Oct 9 18

6 Things You Should be Doing In Order to Get The Most Out of Social Media Marketing

Choose Web Geeks for Social Media Marketing Services In Windsor

Do you want to build a brand in Windsor yet you have no clue where to start? If you have a great idea and nothing more to build on, that’s perfectly fine! Here at Web Geeks, we are passionate about taking the amazing ideas of Windsor’s finest and creating a marketing plan using best practices so entrepreneurs like yourself can focus on what they do best: honing their ideas and perfecting them. You may be wondering what our social media marketing services in Windsor can do for you – and we’d love to tell you about them. Below are a few of the many reasons why when you think about social media marketing, you need to consider Web Geeks!

Creating regular, compelling content

Content isn’t just king on social media – it is the lifeblood of your social media presence. One of the best, proven ways to convert social media followers into actual customers is by regularly posting relevant content that’s shareable, chock full of great information, and entertaining to read and view. We cover every one of these bases and can craft any type of content you need for your brand. You understand the needs and wants of your customers better than anyone else, and we will work with you to ensure your brand is posting relevant content they want.

Social media updates

If you’re constantly forgetting to post an update on your social media channels, don’t worry about it any longer! Our team of marketing experts will not only schedule regular updates on your social media channels, we can ensure those updates have a purpose. We specialize in social media updates that get results and entice your followers to engage with your brand. Speaking of engaging, we also specialize in…

Social seeding

Social seeding is one of the best tactics we use to boost your social media channels and expand it to a broader audience, and we think you’re going to agree that it’s one of the best tools in our social media toolkit. The goal is to use social seeding to expand your target audience, and we do this in a variety of ways. Creating shareable content (as mentioned above) is one of the tactics we use, but we also engage with other social media channels similar to your brand by merely liking, sharing, and commenting on social media updates. It’s a simple touch, but by doing it daily it will grow your brand. We can do this for you to ensure that your brand is utilizing only the best and proven social seeding techniques

Facebook advertising/social media campaigns

The days of growing your brand via organic likes and shares alone is a thing of the past. In today’s social media landscape, it’s vital that you create advertising campaigns that will reach your target audience and entice them to give you a sale or to return and become a regular customer again. Using only the best data, we can craft advertising campaigns – yes, especially on Facebook – that will deliver the results you need every single time. Don’t create advertising campaigns blindly: choose a partner that knows what it takes to create campaigns proven to work specifically designed with your brand in mind!

Email and video marketing

Is email marketing still relevant? You better believe it. On the average, email marketing yields an ROI of approximately $44 for every one dollar spent. It’s an incredible value, and because email marketing tactics are always changing and evolving, you need a team that can be there for you to stay ahead of the game.

Not only that, but we will perfect your video marketing plan as well. Video marketing is not going anywhere and it’s only going to keep evolving as we approach a new decade. Brands need to utilize live video on popular social media channels such as Instagram and Twitch, learn the importance of vlogging, and the value of becoming early adopters of technology that’s going to pave the way for video marketing in the coming decade: virtual reality and 360-degree videos just to name a few.

Is this a lot to take in? We understand, but know that we will be here to hold your hand every step of the way. Web Geeks is dedicated to providing only the best social media marketing services uniquely tailored with your brand in mind. Ready to get started? Reach out to our team today, and let’s use your social media channels to grow your brand beyond your wildest dreams!

What Makes an Email Marketing Service Truly Great?

If you thought choosing an email marketing service sounds like a practice that died at the turn of the millennium, are you ever wrong. Email marketing never went away – and with so many people accessing their email instantly on their mobile devices, it’s never been more effective. But what makes an email marketing service stand out from the rest? Below are a few things every email marketing service needs to do to be called truly great.

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Set it and forget it

If you wanted to write all of those emails to your customers you could just do it yourself, right? The beauty of a great email marketing service is that it not only frees up your spare time, it also allows you to simply set your email campaign and forget it using a tool called an autoresponder. By adding new contact addresses to receive your campaign, an autoresponder will choose the ideal message via templates that meet certain dimensions of the receiver (e.g. new customer, geographical location, how much they’ve spent, etc.). It’s hard to describe the feeling of realizing that your email campaign is working for you without ever having to do the heavy lifting.

