Jul 4 18

Transparency in Social Media Advertising

Choose Web Geeks for Social Media Marketing Services In Windsor

Do you want to build a brand in Windsor yet you have no clue where to start? If you have a great idea and nothing more to build on, that’s perfectly fine! Here at Web Geeks, we are passionate about taking the amazing ideas of Windsor’s finest and creating a marketing plan using best practices so entrepreneurs like yourself can focus on what they do best: honing their ideas and perfecting them. You may be wondering what our social media marketing services in Windsor can do for you – and we’d love to tell you about them. Below are a few of the many reasons why when you think about social media marketing, you need to consider Web Geeks!

Creating regular, compelling content

Content isn’t just king on social media – it is the lifeblood of your social media presence. One of the best, proven ways to convert social media followers into actual customers is by regularly posting relevant content that’s shareable, chock full of great information, and entertaining to read and view. We cover every one of these bases and can craft any type of content you need for your brand. You understand the needs and wants of your customers better than anyone else, and we will work with you to ensure your brand is posting relevant content they want.

Social media updates

If you’re constantly forgetting to post an update on your social media channels, don’t worry about it any longer! Our team of marketing experts will not only schedule regular updates on your social media channels, we can ensure those updates have a purpose. We specialize in social media updates that get results and entice your followers to engage with your brand. Speaking of engaging, we also specialize in…

Social seeding

Social seeding is one of the best tactics we use to boost your social media channels and expand it to a broader audience, and we think you’re going to agree that it’s one of the best tools in our social media toolkit. The goal is to use social seeding to expand your target audience, and we do this in a variety of ways. Creating shareable content (as mentioned above) is one of the tactics we use, but we also engage with other social media channels similar to your brand by merely liking, sharing, and commenting on social media updates. It’s a simple touch, but by doing it daily it will grow your brand. We can do this for you to ensure that your brand is utilizing only the best and proven social seeding techniques

Facebook advertising/social media campaigns

The days of growing your brand via organic likes and shares alone is a thing of the past. In today’s social media landscape, it’s vital that you create advertising campaigns that will reach your target audience and entice them to give you a sale or to return and become a regular customer again. Using only the best data, we can craft advertising campaigns – yes, especially on Facebook – that will deliver the results you need every single time. Don’t create advertising campaigns blindly: choose a partner that knows what it takes to create campaigns proven to work specifically designed with your brand in mind!

Email and video marketing

Is email marketing still relevant? You better believe it. On the average, email marketing yields an ROI of approximately $44 for every one dollar spent. It’s an incredible value, and because email marketing tactics are always changing and evolving, you need a team that can be there for you to stay ahead of the game.

Not only that, but we will perfect your video marketing plan as well. Video marketing is not going anywhere and it’s only going to keep evolving as we approach a new decade. Brands need to utilize live video on popular social media channels such as Instagram and Twitch, learn the importance of vlogging, and the value of becoming early adopters of technology that’s going to pave the way for video marketing in the coming decade: virtual reality and 360-degree videos just to name a few.

Is this a lot to take in? We understand, but know that we will be here to hold your hand every step of the way. Web Geeks is dedicated to providing only the best social media marketing services uniquely tailored with your brand in mind. Ready to get started? Reach out to our team today, and let’s use your social media channels to grow your brand beyond your wildest dreams!

5 Tools to Effectively Manage Your Social Media Marketing

Managing your social media marketing doesn’t merely consist of posting a few updates here and there and calling it a day. To ensure it grows your brand, it’s important to be organized and know how to properly manage the day-to-day operations of your social media channels. Doing so begins with the best tools for the job, and here at Web Geeks we would love to show you a few of our favourites.

Buffer

When you want a no-nonsense tool only for scheduling social media posts, you want Buffer. The free version of this amazing tool allows you to schedule posts across the most popular social networks, including Twitter, Facebook, LinkedIn, and Instagram. Moreover, Buffer gives you the option of creating images and uploading videos and GIFs to your scheduled posts. With the ability to schedule up to 10 posts at a time in the free version, Buffer is one of the best tools you can start using today when you’re ready to get serious about strategic social media marketing.

Think online reputation management isn’t necessary for your brand? You couldn’t be more wrong. Online rep management – the art of maintaining your good name on the Web – is necessary for businesses of all shapes and sizes; especially small businesses. One wrong move and you could lose your customers for good, but what’s worse? Without a proper game plan for online reputation management, any disgruntled former customer or employee could sink your small business and ruin your good name.

