Jul 20 17

6 Things Your Windsor Competitor Can Teach You about Web Design

Choose Web Geeks for Social Media Marketing Services In Windsor

Do you want to build a brand in Windsor yet you have no clue where to start? If you have a great idea and nothing more to build on, that’s perfectly fine! Here at Web Geeks, we are passionate about taking the amazing ideas of Windsor’s finest and creating a marketing plan using best practices so entrepreneurs like yourself can focus on what they do best: honing their ideas and perfecting them. You may be wondering what our social media marketing services in Windsor can do for you – and we’d love to tell you about them. Below are a few of the many reasons why when you think about social media marketing, you need to consider Web Geeks!

Creating regular, compelling content

Content isn’t just king on social media – it is the lifeblood of your social media presence. One of the best, proven ways to convert social media followers into actual customers is by regularly posting relevant content that’s shareable, chock full of great information, and entertaining to read and view. We cover every one of these bases and can craft any type of content you need for your brand. You understand the needs and wants of your customers better than anyone else, and we will work with you to ensure your brand is posting relevant content they want.

Social media updates

If you’re constantly forgetting to post an update on your social media channels, don’t worry about it any longer! Our team of marketing experts will not only schedule regular updates on your social media channels, we can ensure those updates have a purpose. We specialize in social media updates that get results and entice your followers to engage with your brand. Speaking of engaging, we also specialize in…

Social seeding

Social seeding is one of the best tactics we use to boost your social media channels and expand it to a broader audience, and we think you’re going to agree that it’s one of the best tools in our social media toolkit. The goal is to use social seeding to expand your target audience, and we do this in a variety of ways. Creating shareable content (as mentioned above) is one of the tactics we use, but we also engage with other social media channels similar to your brand by merely liking, sharing, and commenting on social media updates. It’s a simple touch, but by doing it daily it will grow your brand. We can do this for you to ensure that your brand is utilizing only the best and proven social seeding techniques

Facebook advertising/social media campaigns

The days of growing your brand via organic likes and shares alone is a thing of the past. In today’s social media landscape, it’s vital that you create advertising campaigns that will reach your target audience and entice them to give you a sale or to return and become a regular customer again. Using only the best data, we can craft advertising campaigns – yes, especially on Facebook – that will deliver the results you need every single time. Don’t create advertising campaigns blindly: choose a partner that knows what it takes to create campaigns proven to work specifically designed with your brand in mind!

Email and video marketing

Is email marketing still relevant? You better believe it. On the average, email marketing yields an ROI of approximately $44 for every one dollar spent. It’s an incredible value, and because email marketing tactics are always changing and evolving, you need a team that can be there for you to stay ahead of the game.

Not only that, but we will perfect your video marketing plan as well. Video marketing is not going anywhere and it’s only going to keep evolving as we approach a new decade. Brands need to utilize live video on popular social media channels such as Instagram and Twitch, learn the importance of vlogging, and the value of becoming early adopters of technology that’s going to pave the way for video marketing in the coming decade: virtual reality and 360-degree videos just to name a few.

Is this a lot to take in? We understand, but know that we will be here to hold your hand every step of the way. Web Geeks is dedicated to providing only the best social media marketing services uniquely tailored with your brand in mind. Ready to get started? Reach out to our team today, and let’s use your social media channels to grow your brand beyond your wildest dreams!

How LinkedIn Can Improve Your Brand’s Marketing

Do you own and operate your own brand? Then you need to be on LinkedIn. A social media platform for professionals, LinkedIn is versatile in what it can do for your small business. From merely being a funnel to finding new employees to a method for engaging with other entrepreneurs in your industry, every brand needs to be on LinkedIn. As with all things, what you get out of the platform depends on the effort you put into it.

LinkedIn can even assist you in improve your brand’s digital marketing gameplan, and that’s where we’ll focus. If you’re ready to reach that next level, LinkedIn can help you to get there. Below are a few of our favourite methods for improving your small businesses’ marketing and growing your brand in the process.

