How SEO Can Impact Your Sales



SEO, which stands for Search Engine Optimization, is what allows businesses to ensure better visibility and searchability. It can bring a lot more to your business than you can imagine, eventually leading to better sales and customer relationships.

Businesses are aware that they need exposure for their digital assets and SEO is the way to do it. However, there is more to SEO than what meets the eye. Effective SEO implementation can provide a new spirit to your business that can last much longer than any marketing campaign if it is well executed.

Today, we will go over 13 reasons how SEO results in better sales and profits for your brand regardless of the business size and industry.

Organic Search Is Most Often the Primary Source of Website Traffic

For a business website to perform at its maximum potential, organic search is critical. It is vital for creating the right buyer funnel, which eventually leads to a sale of a good or service.

Most marketers today know Google is substantially bigger in terms of market share when it comes to search engine markets when pitted against competitors such as Yahoo, Bing, Yandex, etc. This does not mean that other search engines will not improve your visibility, it’s just that you will have better exposure through Google since it controls about three-quarters of the whole search market. The rest of the 25 percent also play a part in brand success if utilized properly.

Google is the most popular webpage on the internet (Specifically in the United States). On top of that, it also owns the most popular email engine, Gmail, which has more than a billion users. It is more profound that the second largest search engine, YouTube is also a part of Google.

Most consumers today have internet access around the world, and reportedly, every customer visits Google at least once to acquire information about various topics. Therefore, increasing visibility using SEO tactics on Google and other search engines can increase sales and lead to a healthier bottom line. Learn how to increase your website’s organic traffic by contacting our SEO Burlington team.

SEO Builds Trust & Credibility

An efficient SEO strategy aims to develop a website with a sleek look, which adds to the site’s overall customer experience. This allows the website to be easily viewable owing to the trust and credibility of the brand and its digital assets.

Several components determine whether your page is authoritative on a subject matter with search engines such as Google and so on. Some components that increase authority are:

  • Good quality backlinks
  • Positive past user experience
  • Indication of machine-learning
  • Optimized content and webpage

Our SEO experts in Windsor and other cities will ensure that your website can develop the authority needed to rank better. But it is important to note that trust and credibility do not come instantly, they are earned over a long period.

It takes patience, commitment, great product quality, and constant effort from a brand to become an authority regarding any subject, especially if there are developed competitors already in the space.

Good SEO Also Means a Better User Experience

Most e-commerce and non-e-commerce businesses aim for better rankings and visibility for their websites. What they are unable to understand is that a smooth user experience is a big part of getting them there.

Our SEO waterloo team will help you understand both favorable and unfavorable customer experience, eventually helping you achieve a positive user experience that contributes to website success.

Customers in the modern world like to find exact responses to their queries. An example of this is the result page on Google which acts more like an answering machine responding to questions directly on SERPs (search engine results pages) for users. This is intended to provide users with information they want quickly and effortlessly. A good SEO leverages a better user experience to increase brand loyalty.



Local SEO Means Increased Engagement, Traffic & Conversions

People today are a lot more mobile than they were fifteen years ago. Therefore, businesses need to develop a local SEO program to target this mobile traffic. You can do this by targeting a specific niche, which puts the customers one step closer to making the deal.

Local optimization is centered around particular regions, towns, cities, or even states to provide a medium for the brand to reach its audience on a local level.

Our SEO experts in Windsor will allow you to achieve this by creating a better-optimized website and content using local citations, listings, and backlinks appropriate to the location and business sector you are trying to target.

Great ways to improve local engagement are optimization of brand’s knowledge graph panel, Google My Business listing, and social media pages to start with. The result of all this should be improved reviews on Google and other review websites.

SEO Impacts the Buying Cycle

The best thing about the internet from a buyer’s perspective is the fact you can research all you want. Businesses must realize this and use SEO tactics to provide amazing deals, innovative products, and services to stand out from the competition. It will also positively impact your buying cycle if done correctly.

To make an admirable connection with your customers, you need to make your offering visible where people need them the most. A good local SEO program lets the customers find these products and the businesses behind them. To understand this concept on a deeper level, contact our SEO waterloo team.