Mobile-friendly

How many people do you know that only read their email on a desktop? Probably not many. For most of the decade, we’ve checked our email almost primarily through our mobile devices – so why does it make sense for an email marketing service to fail to optimize their campaigns for mobile users? It doesn’t, and if you’re looking for a Windsor digital marketing company that is going to be sending timely and important campaign emails to your database of customers they

have to ensure that mobile users are able to read your emails easily and quickly. If the receiver opens the email and it doesn’t display properly, they will delete your email and not give it another thought; this defeats the purpose of email marketing altogether.

Integrated

The best email marketing services do not operate as an island; rather, they integrate with the invaluable parts of your marketing toolkit such as customer relationship management (CRM) software. This is perhaps one of the most important things on the list, because an email marketing service that cannot integrate properly is one that just isn’t worth your time at all. Failing to integrate means you are missing out on metrics that could mean the difference between your brand stalling and growing by leaps and bounds. Data means everything; speaking of, the best email marketing service is also…

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Data driven

You should be able to tell exactly what data points are working and which should be tweaked. The best email marketing service will provide you with killer analytics that tell you everything you need to know about the campaign. This is data you can observe in real-time too, meaning you know all about the latest information pertaining to every demographic that opens an email. This allows you to create new strategies and tweak current ones; know what works, what to throw out. A truly great email marketing service allows you to go from here and actually create more fine-tuned email marketing campaigns to further pinpoint who is interacting with your brand and how to engage with them even more successfully. This even allows you to conduct…

A/B testing

When an email marketing service allows you to put the microscope on your customer data and conduct successful email campaigns, you have the freedom to conduct A/B testing to figure out what actually causes your email marketing campaign recipients to interact with your brand. For example, using an A/B test you could find out which colour schemes are liable to keep receivers from closing the email after a few seconds; merely send out multiple emails with varying colour schemes to the same demographic. Using another A/B test, you could also figure out which button entices the most people to click on it and open your website. A/B testing is awesome for finding little tweaks you can use that ultimately lead to a sale that you otherwise couldn’t find in a large email campaign.

So where can you find the best email marketing service in Ontario? Right here at Web Geeks. Our team can truly ‘set it and forget it,’ for you to ensure that your customers, past, and potential customers alike receive compelling email marketing designed to drive sales. Call us today, and let us get to work for you!

Disadvantages

Google Analytics data

If you rely on Google Analytics to provide insights for your website, you may be in for a rude awakening when obtaining data for your single page website. Because there is only one page to visit, it’s hard to get an idea regarding what type of content is converting, if your message is actually succeeding in creating new customers, and more. It’s a pain, but fortunately you can use heatmap tracking tools to obtain relevant data. While an extra hurdle to jump through, it’s not a big deal – and if you have trouble, our digital marketing agency in Windsor can assist you.

SEO could take a hit

Because you have to be so choosy with what appears on your single page website, this may not bode well for your SEO. As your needs evolve and you need to rank for different phrases/keywords, it’s going to be very difficult to do this for more than a few of them. Sure, you could create a second section just for blogs and link it on your single page website, but that would defeat the purpose of having one page for a website altogether.

SEO can be tricky. If you find yourself in such a predicament, contact our SEO services company. Windsor businesses big and small have benefited from our expertise, and we guarantee we can optimize your SEO strategies even with a single page website!

Sometimes it just isn’t logical

There are times when a single page website just can’t work for your business. Some businesses are just complex by nature; cramming all of your information onto a single page website could be more harmful than helpful. Other times, you just need the extra pages to properly flesh out exactly what your business is all about. It isn’t for everyone, but if you can make a single page website work for you it’s in your best interest to do it.