 

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Come across as an authority

Like all social media platforms, LinkedIn gives you a voice. But unlike most social media platforms like Facebook or Twitter, the users on LinkedIn have a reason for being on the platform: to grow professionally. Arguably no other social media platform of this size has users that have the same goal in mind and you can use this to your benefit. With nearly every industry represented on LinkedIn, there’s no reason to create professional content designed to educate other like-minded professionals.

To begin, post content at least once per week; if you can fit in twice a week, do that. Long-form content is king at the moment, so if you can write helpful content that takes more than a few minutes to read go for it. Be sure to add links to your website, other social media platforms, and other helpful content that you’ve posted in the past.

What is your competition doing?

We’ve been told to, ‘do what the smart kids are doing,’ at least once during by a loved one during our formidable grade school years; turns out, it’s good advice. If you’re new to LinkedIn, search for popular and successful brands in your niche and study what they do. How does their profile look? What kind of content do they post? How are they engaging with their audience? How many followers do they have (be sure to know this one)? Model your activities with theirs and see what sticks.

Showcase how you treat employees

Advise your employees to engage with your content – and talk back to them! More engagement means the content will be spread to their network of professionals which in turn will increase that content’s visibility across LinkedIn. It also expands your brand’s reach to networks that would never know your brand existed in the first place. Moreover, this will allow potential employees to notice how much you value your current employees – after all, if a brand’s owner is positively engaging with its workers, that makes a good first impression.

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Prove to the world that you’re open for business

This tip is the easiest in this list: ensure your profile is 100% completed. That’s it. This means including a logo, your brand’s official website, and other details such as company size and location. LinkedIn helpfully lets you know what percentage of your profile needs to be filled out so you always know if it’s complete or not. It may not seem like a big deal, but a totally complete profile goes a long way in gaining trust among influencers and professionals that randomly find your company profile.

Relationship marketing

Whether the original team behind LinkedIn realize it or not (though we’re betting they do), the world’s largest social media platform for professionals was made for relationship marketing. To this end, it’s important to establish and grow relationships with brands, influencers, and professionals in your niche (even those out of your niche). Join existing groups aligned with your industry and communicate with them regularly by sharing your expertise. Assist others in need and help them when you have the opportunity. Just dive in and become part of the communities you’re bound to find on LinkedIn. Grow the relationships you make – some will prove to be invaluable.

Humanization

Finally, improving your brand’s marketing strategies on LinkedIn puts a human face on your small business. People are much more eager to pay attention to a brand that doesn’t feel like a faceless corporate shell; if it feels like someone is behind the screen that can make all the difference. People want to know you’re a person – prove it to them by being professional yet neighbourly at every turn!

Want to know even more about how to make LinkedIn work for you? Then reach out to Web Geeks. Our digital marketing agency in Windsor, ON can provide the information you need to improve your marketing strategy on this unique social media platform, so call now!

Single Page vs. Multi-Page Websites.

Here Are The Advantages and Disadvantages for Each.

If it’s time to create a website for your small business, the sheer amount of design options can be overwhelming. One of the first places to start when planning a new website is what type of site do you want: a simple, single page website that lists relevant information front-and-center or a complex, multi-page website that you can add onto as your business evolves? It’s a great question, so let’s get after it: below are a few of the most pressing advantages and disadvantages for single and multi-page websites.

More questions? Reach out to Web Geeks and allow our Windsor digital marketing company to work alongside you to build the perfect website for your brand!

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Single Page Websites

Advantages:

Easier to tell a story

Half the battle of building a website that works for your small business is figuring out how to tell your brand’s story. You’re not just building a page to list information: you’re explaining to the world why you matter; the narrative presented on the page gets you there. Use the single page approach to your advantage and allow your story to unfold as the viewer scrolls down the page. Add pictures, video, and relevant information. It’s also a solid way to create a call-to-action and entice browsers to become customers since everything is on one page.

