Social media is a huge part of our daily lives. For many of us, a large percentage of our daily lives are based around scrolling through news feeds, uploading pictures and interacting with our friends on a wide array of social media platforms. It’s only getting bigger – it seems as though every week a new social media platform pops up.
As a business, social media can be hard to stay on top of. While most people know the importance of social media for their business, many have trouble properly utilizing it to their advantage. Today we will be discussing different ways how you can boost your social media presence.
Know Your Audience
One of the most important aspects to succeeding on social media is both knowing and defining your audience. Different platforms cater to different audiences, and it’s important that before you invest time and money into your social media efforts you define precisely who you are trying to target. This way you can ensure that your efforts are being directed toward the correct platforms as well as using the correct targeting methods.
For example, if you are a clothing company targeting Millennials and Gen Z’s, using platforms such as Snapchat and Instagram would be encouraged. However, these platforms would not be ideal if you are targeting Baby Boomers as they are more inclined to use platforms such as LinkedIn and Facebook. By defining your audience, you can begin the process of effectively creating a social media campaign.
There is nothing worse than constantly being advertised to. That’s why when you put your brand on social media, it’s not a good idea to constantly be trying to put your product or service in the spotlight. If you do – you’ll quickly begin to notice your social media presence deteriorating.
When people follow a brand – it’s not all about the product. It’s about the brand personality. Users want to think of a brand as a person – they want to follow a brand that interacts with their audience, is personable and isn’t constantly just pushing a product. By following the 30/60/10 rule you will notice a huge boost in social interaction between your brand and your users.
Spend Some Money
Unfortunately, these social media platforms are also a business and as a business, you know what the most important aspect is – profits. For this reason, social media has given an advantage to people who spend money on their platforms through advertising and boosting features. By spending some money, you can greatly improve your social media presence.
When you advertise and boost posts on social media, you are ensuring that your brand is reaching people who do not know your brand. This is because when you post an ad or boost a post on social media, the users seeing it do not have to be following you – unlike when you post normally. This is especially important if you’re just starting up your brand on social media. By boosting your posts, you are giving your brand a head start on both reach and interaction.
Social media is an incredibly important tool for businesses. In this day and age, if you are not on social media you’re giving an edge to your competition who does. If you’re having trouble boosting your social media presence, don’t worry – The Geeks can help get you to where you need to be!