As we all find new ways to exist within the new reality of COVID-19, we here at Web Geeks are fortunate enough to adapt quickly and support our fleet of clients.
That’s because we are designed for exactly this type of situation. Our company and our staff are mobile, nimble, adaptive, proactive and reactive. Whether we’re working from the office or the kitchen, our ability to serve our clients does not change.
Like some of the massive tech companies, and the tech industry as a whole, we have been able to work from home and continue our day-to-day business without missing a beat. Why? Because Web Geeks knows the importance of existing as a business in the cybersphere. We always have.
And our clients are reaping the benefits of our foresight. There’s also some indication this forced virtual office could shape the way we all do business in the future.
As soon as the public began practicing social distancing many stayed away from stores and businesses. Companies with only bricks-and-mortar locations quickly saw their customers, and revenue stream, disappearing.
Those companies who didn’t think they needed a digital marketing strategy were left staffing empty shops or posting paper notes on closed storefronts indicating they’d had to shut up shop. They are closed to business. Companies with an online presence, however, have been able to pivot.
Web Geeks is skilled at getting the word out to your customers quickly. When our clients experience things like sudden changes in business policies and practices, opening hours and services offered, we’ve quickly relayed that information to their customer base through digital marketing. Our customers are positioned to reassure customers they are, in fact, open for business.
And as social distancing has now progressed to mandated closures, many of our companies have been able to continue to do business because of the infrastructure we had the foresight to put in place well in advance of this pandemic. Restaurants with only brick and mortar capability are required to close. Those who can offer take out or delivery can keep doing business.
Those who already have their menus, prices, photographs, location, phone number and contact information online will be the first to gain lucrative online sales.
Those businesses with active social media profiles and a loyal base of followers are best positioned to keep customers coming during these changing times.
So, necessity may well be the mother of invention, don’t wait until the urgent need arises to only then begin reinventing your business model.
This pandemic is historic, and many will say it was something we could never have prepared for, and while in some cases that may be true, when it comes to marketing your business, Web Geeks has been ready all along.
To reduce the spread of the coronavirus pandemic, Web Geeks is allowing workers to do their job from home, keeping all our clients up to date and satisfied with our services.
Tech-based companies like Web Geeks work on a computer software that makes it easy to communicate with coworkers and have group meetings. There’s no doubt telecommuting gives employees the flexibility to accomplish all your tasks, but it also helps combat the loneliness of working at home.
All work is shared and backed up online and is easily accessible to all coworkers, keeping the whole team on track and tasks completed on time.
Web Geeks has already seen very positive feedback from satisfied clients, which motivates us to go above and beyond for all. Each and every one of our loyal customers are treasured. Using our tools to work online is helping to give our organizations what they want and exceed customer expectations.
So you have a talent and you want to create a business out of it. That’s a great goal to have, but you cannot just throw this idea together and start making money tomorrow. You need to create a brand – and not just any brand, but one that your audience cannot ignore or deny. It’s easier said than done and entrepreneurs rarely find success overnight or even in the first few months. Building a brand takes hard, focused work. The process can be frustrating and downright confusing, but by knowing a few of the steps needed to create a brand you can begin the process of setting your brand up for success. Below is a quick guide for getting started with building your own brand.
Not everyone is going to be interested in what your brand offers – thus, it’s a waste of time to marketing your brand to everyone. It’s important to laser-focus your marketing efforts on groups of people that are actually going to be interested – this is your target audience. One of the best ways to do this is to identify the needs your product/service delivers. For example, if you want to launch a streaming service featuring nothing but kid-friendly music your target audience is going to be parents that want a service they know will be kid-friendly; they have a need, your brand is the solution.
When you’ve identified your target audience, you’re likely going to find that you have competitors that are trying to appeal to the audience. That’s a good thing! Identify your competitors by searching for keywords related to your brand (e.g. streaming service for children, kids music, etc. if using the example above) and noting which brands have the most likes, followers, user engagement, etc. This resource has a few great tips for identifying brands and learning about what makes them tick so you can apply them to your own brand. It can be a lot of work, so if you’re ever stumped reach out to us so we can assist you in your research.
