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Oct 16 18

4 Ways to Use Social Media to Drive Traffic to Your Website

As we all find new ways to exist within the new reality of COVID-19, we here at Web Geeks are fortunate enough to adapt quickly and support our fleet of clients.

That’s because we are designed for exactly this type of situation. Our company and our staff are mobile, nimble, adaptive, proactive and reactive. Whether we’re working from the office or the kitchen, our ability to serve our clients does not change.

Like some of the massive tech companies, and the tech industry as a whole, we have been able to work from home and continue our day-to-day business without missing a beat. Why? Because Web Geeks knows the importance of existing as a business in the cybersphere. We always have.

What are the benefits of our company?

And our clients are reaping the benefits of our foresight. There’s also some indication this forced virtual office could shape the way we all do business in the future.

As soon as the public began practicing social distancing many stayed away from stores and businesses. Companies with only bricks-and-mortar locations quickly saw their customers, and revenue stream, disappearing.

Those companies who didn’t think they needed a digital marketing strategy were left staffing empty shops or posting paper notes on closed storefronts indicating they’d had to shut up shop. They are closed to business. Companies with an online presence, however, have been able to pivot.

Web Geeks is skilled at getting the word out to your customers quickly. When our clients experience things like sudden changes in business policies and practices, opening hours and services offered, we’ve quickly relayed that information to their customer base through digital marketing. Our customers are positioned to reassure customers they are, in fact, open for business.

And as social distancing has now progressed to mandated closures, many of our companies have been able to continue to do business because of the infrastructure we had the foresight to put in place well in advance of this pandemic. Restaurants with only brick and mortar capability are required to close. Those who can offer take out or delivery can keep doing business.

Those who already have their menus, prices, photographs, location, phone number and contact information online will be the first to gain lucrative online sales.

Those businesses with active social media profiles and a loyal base of followers are best positioned to keep customers coming during these changing times.

So, necessity may well be the mother of invention, don’t wait until the urgent need arises to only then begin reinventing your business model.

This pandemic is historic, and many will say it was something we could never have prepared for, and while in some cases that may be true, when it comes to marketing your business, Web Geeks has been ready all along.

How are we getting the job done?

To reduce the spread of the coronavirus pandemic, Web Geeks is allowing workers to do their job from home, keeping all our clients up to date and satisfied with our services.

Tech-based companies like Web Geeks work on a computer software that makes it easy to communicate with coworkers and have group meetings. There’s no doubt telecommuting gives employees the flexibility to accomplish all your tasks, but it also helps combat the loneliness of working at home.

All work is shared and backed up online and is easily accessible to all coworkers, keeping the whole team on track and tasks completed on time.

Web Geeks has already seen very positive feedback from satisfied clients, which motivates us to go above and beyond for all. Each and every one of our loyal customers are treasured. Using our tools to work online is helping to give our organizations what they want and exceed customer expectations.

How Do You Create a Brand, Anyway?

So you have a talent and you want to create a business out of it. That’s a great goal to have, but you cannot just throw this idea together and start making money tomorrow. You need to create a brand – and not just any brand, but one that your audience cannot ignore or deny. It’s easier said than done and entrepreneurs rarely find success overnight or even in the first few months. Building a brand takes hard, focused work. The process can be frustrating and downright confusing, but by knowing a few of the steps needed to create a brand you can begin the process of setting your brand up for success. Below is a quick guide for getting started with building your own brand.

Identify your target audience

Not everyone is going to be interested in what your brand offers – thus, it’s a waste of time to marketing your brand to everyone. It’s important to laser-focus your marketing efforts on groups of people that are actually going to be interested – this is your target audience. One of the best ways to do this is to identify the needs your product/service delivers. For example, if you want to launch a streaming service featuring nothing but kid-friendly music your target audience is going to be parents that want a service they know will be kid-friendly; they have a need, your brand is the solution.

Research your competition – always

When you’ve identified your target audience, you’re likely going to find that you have competitors that are trying to appeal to the audience. That’s a good thing! Identify your competitors by searching for keywords related to your brand (e.g. streaming service for children, kids music, etc. if using the example above) and noting which brands have the most likes, followers, user engagement, etc. This resource has a few great tips for identifying brands and learning about what makes them tick so you can apply them to your own brand. It can be a lot of work, so if you’re ever stumped reach out to us so we can assist you in your research.