Perfect for mobile – but watch out for load times

A single page website that’s carefully crafted to include relevant information without a ton of embedded media or outdated Flash objects will load within seconds on mobile. It’s imperative that your single page site loads quickly too, as Google will penalize your ranking if it fails to do so. With approximately 52.2% of global web traffic stemming from mobile phones in 2018, ensuring your mobile traffic is properly optimized has never been more important. Still, with all of the information on one page it becomes beyond simple to digest important information that will stay with your visitors.

Disadvantages:

SEO difficulties

Having a search Engine Optimization (SEO) gameplan is vital to your website’s success. Unfortunately, a single page website makes it nearly impossible to rank for the keywords and phrases you need to compete for; you can also only optimize with one title tag, a meta description, and your URL (not a lot to work with). One solution is to regularly add new content to your website, but that’s also a lot of work that adding a blog would eliminate since it would give you the opportunity to rank for keywords and phrases whenever you needed; then again, adding a blog means your website suddenly becomes a multi-page website.  Need assistance? Our SEO services company in Windsor, ON can help!

Handcuffs your content

If you need to list important information yet there’s nowhere to list it, you have to sacrifice some of your information. This can be difficult if you have absolutely no information that can be left off of your website. In instances like these, it’s important to not shoehorn your brand into a single page website; if it functions better as a multi-page website, go with that approach.

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Multi-Page Websites

Advantages:

You have an SEO game-plan

Because you’re not limited to how much information you can include on your website, with a multi-page website it becomes extremely easy to optimize your website for relevant keywords and phrases in your niche on every page without it becoming to ‘spammy.’ You can also rank for ever-changing keywords and phrases in your industry by adding a blog to your website, which will improve your brand’s search engine ranking even more. Of course, you need to know which keywords and phrases to rank for, and we can help with that.

Simple to scale

Need to add a new service that’s coming next year? Opening a new location? Whatever needs change and however your brand evolves, you can add as much necessary information and pages as possible to get the message across. Don’t scale it too big though! Remember: your website’s loading time dictates your ranking, too.

Disadvantages:

Not always mobile friendly

What do you do when you visit a website that isn’t responsive when you try to open new links and pages? You probably leave the website immediately and try to find another alternative. With a multi-page website that isn’t properly optimized, you run this risk. It’s much easier for things to load improperly and go wrong when you add additional pages and information into the mix. Build your website with a mobile-first mindset to avoid this, and your multi-page website should perform just fine on any mobile device.

Navigation can get confusing

A multi-page website presents its own challenges – especially as it grows. As you add additional pages and levels to a website, you will need to take into consideration how simple it is for a new visitor to browse the pages and find exactly what they need. Utilizing a navigation bar on the site’s main page is one way to do this, but you don’t want to over complicate the experience either. Visitors need to know exactly where to go and what to click on the moment they visit your page; any confusion that comes after could make you seem incompetent to visitors (harsh, but it’s the truth). Just remember: the more complicated your multi-page website becomes, the simpler navigation should be; anything less, and you’re going to be driving visitors away.

What Makes an Email Marketing Service Truly Great?

If you thought choosing an email marketing service sounds like a practice that died at the turn of the millennium, are you ever wrong. Email marketing never went away – and with so many people accessing their email instantly on their mobile devices, it’s never been more effective. But what makes an email marketing service stand out from the rest? Below are a few things every email marketing service needs to do to be called truly great.

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Set it and forget it

If you wanted to write all of those emails to your customers you could just do it yourself, right? The beauty of a great email marketing service is that it not only frees up your spare time, it also allows you to simply set your email campaign and forget it using a tool called an autoresponder. By adding new contact addresses to receive your campaign, an autoresponder will choose the ideal message via templates that meet certain dimensions of the receiver (e.g. new customer, geographical location, how much they’ve spent, etc.). It’s hard to describe the feeling of realizing that your email campaign is working for you without ever having to do the heavy lifting.

Mobile-friendly

How many people do you know that only read their email on a desktop? Probably not many. For most of the decade, we’ve checked our email almost primarily through our mobile devices – so why does it make sense for an email marketing service to fail to optimize their campaigns for mobile users? It doesn’t, and if you’re looking for a Windsor digital marketing company that is going to be sending timely and important campaign emails to your database of customers they

have to ensure that mobile users are able to read your emails easily and quickly. If the receiver opens the email and it doesn’t display properly, they will delete your email and not give it another thought; this defeats the purpose of email marketing altogether.

