Oct 30 18

Things To Consider When Creating A Website For Your Business

How Do You Create a Brand, Anyway?

So you have a talent and you want to create a business out of it. That’s a great goal to have, but you cannot just throw this idea together and start making money tomorrow. You need to create a brand – and not just any brand, but one that your audience cannot ignore or deny. It’s easier said than done and entrepreneurs rarely find success overnight or even in the first few months. Building a brand takes hard, focused work. The process can be frustrating and downright confusing, but by knowing a few of the steps needed to create a brand you can begin the process of setting your brand up for success. Below is a quick guide for getting started with building your own brand.

Identify your target audience

Not everyone is going to be interested in what your brand offers – thus, it’s a waste of time to marketing your brand to everyone. It’s important to laser-focus your marketing efforts on groups of people that are actually going to be interested – this is your target audience. One of the best ways to do this is to identify the needs your product/service delivers. For example, if you want to launch a streaming service featuring nothing but kid-friendly music your target audience is going to be parents that want a service they know will be kid-friendly; they have a need, your brand is the solution.

Research your competition – always

When you’ve identified your target audience, you’re likely going to find that you have competitors that are trying to appeal to the audience. That’s a good thing! Identify your competitors by searching for keywords related to your brand (e.g. streaming service for children, kids music, etc. if using the example above) and noting which brands have the most likes, followers, user engagement, etc. This resource has a few great tips for identifying brands and learning about what makes them tick so you can apply them to your own brand. It can be a lot of work, so if you’re ever stumped reach out to us so we can assist you in your research.

Define your brand’s tone and personality

Once you’ve identified your target audience and how similar brands market and communicate with their customers, it’s time for you to define your own tone and personality. Think about words you would like to be associated with your brand and use them as a guide to creating your own original tone and personality. Ask yourself: do these words reflect the type of tone and personality of similarly successful brands? You won’t perfect your tone and personality overnight, but as you go through the early days of marketing keep repeating this exercise to perfect it.

You have the message – now visualize it

Create a logo and style that reflects the tone and personality of your brand. For example, if your brand has a quirky and fun tone you shouldn’t create a logo that’s busy; rather, keep it simple and minimal to ensure it’s easy identifiable. This would also apply to the overall design of everything you publish – from your website to offline marketing material and more; if your tone is fun and full of life use clean, simple lines. More serious? You can get away with making your logo and design a little more complex.

Create a website and jump on social media platforms

In addition to the place where you can sell your products and services, think of your website as a hub with information detailing every little thing about your brand. Your social media channels are a phenomenal tool to use because they allow your brand to act as a beacon that alerts your target audience as to what your brand can provide to them (with social media advertising, this beacon is even brighter). The goal is to entice your audience to actually buy what you’re selling, so convince them to hop on over to your website. You can do this when you…

Start creating content you can share

Your brand’s social media channels mean nothing if you’re not creating regular content that your audience will want to share. Not only is this a great way to showcase what you’re providing, it can also set you up as an authority in your niche. This is a great position to be in, as it means you can be a leading voice in your niche while gaining actual name value; when customers in your niche think of your product, they’ll think of you.

Getting to this point is easier said than done of course, but it should be your goal. Get to this point, and it means your brand isn’t just a brand – it’s a voice. It has value and the customers that need what you provide will know this. It’s all about knowing the value you can provide to consumers as an entrepreneur, putting in the work to make it happen, and aligning your brand as a leader customers can trust. It’s going to take a mountain of hard work and patience, but in the end it’s absolutely worth it.

Need a helping hand with building your brand? Reach out to Web Geeks today!

How To Grow Your Audience Using YouTube SEO

We all know that Google is the largest search engine in the world, but did you know they also own second? YouTube is the second most widely used search engine in the world, garnering over 1.5-billion users per month with over a billion hours of video uploaded every single day. To say that your SEO game plan needs to include YouTube is a massive understatement: it needs YouTube; especially if growing your audience is one of your brand’s top priorities. If you’re familiar with SEO best practices for your website, optimizing your brand’s YouTube channel and content is fairly similar with a few differences. Below are a few of our top methods for growing your audience via YouTube SEO best practices.

Keyword lists

Go to YouTube and type the first keyword that pops into your mind when you think about your business (as simple as ‘auto mechanic’ if you own and operate a mechanic shop). You will notice suggested keywords appear in a drop-down list. Write these down, because this is actually what people are typing into YouTube!

Click on a few of these keywords and notice the top three-five videos appearing in the search results. Take a look at the keywords the video has been optimized for by viewing the page source of the video, CTRL+F and type, ‘keywords,’ to find the keywords meta tag, and jot down the keywords the video is ranking for. If this sounds confusing, this resource explains everything.

