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How to Turn Holiday Downtime into Marketing Gold

How to Turn Holiday Downtime into Marketing Gold

Holiday slowdowns often feel strange for contractors used to long workweeks combined with constant activity. Many trades experience a dip in calls as families shift their attention to gatherings and travel. This lull creates a window to do something important: rebuild...
How to Optimize SEO for Google AI Overviews

How to Optimize SEO for Google AI Overviews

If you’ve noticed Google’s search results looking a little different lately, you’re not imagining things. The AI Overviews published by Google are transforming how we search the internet. These summaries feature on the top of most search results, providing users with...
Why Local SEO for Contractors Still Reigns Supreme

Why Local SEO for Contractors Still Reigns Supreme

Are you an HVAC expert, a roofer, an electrician, or any other tradesperson? Your customers are looking for local professionals online, and the competition is intense. In the digital-first era we live in today, it is not sufficient to have a slick site. You must...
Local SEO Strategies for Dominating Your Local Market

Local SEO Strategies for Dominating Your Local Market

SEO is a crucial factor when it comes to online visibility, but what about when it comes to being seen by consumers in your local area? That’s where Local SEO steps in. Local SEO is an incredibly important part of marketing, especially for smaller businesses;...