Integrated

The best email marketing services do not operate as an island; rather, they integrate with the invaluable parts of your marketing toolkit such as customer relationship management (CRM) software. This is perhaps one of the most important things on the list, because an email marketing service that cannot integrate properly is one that just isn’t worth your time at all. Failing to integrate means you are missing out on metrics that could mean the difference between your brand stalling and growing by leaps and bounds. Data means everything; speaking of, the best email marketing service is also…

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Data driven

You should be able to tell exactly what data points are working and which should be tweaked. The best email marketing service will provide you with killer analytics that tell you everything you need to know about the campaign. This is data you can observe in real-time too, meaning you know all about the latest information pertaining to every demographic that opens an email. This allows you to create new strategies and tweak current ones; know what works, what to throw out. A truly great email marketing service allows you to go from here and actually create more fine-tuned email marketing campaigns to further pinpoint who is interacting with your brand and how to engage with them even more successfully. This even allows you to conduct…

A/B testing

When an email marketing service allows you to put the microscope on your customer data and conduct successful email campaigns, you have the freedom to conduct A/B testing to figure out what actually causes your email marketing campaign recipients to interact with your brand. For example, using an A/B test you could find out which colour schemes are liable to keep receivers from closing the email after a few seconds; merely send out multiple emails with varying colour schemes to the same demographic. Using another A/B test, you could also figure out which button entices the most people to click on it and open your website. A/B testing is awesome for finding little tweaks you can use that ultimately lead to a sale that you otherwise couldn’t find in a large email campaign.

So where can you find the best email marketing service in Ontario? Right here at Web Geeks. Our team can truly ‘set it and forget it,’ for you to ensure that your customers, past, and potential customers alike receive compelling email marketing designed to drive sales. Call us today, and let us get to work for you!

The optimization of websites has been a trend that has dominated the conversation for most of the decade, and for good reason: smart devices have brought the Internet to everyone. Thus, nearly every living adult can be categorized as a potential customer, meaning you need to do whatever it takes to ensure everyone can use your website to its fullest potential. Regardless if visitors are browsing using a desktop, tablet, or their trusty smartphone, a solid web experience is crucial to convert those browsers into buyers.

But what do you need to know in order to ensure your website is welcoming on all devices? You don’t have to be a genius – and our Windsor digital marketing company can certainly optimize your website perfectly – but it’s important to understand why optimizing certain aspects of your site is so crucial to your success. Keep reading – we guarantee you will learn something.

Mobile friendly or mobile first?

Which should you choose? If you want the least amount of work possible, a mobile friendly approach is your best bet. Taking your desktop-tailored website, optimizing it using mobile friendly rules simply shrinks your website down so it’s scaled to your mobile device and simple to navigate. Unfortunately, it has its drawbacks – primarily with text being too small for a lot of people to read. Moreover, you may find artifacts that are a pain to make go away (e.g. text that bleeds off the page, unaligned images, etc.). When the mobile friendly approach works well, it just works; when it doesn’t, it’s a hassle.

Alternatively, consider mobile first. It’s a safe option to take in 2018, as the number of users that use a mobile device to browse the Web in Canada was 22.8-million in 2016; it’s expected to be 28.6 by 2021. To give you some sense of an idea, the entire population of Canada in 2016 was 35-million. Even in 2016, only 12-million Canadians didn’t use a smartphone!  It’s safe to say that optimizing your website using the mobile first approach is not only a safe idea, it’s arguably the better one. Using a simple design and layout that can automatically scale depending on the device, it’s arguably the most flexible option you have. The beauty of the mobile first approach is that it just works – and looks damn fine no matter if you’re reading on a desktop or smartphone.  