Define your brand’s tone and personality

Once you’ve identified your target audience and how similar brands market and communicate with their customers, it’s time for you to define your own tone and personality. Think about words you would like to be associated with your brand and use them as a guide to creating your own original tone and personality. Ask yourself: do these words reflect the type of tone and personality of similarly successful brands? You won’t perfect your tone and personality overnight, but as you go through the early days of marketing keep repeating this exercise to perfect it.

You have the message – now visualize it

Create a logo and style that reflects the tone and personality of your brand. For example, if your brand has a quirky and fun tone you shouldn’t create a logo that’s busy; rather, keep it simple and minimal to ensure it’s easy identifiable. This would also apply to the overall design of everything you publish – from your website to offline marketing material and more; if your tone is fun and full of life use clean, simple lines. More serious? You can get away with making your logo and design a little more complex.

Create a website and jump on social media platforms

In addition to the place where you can sell your products and services, think of your website as a hub with information detailing every little thing about your brand. Your social media channels are a phenomenal tool to use because they allow your brand to act as a beacon that alerts your target audience as to what your brand can provide to them (with social media advertising, this beacon is even brighter). The goal is to entice your audience to actually buy what you’re selling, so convince them to hop on over to your website. You can do this when you…

Start creating content you can share

Your brand’s social media channels mean nothing if you’re not creating regular content that your audience will want to share. Not only is this a great way to showcase what you’re providing, it can also set you up as an authority in your niche. This is a great position to be in, as it means you can be a leading voice in your niche while gaining actual name value; when customers in your niche think of your product, they’ll think of you.

Getting to this point is easier said than done of course, but it should be your goal. Get to this point, and it means your brand isn’t just a brand – it’s a voice. It has value and the customers that need what you provide will know this. It’s all about knowing the value you can provide to consumers as an entrepreneur, putting in the work to make it happen, and aligning your brand as a leader customers can trust. It’s going to take a mountain of hard work and patience, but in the end it’s absolutely worth it.

Need a helping hand with building your brand? Reach out to Web Geeks today!

Choose Web Geeks for Social Media Marketing Services In Windsor

Do you want to build a brand in Windsor yet you have no clue where to start? If you have a great idea and nothing more to build on, that’s perfectly fine! Here at Web Geeks, we are passionate about taking the amazing ideas of Windsor’s finest and creating a marketing plan using best practices so entrepreneurs like yourself can focus on what they do best: honing their ideas and perfecting them. You may be wondering what our social media marketing services in Windsor can do for you – and we’d love to tell you about them. Below are a few of the many reasons why when you think about social media marketing, you need to consider Web Geeks!

Creating regular, compelling content

Content isn’t just king on social media – it is the lifeblood of your social media presence. One of the best, proven ways to convert social media followers into actual customers is by regularly posting relevant content that’s shareable, chock full of great information, and entertaining to read and view. We cover every one of these bases and can craft any type of content you need for your brand. You understand the needs and wants of your customers better than anyone else, and we will work with you to ensure your brand is posting relevant content they want.

Social media updates

If you’re constantly forgetting to post an update on your social media channels, don’t worry about it any longer! Our team of marketing experts will not only schedule regular updates on your social media channels, we can ensure those updates have a purpose. We specialize in social media updates that get results and entice your followers to engage with your brand. Speaking of engaging, we also specialize in…

Social seeding

Social seeding is one of the best tactics we use to boost your social media channels and expand it to a broader audience, and we think you’re going to agree that it’s one of the best tools in our social media toolkit. The goal is to use social seeding to expand your target audience, and we do this in a variety of ways. Creating shareable content (as mentioned above) is one of the tactics we use, but we also engage with other social media channels similar to your brand by merely liking, sharing, and commenting on social media updates. It’s a simple touch, but by doing it daily it will grow your brand. We can do this for you to ensure that your brand is utilizing only the best and proven social seeding techniques

Facebook advertising/social media campaigns

The days of growing your brand via organic likes and shares alone is a thing of the past. In today’s social media landscape, it’s vital that you create advertising campaigns that will reach your target audience and entice them to give you a sale or to return and become a regular customer again. Using only the best data, we can craft advertising campaigns – yes, especially on Facebook – that will deliver the results you need every single time. Don’t create advertising campaigns blindly: choose a partner that knows what it takes to create campaigns proven to work specifically designed with your brand in mind!

