Many people think the website process ends after the site has been completed – however, this is not the case. What many people don’t think about when creating a website is SEO optimization. Without SEO optimization, however, the site simply cannot live up to its full potential and reach the desired target audience.
What Is SEO?
SEO stands for Search Engine Optimization. It is the process of improving the ranking of your web pages on the search engines’ organic or unpaid search results pages for search queries related to your business, brand, product or service. This is typically done through the optimization of keywords, images, titles and metadata.
By optimizing your site for SEO, your website can appear higher in the Search Engine Result Pages (SERPs). This, of course, means higher visibility for your website, and can likely increase your organic traffic. By improving your website traffic, you are also increasing your brand exposure, meaning more people know about your brand.
SEO Is Cost Effective
The best part about SEO optimization is the fact that it is extremely cost effective. You can bring in a ton of traffic organically just by optimizing keywords, titles, and metadata. Without it, you would have to pay for more advertising to bring people to your site.
It also is an effective way of reaching out to your target market. For example, if you sell hot dogs, you can optimize your SEO so that people searching for hot dogs will easily find your site. This can be easily done by researching trends and search queries that this target audience is taking part in. If your website has the information they’re looking for, you’ll not only see traffic rise, you’ll also see your website performing better in regards to bounce rate, conversions and time on site.
The Competition Is Using SEO To Their Advantage
This is another reason why your business needs SEO – your competition is optimizing theirs. No matter what, the SEO optimized websites are going to rank higher than the ones that aren’t. Going back to the food industry, your hot dogs may be better quality, and better priced – but your potential consumers will never know about it. Why? Because Jim’s hot dog store has been optimized for SEO and is ranking at the top of Google’s search results. You can either compete by optimizing your website, or sit back and let the competition take the majority of your traffic.
SEO Is Not Going Away
Lastly, SEO is never going away. As long as people have access to the internet, they’ll be going on websites that are optimized for SEO. With that being said, SEO won’t be the same as it is now in 10 years – it is constantly evolving. While the concept will be the same, techniques will be completely different. For example, in the past few years’ mass link building spam has been penalized and now SEO optimization is focused on the content itself. It has also gained a strong focus on mobile optimization in the past few years.
Now is the time to learn how to effectively optimize your website for SEO. It’s proven to work, and it can bring your business even more profit. Don’t let the competition stay a step ahead – become a step ahead of them. Remember, you don’t have to do this alone – The Geeks are here to help!