Once you’ve identified your target audience and how similar brands market and communicate with their customers, it’s time for you to define your own tone and personality. Think about words you would like to be associated with your brand and use them as a guide to creating your own original tone and personality. Ask yourself: do these words reflect the type of tone and personality of similarly successful brands? You won’t perfect your tone and personality overnight, but as you go through the early days of marketing keep repeating this exercise to perfect it.
Create a logo and style that reflects the tone and personality of your brand. For example, if your brand has a quirky and fun tone you shouldn’t create a logo that’s busy; rather, keep it simple and minimal to ensure it’s easy identifiable. This would also apply to the overall design of everything you publish – from your website to offline marketing material and more; if your tone is fun and full of life use clean, simple lines. More serious? You can get away with making your logo and design a little more complex.
In addition to the place where you can sell your products and services, think of your website as a hub with information detailing every little thing about your brand. Your social media channels are a phenomenal tool to use because they allow your brand to act as a beacon that alerts your target audience as to what your brand can provide to them (with social media advertising, this beacon is even brighter). The goal is to entice your audience to actually buy what you’re selling, so convince them to hop on over to your website. You can do this when you…
Your brand’s social media channels mean nothing if you’re not creating regular content that your audience will want to share. Not only is this a great way to showcase what you’re providing, it can also set you up as an authority in your niche. This is a great position to be in, as it means you can be a leading voice in your niche while gaining actual name value; when customers in your niche think of your product, they’ll think of you.
Getting to this point is easier said than done of course, but it should be your goal. Get to this point, and it means your brand isn’t just a brand – it’s a voice. It has value and the customers that need what you provide will know this. It’s all about knowing the value you can provide to consumers as an entrepreneur, putting in the work to make it happen, and aligning your brand as a leader customers can trust. It’s going to take a mountain of hard work and patience, but in the end it’s absolutely worth it.
Do you own and operate your own brand? Then you need to be on LinkedIn. A social media platform for professionals, LinkedIn is versatile in what it can do for your small business. From merely being a funnel to finding new employees to a method for engaging with other entrepreneurs in your industry, every brand needs to be on LinkedIn. As with all things, what you get out of the platform depends on the effort you put into it.
LinkedIn can even assist you in improve your brand’s digital marketing gameplan, and that’s where we’ll focus. If you’re ready to reach that next level, LinkedIn can help you to get there. Below are a few of our favourite methods for improving your small businesses’ marketing and growing your brand in the process.
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Like all social media platforms, LinkedIn gives you a voice. But unlike most social media platforms like Facebook or Twitter, the users on LinkedIn have a reason for being on the platform: to grow professionally. Arguably no other social media platform of this size has users that have the same goal in mind and you can use this to your benefit. With nearly every industry represented on LinkedIn, there’s no reason to create professional content designed to educate other like-minded professionals.
To begin, post content at least once per week; if you can fit in twice a week, do that. Long-form content is king at the moment, so if you can write helpful content that takes more than a few minutes to read go for it. Be sure to add links to your website, other social media platforms, and other helpful content that you’ve posted in the past.
We’ve been told to, ‘do what the smart kids are doing,’ at least once during by a loved one during our formidable grade school years; turns out, it’s good advice. If you’re new to LinkedIn, search for popular and successful brands in your niche and study what they do. How does their profile look? What kind of content do they post? How are they engaging with their audience? How many followers do they have (be sure to know this one)? Model your activities with theirs and see what sticks.
Advise your employees to engage with your content – and talk back to them! More engagement means the content will be spread to their network of professionals which in turn will increase that content’s visibility across LinkedIn. It also expands your brand’s reach to networks that would never know your brand existed in the first place. Moreover, this will allow potential employees to notice how much you value your current employees – after all, if a brand’s owner is positively engaging with its workers, that makes a good first impression.
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This tip is the easiest in this list: ensure your profile is 100% completed. That’s it. This means including a logo, your brand’s official website, and other details such as company size and location. LinkedIn helpfully lets you know what percentage of your profile needs to be filled out so you always know if it’s complete or not. It may not seem like a big deal, but a totally complete profile goes a long way in gaining trust among influencers and professionals that randomly find your company profile.
