Google AdWords or Pay-Per-Click is a simple way to conduct paid advertising. The way it works is people use keywords that are relevant to their search for certain products or even services. If the keywords used match what others are searching for then your paid ad will appear on top of Google’s search results. Once people click on your ad they are directed to your website to learn more or even make a purchase. There are many benefits of Pay-Per-Click on Google, however, outlined below are the top five. 1.

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4 Marketing Strategies for Instagram Although Instagram may have once been associated with a primary user base of people under the age of 25, much has changed since the innovative social media platform was in its early stages. According to data culled from a study released in 2014, 20 percent of online users between the ages of 16 and 64 had an account with the site – and chances are good that the number has only grown in 2015. In fact, information found on the Instagram official blog states that the Instagram community

Advertisement 3 Digital Marketing Trends to Help Your Business Grow When you’re working to grow your business, you need to implement effective marketing techniques. Because technology is continually evolving, a savvy marketer knows that using the latest marketing trends is an excellent way to connect with consumers. The following are the top three digital marketing trends that can help you to reach your intended demographic and expand your business. #1 Email Marketing Countless people check their email accounts on a daily basis, and many check them multiple times per day. Every

Google Interface on Tablets Just this month, Google redesigned the search results page for local businesses on tablets. When searching locally, users will find a new interface which is designed differently from before, by combining mobile and desktop designs into one. When users are searching for a local business, they will find the business dominating the upper part of the Google search results page. Similar to the design structure for a banner on a website, but with white space on both sides. When your local search is brought up onto