Sep 18 18

How Social Media Can Help Drive Traffic To Your New Website

How Do You Create a Brand, Anyway?

So you have a talent and you want to create a business out of it. That’s a great goal to have, but you cannot just throw this idea together and start making money tomorrow. You need to create a brand – and not just any brand, but one that your audience cannot ignore or deny. It’s easier said than done and entrepreneurs rarely find success overnight or even in the first few months. Building a brand takes hard, focused work. The process can be frustrating and downright confusing, but by knowing a few of the steps needed to create a brand you can begin the process of setting your brand up for success. Below is a quick guide for getting started with building your own brand.

Identify your target audience

Not everyone is going to be interested in what your brand offers – thus, it’s a waste of time to marketing your brand to everyone. It’s important to laser-focus your marketing efforts on groups of people that are actually going to be interested – this is your target audience. One of the best ways to do this is to identify the needs your product/service delivers. For example, if you want to launch a streaming service featuring nothing but kid-friendly music your target audience is going to be parents that want a service they know will be kid-friendly; they have a need, your brand is the solution.

Research your competition – always

When you’ve identified your target audience, you’re likely going to find that you have competitors that are trying to appeal to the audience. That’s a good thing! Identify your competitors by searching for keywords related to your brand (e.g. streaming service for children, kids music, etc. if using the example above) and noting which brands have the most likes, followers, user engagement, etc. This resource has a few great tips for identifying brands and learning about what makes them tick so you can apply them to your own brand. It can be a lot of work, so if you’re ever stumped reach out to us so we can assist you in your research.

Define your brand’s tone and personality

Once you’ve identified your target audience and how similar brands market and communicate with their customers, it’s time for you to define your own tone and personality. Think about words you would like to be associated with your brand and use them as a guide to creating your own original tone and personality. Ask yourself: do these words reflect the type of tone and personality of similarly successful brands? You won’t perfect your tone and personality overnight, but as you go through the early days of marketing keep repeating this exercise to perfect it.

You have the message – now visualize it

Create a logo and style that reflects the tone and personality of your brand. For example, if your brand has a quirky and fun tone you shouldn’t create a logo that’s busy; rather, keep it simple and minimal to ensure it’s easy identifiable. This would also apply to the overall design of everything you publish – from your website to offline marketing material and more; if your tone is fun and full of life use clean, simple lines. More serious? You can get away with making your logo and design a little more complex.

Create a website and jump on social media platforms

In addition to the place where you can sell your products and services, think of your website as a hub with information detailing every little thing about your brand. Your social media channels are a phenomenal tool to use because they allow your brand to act as a beacon that alerts your target audience as to what your brand can provide to them (with social media advertising, this beacon is even brighter). The goal is to entice your audience to actually buy what you’re selling, so convince them to hop on over to your website. You can do this when you…

Start creating content you can share

Your brand’s social media channels mean nothing if you’re not creating regular content that your audience will want to share. Not only is this a great way to showcase what you’re providing, it can also set you up as an authority in your niche. This is a great position to be in, as it means you can be a leading voice in your niche while gaining actual name value; when customers in your niche think of your product, they’ll think of you.

Getting to this point is easier said than done of course, but it should be your goal. Get to this point, and it means your brand isn’t just a brand – it’s a voice. It has value and the customers that need what you provide will know this. It’s all about knowing the value you can provide to consumers as an entrepreneur, putting in the work to make it happen, and aligning your brand as a leader customers can trust. It’s going to take a mountain of hard work and patience, but in the end it’s absolutely worth it.

Need a helping hand with building your brand? Reach out to Web Geeks today!

Choose Web Geeks for Social Media Marketing Services In Windsor

Do you want to build a brand in Windsor yet you have no clue where to start? If you have a great idea and nothing more to build on, that’s perfectly fine! Here at Web Geeks, we are passionate about taking the amazing ideas of Windsor’s finest and creating a marketing plan using best practices so entrepreneurs like yourself can focus on what they do best: honing their ideas and perfecting them. You may be wondering what our social media marketing services in Windsor can do for you – and we’d love to tell you about them. Below are a few of the many reasons why when you think about social media marketing, you need to consider Web Geeks!