 

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Create videos centered around a keyword

Once you know which keywords are worth ranking for, it’s time to create videos that center around this keyword. As with traditional SEO, this YouTube SEO best practice involves inserting the keyword into the title, description, and even the closed captions. That last part is very important – especially if you want to rank for variants of a keyword. Write a script, be sure to include keywords you want to rank for in the video (as with traditional SEO, don’t stuff it with keywords), then create the closed captions.

Know YouTube’s analytics

YouTube will improve your video’s ranking if your video meets certain criteria: under four minutes, generates lots of comments, is added to ‘Watch Later’ lists, and users are subscribing after they watch your video. This measures the quality of your video; if your video falls in-line with at least some of these measurements, your rank will increase over time.

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Make your channel look professional

Look, you can rank for the best keywords related to your niche while adhering to YouTube’s quality of standards, but if your channel doesn’t look professional people just aren’t going to engage – and your YouTube SEO is going to suffer. Create a banner and profile picture for your channel’s home page that’s simple yet high quality; attractive yet personable. They need to tell visitors exactly what your brand stands for, the types of videos they can expect, and set the tone for what’s to come. For example, if you have a YouTube channel dedicated to how-to’s about proper makeup applications, you wouldn’t want your banner and profile picture to be completely black and dreary; rather, you would want to use poppy, bright colours.

Moreover, create a trailer that describes your channel. Go into this exactly as you would if you were creating an elevator pitch for an investor because in a way, that’s exactly what you are doing. Make the trailer a few minutes long, make it fun, and ensure it doesn’t look amateurish.

Finally, create playlists. This is a good idea if some of your content isn’t all the same: some videos may be a behind-the-scenes look at your day-to-day operations, some may be how-to’s, others may just be random, fun videos. The tone and the goal of each video is different, so place them in their own playlist. This will give visitors the ability to easily browse only the videos they want to view without hunting them down in your channel.

At the end of the day, your YouTube SEO best practices are all about ensuring that your visitors want to view your channel. It’s about gaining an audience, keeping subscribers, and ensuring that people come back for more. It can be a huge undertaking though, so if you need a team of professionals that know how to turn any YouTube channel from looking bare and amateurish to professional and smart, give us a call. Our SEO services company in Windsor, ON can provide the solutions you need for businesses of all walks of life!

Things To Consider When Creating A Website For Your Business

One of the first steps to building any type of brand involves creating a website. Why though? With most of the world being active on social media (roughly 40% of the world’s population to be exact), it may seem like creating a website is a waste of time. You couldn’t be more wrong. Creating a website is still one of the most important steps when building your small business (it makes your business feel legitimate) and a great way to manage your reputation (you don’t want critics and trolls buying your domain name); it’s still also one of the best ways to generate sales.

Need a website? Keep reading to find out what’s worth considering when planning your little piece of the Internet.

Branding

Still haven’t settled on your business’ name? Good – make the decision based on your domain name. Your domain name should be short, reflective of your brand’s name, and memorable. ‘Tom’s-discount-lamporeum.net’ isn’t going to cut it no matter how much you love the name because nobody will remember the domain; ‘thediscountlampkingdom.com,’ works and is memorable.

What are your competitors doing?

There is no shame is copying what your competition is doing. Google keywords associated to your industry and browse the websites landing on the front page of the search results. What do they have in common? What seems to be working for them? Make note, and apply the results to your own website.

Have a goal

Why should someone visit your website? What do you want to achieve when they visit? From generating sales to using your website to get potential customers to call you on the phone, your website needs to have a clear goal besides for existing besides, ‘it’s what you’re supposed to do.’ It needs to be more useful than a glorified classified post ad, too. Use your website to grow your brand – and if you need to know how to do that, that’s what we’re here for.

Simplicity. Always.

This isn’t the early 2000’s anymore: Flash is dead, simplicity is king. Besides, who wants to spend time on a website that doesn’t provide relevant information within the first minute anyway? There’s nothing novel about websites: if they look disorganized, people are going to leave.

Thus, it’s imperative that you keep your website as simplistic as possible. As soon as the homepage loads, viewers need to be able to know:

  • The point of the website.
  • How to contact you.
  • Where to find your social media pages.
  • What you offer (e.g. services, products, etc.).
  • Why your brand should be trusted.

It sounds like a lot, but do your research as mentioned earlier. See how your competitors are including this information on their own front page, and discover how you can apply it to your own website.

Mobile-first

We’re at a point where it’s a given that most people that visit your website will be doing so on their mobile device. Thus, it’s a no-brainer to build your website with a mobile-first mentality. Don’t exclude your desktop visitors, though: ensure your website scales for them, too. Build for mobile, scale for desktop, and everyone will be pleased with what you’ve built.

Know your audience

Who are you trying to appeal to? If you don’t know the answer, how can you possibly build a website that’s going to be beneficial to your brand? You can’t. Realize what your customers want, what they need, and create a website that lets them get it. Your website needs to solve problems, and you can only achieve this by knowing who you’re creating it for.

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