If you need assistance with creating the best website possible for your business, contact our team today. Web Geeks is here to design any website you may have in mind – from a single page website to a complex, multi-page website with a user interface that will make navigating your site a breeze. Contact our team today, and experience the difference.

The Best Time To Post On Social Media

What’s just as important as gathering good content you can share with your followers? Knowing when to post the content. Our Windsor digital marketing company wants you to know that it’s vitally important to be strategic about when you post your content – otherwise, who’s going to engage with your posts? Posting when nobody is around is a waste of time and content, so understand the best time to post on social media. You must figure this out on your own by posting regularly on your own social media channels; until then, schedule your posts to go live when the most people are statistically active (Buffer makes it simple to do exactly this). You can find the best times and days to post below. Confused?

When are people statistically the most active on social media?

Note: Times are displayed in Eastern Standard Time (EST).

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Facebook

You might think that Facebook users are the most active in the evening – surprisingly, you’d be wrong. You’re going to theoretically garner the most engagement by posting between 11am – 4pm on any given weekday. SproutSocial claims that the time of the week with the most activity is either on Wednesday at 1pm – 3pm and Thursday between 2-3pm. Evenings and weekends have the least amount of engagement, probably because people are busy.

“Engagement rates consistently peak during the midday on weekdays,” says SproutSocial. “The most engagements are sent on Facebook during typical lunch breaks on Wednesday and

Thursday. Weekends tend to be poorer times for engagement–especially on Saturday. People are out and about on Saturdays so don’t expect much engagement when your audience is the busiest.”

Instagram

Interestingly enough, Instagram seems popular all the time. Hubspot claims that the best time to post on Instagram is anytime between Monday and Thursday (except between 3-4pm). Videos seem to follow a rule all their own. As long as you post a video after 8am but before 9pm, it shouldn’t impact your engagement. There’s an interesting dynamic you’re probably seeing between both social media platforms: users see Facebook as more of a business tool while Instagram is viewed as a thing you do after work.

Twitter

Twitter may be the hardest social media platform to find a perfect time to post, mainly because there’s so much engagement happening on Twitter all the time that’s it difficult to know what constitutes a perfect time. SproutSocial suggests the best time to post is Friday between 10-11am – in fact, Friday is the best day to tweet, period. Even so, feel free to post any day between 11am-noon as this hour seems to be when the most users are active. Twitter users seem to use the social network later than any other platform. If you want to post shareable content later in the evening, do it on Twitter.

LinkedIn Hootsuite found some pretty specific best times to post: 7:45am, 10:45am, 12:45pm, and 5:45pm between Monday and Thursday.

“The Hootsuite social team posts on the 45-minute mark because most brands are posting on the hour,” says Hootsuite. A great idea if you want your posts to be ‘separated from the pack,’ and decrease the risk of them getting lost in the shuffle. Since LinkedIn is a business social network, it makes sense that a lot of engagement comes during the workday. Then again, there are always professionals looking for a new job/searching for job leads during the weekend so try posting sporadically a few Saturday’s and Sunday’s to see if your content gets any engagement.

Your best time to post

This one is trickier. It depends on your users, your location, and what’s happening in the world, but by getting to know your audience you can figure this out on your own too. Remember a few tips.

Post in different timezones

Think about where your customers live: if you’ve been shipping a lot of products to California, repurpose your content to go live for customers living in the Pacific Standard Timezone (PST) too. Have a few overseas customers? Schedule repurposed posts to go live when they’re the most active.

What’s trending in your target audience?

Just because you sell baked goods doesn’t mean that you can’t benefit from what’s happening in pop culture. Whether it’s Game 5 of the World Series of a celebrity fell off the stage at the Grammy’s, ride the coattails of the hottest talk in pop culture by using trending hashtags and even memes. Whatever it takes to get people to notice your brand!

Count instances of engagement

Take it from this digital marketing agency in Windsor: sometimes it pays to be old school. Open up a spreadsheet on your desktop (or use an old-fashioned pen and paper) and record all instances of engagement: likes, retweets, shares, comments, etc. Record when your posts went live, and in a month you will have an idea as to when your users engage with you the most. Implement it into your post scheduling, and continue getting more accurate as the data keeps rolling in. Also keeps tabs on the analytics of each social media platform. Remember: never stop collecting data!