Creating regular, compelling content

Content isn’t just king on social media – it is the lifeblood of your social media presence. One of the best, proven ways to convert social media followers into actual customers is by regularly posting relevant content that’s shareable, chock full of great information, and entertaining to read and view. We cover every one of these bases and can craft any type of content you need for your brand. You understand the needs and wants of your customers better than anyone else, and we will work with you to ensure your brand is posting relevant content they want.

Social media updates

If you’re constantly forgetting to post an update on your social media channels, don’t worry about it any longer! Our team of marketing experts will not only schedule regular updates on your social media channels, we can ensure those updates have a purpose. We specialize in social media updates that get results and entice your followers to engage with your brand. Speaking of engaging, we also specialize in…

Social seeding

Social seeding is one of the best tactics we use to boost your social media channels and expand it to a broader audience, and we think you’re going to agree that it’s one of the best tools in our social media toolkit. The goal is to use social seeding to expand your target audience, and we do this in a variety of ways. Creating shareable content (as mentioned above) is one of the tactics we use, but we also engage with other social media channels similar to your brand by merely liking, sharing, and commenting on social media updates. It’s a simple touch, but by doing it daily it will grow your brand. We can do this for you to ensure that your brand is utilizing only the best and proven social seeding techniques

Facebook advertising/social media campaigns

The days of growing your brand via organic likes and shares alone is a thing of the past. In today’s social media landscape, it’s vital that you create advertising campaigns that will reach your target audience and entice them to give you a sale or to return and become a regular customer again. Using only the best data, we can craft advertising campaigns – yes, especially on Facebook – that will deliver the results you need every single time. Don’t create advertising campaigns blindly: choose a partner that knows what it takes to create campaigns proven to work specifically designed with your brand in mind!

Email and video marketing

Is email marketing still relevant? You better believe it. On the average, email marketing yields an ROI of approximately $44 for every one dollar spent. It’s an incredible value, and because email marketing tactics are always changing and evolving, you need a team that can be there for you to stay ahead of the game.

Not only that, but we will perfect your video marketing plan as well. Video marketing is not going anywhere and it’s only going to keep evolving as we approach a new decade. Brands need to utilize live video on popular social media channels such as Instagram and Twitch, learn the importance of vlogging, and the value of becoming early adopters of technology that’s going to pave the way for video marketing in the coming decade: virtual reality and 360-degree videos just to name a few.

Is this a lot to take in? We understand, but know that we will be here to hold your hand every step of the way. Web Geeks is dedicated to providing only the best social media marketing services uniquely tailored with your brand in mind. Ready to get started? Reach out to our team today, and let’s use your social media channels to grow your brand beyond your wildest dreams!

How LinkedIn Can Improve Your Brand’s Marketing

Do you own and operate your own brand? Then you need to be on LinkedIn. A social media platform for professionals, LinkedIn is versatile in what it can do for your small business. From merely being a funnel to finding new employees to a method for engaging with other entrepreneurs in your industry, every brand needs to be on LinkedIn. As with all things, what you get out of the platform depends on the effort you put into it.

LinkedIn can even assist you in improve your brand’s digital marketing gameplan, and that’s where we’ll focus. If you’re ready to reach that next level, LinkedIn can help you to get there. Below are a few of our favourite methods for improving your small businesses’ marketing and growing your brand in the process.

 

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Come across as an authority

Like all social media platforms, LinkedIn gives you a voice. But unlike most social media platforms like Facebook or Twitter, the users on LinkedIn have a reason for being on the platform: to grow professionally. Arguably no other social media platform of this size has users that have the same goal in mind and you can use this to your benefit. With nearly every industry represented on LinkedIn, there’s no reason to create professional content designed to educate other like-minded professionals.

To begin, post content at least once per week; if you can fit in twice a week, do that. Long-form content is king at the moment, so if you can write helpful content that takes more than a few minutes to read go for it. Be sure to add links to your website, other social media platforms, and other helpful content that you’ve posted in the past.

What is your competition doing?

We’ve been told to, ‘do what the smart kids are doing,’ at least once during by a loved one during our formidable grade school years; turns out, it’s good advice. If you’re new to LinkedIn, search for popular and successful brands in your niche and study what they do. How does their profile look? What kind of content do they post? How are they engaging with their audience? How many followers do they have (be sure to know this one)? Model your activities with theirs and see what sticks.