Whether the original team behind LinkedIn realize it or not (though we’re betting they do), the world’s largest social media platform for professionals was made for relationship marketing. To this end, it’s important to establish and grow relationships with brands, influencers, and professionals in your niche (even those out of your niche). Join existing groups aligned with your industry and communicate with them regularly by sharing your expertise. Assist others in need and help them when you have the opportunity. Just dive in and become part of the communities you’re bound to find on LinkedIn. Grow the relationships you make – some will prove to be invaluable.
Finally, improving your brand’s marketing strategies on LinkedIn puts a human face on your small business. People are much more eager to pay attention to a brand that doesn’t feel like a faceless corporate shell; if it feels like someone is behind the screen that can make all the difference. People want to know you’re a person – prove it to them by being professional yet neighbourly at every turn!
Want to know even more about how to make LinkedIn work for you? Then reach out to Web Geeks. Our digital marketing agency in Windsor, ON can provide the information you need to improve your marketing strategy on this unique social media platform, so call now!
If it’s time to create a website for your small business, the sheer amount of design options can be overwhelming. One of the first places to start when planning a new website is what type of site do you want: a simple, single page website that lists relevant information front-and-center or a complex, multi-page website that you can add onto as your business evolves? It’s a great question, so let’s get after it: below are a few of the most pressing advantages and disadvantages for single and multi-page websites.
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Half the battle of building a website that works for your small business is figuring out how to tell your brand’s story. You’re not just building a page to list information: you’re explaining to the world why you matter; the narrative presented on the page gets you there. Use the single page approach to your advantage and allow your story to unfold as the viewer scrolls down the page. Add pictures, video, and relevant information. It’s also a solid way to create a call-to-action and entice browsers to become customers since everything is on one page.
A single page website that’s carefully crafted to include relevant information without a ton of embedded media or outdated Flash objects will load within seconds on mobile. It’s imperative that your single page site loads quickly too, as Google will penalize your ranking if it fails to do so. With approximately 52.2% of global web traffic stemming from mobile phones in 2018, ensuring your mobile traffic is properly optimized has never been more important. Still, with all of the information on one page it becomes beyond simple to digest important information that will stay with your visitors.
Having a search Engine Optimization (SEO) gameplan is vital to your website’s success. Unfortunately, a single page website makes it nearly impossible to rank for the keywords and phrases you need to compete for; you can also only optimize with one title tag, a meta description, and your URL (not a lot to work with). One solution is to regularly add new content to your website, but that’s also a lot of work that adding a blog would eliminate since it would give you the opportunity to rank for keywords and phrases whenever you needed; then again, adding a blog means your website suddenly becomes a multi-page website. Need assistance? Our SEO services company in Windsor, ON can help!
If you need to list important information yet there’s nowhere to list it, you have to sacrifice some of your information. This can be difficult if you have absolutely no information that can be left off of your website. In instances like these, it’s important to not shoehorn your brand into a single page website; if it functions better as a multi-page website, go with that approach.
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Because you’re not limited to how much information you can include on your website, with a multi-page website it becomes extremely easy to optimize your website for relevant keywords and phrases in your niche on every page without it becoming to ‘spammy.’ You can also rank for ever-changing keywords and phrases in your industry by adding a blog to your website, which will improve your brand’s search engine ranking even more. Of course, you need to know which keywords and phrases to rank for, and we can help with that.
Need to add a new service that’s coming next year? Opening a new location? Whatever needs change and however your brand evolves, you can add as much necessary information and pages as possible to get the message across. Don’t scale it too big though! Remember: your website’s loading time dictates your ranking, too.
What do you do when you visit a website that isn’t responsive when you try to open new links and pages? You probably leave the website immediately and try to find another alternative. With a multi-page website that isn’t properly optimized, you run this risk. It’s much easier for things to load improperly and go wrong when you add additional pages and information into the mix. Build your website with a mobile-first mindset to avoid this, and your multi-page website should perform just fine on any mobile device.