Email and video marketing

Is email marketing still relevant? You better believe it. On the average, email marketing yields an ROI of approximately $44 for every one dollar spent. It’s an incredible value, and because email marketing tactics are always changing and evolving, you need a team that can be there for you to stay ahead of the game.

Not only that, but we will perfect your video marketing plan as well. Video marketing is not going anywhere and it’s only going to keep evolving as we approach a new decade. Brands need to utilize live video on popular social media channels such as Instagram and Twitch, learn the importance of vlogging, and the value of becoming early adopters of technology that’s going to pave the way for video marketing in the coming decade: virtual reality and 360-degree videos just to name a few.

Is this a lot to take in? We understand, but know that we will be here to hold your hand every step of the way. Web Geeks is dedicated to providing only the best social media marketing services uniquely tailored with your brand in mind. Ready to get started? Reach out to our team today, and let’s use your social media channels to grow your brand beyond your wildest dreams!

How LinkedIn Can Improve Your Brand’s Marketing

Do you own and operate your own brand? Then you need to be on LinkedIn. A social media platform for professionals, LinkedIn is versatile in what it can do for your small business. From merely being a funnel to finding new employees to a method for engaging with other entrepreneurs in your industry, every brand needs to be on LinkedIn. As with all things, what you get out of the platform depends on the effort you put into it.

LinkedIn can even assist you in improve your brand’s digital marketing gameplan, and that’s where we’ll focus. If you’re ready to reach that next level, LinkedIn can help you to get there. Below are a few of our favourite methods for improving your small businesses’ marketing and growing your brand in the process.

 

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Come across as an authority

Like all social media platforms, LinkedIn gives you a voice. But unlike most social media platforms like Facebook or Twitter, the users on LinkedIn have a reason for being on the platform: to grow professionally. Arguably no other social media platform of this size has users that have the same goal in mind and you can use this to your benefit. With nearly every industry represented on LinkedIn, there’s no reason to create professional content designed to educate other like-minded professionals.

To begin, post content at least once per week; if you can fit in twice a week, do that. Long-form content is king at the moment, so if you can write helpful content that takes more than a few minutes to read go for it. Be sure to add links to your website, other social media platforms, and other helpful content that you’ve posted in the past.

What is your competition doing?

We’ve been told to, ‘do what the smart kids are doing,’ at least once during by a loved one during our formidable grade school years; turns out, it’s good advice. If you’re new to LinkedIn, search for popular and successful brands in your niche and study what they do. How does their profile look? What kind of content do they post? How are they engaging with their audience? How many followers do they have (be sure to know this one)? Model your activities with theirs and see what sticks.

Showcase how you treat employees

Advise your employees to engage with your content – and talk back to them! More engagement means the content will be spread to their network of professionals which in turn will increase that content’s visibility across LinkedIn. It also expands your brand’s reach to networks that would never know your brand existed in the first place. Moreover, this will allow potential employees to notice how much you value your current employees – after all, if a brand’s owner is positively engaging with its workers, that makes a good first impression.

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Prove to the world that you’re open for business

This tip is the easiest in this list: ensure your profile is 100% completed. That’s it. This means including a logo, your brand’s official website, and other details such as company size and location. LinkedIn helpfully lets you know what percentage of your profile needs to be filled out so you always know if it’s complete or not. It may not seem like a big deal, but a totally complete profile goes a long way in gaining trust among influencers and professionals that randomly find your company profile.

Relationship marketing

Whether the original team behind LinkedIn realize it or not (though we’re betting they do), the world’s largest social media platform for professionals was made for relationship marketing. To this end, it’s important to establish and grow relationships with brands, influencers, and professionals in your niche (even those out of your niche). Join existing groups aligned with your industry and communicate with them regularly by sharing your expertise. Assist others in need and help them when you have the opportunity. Just dive in and become part of the communities you’re bound to find on LinkedIn. Grow the relationships you make – some will prove to be invaluable.