Showcase how you treat employees

Advise your employees to engage with your content – and talk back to them! More engagement means the content will be spread to their network of professionals which in turn will increase that content’s visibility across LinkedIn. It also expands your brand’s reach to networks that would never know your brand existed in the first place. Moreover, this will allow potential employees to notice how much you value your current employees – after all, if a brand’s owner is positively engaging with its workers, that makes a good first impression.

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Prove to the world that you’re open for business

This tip is the easiest in this list: ensure your profile is 100% completed. That’s it. This means including a logo, your brand’s official website, and other details such as company size and location. LinkedIn helpfully lets you know what percentage of your profile needs to be filled out so you always know if it’s complete or not. It may not seem like a big deal, but a totally complete profile goes a long way in gaining trust among influencers and professionals that randomly find your company profile.

Relationship marketing

Whether the original team behind LinkedIn realize it or not (though we’re betting they do), the world’s largest social media platform for professionals was made for relationship marketing. To this end, it’s important to establish and grow relationships with brands, influencers, and professionals in your niche (even those out of your niche). Join existing groups aligned with your industry and communicate with them regularly by sharing your expertise. Assist others in need and help them when you have the opportunity. Just dive in and become part of the communities you’re bound to find on LinkedIn. Grow the relationships you make – some will prove to be invaluable.

Humanization

Finally, improving your brand’s marketing strategies on LinkedIn puts a human face on your small business. People are much more eager to pay attention to a brand that doesn’t feel like a faceless corporate shell; if it feels like someone is behind the screen that can make all the difference. People want to know you’re a person – prove it to them by being professional yet neighbourly at every turn!

Want to know even more about how to make LinkedIn work for you? Then reach out to Web Geeks. Our digital marketing agency in Windsor, ON can provide the information you need to improve your marketing strategy on this unique social media platform, so call now!

Single Page vs. Multi-Page Websites.

Here Are The Advantages and Disadvantages for Each.

If it’s time to create a website for your small business, the sheer amount of design options can be overwhelming. One of the first places to start when planning a new website is what type of site do you want: a simple, single page website that lists relevant information front-and-center or a complex, multi-page website that you can add onto as your business evolves? It’s a great question, so let’s get after it: below are a few of the most pressing advantages and disadvantages for single and multi-page websites.

More questions? Reach out to Web Geeks and allow our Windsor digital marketing company to work alongside you to build the perfect website for your brand!

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Single Page Websites

Advantages:

Easier to tell a story

Half the battle of building a website that works for your small business is figuring out how to tell your brand’s story. You’re not just building a page to list information: you’re explaining to the world why you matter; the narrative presented on the page gets you there. Use the single page approach to your advantage and allow your story to unfold as the viewer scrolls down the page. Add pictures, video, and relevant information. It’s also a solid way to create a call-to-action and entice browsers to become customers since everything is on one page.

Perfect for mobile – but watch out for load times

A single page website that’s carefully crafted to include relevant information without a ton of embedded media or outdated Flash objects will load within seconds on mobile. It’s imperative that your single page site loads quickly too, as Google will penalize your ranking if it fails to do so. With approximately 52.2% of global web traffic stemming from mobile phones in 2018, ensuring your mobile traffic is properly optimized has never been more important. Still, with all of the information on one page it becomes beyond simple to digest important information that will stay with your visitors.

Disadvantages:

SEO difficulties

Having a search Engine Optimization (SEO) gameplan is vital to your website’s success. Unfortunately, a single page website makes it nearly impossible to rank for the keywords and phrases you need to compete for; you can also only optimize with one title tag, a meta description, and your URL (not a lot to work with). One solution is to regularly add new content to your website, but that’s also a lot of work that adding a blog would eliminate since it would give you the opportunity to rank for keywords and phrases whenever you needed; then again, adding a blog means your website suddenly becomes a multi-page website.  Need assistance? Our SEO services company in Windsor, ON can help!

Handcuffs your content

If you need to list important information yet there’s nowhere to list it, you have to sacrifice some of your information. This can be difficult if you have absolutely no information that can be left off of your website. In instances like these, it’s important to not shoehorn your brand into a single page website; if it functions better as a multi-page website, go with that approach.