And if collecting data or keeping track of the best times to post on social media becomes an issue? Reach out to our SEO services company! Windsor entrepreneurs know that when they need a proven team to help them to perfect their marketing strategies, they choose Web Geeks. Call today, and ask about a free consultation!

All You Need To Know About Google Tag Manager

Having good data isn’t just a perk that lets you run your business better – it’s literal power. Good data can make all the difference in succeeding and failing, but how do you get that data? Furthermore, how can you ensure you continuously get good data that you can use to help you every step of your brand’s journey? Every digital marketing agency in Windsor will likely each give you a completely different answer because quite frankly there’s more than one answer to the problem, but here at Web Geeks we’re going to use Google Tag Manager so you can integrate your good data into Google Analytics, AdWords, or another third-party like Twitter or even Bing Ads.

Disclaimer: Users without prior technical knowledge of tagging may find these concepts confusing. If you want to take advantage of tagging but need assistance, please contact us.

What is it?

It’s a tag management system that gives you the power to create tags in a simplified manner. In the past, creating tags consisted of actually going into the site’s source code every time you needed to create, edit, or delete a tag; in short, it was a tedious process. Google Tag Manager not only makes creating tags easier via a user-friendly user interface, but you never have to touch your site’s source code again (in our opinion, this makes Google Tag Manager worth recommending alone). Create tags easier and get good data faster and more consistently – what’s not to love?

Depending on your brand’s needs, you may only need a few tags or a couple hundred. Whatever your needs, Google Tag Manager makes it simple to keep tabs on every tag you’ve ever created.

Make as many as you want, as few, or fall somewhere in-between – our Windsor digital marketing company is here to tell you that, “it doesn’t matter!”

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So what are tags – and why should I care?

Think of tags as a recipe that tells Google Tag Manager what to do. A batch of code (much like a recipe) that’s ready to spring into action the moment they are triggered, tags are designed to collection information from a website and send them to a third-party service such as Google Analytics, AdWords, Twitter, etc. The beauty of this method of data collecting lies in how versatile creating tags can actually be. Create a tag, and you can embed the tag onto a page of your business’ website to measure an abundance of different analytics. Once a tag has been activated (called triggering – more on that in a moment), the data collected can be imported into a number of third-party accounts, including Analytics and AdWords to give you a more accurate, overall picture of your brand.

Triggers and variables

Triggers tell a tag when it’s time to do what the tag wants to do. For example, if you want to know how many people experience a JavaScript Error on your new website that just launched, the trigger would tell the appropriate tag when to collect that data (in this case, when a JavaScript Error displayed). If you want to know when someone clicks on a particular link in a newsletter, the same thing applies: once the link has been clicked, the trigger would inform the appropriate tag of the click and pass along the data to the pre-determined service. It’s simply a matter of cause and effect.

Just as tags depend on triggers, so too do triggers depend on variables. Variables inform your trigger if it’s time to tell your tag if it’s time to execute its command. This occurs when the tag compares a variable’s value to the value in the trigger; if the variable meets the demands of the trigger, the tag will execute.

Test until you’re ready

An amazing feature of Google Tag Manager is the fact that you can preview your tags and make sure they are working properly before they go live. Google Tag Manager can be confusing, so it’s great to know that you can fine-tune the relationships between your tags and their triggers and variables. You can also be sure that you’re getting the best data right from the get-go.

How does Google Tag Manager help?

When you need to get down to the nitty-gritty and know everything that’s happening on your website – from in-depth promotional tracking to the download breakdown link-by-link, country-by-country and beyond – Google Tag Manager can get you there. Moreover, Google Tag Manager can help to improve an abundance of different areas of your business – and the sky is literally the limit. You can fine-tune the data you want if you are willing to put the time into it!

What to know before I begin?