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Hootsuite

When you need a social media marketing tool that covers a little bit of everything, it’s hard to beat Hootsuite. In addition to allowing you to schedule posts, Hootsuite allows you to manage your current social media content with relative ease, allowing you to browse past content via tags and other metrics; this makes repurposing well-performing content a breeze.

The true power of Hootsuite is in its premium plans. Allowing you to connect and integrate the apps you use every day for business (such as Adobe apps), users have the luxury of using their most important apps under one umbrella. With access to a wealth of analytics that will show how well your posts are performing and so much more, Hootsuite is a tool worth getting acquainted with.

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UnionMetrics

For entrepreneurs that need their brand to be laser-focused on social media marketing metrics, there’s UnionMetrics. This fantastic tool can actually analyze the impact your social media channels are having on the Web; from there it allows you optimize your reach for maximum impact. The tool also features keyword listening when you need to figure out exactly what’s influencing your industry in real-time (an amazing option when creating content for social media marketing purposes). From using research tools to discover historical data to find new demographics you can integrate into your target audience to analyzing your competition and so much more, this is next-level social media marketing.

Adobe Creative Cloud

The gold standard of desktop publishing, it’s hard to find a suite of products more powerful and easier to use than Adobe. It used to be that buying an Adobe product meant you had to spend thousands – not anymore. Adobe Creative Cloud gives you access to Adobe’s latest and greatest apps for a monthly fee: from Photoshop to Lightroom, Illustrator, InDesign Premiere, and other programs you’ve come to trust. When you need to create professional images and video for all of your social media channels, Adobe Creative Cloud makes it happen without the headache.

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Anchor

Podcasting has never been bigger – and judging by the sheer amount of podcasts to choose from that’s not changing anytime soon. One of the more unique ways to market your brand is using the power of podcasts – and there’s no easier way to get started than with Anchor. The days of needing a studio to record professional audio are gone – with Anchor, all you need is a smartphone (though an external microphone is more comfortable when recording). Want guests? Anchor allows your guests to connect with you within the app itself and record an episode regardless if they’re in the same room or on the other side of the world.

Anchor also hosts your episodes for free, distributes each episode for you, and even allows you to monetize your episodes once you gain a following. With analytics that showcase how well your episodes are performing and the ability to make your podcasts sound as if they were recording in a professional studio, Anchor is the best way for anyone to make a name for themselves in a medium that’s taking the world by storm.

Social media marketing is easier when you have tools at your disposal, but what if you don’t have the time to use them? Choose Web Geeks! Give us a call, and we will provide the services mentioned above and so much more. Give us a call today, and let’s work together to perfectly market your brand!

The Best Time To Post On Social Media

What’s just as important as gathering good content you can share with your followers? Knowing when to post the content. Our Windsor digital marketing company wants you to know that it’s vitally important to be strategic about when you post your content – otherwise, who’s going to engage with your posts? Posting when nobody is around is a waste of time and content, so understand the best time to post on social media. You must figure this out on your own by posting regularly on your own social media channels; until then, schedule your posts to go live when the most people are statistically active (Buffer makes it simple to do exactly this). You can find the best times and days to post below. Confused?

When are people statistically the most active on social media?

Note: Times are displayed in Eastern Standard Time (EST).

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Facebook

You might think that Facebook users are the most active in the evening – surprisingly, you’d be wrong. You’re going to theoretically garner the most engagement by posting between 11am – 4pm on any given weekday. SproutSocial claims that the time of the week with the most activity is either on Wednesday at 1pm – 3pm and Thursday between 2-3pm. Evenings and weekends have the least amount of engagement, probably because people are busy.

“Engagement rates consistently peak during the midday on weekdays,” says SproutSocial. “The most engagements are sent on Facebook during typical lunch breaks on Wednesday and

Thursday. Weekends tend to be poorer times for engagement–especially on Saturday. People are out and about on Saturdays so don’t expect much engagement when your audience is the busiest.”

Instagram

Interestingly enough, Instagram seems popular all the time. Hubspot claims that the best time to post on Instagram is anytime between Monday and Thursday (except between 3-4pm). Videos seem to follow a rule all their own. As long as you post a video after 8am but before 9pm, it shouldn’t impact your engagement. There’s an interesting dynamic you’re probably seeing between both social media platforms: users see Facebook as more of a business tool while Instagram is viewed as a thing you do after work.