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Multi-Page Websites

Advantages:

You have an SEO game-plan

Because you’re not limited to how much information you can include on your website, with a multi-page website it becomes extremely easy to optimize your website for relevant keywords and phrases in your niche on every page without it becoming to ‘spammy.’ You can also rank for ever-changing keywords and phrases in your industry by adding a blog to your website, which will improve your brand’s search engine ranking even more. Of course, you need to know which keywords and phrases to rank for, and we can help with that.

Simple to scale

Need to add a new service that’s coming next year? Opening a new location? Whatever needs change and however your brand evolves, you can add as much necessary information and pages as possible to get the message across. Don’t scale it too big though! Remember: your website’s loading time dictates your ranking, too.

Disadvantages:

Not always mobile friendly

What do you do when you visit a website that isn’t responsive when you try to open new links and pages? You probably leave the website immediately and try to find another alternative. With a multi-page website that isn’t properly optimized, you run this risk. It’s much easier for things to load improperly and go wrong when you add additional pages and information into the mix. Build your website with a mobile-first mindset to avoid this, and your multi-page website should perform just fine on any mobile device.

Navigation can get confusing

A multi-page website presents its own challenges – especially as it grows. As you add additional pages and levels to a website, you will need to take into consideration how simple it is for a new visitor to browse the pages and find exactly what they need. Utilizing a navigation bar on the site’s main page is one way to do this, but you don’t want to over complicate the experience either. Visitors need to know exactly where to go and what to click on the moment they visit your page; any confusion that comes after could make you seem incompetent to visitors (harsh, but it’s the truth). Just remember: the more complicated your multi-page website becomes, the simpler navigation should be; anything less, and you’re going to be driving visitors away.

What Makes an Email Marketing Service Truly Great?

If you thought choosing an email marketing service sounds like a practice that died at the turn of the millennium, are you ever wrong. Email marketing never went away – and with so many people accessing their email instantly on their mobile devices, it’s never been more effective. But what makes an email marketing service stand out from the rest? Below are a few things every email marketing service needs to do to be called truly great.

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Set it and forget it

If you wanted to write all of those emails to your customers you could just do it yourself, right? The beauty of a great email marketing service is that it not only frees up your spare time, it also allows you to simply set your email campaign and forget it using a tool called an autoresponder. By adding new contact addresses to receive your campaign, an autoresponder will choose the ideal message via templates that meet certain dimensions of the receiver (e.g. new customer, geographical location, how much they’ve spent, etc.). It’s hard to describe the feeling of realizing that your email campaign is working for you without ever having to do the heavy lifting.

Mobile-friendly

How many people do you know that only read their email on a desktop? Probably not many. For most of the decade, we’ve checked our email almost primarily through our mobile devices – so why does it make sense for an email marketing service to fail to optimize their campaigns for mobile users? It doesn’t, and if you’re looking for a Windsor digital marketing company that is going to be sending timely and important campaign emails to your database of customers they

have to ensure that mobile users are able to read your emails easily and quickly. If the receiver opens the email and it doesn’t display properly, they will delete your email and not give it another thought; this defeats the purpose of email marketing altogether.

Integrated

The best email marketing services do not operate as an island; rather, they integrate with the invaluable parts of your marketing toolkit such as customer relationship management (CRM) software. This is perhaps one of the most important things on the list, because an email marketing service that cannot integrate properly is one that just isn’t worth your time at all. Failing to integrate means you are missing out on metrics that could mean the difference between your brand stalling and growing by leaps and bounds. Data means everything; speaking of, the best email marketing service is also…

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Data driven

You should be able to tell exactly what data points are working and which should be tweaked. The best email marketing service will provide you with killer analytics that tell you everything you need to know about the campaign. This is data you can observe in real-time too, meaning you know all about the latest information pertaining to every demographic that opens an email. This allows you to create new strategies and tweak current ones; know what works, what to throw out. A truly great email marketing service allows you to go from here and actually create more fine-tuned email marketing campaigns to further pinpoint who is interacting with your brand and how to engage with them even more successfully. This even allows you to conduct…

A/B testing

When an email marketing service allows you to put the microscope on your customer data and conduct successful email campaigns, you have the freedom to conduct A/B testing to figure out what actually causes your email marketing campaign recipients to interact with your brand. For example, using an A/B test you could find out which colour schemes are liable to keep receivers from closing the email after a few seconds; merely send out multiple emails with varying colour schemes to the same demographic. Using another A/B test, you could also figure out which button entices the most people to click on it and open your website. A/B testing is awesome for finding little tweaks you can use that ultimately lead to a sale that you otherwise couldn’t find in a large email campaign.