Humanization

Finally, improving your brand’s marketing strategies on LinkedIn puts a human face on your small business. People are much more eager to pay attention to a brand that doesn’t feel like a faceless corporate shell; if it feels like someone is behind the screen that can make all the difference. People want to know you’re a person – prove it to them by being professional yet neighbourly at every turn!

Want to know even more about how to make LinkedIn work for you? Then reach out to Web Geeks. Our digital marketing agency in Windsor, ON can provide the information you need to improve your marketing strategy on this unique social media platform, so call now!

Single Page vs. Multi-Page Websites.

Here Are The Advantages and Disadvantages for Each.

If it’s time to create a website for your small business, the sheer amount of design options can be overwhelming. One of the first places to start when planning a new website is what type of site do you want: a simple, single page website that lists relevant information front-and-center or a complex, multi-page website that you can add onto as your business evolves? It’s a great question, so let’s get after it: below are a few of the most pressing advantages and disadvantages for single and multi-page websites.

More questions? Reach out to Web Geeks and allow our Windsor digital marketing company to work alongside you to build the perfect website for your brand!

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Single Page Websites

Advantages:

Easier to tell a story

Half the battle of building a website that works for your small business is figuring out how to tell your brand’s story. You’re not just building a page to list information: you’re explaining to the world why you matter; the narrative presented on the page gets you there. Use the single page approach to your advantage and allow your story to unfold as the viewer scrolls down the page. Add pictures, video, and relevant information. It’s also a solid way to create a call-to-action and entice browsers to become customers since everything is on one page.

Perfect for mobile – but watch out for load times

A single page website that’s carefully crafted to include relevant information without a ton of embedded media or outdated Flash objects will load within seconds on mobile. It’s imperative that your single page site loads quickly too, as Google will penalize your ranking if it fails to do so. With approximately 52.2% of global web traffic stemming from mobile phones in 2018, ensuring your mobile traffic is properly optimized has never been more important. Still, with all of the information on one page it becomes beyond simple to digest important information that will stay with your visitors.

Disadvantages:

SEO difficulties

Having a search Engine Optimization (SEO) gameplan is vital to your website’s success. Unfortunately, a single page website makes it nearly impossible to rank for the keywords and phrases you need to compete for; you can also only optimize with one title tag, a meta description, and your URL (not a lot to work with). One solution is to regularly add new content to your website, but that’s also a lot of work that adding a blog would eliminate since it would give you the opportunity to rank for keywords and phrases whenever you needed; then again, adding a blog means your website suddenly becomes a multi-page website.  Need assistance? Our SEO services company in Windsor, ON can help!

Handcuffs your content

If you need to list important information yet there’s nowhere to list it, you have to sacrifice some of your information. This can be difficult if you have absolutely no information that can be left off of your website. In instances like these, it’s important to not shoehorn your brand into a single page website; if it functions better as a multi-page website, go with that approach.

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Multi-Page Websites

Advantages:

You have an SEO game-plan

Because you’re not limited to how much information you can include on your website, with a multi-page website it becomes extremely easy to optimize your website for relevant keywords and phrases in your niche on every page without it becoming to ‘spammy.’ You can also rank for ever-changing keywords and phrases in your industry by adding a blog to your website, which will improve your brand’s search engine ranking even more. Of course, you need to know which keywords and phrases to rank for, and we can help with that.

Simple to scale

Need to add a new service that’s coming next year? Opening a new location? Whatever needs change and however your brand evolves, you can add as much necessary information and pages as possible to get the message across. Don’t scale it too big though! Remember: your website’s loading time dictates your ranking, too.

Disadvantages:

Not always mobile friendly

What do you do when you visit a website that isn’t responsive when you try to open new links and pages? You probably leave the website immediately and try to find another alternative. With a multi-page website that isn’t properly optimized, you run this risk. It’s much easier for things to load improperly and go wrong when you add additional pages and information into the mix. Build your website with a mobile-first mindset to avoid this, and your multi-page website should perform just fine on any mobile device.

