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How to Turn Holiday Downtime into Marketing Gold

How to Turn Holiday Downtime into Marketing Gold

Holiday slowdowns often feel strange for contractors used to long workweeks combined with constant activity. Many trades experience a dip in calls as families shift their attention to gatherings and travel. This lull creates a window to do something important: rebuild...
How to Optimize SEO for Google AI Overviews

How to Optimize SEO for Google AI Overviews

If you’ve noticed Google’s search results looking a little different lately, you’re not imagining things. The AI Overviews published by Google are transforming how we search the internet. These summaries feature on the top of most search results, providing users with...