Twitter

Twitter may be the hardest social media platform to find a perfect time to post, mainly because there’s so much engagement happening on Twitter all the time that’s it difficult to know what constitutes a perfect time. SproutSocial suggests the best time to post is Friday between 10-11am – in fact, Friday is the best day to tweet, period. Even so, feel free to post any day between 11am-noon as this hour seems to be when the most users are active. Twitter users seem to use the social network later than any other platform. If you want to post shareable content later in the evening, do it on Twitter.

LinkedIn Hootsuite found some pretty specific best times to post: 7:45am, 10:45am, 12:45pm, and 5:45pm between Monday and Thursday.

“The Hootsuite social team posts on the 45-minute mark because most brands are posting on the hour,” says Hootsuite. A great idea if you want your posts to be ‘separated from the pack,’ and decrease the risk of them getting lost in the shuffle. Since LinkedIn is a business social network, it makes sense that a lot of engagement comes during the workday. Then again, there are always professionals looking for a new job/searching for job leads during the weekend so try posting sporadically a few Saturday’s and Sunday’s to see if your content gets any engagement.

Your best time to post

This one is trickier. It depends on your users, your location, and what’s happening in the world, but by getting to know your audience you can figure this out on your own too. Remember a few tips.

Post in different timezones

Think about where your customers live: if you’ve been shipping a lot of products to California, repurpose your content to go live for customers living in the Pacific Standard Timezone (PST) too. Have a few overseas customers? Schedule repurposed posts to go live when they’re the most active.

What’s trending in your target audience?

Just because you sell baked goods doesn’t mean that you can’t benefit from what’s happening in pop culture. Whether it’s Game 5 of the World Series of a celebrity fell off the stage at the Grammy’s, ride the coattails of the hottest talk in pop culture by using trending hashtags and even memes. Whatever it takes to get people to notice your brand!

Count instances of engagement

Take it from this digital marketing agency in Windsor: sometimes it pays to be old school. Open up a spreadsheet on your desktop (or use an old-fashioned pen and paper) and record all instances of engagement: likes, retweets, shares, comments, etc. Record when your posts went live, and in a month you will have an idea as to when your users engage with you the most. Implement it into your post scheduling, and continue getting more accurate as the data keeps rolling in. Also keeps tabs on the analytics of each social media platform. Remember: never stop collecting data!

And if collecting data or keeping track of the best times to post on social media becomes an issue? Reach out to our SEO services company! Windsor entrepreneurs know that when they need a proven team to help them to perfect their marketing strategies, they choose Web Geeks. Call today, and ask about a free consultation!

Things To Consider When Creating A Website For Your Business

One of the first steps to building any type of brand involves creating a website. Why though? With most of the world being active on social media (roughly 40% of the world’s population to be exact), it may seem like creating a website is a waste of time. You couldn’t be more wrong. Creating a website is still one of the most important steps when building your small business (it makes your business feel legitimate) and a great way to manage your reputation (you don’t want critics and trolls buying your domain name); it’s still also one of the best ways to generate sales.

Need a website? Keep reading to find out what’s worth considering when planning your little piece of the Internet.

Branding

Still haven’t settled on your business’ name? Good – make the decision based on your domain name. Your domain name should be short, reflective of your brand’s name, and memorable. ‘Tom’s-discount-lamporeum.net’ isn’t going to cut it no matter how much you love the name because nobody will remember the domain; ‘thediscountlampkingdom.com,’ works and is memorable.

What are your competitors doing?

There is no shame is copying what your competition is doing. Google keywords associated to your industry and browse the websites landing on the front page of the search results. What do they have in common? What seems to be working for them? Make note, and apply the results to your own website.

Have a goal

Why should someone visit your website? What do you want to achieve when they visit? From generating sales to using your website to get potential customers to call you on the phone, your website needs to have a clear goal besides for existing besides, ‘it’s what you’re supposed to do.’ It needs to be more useful than a glorified classified post ad, too. Use your website to grow your brand – and if you need to know how to do that, that’s what we’re here for.

Simplicity. Always.

This isn’t the early 2000’s anymore: Flash is dead, simplicity is king. Besides, who wants to spend time on a website that doesn’t provide relevant information within the first minute anyway? There’s nothing novel about websites: if they look disorganized, people are going to leave.

Thus, it’s imperative that you keep your website as simplistic as possible. As soon as the homepage loads, viewers need to be able to know:

  • The point of the website.
  • How to contact you.
  • Where to find your social media pages.
  • What you offer (e.g. services, products, etc.).
  • Why your brand should be trusted.