Navigation can get confusing

A multi-page website presents its own challenges – especially as it grows. As you add additional pages and levels to a website, you will need to take into consideration how simple it is for a new visitor to browse the pages and find exactly what they need. Utilizing a navigation bar on the site’s main page is one way to do this, but you don’t want to over complicate the experience either. Visitors need to know exactly where to go and what to click on the moment they visit your page; any confusion that comes after could make you seem incompetent to visitors (harsh, but it’s the truth). Just remember: the more complicated your multi-page website becomes, the simpler navigation should be; anything less, and you’re going to be driving visitors away.

What Makes an Email Marketing Service Truly Great?

If you thought choosing an email marketing service sounds like a practice that died at the turn of the millennium, are you ever wrong. Email marketing never went away – and with so many people accessing their email instantly on their mobile devices, it’s never been more effective. But what makes an email marketing service stand out from the rest? Below are a few things every email marketing service needs to do to be called truly great.

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Set it and forget it

If you wanted to write all of those emails to your customers you could just do it yourself, right? The beauty of a great email marketing service is that it not only frees up your spare time, it also allows you to simply set your email campaign and forget it using a tool called an autoresponder. By adding new contact addresses to receive your campaign, an autoresponder will choose the ideal message via templates that meet certain dimensions of the receiver (e.g. new customer, geographical location, how much they’ve spent, etc.). It’s hard to describe the feeling of realizing that your email campaign is working for you without ever having to do the heavy lifting.

Mobile-friendly

How many people do you know that only read their email on a desktop? Probably not many. For most of the decade, we’ve checked our email almost primarily through our mobile devices – so why does it make sense for an email marketing service to fail to optimize their campaigns for mobile users? It doesn’t, and if you’re looking for a Windsor digital marketing company that is going to be sending timely and important campaign emails to your database of customers they

have to ensure that mobile users are able to read your emails easily and quickly. If the receiver opens the email and it doesn’t display properly, they will delete your email and not give it another thought; this defeats the purpose of email marketing altogether.

Integrated

The best email marketing services do not operate as an island; rather, they integrate with the invaluable parts of your marketing toolkit such as customer relationship management (CRM) software. This is perhaps one of the most important things on the list, because an email marketing service that cannot integrate properly is one that just isn’t worth your time at all. Failing to integrate means you are missing out on metrics that could mean the difference between your brand stalling and growing by leaps and bounds. Data means everything; speaking of, the best email marketing service is also…

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Data driven

You should be able to tell exactly what data points are working and which should be tweaked. The best email marketing service will provide you with killer analytics that tell you everything you need to know about the campaign. This is data you can observe in real-time too, meaning you know all about the latest information pertaining to every demographic that opens an email. This allows you to create new strategies and tweak current ones; know what works, what to throw out. A truly great email marketing service allows you to go from here and actually create more fine-tuned email marketing campaigns to further pinpoint who is interacting with your brand and how to engage with them even more successfully. This even allows you to conduct…

A/B testing

When an email marketing service allows you to put the microscope on your customer data and conduct successful email campaigns, you have the freedom to conduct A/B testing to figure out what actually causes your email marketing campaign recipients to interact with your brand. For example, using an A/B test you could find out which colour schemes are liable to keep receivers from closing the email after a few seconds; merely send out multiple emails with varying colour schemes to the same demographic. Using another A/B test, you could also figure out which button entices the most people to click on it and open your website. A/B testing is awesome for finding little tweaks you can use that ultimately lead to a sale that you otherwise couldn’t find in a large email campaign.

So where can you find the best email marketing service in Ontario? Right here at Web Geeks. Our team can truly ‘set it and forget it,’ for you to ensure that your customers, past, and potential customers alike receive compelling email marketing designed to drive sales. Call us today, and let us get to work for you!

Disadvantages

Google Analytics data

If you rely on Google Analytics to provide insights for your website, you may be in for a rude awakening when obtaining data for your single page website. Because there is only one page to visit, it’s hard to get an idea regarding what type of content is converting, if your message is actually succeeding in creating new customers, and more. It’s a pain, but fortunately you can use heatmap tracking tools to obtain relevant data. While an extra hurdle to jump through, it’s not a big deal – and if you have trouble, our digital marketing agency in Windsor can assist you.