So where can you find the best email marketing service in Ontario? Right here at Web Geeks. Our team can truly ‘set it and forget it,’ for you to ensure that your customers, past, and potential customers alike receive compelling email marketing designed to drive sales. Call us today, and let us get to work for you!

All You Need To Know About Google Tag Manager

Having good data isn’t just a perk that lets you run your business better – it’s literal power. Good data can make all the difference in succeeding and failing, but how do you get that data? Furthermore, how can you ensure you continuously get good data that you can use to help you every step of your brand’s journey? Every digital marketing agency in Windsor will likely each give you a completely different answer because quite frankly there’s more than one answer to the problem, but here at Web Geeks we’re going to use Google Tag Manager so you can integrate your good data into Google Analytics, AdWords, or another third-party like Twitter or even Bing Ads.

Disclaimer: Users without prior technical knowledge of tagging may find these concepts confusing. If you want to take advantage of tagging but need assistance, please contact us.

What is it?

It’s a tag management system that gives you the power to create tags in a simplified manner. In the past, creating tags consisted of actually going into the site’s source code every time you needed to create, edit, or delete a tag; in short, it was a tedious process. Google Tag Manager not only makes creating tags easier via a user-friendly user interface, but you never have to touch your site’s source code again (in our opinion, this makes Google Tag Manager worth recommending alone). Create tags easier and get good data faster and more consistently – what’s not to love?

Depending on your brand’s needs, you may only need a few tags or a couple hundred. Whatever your needs, Google Tag Manager makes it simple to keep tabs on every tag you’ve ever created.

Make as many as you want, as few, or fall somewhere in-between – our Windsor digital marketing company is here to tell you that, “it doesn’t matter!”

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So what are tags – and why should I care?

Think of tags as a recipe that tells Google Tag Manager what to do. A batch of code (much like a recipe) that’s ready to spring into action the moment they are triggered, tags are designed to collection information from a website and send them to a third-party service such as Google Analytics, AdWords, Twitter, etc. The beauty of this method of data collecting lies in how versatile creating tags can actually be. Create a tag, and you can embed the tag onto a page of your business’ website to measure an abundance of different analytics. Once a tag has been activated (called triggering – more on that in a moment), the data collected can be imported into a number of third-party accounts, including Analytics and AdWords to give you a more accurate, overall picture of your brand.

Triggers and variables

Triggers tell a tag when it’s time to do what the tag wants to do. For example, if you want to know how many people experience a JavaScript Error on your new website that just launched, the trigger would tell the appropriate tag when to collect that data (in this case, when a JavaScript Error displayed). If you want to know when someone clicks on a particular link in a newsletter, the same thing applies: once the link has been clicked, the trigger would inform the appropriate tag of the click and pass along the data to the pre-determined service. It’s simply a matter of cause and effect.

Just as tags depend on triggers, so too do triggers depend on variables. Variables inform your trigger if it’s time to tell your tag if it’s time to execute its command. This occurs when the tag compares a variable’s value to the value in the trigger; if the variable meets the demands of the trigger, the tag will execute.

Test until you’re ready

An amazing feature of Google Tag Manager is the fact that you can preview your tags and make sure they are working properly before they go live. Google Tag Manager can be confusing, so it’s great to know that you can fine-tune the relationships between your tags and their triggers and variables. You can also be sure that you’re getting the best data right from the get-go.

How does Google Tag Manager help?

When you need to get down to the nitty-gritty and know everything that’s happening on your website – from in-depth promotional tracking to the download breakdown link-by-link, country-by-country and beyond – Google Tag Manager can get you there. Moreover, Google Tag Manager can help to improve an abundance of different areas of your business – and the sky is literally the limit. You can fine-tune the data you want if you are willing to put the time into it!