It sounds like a lot, but do your research as mentioned earlier. See how your competitors are including this information on their own front page, and discover how you can apply it to your own website.

Mobile-first

We’re at a point where it’s a given that most people that visit your website will be doing so on their mobile device. Thus, it’s a no-brainer to build your website with a mobile-first mentality. Don’t exclude your desktop visitors, though: ensure your website scales for them, too. Build for mobile, scale for desktop, and everyone will be pleased with what you’ve built.

Know your audience

Who are you trying to appeal to? If you don’t know the answer, how can you possibly build a website that’s going to be beneficial to your brand? You can’t. Realize what your customers want, what they need, and create a website that lets them get it. Your website needs to solve problems, and you can only achieve this by knowing who you’re creating it for.

For those of you that are just now jumping into the word of social media marketing, we want you to know that properly utilizing social media to benefit your brand isn’t impossible. Anyone can figure it out if they continue to educate themselves, never get too comfortable, and keep an open mind regarding what works and what doesn’t. It’s a fast-paced industry – and one that’s always evolving – so being complacent is something you never want to do. Be prepared, keep your head up high, and above all…

Have a plan

What do you want to get out of your social media platforms? Are you hoping to drive traffic away from your social pages and to your website in hopes of generating sales? If so, you need to focus on that goal. Do you merely want to use your social media accounts as a way to connect with current and potential customers? Again, keep this goal in mind. Everything you do on social media as related to your brand should be done with the goal(s) you have in mind. Merely posting anything won’t do you any good, especially since you must…

Know your audience

A social media goal means nothing if you don’t know what your audience wants and/or needs. You need to know what they like, the influencers they follow, what they like/are passionate about, and so on. Buffer has a great post showcasing free tools that will allow you to understand your followers and other metrics. Take this data and create compelling content that is certain to generate the right response from your followers.

Create Shareable content

What do our social media experts in Windsor, ON mean when we say that you need to create shareable content? At its core, it means to create content that will generate a response from followers (this is where knowing your audience is invaluable); beyond that, it means creating content that is digestible by followers of your niche. Long-form articles that will speak to your audience is all the rage right now, but that doesn’t mean you should ignore tried-and-true visual content – on the contrary, you must embrace it! Create infographics that will prove to be useful to your followers, share images that speak to them, and of course…

Invest in Video Content

Especially on YouTube. Listen, YouTube is the second largest search engine on the Web; it is imperative that you get a ‘piece of that pie’ and utilize the power of video content on a regular basis. Be creative but to-the-point: most people will not want to sit through a five-minute video that takes three-minutes to get good. If you can’t grab someone’s attention within the first five-seconds, you might as well trash the video and go back to the drawing board.

Need ideas? Consider creating content that shows the behind-the-scenes antics of your brand (your followers are interested in that sort of thing). Create unique content related to your brand (e.g. how bread is baked if you operate a bakery) and share other videos that is ideal to your audience. From there…

Reach Out to Influencers

Other influencers are competition, but that doesn’t mean they won’t ‘scratch your back,’ if you offer to, ‘scratch theirs.’ If they posted a piece of awesome, shareable content that has you kicking yourself in the pants for not coming up with the idea yourself, reach out to them! Ask them if you can share their content (mention you will give them credit, of course), and chances are they will say yes. You will appear as if you have your pulse on your audience’s wants and needs, you raise the odds of further engagement, and there’s a chance the influencer will share your content one day. It’s truly a win-win for everyone.

Respond to Customers Instantly On Social Media

Social media is much more than a portal for posting – it’s also the best way to improve your customer service. Since most people are on social media, reaching out to brands and asking questions has become instantaneous – and most people expect brands to reply to their questions via social media sooner than later. A platform like Facebook even scores you on how quickly you respond to messages; for brands, this might as well be a customer service grade. Respond to customers as quickly as possible to let them know they can count on you to answer any question they may have; if they know they can count on you, they trust that they can count on the products/services you provide.

Business owners have a lot of different tasks on their hands, and social media marketing can be a full-time job. If your business could use some help with social media marketing, get in touch with Web Geeks to see how we can help grow your business.

2018 isn’t over yet, but it feels like it has come and gone with the snap of a finger. Even so, a lot of things happened in the world of SEO this year, and you need to be aware of the changes. Apply them to your SEO playbook going forward, and watch your brand’s online presence grow and prosper. Below are a few of the most important changes of the year.

