How Social Media Can Help Drive Traffic To Your New Website
You finally have a beautiful website that is going to blow your visitor’s minds the first time they visit – now what? You could hope and pray that the visitors will magically start showing up and interacting with your brand, or you could make them come to you. Using the power of social media, it’s possible to create a systematic game plan that attracts people on social media and drives them to your website. The best part? With enough elbow grease and a whole lot of grit, any entrepreneur can do it. Below are just a few of the many ways social media can start converting your followers into actual customers.
Know each platform’s role for your business
Although it can be tempting to sign up for every social media account you can think of, you need to be aware of each platform’s role. They’re not all created equal, and some platforms are better suited for particular content than others. Think of them like tools. You wouldn’t use a screwdriver to hammer a nail, would you? Thus, using Snapchat to share paragraphs of updates as you would on Facebook isn’t going to cut it. Think about the results you want from your social media accounts, and post accordingly.
For example, if you want to share text-heavy updates, Facebook is a great place to do this; Twitter is too if you want to keep your updates to a paragraph. To prove to your community that you are an authority figure in your niche (more on this in a moment), Reddit is a great place to do this (it’s also an awesome way to speak to current and would-be customers one-on-one). For sharing strictly multimedia content (e.g. videos, pictures, audio clips, etc.), platforms like Snapchat and Instagram are all fair game.
Have you ever visited a businesses’ Facebook Page only to find they haven’t posted anything in months? Did you become a customer? Exactly! Consistently posting content isn’t just a good way to make the public know that your business isn’t dead – it’s the foundation for the rest of your social media game plan. The trick is to post content that followers will find engaging. Posting helpful content is the best way to do this as it raises the odds of your followers sharing this content with others (more on sharing later). This can be anything from helpful blogs on your website to videos, Infographics, images, etc.; as long as it’s helpful and tailored to your brand, it’s fair game.
Share content related to your brand with your followers when possible. Be sure to always source where the content is being shared from. This will protect you from being accused of stealing the content (it happens) while alerting the original poster to know about your brand. By posting shareable content regularly, you raise the stakes of that person sharing your content on their platform (thus, alerting others of your presence). While you can share whatever you want, remember: short, concise content that can be consumed in under a minute has maximum impact (e.g. videos, images, etc. as discussed earlier).
Be the authority
Who are you most likely to do business with: a brand that proves they know what they’re talking about or one that keeps quiet and doesn’t say anything? You know the answer. When you have knowledge about your industry, you have information that your followers want to hear. Posting helpful content is a great first step, but go further and consider doing Q&A’s (Questions & Answers) on a platform like Facebook, Twitter, and even Reddit. These can be real-time text-based answers, or you can ask your audience to send questions that you will answer in a video (that will be ripe for being shared later). Do one or both – you can’t go wrong with either. Write e-books to give to your followers for free when applicable, always answer questions, and above all be helpful. When you’re an authority, the people that want services/products like yours won’t be able to help themselves from visiting your site!
Share reviews, too
Did someone say something nice about your brand? Let your followers know about it! When your brand isn’t seen as a gamble and one they can depend on, you will attract more followers and customers as your social media game plan unfolds. It’s good to brag when it brings added business, so do it on the regular when applicable.
Post when your followers are most active
To make all of these tips work at their best, do them when your followers are most active. For example, if a large portion of your brand targets overnight workers you may want to post your content between 8-10pm and 7-9am. You want to find the ‘sweet spot’ where you can post where the majority of your followers will be looking at their devices. Post too early or too late, and your content is more susceptible to getting drowned out by other social media influencers vying for your follower’s attention.
Notice that we mentioned posting twice; that wasn’t a typo. Adhere to former Apple Chief Evangelist Guy Kawasaki’s strategies for reposting content; mainly, repurposing the content (i.e. don’t just copy-and-paste your previous posts) every time you post. Repurpose and post for followers in different timezones and geographic locations to maximize your ultimate reach.
If you are looking to grow your business’ online visibility with a new website and promote it through social media and marketing tactics, schedule a meeting with Web Geeks to see how we can help your business grow!