SEO Best Practices Are Always Being Updated

The search world is evolving continuously at Google’s will, which is why you need to keep monitoring for upcoming changes to stay ahead of the curve to secure a rank on the first page.
If your website is only using SEO optimization in the short term, it will yield results but there is no guarantee that your digital assets will outperform the competition in the future. Your rank will slowly decay as it longer conforms to the metrics Google uses to rank websites.

The best way to secure long-term success is to be proactive and watch out for major algorithm changes as it will benefit your brand to stay in the limelight. However, it is easier said than done. Google makes thousands of changes to its algorithm every year. If you go on a hiatus, it might be hard to catch up. It is best to contact Pros such as our SEO Burlington team in case you need assistance with best SEO practices.



Understanding SEO Helps You Understand the Environment of the Web

Staying on top of SEO brings side benefits as well.

As we are all aware, the internet is constantly changing with ideas going in and out of fashion quickly. SEO improves your knowledge of the web, informing you of the techniques used by other local and similar-sized businesses. This could be beneficial for your brand if you want to provide a unique offering or introduce any other trick to throw off the competition.

SEO is Relatively Cheap

SEO costs money just like every other thing that provides value. But putting money into SEO is more like an investment than a marketing cost. Over time you will reap the rewards of higher sales and increased profits if you implement SEO in your business correctly.

Besides, if your SEO team is good, the techniques they apply will bring benefits for a long time. Our SEO Waterloo division can help you achieve your business’s SEO goals without breaking the bank.

It’s a Long-Term Strategy

A good SEO execution will bring in a lot of impact in the first year, and a lot of the changes implemented will serve your brand for many years to come.

You would be correct in assuming that it is optimal to follow the algorithm closely for any trends and changes. However, even websites that have not applied SEO recommendations for a long time will fare much better by just having basic SEO best practices employed on their websites that result in a favorable customer experience.

The amount of budget, effort, and time put in SEO optimization will determine how long your website remains a virtuous contender in the market.

It’s Quantifiable

Using the correct tracking and analytics tools, you can measure the success of your SEO implementation. While it might not be as easy as calculating the ROI on paid search, you can still get a pretty good idea of how your business is doing after SEO optimization.

The challenge in this situation is to develop a connection between the actions taken and their actual impact on the bottom line. However, any good SEO team will be able to predict the outcome of the SEO tactics they implement thus making it easier for you to evaluate the results.

This is crucial because brands want to where they stand against their competition and what the future looks like for them when it comes to digital performance. Luckily, people experienced in this field such as our SEO experts in Windsor will allow you to measure your results for a better understanding of the market. Again, statistics are the best way to show success and it is also true for SEO.

SEO Brings New Opportunities to Light

An efficient SEO will not only allow the brand to be discovered by its potential customers but also find ways in which the brand can outshine the competition.

Leading a successful SEO requires you to become one with the brand. This makes you take decisions with passion and go above and beyond what the job requires you to do. If your understanding of a business and its target audience is exceptional, the opportunities you create will follow the same course.

If you’re Not on Page 1, you’re Not Winning the Click

Streamlined SEO techniques allow your website to appear on the first page. Therefore, if you are not appearing on the first page, your organic traffic is not up to the standard.

A study conducted recently found that the first three posts garnered nearly 40 percent of all click-throughs whereas 30 percent of the results on the first and second page did not get any clicks at all. Thus, you need to rank higher and on the first page. This gives your brand more visibility. If it’s not ranking well, you will achieve the sales you were hoping for no matter how good your offering is. To understand how you can land more clicks to your website, contact our SEO Burlington team.

Bypass Competition

Let’s explain this with the use of a scenario. Consider two businesses that operate in the same industry selling similar products at roughly the same prices. One of these businesses has an SEO-optimized website whereas the other has a non-optimized website. Now ask yourself, which business is likely to pull in more customers and increase their sales? Which company will have faster growth? You know the answer!


Using qualitative and powerful SEO can aid the brand’s website and other digital assets. It can be the deciding factor between a successful or unsuccessful marketing campaign.

Many professionals regard SEO as the “new age” marketing approach. It is crucial to any brand’s web presence in the current business landscape, especially when more competition is popping up and utilizing the data they can to create the perfect offering for their customers.

Search engines such as Google hold a lot of importance. If your competition is investing in SEO marketing, you need to ask yourself why you haven’t done the same to be in line or beat them.