A multi-page website presents its own challenges – especially as it grows. As you add additional pages and levels to a website, you will need to take into consideration how simple it is for a new visitor to browse the pages and find exactly what they need. Utilizing a navigation bar on the site’s main page is one way to do this, but you don’t want to over complicate the experience either. Visitors need to know exactly where to go and what to click on the moment they visit your page; any confusion that comes after could make you seem incompetent to visitors (harsh, but it’s the truth). Just remember: the more complicated your multi-page website becomes, the simpler navigation should be; anything less, and you’re going to be driving visitors away.
Having good data isn’t just a perk that lets you run your business better – it’s literal power. Good data can make all the difference in succeeding and failing, but how do you get that data? Furthermore, how can you ensure you continuously get good data that you can use to help you every step of your brand’s journey? Every digital marketing agency in Windsor will likely each give you a completely different answer because quite frankly there’s more than one answer to the problem, but here at Web Geeks we’re going to use Google Tag Manager so you can integrate your good data into Google Analytics, AdWords, or another third-party like Twitter or even Bing Ads.
Disclaimer: Users without prior technical knowledge of tagging may find these concepts confusing. If you want to take advantage of tagging but need assistance, please contact us.
It’s a tag management system that gives you the power to create tags in a simplified manner. In the past, creating tags consisted of actually going into the site’s source code every time you needed to create, edit, or delete a tag; in short, it was a tedious process. Google Tag Manager not only makes creating tags easier via a user-friendly user interface, but you never have to touch your site’s source code again (in our opinion, this makes Google Tag Manager worth recommending alone). Create tags easier and get good data faster and more consistently – what’s not to love?
Depending on your brand’s needs, you may only need a few tags or a couple hundred. Whatever your needs, Google Tag Manager makes it simple to keep tabs on every tag you’ve ever created.
Make as many as you want, as few, or fall somewhere in-between – our Windsor digital marketing company is here to tell you that, “it doesn’t matter!”
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Think of tags as a recipe that tells Google Tag Manager what to do. A batch of code (much like a recipe) that’s ready to spring into action the moment they are triggered, tags are designed to collection information from a website and send them to a third-party service such as Google Analytics, AdWords, Twitter, etc. The beauty of this method of data collecting lies in how versatile creating tags can actually be. Create a tag, and you can embed the tag onto a page of your business’ website to measure an abundance of different analytics. Once a tag has been activated (called triggering – more on that in a moment), the data collected can be imported into a number of third-party accounts, including Analytics and AdWords to give you a more accurate, overall picture of your brand.
Just as tags depend on triggers, so too do triggers depend on variables. Variables inform your trigger if it’s time to tell your tag if it’s time to execute its command. This occurs when the tag compares a variable’s value to the value in the trigger; if the variable meets the demands of the trigger, the tag will execute.
An amazing feature of Google Tag Manager is the fact that you can preview your tags and make sure they are working properly before they go live. Google Tag Manager can be confusing, so it’s great to know that you can fine-tune the relationships between your tags and their triggers and variables. You can also be sure that you’re getting the best data right from the get-go.
When you need to get down to the nitty-gritty and know everything that’s happening on your website – from in-depth promotional tracking to the download breakdown link-by-link, country-by-country and beyond – Google Tag Manager can get you there. Moreover, Google Tag Manager can help to improve an abundance of different areas of your business – and the sky is literally the limit. You can fine-tune the data you want if you are willing to put the time into it!
It’s going to take a lot of time to learn. This isn’t an easy tool to master – especially if you’ve never dealt with tags and basic coding. You’re also going to run into a lot of troubleshooting issues often.
The keyword here is patience: if you don’t have a lot of it, you may want to consider reaching out to our SEO services company. Windsor entrepreneurs know that in order to stay ahead you need to have impeccable data that Google Tag Manager can provide – but if you don’t have the time or the patience to learn how to utilize it, Web Geeks is your ticket to getting all the best data your business needs. Call our experts today, and let’s set up a free evaluation to figure out the best approach to getting your business the data is needs to succeed!
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