SEO could take a hit

Because you have to be so choosy with what appears on your single page website, this may not bode well for your SEO. As your needs evolve and you need to rank for different phrases/keywords, it’s going to be very difficult to do this for more than a few of them. Sure, you could create a second section just for blogs and link it on your single page website, but that would defeat the purpose of having one page for a website altogether.

SEO can be tricky. If you find yourself in such a predicament, contact our SEO services company. Windsor businesses big and small have benefited from our expertise, and we guarantee we can optimize your SEO strategies even with a single page website!

Sometimes it just isn’t logical

There are times when a single page website just can’t work for your business. Some businesses are just complex by nature; cramming all of your information onto a single page website could be more harmful than helpful. Other times, you just need the extra pages to properly flesh out exactly what your business is all about. It isn’t for everyone, but if you can make a single page website work for you it’s in your best interest to do it.

If you need assistance with creating the best website possible for your business, contact our team today. Web Geeks is here to design any website you may have in mind – from a single page website to a complex, multi-page website with a user interface that will make navigating your site a breeze. Contact our team today, and experience the difference.

The Best Time To Post On Social Media

What’s just as important as gathering good content you can share with your followers? Knowing when to post the content. Our Windsor digital marketing company wants you to know that it’s vitally important to be strategic about when you post your content – otherwise, who’s going to engage with your posts? Posting when nobody is around is a waste of time and content, so understand the best time to post on social media. You must figure this out on your own by posting regularly on your own social media channels; until then, schedule your posts to go live when the most people are statistically active (Buffer makes it simple to do exactly this). You can find the best times and days to post below. Confused?

When are people statistically the most active on social media?

Note: Times are displayed in Eastern Standard Time (EST).

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Facebook

You might think that Facebook users are the most active in the evening – surprisingly, you’d be wrong. You’re going to theoretically garner the most engagement by posting between 11am – 4pm on any given weekday. SproutSocial claims that the time of the week with the most activity is either on Wednesday at 1pm – 3pm and Thursday between 2-3pm. Evenings and weekends have the least amount of engagement, probably because people are busy.

“Engagement rates consistently peak during the midday on weekdays,” says SproutSocial. “The most engagements are sent on Facebook during typical lunch breaks on Wednesday and

Thursday. Weekends tend to be poorer times for engagement–especially on Saturday. People are out and about on Saturdays so don’t expect much engagement when your audience is the busiest.”

Instagram

Interestingly enough, Instagram seems popular all the time. Hubspot claims that the best time to post on Instagram is anytime between Monday and Thursday (except between 3-4pm). Videos seem to follow a rule all their own. As long as you post a video after 8am but before 9pm, it shouldn’t impact your engagement. There’s an interesting dynamic you’re probably seeing between both social media platforms: users see Facebook as more of a business tool while Instagram is viewed as a thing you do after work.

Twitter

Twitter may be the hardest social media platform to find a perfect time to post, mainly because there’s so much engagement happening on Twitter all the time that’s it difficult to know what constitutes a perfect time. SproutSocial suggests the best time to post is Friday between 10-11am – in fact, Friday is the best day to tweet, period. Even so, feel free to post any day between 11am-noon as this hour seems to be when the most users are active. Twitter users seem to use the social network later than any other platform. If you want to post shareable content later in the evening, do it on Twitter.

LinkedIn Hootsuite found some pretty specific best times to post: 7:45am, 10:45am, 12:45pm, and 5:45pm between Monday and Thursday.

“The Hootsuite social team posts on the 45-minute mark because most brands are posting on the hour,” says Hootsuite. A great idea if you want your posts to be ‘separated from the pack,’ and decrease the risk of them getting lost in the shuffle. Since LinkedIn is a business social network, it makes sense that a lot of engagement comes during the workday. Then again, there are always professionals looking for a new job/searching for job leads during the weekend so try posting sporadically a few Saturday’s and Sunday’s to see if your content gets any engagement.

Your best time to post

This one is trickier. It depends on your users, your location, and what’s happening in the world, but by getting to know your audience you can figure this out on your own too. Remember a few tips.

