Pros And Cons Of Using A Single Page Website
The days of being proud of a complex website are over. These aren’t the days of Flash any longer: a website that isn’t simplistic is one that risks turning off visitors and sending them to another competitor. To this end, it’s worth considering a single page website to ensure your visitors know exactly what your brand is all about. But is it worth it? Our Windsor digital marketing company explains…
A single page website will force you to think strategically about what’s on your website. Because you don’t have pages to work with, there’s only room for the most important, relevant content. This will force you to think hard about the kind of message you want to portray to your visitors (it’s also a great reminder as to what your brand stands for). When visitors browse your website, they need to be able to know exactly what kind of message you’re sending them – and they need to be able to receive it. This leads to…
Since your message must be concise and on-point, you control the order they absorb relevant information. This allows you to control your message, thus increasing the odds of visitors engaging with your brand. A single page website also makes it easy to navigate to relevant information, allowing the user to spend less time navigating and more time consuming the information you want them to absorb. Because you don’t have to worry about multiple pages being uniform to the same style, you can take extra liberties to ensure users are getting an experience that will drive them to convert their time into sales.
Better on mobile 52.4% of all global Internet traffic stemmed from mobile in the third quarter of 2018: if that doesn’t convince you to take extra precautions to ensure the mobile version of your website
looks at its best, nothing will. Fortunately, it’s far easier to ensure a single page website looks appropriate on mobile. Simple to optimize for mobile, single page websites are a breeze to navigate and obtain relevant information in a hurry. Your website shouldn’t be harder to navigate than Twitter or Facebook – if it is, you’re losing customers.
Google Analytics data
If you rely on Google Analytics to provide insights for your website, you may be in for a rude awakening when obtaining data for your single page website. Because there is only one page to visit, it’s hard to get an idea regarding what type of content is converting, if your message is actually succeeding in creating new customers, and more. It’s a pain, but fortunately you can use heatmap tracking tools to obtain relevant data. While an extra hurdle to jump through, it’s not a big deal – and if you have trouble, our digital marketing agency in Windsor can assist you.
SEO could take a hit
Because you have to be so choosy with what appears on your single page website, this may not bode well for your SEO. As your needs evolve and you need to rank for different phrases/keywords, it’s going to be very difficult to do this for more than a few of them. Sure, you could create a second section just for blogs and link it on your single page website, but that would defeat the purpose of having one page for a website altogether.
SEO can be tricky. If you find yourself in such a predicament, contact our SEO services company. Windsor businesses big and small have benefited from our expertise, and we guarantee we can optimize your SEO strategies even with a single page website!
Sometimes it just isn’t logical
There are times when a single page website just can’t work for your business. Some businesses are just complex by nature; cramming all of your information onto a single page website could be more harmful than helpful. Other times, you just need the extra pages to properly flesh out exactly what your business is all about. It isn’t for everyone, but if you can make a single page website work for you it’s in your best interest to do it.
If you need assistance with creating the best website possible for your business, contact our team today. Web Geeks is here to design any website you may have in mind – from a single page website to a complex, multi-page website with a user interface that will make navigating your site a breeze. Contact our team today, and experience the difference.