Quality content has never been more important

Creating top-quality content has been one of the most important SEO tactics for years (over the last few years, we’d dare say it’s even become mandatory). But in 2018? It became essential. If you’re not posting helpful, shareable content on your social media pages this week, you’re arguably ignoring today’s most important SEO tactic.

The beauty of this tip is that it’s so versatile. From posting a how-to article designed to help your followers solve a problem so many of them have to sharing an infographic chock-full of relevant, easily digestible information and beyond, as long as your content is timely, shareable, and interesting it’s all fair game. Look at your competitors’ social media presence to get an idea regarding the type of content they post. If something stands out to you, ask them if you can repost it – just be sure to give them credit.

Neither has video

We all know that Google is the largest search engine in the world. The second? It isn’t Bing – it’s YouTube. Video is huge – but that’s no secret. Browse any social media platform and you’re bound to see wave after wave of videos advertising everything from chocolates to life insurance to yet another cat video. Our mobile networks are capable of loading videos instantly, making our consumption of videos as simple and quick as reading a wall of text.

Video is only going to get bigger – in fact, Cisco predicts that 82% of all web traffic will stem from videos! That’s huge, and now is the time to ensure you make your videos work for you using forward-thinking SEO tactics. The best place to start? Video transcripts. By adding a transcript to your videos, you’re actually creating content that can be indexed by Google and other search engines. This will improve your page rank and allow you to rank higher for keywords/keyphrases. Thus, when creating a video consider writing a script with the keywords you want to rank for. Ensure the title and description of your video using proper keywords and phrases as well while ensuring the thumbnail is large and clear, and you’re well on your way to making video SEO work for you.

HTTPS

This isn’t so much an SEO change as it is an evolution of the Web. Google’s Chrome browser now flags websites that do not begin with HTTPS (a secure, new standard that makes HTTP sites obsolete). What does this mean for you? If your website is not secured, your SEO ranking is going to suffer tremendously. Bring your website into 2018 by ensuring it’s safe and secure for everyone. Unsure how to do this? Our digital marketing agency in Windsor can help.

Voice search

We’re going to look back at 2018 and realize that this was the year where voice search changed the way we think about SEO and searching in general. 20% of all Google search queries use voice – a huge percentage considering how many billions of queries are made in a given year. It’s thanks to the domination of mobile and advancements made in voice dictation via forward-thinking technologies such as Amazon’s Alexa, Apple’s Siri, and the like. The technology is cool and convenient, but the big takeaway is how it’s transforming how we think about keywords. The days of crafting keywords and phrases around the written word will be history in the coming years; going forward, we’ll have to consider the intent of the searcher, not the keyword. Instead of asking ourselves, “what keywords will trigger my site to show up on the first page of search results,” get into the habit of asking yourself, “what results will the searcher want?” From there, it’s all about creating relevant content that gives the searcher exactly what they want.

Long-form is back

Few things on the Web are as satisfying as reading a long-form, interesting article that keeps you hooked from start-to-finish. It’s like reading a short story, and apparently a lot of people feel the same. This goes against the grain of the tired advice of people having too short of attention spans we’ve been hearing for years. It isn’t true, people love long-form content, and besides; it’s a great way to give your site some much-needed SEO love. Longer content is performing better than shorter content – mainly because people spend more time on the pages (because the content is longer), you can implement more links, keywords, and even an embedded video where it makes sense, and because reading longer content is a bit of a commitment, people will be more willing to share it with their followers. Find relevant, targeted topics coupled with good writing and SEO best practices, and you have a winning combination that will improve your site’s page rank dramatically.

If you are looking for help in optimizing your current website for search, schedule a meeting with Web Geeks to discuss how we can help build your online visibility.

You finally have a beautiful website that is going to blow your visitor’s minds the first time they visit – now what? You could hope and pray that the visitors will magically start showing up and interacting with your brand, or you could make them come to you. Using the power of social media, it’s possible to create a systematic game plan that attracts people on social media and drives them to your website. The best part? With enough elbow grease and a whole lot of grit, any entrepreneur can do it. Below are just a few of the many ways social media can start converting your followers into actual customers.

Know each platform’s role for your business

Although it can be tempting to sign up for every social media account you can think of, you need to be aware of each platform’s role. They’re not all created equal, and some platforms are better suited for particular content than others. Think of them like tools. You wouldn’t use a screwdriver to hammer a nail, would you? Thus, using Snapchat to share paragraphs of updates as you would on Facebook isn’t going to cut it. Think about the results you want from your social media accounts, and post accordingly.