Post in different timezones

Think about where your customers live: if you’ve been shipping a lot of products to California, repurpose your content to go live for customers living in the Pacific Standard Timezone (PST) too. Have a few overseas customers? Schedule repurposed posts to go live when they’re the most active.

What’s trending in your target audience?

Just because you sell baked goods doesn’t mean that you can’t benefit from what’s happening in pop culture. Whether it’s Game 5 of the World Series of a celebrity fell off the stage at the Grammy’s, ride the coattails of the hottest talk in pop culture by using trending hashtags and even memes. Whatever it takes to get people to notice your brand!

Count instances of engagement

Take it from this digital marketing agency in Windsor: sometimes it pays to be old school. Open up a spreadsheet on your desktop (or use an old-fashioned pen and paper) and record all instances of engagement: likes, retweets, shares, comments, etc. Record when your posts went live, and in a month you will have an idea as to when your users engage with you the most. Implement it into your post scheduling, and continue getting more accurate as the data keeps rolling in. Also keeps tabs on the analytics of each social media platform. Remember: never stop collecting data!

And if collecting data or keeping track of the best times to post on social media becomes an issue? Reach out to our SEO services company! Windsor entrepreneurs know that when they need a proven team to help them to perfect their marketing strategies, they choose Web Geeks. Call today, and ask about a free consultation!

All You Need To Know About Google Tag Manager

Having good data isn’t just a perk that lets you run your business better – it’s literal power. Good data can make all the difference in succeeding and failing, but how do you get that data? Furthermore, how can you ensure you continuously get good data that you can use to help you every step of your brand’s journey? Every digital marketing agency in Windsor will likely each give you a completely different answer because quite frankly there’s more than one answer to the problem, but here at Web Geeks we’re going to use Google Tag Manager so you can integrate your good data into Google Analytics, AdWords, or another third-party like Twitter or even Bing Ads.

Disclaimer: Users without prior technical knowledge of tagging may find these concepts confusing. If you want to take advantage of tagging but need assistance, please contact us.

What is it?

It’s a tag management system that gives you the power to create tags in a simplified manner. In the past, creating tags consisted of actually going into the site’s source code every time you needed to create, edit, or delete a tag; in short, it was a tedious process. Google Tag Manager not only makes creating tags easier via a user-friendly user interface, but you never have to touch your site’s source code again (in our opinion, this makes Google Tag Manager worth recommending alone). Create tags easier and get good data faster and more consistently – what’s not to love?

Depending on your brand’s needs, you may only need a few tags or a couple hundred. Whatever your needs, Google Tag Manager makes it simple to keep tabs on every tag you’ve ever created.

Make as many as you want, as few, or fall somewhere in-between – our Windsor digital marketing company is here to tell you that, “it doesn’t matter!”

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So what are tags – and why should I care?

Think of tags as a recipe that tells Google Tag Manager what to do. A batch of code (much like a recipe) that’s ready to spring into action the moment they are triggered, tags are designed to collection information from a website and send them to a third-party service such as Google Analytics, AdWords, Twitter, etc. The beauty of this method of data collecting lies in how versatile creating tags can actually be. Create a tag, and you can embed the tag onto a page of your business’ website to measure an abundance of different analytics. Once a tag has been activated (called triggering – more on that in a moment), the data collected can be imported into a number of third-party accounts, including Analytics and AdWords to give you a more accurate, overall picture of your brand.

Triggers and variables

Triggers tell a tag when it’s time to do what the tag wants to do. For example, if you want to know how many people experience a JavaScript Error on your new website that just launched, the trigger would tell the appropriate tag when to collect that data (in this case, when a JavaScript Error displayed). If you want to know when someone clicks on a particular link in a newsletter, the same thing applies: once the link has been clicked, the trigger would inform the appropriate tag of the click and pass along the data to the pre-determined service. It’s simply a matter of cause and effect.

Just as tags depend on triggers, so too do triggers depend on variables. Variables inform your trigger if it’s time to tell your tag if it’s time to execute its command. This occurs when the tag compares a variable’s value to the value in the trigger; if the variable meets the demands of the trigger, the tag will execute.