It’s going to take a lot of time to learn. This isn’t an easy tool to master – especially if you’ve never dealt with tags and basic coding. You’re also going to run into a lot of troubleshooting issues often.

The keyword here is patience: if you don’t have a lot of it, you may want to consider reaching out to our SEO services company. Windsor entrepreneurs know that in order to stay ahead you need to have impeccable data that Google Tag Manager can provide – but if you don’t have the time or the patience to learn how to utilize it, Web Geeks is your ticket to getting all the best data your business needs. Call our experts today, and let’s set up a free evaluation to figure out the best approach to getting your business the data is needs to succeed!

For those of you that are just now jumping into the word of social media marketing, we want you to know that properly utilizing social media to benefit your brand isn’t impossible. Anyone can figure it out if they continue to educate themselves, never get too comfortable, and keep an open mind regarding what works and what doesn’t. It’s a fast-paced industry – and one that’s always evolving – so being complacent is something you never want to do. Be prepared, keep your head up high, and above all…

Have a plan

What do you want to get out of your social media platforms? Are you hoping to drive traffic away from your social pages and to your website in hopes of generating sales? If so, you need to focus on that goal. Do you merely want to use your social media accounts as a way to connect with current and potential customers? Again, keep this goal in mind. Everything you do on social media as related to your brand should be done with the goal(s) you have in mind. Merely posting anything won’t do you any good, especially since you must…

Know your audience

A social media goal means nothing if you don’t know what your audience wants and/or needs. You need to know what they like, the influencers they follow, what they like/are passionate about, and so on. Buffer has a great post showcasing free tools that will allow you to understand your followers and other metrics. Take this data and create compelling content that is certain to generate the right response from your followers.

Create Shareable content

What do our social media experts in Windsor, ON mean when we say that you need to create shareable content? At its core, it means to create content that will generate a response from followers (this is where knowing your audience is invaluable); beyond that, it means creating content that is digestible by followers of your niche. Long-form articles that will speak to your audience is all the rage right now, but that doesn’t mean you should ignore tried-and-true visual content – on the contrary, you must embrace it! Create infographics that will prove to be useful to your followers, share images that speak to them, and of course…

Invest in Video Content

Especially on YouTube. Listen, YouTube is the second largest search engine on the Web; it is imperative that you get a ‘piece of that pie’ and utilize the power of video content on a regular basis. Be creative but to-the-point: most people will not want to sit through a five-minute video that takes three-minutes to get good. If you can’t grab someone’s attention within the first five-seconds, you might as well trash the video and go back to the drawing board.

Need ideas? Consider creating content that shows the behind-the-scenes antics of your brand (your followers are interested in that sort of thing). Create unique content related to your brand (e.g. how bread is baked if you operate a bakery) and share other videos that is ideal to your audience. From there…

Reach Out to Influencers

Other influencers are competition, but that doesn’t mean they won’t ‘scratch your back,’ if you offer to, ‘scratch theirs.’ If they posted a piece of awesome, shareable content that has you kicking yourself in the pants for not coming up with the idea yourself, reach out to them! Ask them if you can share their content (mention you will give them credit, of course), and chances are they will say yes. You will appear as if you have your pulse on your audience’s wants and needs, you raise the odds of further engagement, and there’s a chance the influencer will share your content one day. It’s truly a win-win for everyone.

Respond to Customers Instantly On Social Media

Social media is much more than a portal for posting – it’s also the best way to improve your customer service. Since most people are on social media, reaching out to brands and asking questions has become instantaneous – and most people expect brands to reply to their questions via social media sooner than later. A platform like Facebook even scores you on how quickly you respond to messages; for brands, this might as well be a customer service grade. Respond to customers as quickly as possible to let them know they can count on you to answer any question they may have; if they know they can count on you, they trust that they can count on the products/services you provide.

Business owners have a lot of different tasks on their hands, and social media marketing can be a full-time job. If your business could use some help with social media marketing, get in touch with Web Geeks to see how we can help grow your business.

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Head Office:
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