What to know before I begin?

It’s going to take a lot of time to learn. This isn’t an easy tool to master – especially if you’ve never dealt with tags and basic coding. You’re also going to run into a lot of troubleshooting issues often.

The keyword here is patience: if you don’t have a lot of it, you may want to consider reaching out to our SEO services company. Windsor entrepreneurs know that in order to stay ahead you need to have impeccable data that Google Tag Manager can provide – but if you don’t have the time or the patience to learn how to utilize it, Web Geeks is your ticket to getting all the best data your business needs. Call our experts today, and let’s set up a free evaluation to figure out the best approach to getting your business the data is needs to succeed!

For those of you that are just now jumping into the word of social media marketing, we want you to know that properly utilizing social media to benefit your brand isn’t impossible. Anyone can figure it out if they continue to educate themselves, never get too comfortable, and keep an open mind regarding what works and what doesn’t. It’s a fast-paced industry – and one that’s always evolving – so being complacent is something you never want to do. Be prepared, keep your head up high, and above all…

Have a plan

What do you want to get out of your social media platforms? Are you hoping to drive traffic away from your social pages and to your website in hopes of generating sales? If so, you need to focus on that goal. Do you merely want to use your social media accounts as a way to connect with current and potential customers? Again, keep this goal in mind. Everything you do on social media as related to your brand should be done with the goal(s) you have in mind. Merely posting anything won’t do you any good, especially since you must…

Know your audience

A social media goal means nothing if you don’t know what your audience wants and/or needs. You need to know what they like, the influencers they follow, what they like/are passionate about, and so on. Buffer has a great post showcasing free tools that will allow you to understand your followers and other metrics. Take this data and create compelling content that is certain to generate the right response from your followers.

Create Shareable content

What do our social media experts in Windsor, ON mean when we say that you need to create shareable content? At its core, it means to create content that will generate a response from followers (this is where knowing your audience is invaluable); beyond that, it means creating content that is digestible by followers of your niche. Long-form articles that will speak to your audience is all the rage right now, but that doesn’t mean you should ignore tried-and-true visual content – on the contrary, you must embrace it! Create infographics that will prove to be useful to your followers, share images that speak to them, and of course…

Invest in Video Content

Especially on YouTube. Listen, YouTube is the second largest search engine on the Web; it is imperative that you get a ‘piece of that pie’ and utilize the power of video content on a regular basis. Be creative but to-the-point: most people will not want to sit through a five-minute video that takes three-minutes to get good. If you can’t grab someone’s attention within the first five-seconds, you might as well trash the video and go back to the drawing board.

Need ideas? Consider creating content that shows the behind-the-scenes antics of your brand (your followers are interested in that sort of thing). Create unique content related to your brand (e.g. how bread is baked if you operate a bakery) and share other videos that is ideal to your audience. From there…

Reach Out to Influencers

Other influencers are competition, but that doesn’t mean they won’t ‘scratch your back,’ if you offer to, ‘scratch theirs.’ If they posted a piece of awesome, shareable content that has you kicking yourself in the pants for not coming up with the idea yourself, reach out to them! Ask them if you can share their content (mention you will give them credit, of course), and chances are they will say yes. You will appear as if you have your pulse on your audience’s wants and needs, you raise the odds of further engagement, and there’s a chance the influencer will share your content one day. It’s truly a win-win for everyone.

Respond to Customers Instantly On Social Media

Social media is much more than a portal for posting – it’s also the best way to improve your customer service. Since most people are on social media, reaching out to brands and asking questions has become instantaneous – and most people expect brands to reply to their questions via social media sooner than later. A platform like Facebook even scores you on how quickly you respond to messages; for brands, this might as well be a customer service grade. Respond to customers as quickly as possible to let them know they can count on you to answer any question they may have; if they know they can count on you, they trust that they can count on the products/services you provide.

Business owners have a lot of different tasks on their hands, and social media marketing can be a full-time job. If your business could use some help with social media marketing, get in touch with Web Geeks to see how we can help grow your business.