For example, if you want to share text-heavy updates, Facebook is a great place to do this; Twitter is too if you want to keep your updates to a paragraph. To prove to your community that you are an authority figure in your niche (more on this in a moment), Reddit is a great place to do this (it’s also an awesome way to speak to current and would-be customers one-on-one). For sharing strictly multimedia content (e.g. videos, pictures, audio clips, etc.), platforms like Snapchat and Instagram are all fair game.

Consistent posting

Have you ever visited a businesses’ Facebook Page only to find they haven’t posted anything in months? Did you become a customer? Exactly! Consistently posting content isn’t just a good way to make the public know that your business isn’t dead – it’s the foundation for the rest of your social media game plan. The trick is to post content that followers will find engaging. Posting helpful content is the best way to do this as it raises the odds of your followers sharing this content with others (more on sharing later). This can be anything from helpful blogs on your website to videos, Infographics, images, etc.; as long as it’s helpful and tailored to your brand, it’s fair game.

Sharing

Share content related to your brand with your followers when possible. Be sure to always source where the content is being shared from. This will protect you from being accused of stealing the content (it happens) while alerting the original poster to know about your brand. By posting shareable content regularly, you raise the stakes of that person sharing your content on their platform (thus, alerting others of your presence). While you can share whatever you want, remember: short, concise content that can be consumed in under a minute has maximum impact (e.g. videos, images, etc. as discussed earlier).

Be the authority

Who are you most likely to do business with: a brand that proves they know what they’re talking about or one that keeps quiet and doesn’t say anything? You know the answer. When you have knowledge about your industry, you have information that your followers want to hear. Posting helpful content is a great first step, but go further and consider doing Q&A’s (Questions & Answers) on a platform like Facebook, Twitter, and even Reddit. These can be real-time text-based answers, or you can ask your audience to send questions that you will answer in a video (that will be ripe for being shared later). Do one or both – you can’t go wrong with either. Write e-books to give to your followers for free when applicable, always answer questions, and above all be helpful. When you’re an authority, the people that want services/products like yours won’t be able to help themselves from visiting your site! [/et_pb_text][et_pb_image _builder_version=”3.12.2″ src=”https://webgeeks.com/wp-content/uploads/Web-Geeks-Blog-Social-Media-Traffic-04.jpg” alt=”Social Media Advertising Transparency” force_fullwidth=”on” /][et_pb_text _builder_version=”3.12.2″]

Share reviews, too

Did someone say something nice about your brand? Let your followers know about it! When your brand isn’t seen as a gamble and one they can depend on, you will attract more followers and customers as your social media game plan unfolds. It’s good to brag when it brings added business, so do it on the regular when applicable.

Post when your followers are most active

To make all of these tips work at their best, do them when your followers are most active. For example, if a large portion of your brand targets overnight workers you may want to post your content between 8-10pm and 7-9am. You want to find the ‘sweet spot’ where you can post where the majority of your followers will be looking at their devices. Post too early or too late, and your content is more susceptible to getting drowned out by other social media influencers vying for your follower’s attention.

Notice that we mentioned posting twice; that wasn’t a typo. Adhere to former Apple Chief Evangelist Guy Kawasaki’s strategies for reposting content; mainly, repurposing the content (i.e. don’t just copy-and-paste your previous posts) every time you post. Repurpose and post for followers in different timezones and geographic locations to maximize your ultimate reach.

If you are looking to grow your business’ online visibility with a new website and promote it through social media and marketing tactics, schedule a meeting with Web Geeks to see how we can help your business grow!

Social media marketing is something that every business should be doing to build their online presence, inform the community on what their business is up to and to engage with customers. Building a friendly, helpful and lasting relationship with customers will make them feel welcome and lead to repeat business. Since there are so many social networks and platforms to cover regarding social media marketing, we’ll tell you about some of the tactics our digital marketing team uses here at Web Geeks.

Social Media Post Scheduling

Our social media team uses a tool that allows us to compose and schedule social media posts to simultaneously publish on social media platforms such as to Facebook, Instagram, Twitter, LinkedIn, Google+, YouTube and more! This allows users to view a weekly or monthly calendar to get the larger picture of what is being posted to social media for all clients. You can also filter by social profile to ensure that all of your planned posts have been scheduled.

Social Seeding

Our social seeding strategies include following relevant Facebook Pages, Twitter and Instagram feeds and even following hashtags and posts within geographic areas to build our clients’ business. Social media marketers can use these strategies to Like, comment, share and engage with social posts from other pages and influencers to grow our clients’ online presence and associate with relevant Pages and their audiences. On some social networks, following new users to get them to follow you back is an effective social seeding tactic.