Keep it simple

Gone are the days of loading your website with every Flash object you can get your 90’s hands on; on the Web, simplicity is king. Figure out exactly what needs to be viewed on the mobile version of your website and plan accordingly. Sure, that sped-up wedding cake video looks awesome on a desktop, but a simple picture of a cake can also suffice. Place an emphasis on keeping only relevant content that showcases exactly what your brand is all about while making it simple to navigate the site. Be aware: if your website is difficult to navigate on a mobile device, nobody is going to stick around. Ease-of-use is essential (more on that in a moment) and it goes hand-in-hand with keeping your mobile site simple.

Also keep your load times minimal

It doesn’t matter how beautiful and minimal your website looks – if it isn’t optimized appropriately, it’s all going to be for nothing. This includes ensuring that the load times on every page are quick and seamless (i.e. every page should load in less than three seconds – anything less and you risk losing potential customers). It avoids frustration on the customer’s end and it ensures your site’s ranking doesn’t get penalized by Google.

Load times not where you want them to be? Consider removing any unnecessary images, resizing images so they aren’t as fileheavy, remove unneeded elements (e.g. a blank text box you forgot to delete), and more. Keep it simple, keep it light.

Easy navigation

When tweaking the navigation of your site, always ask yourself the following: “Can my grandmother find everything?” If your answer isn’t met with a resounding yes, you need to fix your site’s navigation. Moreover, think about the goal of the site. While you want to make money, what are the steps that must be taken for that to happen? Does a potential customer need to call you first? If so, ensure that the call button is always one click away no matter where the visitor is on your site.

Want visitors to buy from you directly on your website? Ensure that not only can visitors easily search no matter where they are on the site, but also create easy-to-navigate categories and self-explanatory. If a visitor wants to buy a scarf, don’t hide the product deep in unisex, woven apparel: put it in the first place you would want to see it.

User testing

Before going live, ask a couple of people to navigate your mobile site to see if anything needs to be tweaked or fixed. Load times should be optimal, navigation should be a breeze, and knowing how to find something should take no longer than a second. A mobile optimized website is mandatory in 2018 – do your part to ensure your visitors have a worthwhile experience.

If your website is in need of a refresh to make it mobile friendly or you are looking to create a brand new mobile friendly website, schedule a meeting with Web Geeks and we can create a functional website that suits your business needs!

Seeing what works and what doesn’t on a competitor’s website can help your company stay on the right track within the marketplace and attract qualified clientele. By reviewing their website closely, you can learn more on their targets and their strategies, allowing your brand to take the edge. In this latest post, we’ll explore 6 things your Windsor competitor can teach you about web design.

  1. Social Media Buttons

Does the company have social media buttons? Are they placed on specific pages? The addition and placement of social media buttons tell you a lot about their social strategy and how they’re promoting their company across the various platforms.

  1. Is it Mobile Friendly?

Try to visit the site on a mobile device. Is it easy to navigate? Are their forward and back buttons and quick links to all site areas? How quickly does the page load? If the site isn’t optimized for mobile, this may give your brand an opportunity to capitalize in the growing mobile marketplace.

  1. Do they Use Blogs?

If the company has a blog, are they writing regularly or have they left the area to stagnate? Regularly posting new content is one of the best ways of attracting an online audience for your brand. Review your competitor’s content and see which piece have the most engagement.

  1. Unnecessary Features

Oftentimes small businesses use unnecessary features that clutter their sites. If the company has music playing in the background on their site or auto load videos, this is a clear sign they don’t work with web design professionals.

  1. Graphics

The graphics a company uses on their web page will play an important role in its reputation online. It’s critical that you review your competitor’s graphics and the placement of the graphics. Are they used within blog content? Is the company using the same graphic throughout their site? Take note of their graphics and ensure your organization is using a better-quality graphic for its pages.

  1. The Layout

How does the company’s site layout impact the site experience? Can you easily move between pages? The layout of the site and the site’s level of engagement across all pages is an important element in SEO. Making sure your site layout performs better than your competitors will give you the edge in search engine results.

The team here at Web Geeks is here to guide you in building an engaging and fluid web presence. To discover more web design tips, book a consultation with our experts today!

 

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Head Office:
1097 Erie St E, Windsor ON N9A 3Z2
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