Test until you’re ready

An amazing feature of Google Tag Manager is the fact that you can preview your tags and make sure they are working properly before they go live. Google Tag Manager can be confusing, so it’s great to know that you can fine-tune the relationships between your tags and their triggers and variables. You can also be sure that you’re getting the best data right from the get-go.

How does Google Tag Manager help?

When you need to get down to the nitty-gritty and know everything that’s happening on your website – from in-depth promotional tracking to the download breakdown link-by-link, country-by-country and beyond – Google Tag Manager can get you there. Moreover, Google Tag Manager can help to improve an abundance of different areas of your business – and the sky is literally the limit. You can fine-tune the data you want if you are willing to put the time into it!

What to know before I begin?

It’s going to take a lot of time to learn. This isn’t an easy tool to master – especially if you’ve never dealt with tags and basic coding. You’re also going to run into a lot of troubleshooting issues often.

The keyword here is patience: if you don’t have a lot of it, you may want to consider reaching out to our SEO services company. Windsor entrepreneurs know that in order to stay ahead you need to have impeccable data that Google Tag Manager can provide – but if you don’t have the time or the patience to learn how to utilize it, Web Geeks is your ticket to getting all the best data your business needs. Call our experts today, and let’s set up a free evaluation to figure out the best approach to getting your business the data is needs to succeed!

Whether you are starting your endeavor into social media marketing for the first time or you’ve been around the block a couple of times, it’s vital to know why social media is so important in relation to your brand’s website. After all, utilizing social media isn’t just something you do, ‘just because;’ there’s a reason for it. Below are a few of the top ways on just how social media will drive traffic to your brand-new website.

1. Content is King

And content must always be king. Pay careful attention to the type of content you are posting to your social media platforms while also being aware of the type of content you are creating/commissioning. Not only must the content be aligned with what your audience wants/finds interesting, it must be shareable. That means creating content that will grab your audience’s attention within seconds. Infographics and video content is a great way to do this, but don’t think that the written word is obsolete – far from it. Long-form content is making a comeback in a big way and your audience will certainly read it if you grab their attention. Use a headline that grabs the reader’s imagination and entices them to read more. Hubspot has a solid post on how to write headlines that readers will click on. Post quality, engaging content and others will visit your website to figure out what your brand is all about

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2. Leverage Images on Instagram to Create Excitement Around Your Products

Want to get your followers off of your social media platform and onto your website? Post a sale to showcase your services and/or products. Even without a sale, you need to be utilizing social media to show the world what your brand has to offer. Instagram is perfect for this (they’re even building an app just for shopping) as it focuses on imagery to showcase products. From there, merely linkback to your product’s store page on your website so browsers can find out how to buy what you’re advertising all in one click. You must promote visual content on social media, and this is one of the best ways to do exactly that.

3. See How You’re Matching Up Against Your Competitors

The old saying of keeping, ‘friends close but enemies closer,’ doesn’t apply to this post word-for-word, but there’s some truth there: most notably, keeping your competitors close. You need to know exactly what your competitors are doing on social media every single day: that means knowing when they post, the social channels where they have the most followers, the type of content they post, and how much engagement they get from it all. The last part is key, because it will show you exactly what is working for them and what isn’t. Keep an eye on what works for them and what doesn’t, and see if the same tactics work for you. Even if they don’t, you will get a better idea on how to drive more social media traffic to your site.

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4. Find the Right Communities Using Facebook Groups

Never underestimate the power of small, tight-knit communities. Facebook Groups is a godsend for finding these communities, and they truly can play a major part in bringing traffic to your new website. Especially if your brand specializes in a niche where passion is high, you can use these groups to promote your products and/or services and explain to the community why you’re an authority and they need to visit your site. For example, you can find groups that specialize in selling old VHS tapes to other collectors. It’s such a niche market that finding buyers by blindly posting on social media would probably take forever, but because these collectors congregate in Facebook Groups it’s simple to find the right buyer. Get meta with promoting your killer products, services, and more, and there’s no reason why your website won’t see boosts in traffic!

If your business could use some help with social media management and digital marketing to drive traffic to your new website, schedule a meeting with Web Geeks to discuss how we can help to grow your business.

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