Social Media Hashtag Research

Web Geeks’ social media team uses tools to determine the most effective hashtags for your posts. Our tools show the volume of posts with each hashtag so you can include high-volume/low-volume hashtags on your posts to get immediate (and in some cases, long-lasting) exposure.

Facebook and Instagram Ads

Facebook Business Manager and Ads Manager allow marketers to create ads that will be served across Facebook, Instagram and partner sites, including many local news providers. There are many different types of ads that are not a one-size-fits-all solution. Depending on your marketing objective, you may use different types of ads focusing on engagement, link clicks, video views, awareness, actions like registrations completed on another site or promoting an event.

Targeting options include restricting the area your ads are served to a specific area, age group, gender, and can even add interest and life stage targeting. For example, a wedding and event coordinator can craft their messaging towards women who are planning a wedding by targeting women in the local area who are recently engaged.

Reporting Tools

Clients want to see results from their social media marketing, and Web Geeks has access to reporting tools to give measurable results. Insights from Facebook, Instagram and Twitter allow us to see what posts performed the best with their audience, had the most reach and to show the growth of social media profiles as time goes on. These insights can also show who your audience is and where they are coming from.

If you are driving users to a website, it is essential to have Google Analytics tracking installed which gives a wealth of useful information. Google Analytics tells a user how many people visit the website, what pages they visit, how they got there, how long they spend on each page, and even shows the paths that visitors take to travel from one page to another. This data is essential when you are driving people off social media to a website to understand if your efforts are effective at getting visitors to complete your goal on the website.

Other reporting tools allow us to pull customized reports pulling in data from multiple social media platforms and website analytics, customized to clients’ goals.

Creating Graphics with Adobe Creative Suite and Online Tools

Social media marketers need to be photographers and graphic designers as well. At Web Geeks, we have a graphic designer working full time to create stunning graphics for our clients’ social media posts. Using programs in the Adobe Creative Suite, we have the skills to touch up photos and customize them as needed. There are other online graphic creation tools that can be used. Canva (https://www.canva.com/templates/social-graphics/) is a useful online graphics tool that includes templates for various social media and banner ads, they even have pre-made graphics which can be customized!

Stock Photos

Sometimes our clients do not have photos to use for daily posting, and that is okay! Our social media team has access to millions of stock photos and images that can be customized to create the perfect graphics to communicate our clients’ messages to their audience.

There are a lot of skills that go into digital marketing and learning to use them all correctly can be time consuming for business owners. You must be a writer, photographer, graphic designer and web designer. If you are looking to expand your business’ online presence, meet with Web Geeks to learn how our team of digital marketers can help your business grow!

Let’s admit that the flow of user engagement with branded content is the best on Instagram. There is absolutely no comparison to the reach and engagement to photo and videos achieve on Instagram compared to other social media platforms. Looking into the social network’s background, Instagram became popular when it was released in mid-2012 and has been popular ever since.

Features that have made people embrace Instagram were the trending feed, high definition photos, digital artists creating exceptional graphics. The opportunity to engage and connect with their favourite sports teams, athletes, celebrities and much more has led to users embracing Instagram.

Brands have been following the trend and have begun to create impressive graphics for their Instagram handle for better engagement. That’s not all, here is a list of reasons why Instagram is best suited for brands to be creative and drive more sales.

1.) Hashtags

Talking about hashtags, the use of them is widespread on Instagram. Hashtags can be anything, based on location or based on the content of the image, seasonal tags or sponsoring or spreading events in a local town. There are endless possibilities for hashtags and they are very diverse. Brands have the option to use popular hashtags on their posts or create their own custom hashtag and have it go viral through engagement and enticing others to share photos with their hashtag. Using the help of internet and other social media tools, a viral hashtag on photos uploaded to Instagram by various users give a greater reach to the brand and helps to attract new users and increase sales.

2.) Location tagging

People checking in the movie theater, shopping mall, night club, stadium, cities, neighbourhoods and various places around the world helps other on the feed know what they are doing and where they took the photo. Hence brands having a location tag for their store and letting people check in the store would let everyone on the follower list know about the store and the brand the person has checked in. Users can click on the location tag and see every photo that was uploaded and tagged at that place.