You finally have a beautiful website that is going to blow your visitor’s minds the first time they visit – now what? You could hope and pray that the visitors will magically start showing up and interacting with your brand, or you could make them come to you. Using the power of social media, it’s possible to create a systematic game plan that attracts people on social media and drives them to your website. The best part? With enough elbow grease and a whole lot of grit, any entrepreneur can do it. Below are just a few of the many ways social media can start converting your followers into actual customers.

Know each platform’s role for your business

Although it can be tempting to sign up for every social media account you can think of, you need to be aware of each platform’s role. They’re not all created equal, and some platforms are better suited for particular content than others. Think of them like tools. You wouldn’t use a screwdriver to hammer a nail, would you? Thus, using Snapchat to share paragraphs of updates as you would on Facebook isn’t going to cut it. Think about the results you want from your social media accounts, and post accordingly.

For example, if you want to share text-heavy updates, Facebook is a great place to do this; Twitter is too if you want to keep your updates to a paragraph. To prove to your community that you are an authority figure in your niche (more on this in a moment), Reddit is a great place to do this (it’s also an awesome way to speak to current and would-be customers one-on-one). For sharing strictly multimedia content (e.g. videos, pictures, audio clips, etc.), platforms like Snapchat and Instagram are all fair game.

Consistent posting

Have you ever visited a businesses’ Facebook Page only to find they haven’t posted anything in months? Did you become a customer? Exactly! Consistently posting content isn’t just a good way to make the public know that your business isn’t dead – it’s the foundation for the rest of your social media game plan. The trick is to post content that followers will find engaging. Posting helpful content is the best way to do this as it raises the odds of your followers sharing this content with others (more on sharing later). This can be anything from helpful blogs on your website to videos, Infographics, images, etc.; as long as it’s helpful and tailored to your brand, it’s fair game.

Sharing

Share content related to your brand with your followers when possible. Be sure to always source where the content is being shared from. This will protect you from being accused of stealing the content (it happens) while alerting the original poster to know about your brand. By posting shareable content regularly, you raise the stakes of that person sharing your content on their platform (thus, alerting others of your presence). While you can share whatever you want, remember: short, concise content that can be consumed in under a minute has maximum impact (e.g. videos, images, etc. as discussed earlier).

Be the authority

Who are you most likely to do business with: a brand that proves they know what they’re talking about or one that keeps quiet and doesn’t say anything? You know the answer. When you have knowledge about your industry, you have information that your followers want to hear. Posting helpful content is a great first step, but go further and consider doing Q&A’s (Questions & Answers) on a platform like Facebook, Twitter, and even Reddit. These can be real-time text-based answers, or you can ask your audience to send questions that you will answer in a video (that will be ripe for being shared later). Do one or both – you can’t go wrong with either. Write e-books to give to your followers for free when applicable, always answer questions, and above all be helpful. When you’re an authority, the people that want services/products like yours won’t be able to help themselves from visiting your site! [/et_pb_text][et_pb_image _builder_version=”3.12.2″ src=”https://webgeeks.com/wp-content/uploads/Web-Geeks-Blog-Social-Media-Traffic-04.jpg” alt=”Social Media Advertising Transparency” force_fullwidth=”on” /][et_pb_text _builder_version=”3.12.2″]

Share reviews, too

Did someone say something nice about your brand? Let your followers know about it! When your brand isn’t seen as a gamble and one they can depend on, you will attract more followers and customers as your social media game plan unfolds. It’s good to brag when it brings added business, so do it on the regular when applicable.

Post when your followers are most active

To make all of these tips work at their best, do them when your followers are most active. For example, if a large portion of your brand targets overnight workers you may want to post your content between 8-10pm and 7-9am. You want to find the ‘sweet spot’ where you can post where the majority of your followers will be looking at their devices. Post too early or too late, and your content is more susceptible to getting drowned out by other social media influencers vying for your follower’s attention.

Notice that we mentioned posting twice; that wasn’t a typo. Adhere to former Apple Chief Evangelist Guy Kawasaki’s strategies for reposting content; mainly, repurposing the content (i.e. don’t just copy-and-paste your previous posts) every time you post. Repurpose and post for followers in different timezones and geographic locations to maximize your ultimate reach.

If you are looking to grow your business’ online visibility with a new website and promote it through social media and marketing tactics, schedule a meeting with Web Geeks to see how we can help your business grow!

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