In our modern-day digital world, everyone and everything is connected via the invisible threads of technology. Out of these digital connections, one of the most talked about, and yet often least understood, is the world of SEO. SEO, or search engine optimization, is essentially the science of driving traffic to your website through a customer’s use of Internet search engines.
Our team at Web Geeks, one of the top go-to companies for SEO and web design in Windsor, understands the complex science of SEO, and how it can make or break the success of your company website. When you are redesigning your website for your business, considering the SEO elements should be at the top of your list. Here are four necessary SEO steps to take during a web redesign for your Windsor business.
- SEO Site Audit: Before you begin the redesign, have an SEO site audit performed on the existing content. This will highlight any strengths or weaknesses in terms of SEO, so you and your Windsor web design team can put together a game plan for moving forward.
- Evaluate the Pages that are Currently Drawing Traffic: You can use a blend of analytics and manual searches to determine which pages on your website are appearing at the top of search engine results. Evaluate whether those pages are connected to the keywords most relevant to your business and if they are drawing traffic that converts to business.
- Determine the Critical Keyword Phrases: Understanding the keywords and phrases that are most important for your website and business will help you strengthen your overall SEO. Your team should conduct keyword research, compile website analytics and reports, consider the results of search engine advertising, and utilize Google’s Webmaster Tools if available.
- Incorporate Critical Keyword Phrases into the Site: Once the list of keywords and phrases has been determined, that information should be used in the site construction. Build and incorporate content that focuses on these keywords, optimize pages for these words and phrases, and develop relevant tags. This will create a focused flow of traffic to your website.
Our Web Geeks Team Can Help
Our team of experts at Web Geeks has the knowledge and expertise of SEO and web design in Windsor to make your website redesign a search engine success. Contact our office today, and work with a team that can help you use SEO to take your business to the next level.