it’s hard to build your brand to be the best it can be. But what steps need to be taken in order to ensure consistency? Today The Geeks will be giving you...

Marketing Research : Buyer Personas

Have you noticed that your marketing initiatives aren’t going where you’d like them to go? The numbers you’re aiming for aren’t being achieved? This could all be resolved by creating buyer personas. Buyer personas make it simple to know who you’re targeting, how to...

PPC Advertising: Why Your Business Needs It

PPC advertising is here to stay. You’ve heard a lot about why having a digital presence is so important, and it sounds appealing as for the most part, a lot of the things you can do digitally to better your business are free. However, what a lot of businesses put off...

Digital Marketing – Measure Your Results

The marketing world has changed drastically in the past few years. Gone are the days where you just needed to create traditional ad campaigns on the television or radio, and trust that they would bring in more profits for your business. Now, digital marketing has...

How to Follow Trends

We’ve talked about marketing to millennials, and how following trends is incredibly important to reaching that target market. However, you’re more than likely having trouble keeping up with the trends that are consistently changing on what seems like a semi-daily...

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