What Makes an Email Marketing Service Truly Great?
If you thought choosing an email marketing service sounds like a practice that died at the turn of the millennium, are you ever wrong. Email marketing never went away – and with so many people accessing their email instantly on their mobile devices, it’s never been more effective. But what makes an email marketing service stand out from the rest? Below are a few things every email marketing service needs to do to be called truly great.
Set it and forget it
If you wanted to write all of those emails to your customers you could just do it yourself, right? The beauty of a great email marketing service is that it not only frees up your spare time, it also allows you to simply set your email campaign and forget it using a tool called an autoresponder. By adding new contact addresses to receive your campaign, an autoresponder will choose the ideal message via templates that meet certain dimensions of the receiver (e.g. new customer, geographical location, how much they’ve spent, etc.). It’s hard to describe the feeling of realizing that your email campaign is working for you without ever having to do the heavy lifting.
Mobile-friendly
How many people do you know that only read their email on a desktop? Probably not many. For most of the decade, we’ve checked our email almost primarily through our mobile devices – so why does it make sense for an email marketing service to fail to optimize their campaigns for mobile users? It doesn’t, and if you’re looking for a Windsor digital marketing company that is going to be sending timely and important campaign emails to your database of customers they
have to ensure that mobile users are able to read your emails easily and quickly. If the receiver opens the email and it doesn’t display properly, they will delete your email and not give it another thought; this defeats the purpose of email marketing altogether.
Integrated
The best email marketing services do not operate as an island; rather, they integrate with the invaluable parts of your marketing toolkit such as customer relationship management (CRM) software. This is perhaps one of the most important things on the list, because an email marketing service that cannot integrate properly is one that just isn’t worth your time at all. Failing to integrate means you are missing out on metrics that could mean the difference between your brand stalling and growing by leaps and bounds. Data means everything; speaking of, the best email marketing service is also…
Data driven
You should be able to tell exactly what data points are working and which should be tweaked. The best email marketing service will provide you with killer analytics that tell you everything you need to know about the campaign. This is data you can observe in real-time too, meaning you know all about the latest information pertaining to every demographic that opens an email. This allows you to create new strategies and tweak current ones; know what works, what to throw out. A truly great email marketing service allows you to go from here and actually create more fine-tuned email marketing campaigns to further pinpoint who is interacting with your brand and how to engage with them even more successfully. This even allows you to conduct…
A/B testing
When an email marketing service allows you to put the microscope on your customer data and conduct successful email campaigns, you have the freedom to conduct A/B testing to figure out what actually causes your email marketing campaign recipients to interact with your brand. For example, using an A/B test you could find out which colour schemes are liable to keep receivers from closing the email after a few seconds; merely send out multiple emails with varying colour schemes to the same demographic. Using another A/B test, you could also figure out which button entices the most people to click on it and open your website. A/B testing is awesome for finding little tweaks you can use that ultimately lead to a sale that you otherwise couldn’t find in a large email campaign.
So where can you find the best email marketing service in Ontario? Right here at Web Geeks. Our team can truly ‘set it and forget it,’ for you to ensure that your customers, past, and potential customers alike receive compelling email marketing designed to drive sales. Call us today, and let us get to work for you!