Responsiveness – Why It’s Important



If you have a business with a website over 5 years old, you may not have what is called a “Responsive website”. However, what you may not realize is by not having a responsive site you are really inhibiting your SEO as well as usability for your users. That’s why now it’s more important than ever to have a mobile responsive site. However, you don’t need to do this alone – The Geeks are here to help!

Google Favors Responsive Sites

The main reason you need to update your website is because of how greatly it affects your SEO. As of 2015, Google made responsiveness one of its main priorities in its algorithms meaning older sites that were not responsive would be left in the dust. This means that your competition can place way ahead of you if you don’t have a responsive website – even if the rest of your site is SEO optimized.

Responsive means that the website is suitable for any device. This includes desktops, tablets, and mobile. For example, your site should have readable text no matter which platform the user is coming from – without having to manually zoom. By being responsive, your website will be much more visible on the search engines.



Your Users Are On Different Devices

The fact is, many of the internet’s users are coming from different devices. While in days past, the majority of users were surfing the web on their desktop computer, the fact is now a huge chunk of the users are coming from mobile devices. This means that your website needs to be mobile optimized for their usability.

People in the internet age are impatient. They want websites that load in less than 3 seconds. They want a website with easy navigation – but most of all they want a website that’s optimized for their chosen device. If your website isn’t optimized for mobile and tablet devices, you can almost guarantee that most users will bounce off of the website almost instantly. User usability is important – don’t sacrifice website visits by not having a responsive website.



It’s Cheaper For You

Of course, a responsive website is beneficial to you as well! Think of it this way – in the past, people would have separate sites for desktop and mobile. This would be their own way of having “optimized” pages – however, it would be a separate URL.

This is actually much more expensive in the long run – when you make changes to your website or any updates, you’ll have to now do it twice. With responsive websites, however, this isn’t the case. Now, when you make updates or edit content it will be across the board – no matter which device the user is on they will see these updates. This means that you won’t have to deal with working with different platforms or work twice as long with the updates!

Having a responsive site could make a huge difference for your business. By having a responsive site, you will save on labor costs, make better usability for visitors and boost your SEO and local visibility. This can mean better profits as well as a wider area for branding. If you need help making your website responsive don’t hesitate – The Geeks can help!