3.) Content creators and influencers

Instagram is full of exceptional artists and performers that are found nowhere else. Artists display their work on Instagram via photos and videos. This helps brands to discover artists with large following that are a good fit with their brand and to reach out and collaborate and make great content for their feed.

4.) Lots of engagement

Once brands have posted great content that was made in collaboration with an influencer, all they need is audience to like it. Most of the time, the audience would love it as the work from the artist would be new and eye-catching. Instagram supports content, rewarding photos that get good engagement from their followers by giving a wide reach, when compared to the same content being posted to other social media platforms.

5.) Instagram TV (IGTV)

The new IGTV feature on Instagram allows users to post longer videos than 1 minute, which can be used by brands to post a story of how they come up with ideas for content or show things that have been going on behind the scenes to create their content. IGTV content lets brands show how they have collaborated with artists, putting in efforts for new commercial video and what different trends the company is following.

6.) Fancy feed

Instagram profiles show photo previews as squares, lined up 3 in a row. Users and brands have found a way to plan their posts so that the previews on the profile looks like a pattern. So, when a user who has never followed the brand before stumble upon the profile, they are likely to like the pattern and fall in love with the brand, following them and seeing their future posts.

7.) Instagram Stories

Stories were introduced later by Instagram, which show us a quick view of what brands are doing. Stories can show messages, polls and current events and news from the brand. The one good thing about story is it lets users engage with it and then gets auto deleted in 24 hours. This is a cool feature that is all about timeliness and showing current events!

8.) Shareable posts

Instagram posts are now shareable through private messages and groups chats in Instagram, so that the person who first saw a post can send it to someone else to discuss how good the post is. Brands can take advantage of this by posting great content that people want to share and this will increase the brand’s popularity and reach very quickly.

9.) Behind the scenes

Behind the scenes, peeks into personal lives behind brands and posting funny things that make people laugh and they could relate to are posted on the Instagram profiles of brands which will build emotional connections between brands and their audience. This creates a trust factor that looks more authentic and relatable to users who follow the brand.

All of the features listed above are factors in why so many people have embraced Instagram as their go-to social media platform. Since there are so many people of all ages using Instagram every day, brands should be sure to create content for the platform to gain a following there. If your business is looking to get started with social media marketing, get in touch with Web Geeks to let us help build your brand.

Recent changes to the social media advertising landscape have given users more of an inside look at what ads brands are running online. Here’s a look at the recent updates that Facebook and Twitter have made to provide some transparency to see what ads are being served on the platforms.

Facebook’s “Info and Ads” Tab

Facebook has added a tab called “Info and Ads” on all pages that provides users with information about the page they are looking at and advertising on Facebook. This view shows two columns of information – “Page Info” and “Active Ads”.

The Page Info section shows users the day that the page was created and shows if the page’s name has changed and when. This is useful to protect users by showing them if a page has been created under a different name, built up followers and then changed to something else – one example is new pages running Follow, Like & Share contests that act as if they are giving away high-value items like cars, cruises or vacations – they may use these tactics to build up a large page following, and then later change the name of the page and start posting completely different content.

The Active Ads section shows all of the ads that the page is currently running – even if the targeting of the ad does not apply to you. This is useful for users to see what promotions brands and advertisers have active. Anything from Nike to Apple to publishers like CBC, BuzzFeed, Ranker, Fox News or The Windsor Star, users can see if they are currently running ads, how many, and see each ad. The Active Ads section is also helpful for businesses and brands to see what ads and promotions their competitors are running on Facebook.

See Facebook’s Q&A on Ads and Pages Transparency for more information on how to get a look at how others are advertising on Facebook.

Twitter’s Ads Transparency Center

Not to be outdone, Twitter also unveiled their Ads Transparency Center, which lets users find out who is advertising on Twitter. It will allow users to search for any Twitter handle and see all the ads that they ran in the past week.

For US federal political campaign ads, Twitter is going even farther and showing details including billing information, ad spend, impression data and demographic targeting data. Read Twitter’s full release on this that includes all details around Twitter’s Ads Transparency Center.

There is also a Twitter Ads Transparency Center FAQ page that makes the feature easy to use for Twitter users.

Although social media advertising is becoming more complex, it is still a very powerful tool for businesses of all sizes to grow their customer base. If your business is interested in advertising on Facebook or Twitter, get in touch with Web Geeks and we can manage your social media ads!

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Web Geeks Marketing

Head Office:
1097 Erie St E, Windsor ON N9A 3Z2
855-564-1200 Toll Free
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Other Locations:
Waterloo, ON
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